ZipRecruiter

Log In

1

Search Engine Optimization Manager Jobs in Appleton, WI

Bellin

Digital Marketing Consultant

Green Bay, WI · On-site

Develops relationships with vendors and manages day to day interactions. * Leverage reports and ... (SEO) optimization. * Maintains commitment to iteration, new industry trends, and innovation ...

Fleet Farm

Search and Browse Analyst

Appleton, WI · On-site

This position is responsible for optimizing how customers discover products across Fleet Farm ... Ability to manage multiple priorities in a fast-paced retail environment. * Experience with Algolia ...

SPECTRUM

Account Manager

Green Bay, WI · On-site

$23K/yr

As an Account Executive , you will lead all sales and client management responsibilities of your ... Familiarity of the Adtech ecosystem including ad network, ad exchange, SEM platform, DSP, SSP, and ...

SPECTRUM

Advertising Account Executive

Green Bay, WI · On-site

$23K/yr

As an Account Executive , you will lead all sales and client management responsibilities of your ... Familiarity of the Adtech ecosystem including ad network, ad exchange, SEM platform, DSP, SSP, and ...

next page

Showing results 1-20

All JobsSearch Engine Optimization JobsSearch Engine Optimization Manager JobsSearch Engine Optimization Manager Jobs in Appleton, WI

Search Engine Optimization Manager information

See Appleton, WI salary details

$39K

$84.1K

$131.2K

How much do search engine optimization manager jobs pay per year?

As of Aug 26, 2026, the average yearly pay for search engine optimization manager in Appleton, WI is $84,114.00, according to ZipRecruiter salary data. Most workers in this role earn between $68,300.00 and $95,100.00 per year, depending on experience, location, and employer.

What does a search engine optimization manager do?

As a search engine optimization manager, your primary duties are to develop and implement a company’s SEO strategy. You work with marketing and sales managers to determine the goals of your company and then direct your department to carry out tactics to meet those goals. These tactics include creating web-optimized content for a website, developing a corpus of keywords that drive traffic to the website, developing social media campaign strategies, and improving the performance of search engine results. You also help hire and train new writers and content developers.

What are the key skills and qualifications needed to thrive as a search engine optimization manager, and why are they important?

To thrive as a Search Engine Optimization (SEO) Manager, you need a deep understanding of SEO strategies, keyword research, analytics, and content optimization, often supported by a degree in marketing or a related field. Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, and certifications like Google Analytics or HubSpot SEO are typically required. Strong analytical thinking, communication, and project management skills help SEO Managers collaborate effectively and adapt to algorithm changes. These abilities are crucial for driving organic traffic, improving website rankings, and achieving business growth through search visibility.

What are some common challenges faced by search engine optimization managers, and how can they be addressed?

Search Engine Optimization Managers often encounter challenges such as keeping up with frequent algorithm updates, measuring the true impact of SEO efforts, and aligning strategies across different departments. Staying informed through industry news and continuous learning is key to adapting to search engine changes. Collaborating closely with content, web development, and marketing teams helps ensure alignment and maximizes SEO effectiveness. Utilizing analytics tools and setting clear KPIs can also aid in tracking progress and demonstrating ROI to stakeholders.

What is the difference between Search Engine Optimization Manager vs Content Marketing Manager?

AspectSearch Engine Optimization ManagerContent Marketing Manager
Primary FocusOptimizing website content for search engines to improve rankingsCreating and managing content strategies to engage audiences
Required SkillsSEO tools, keyword research, analytics, technical SEOContent creation, storytelling, social media, branding
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketingContent teams, marketing departments, media agencies
Common CertificationsGoogle Analytics, SEO certifications, HubSpot Content MarketingContent marketing certifications, HubSpot Content Marketing, Google Analytics

The Search Engine Optimization Manager primarily focuses on improving website visibility through technical and strategic SEO practices. In contrast, the Content Marketing Manager concentrates on developing engaging content to attract and retain audiences. While both roles require strong digital marketing skills and often collaborate, their core responsibilities differ, making this comparison useful for those exploring career paths or hiring needs in digital marketing.

More about Search Engine Optimization Manager jobs

What cities near Appleton, WI are hiring for Search Engine Optimization Manager jobs?

Cities near Appleton, WI with the most Search Engine Optimization Manager job openings:

Search Engine Optimization Manager jobs near you
Infographic showing various Search Engine Optimization Manager job openings in Appleton, WI as of August 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 84% Physical, 2% Hybrid, and 14% Remote job distribution, with an average salary of $84,114 per year, or $40.4 per hour.

Regional Manager of Brand and Digital Communications

Rennes Group, Inc.

WI • On-site

Other

Posted 19 days ago

Rennes Group rating

5.8

Company rating: 5.8 out of 10

Based on 20 frontline employees who took The Breakroom Quiz

141st of 243 rated social care providers

Job description

The Brand & Digital Communications Specialist is a hands-on, highly organized marketing professional responsible for executing digital marketing, website, social media, content, and brand initiatives for Rennes Group. This position plays an important role in strengthening brand awareness, attracting prospective residents and employees, supporting referral development, and promoting the experiences offered throughout Rennes Group communities. The specialist will manage day-to-day digital platforms, create engaging visual and written content, support advertising campaigns, maintain website content, and help ensure marketing projects move from concept through completion. This position will be expected to manage multiple projects, take ownership of assignments, respectfully challenge ideas when improvements can be made, and collaborate closely with internal teams, campus leaders, and external vendors.
Duties/Responsibilities:
  • Manage and maintain Rennes Group's social media platforms, including developing, scheduling, publishing, and monitoring engaging content.
  • Create high-quality graphics, advertisements, photography, video, and other visual content that consistently reflects Rennes Group's brand.
  • Maintain and update company websites to ensure information is accurate, current, user-friendly, and aligned with organizational priorities.
  • Apply search engine optimization best practices to improve website visibility, search performance, and targeted traffic.
  • Develop written content for social media, websites, advertisements, press releases, blogs, news stories, recruitment initiatives, and other communications.
  • Support digital advertising campaigns designed to attract prospective residents, employees, referral partners, and community members.
  • Monitor website, social media, and advertising performance and recommend opportunities to improve engagement and results.
  • Identify emerging marketing trends, platforms, and creative strategies that could strengthen brand awareness and expand audience reach.
  • Attend bi-monthly marketing meetings within designated Rennes Group markets and help drive appropriate projects and follow-up activities.
  • Coordinate assigned marketing projects from concept through approval, production, distribution, and completion.
  • Provide marketing and promotional support for recruiting initiatives, campus events, sponsorships, awards, community partnerships, and business development efforts.
  • Collaborate with campus leaders, regional team members, recruiters, vendors, and creative partners to gather information and produce effective marketing materials.
  • Coordinate the production and delivery of printed materials, promotional items, signage, advertisements, digital content, and other branded resources.
  • Maintain organized project records, content libraries, platform access, deadlines, approvals, and vendor communications while performing other duties as assigned.

Required Skills/Abilities:
  • Strong understanding of digital marketing, social media, website management, and search engine optimization (SEO).
  • Exceptional organizational skills with the ability to manage multiple projects and deadlines simultaneously.
  • Excellent written, verbal, and visual communication skills.
  • Advanced proficiency with Canva; experience with Adobe Creative Suite is a plus.
  • Strong attention to detail with the ability to proofread and maintain brand consistency.
  • Self-motivated with the ability to work independently while collaborating effectively with a team.
  • Creative thinker who proactively identifies opportunities for improvement and innovative marketing solutions.
  • Professional, dependable, adaptable, and able to maintain confidentiality.
  • Proficiency in Microsoft Office and the ability to quickly learn new software and marketing technologies.
Education and Experience:
  • Bachelor's degree in marketing, communications, digital media, public relations, or related field preferred.
  • Minimum of three years of experience in digital marketing, communications, website management, or a related field.
  • Experience managing websites and implementing SEO strategies strongly preferred.
  • Experience with social media management, digital advertising, and content creation required.
  • Experience in healthcare, senior living, or hospitality marketing preferred.

What Rennes Group employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Apply