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Search Engine Optimization Manager Jobs in Columbus, OH

Postali

Content Strategist

Columbus, OH

In this role, you'll combine strategic thinking, SEO awareness, and strong writing skills to create ... Manage multiple client content calendars, deadlines, revisions, and deliverables in a fast-paced ...

Salem Surround

Account Executive Sales

Columbus, OH

Strong digital knowledge : SEM, SEO, programmatic, OTT/CTV, social media, email marketing * Consultative selling approach with exceptional communication skills * CRM proficiency and data analysis ...

Tosoh SMD, Inc.

Strategic Marketing Manager

Grove City, OH · On-site

$88K - $108K/yr

Lead website brand and content optimization initiatives, integrating an SEO strategy to enhance ... Manage marketing content calendars, project timelines and resources to ensure timely delivery of ...

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All JobsSearch Engine Optimization Manager JobsSearch Engine Optimization Manager Jobs in Columbus, OH

Search Engine Optimization Manager information

See Columbus, OH salary details

$38.6K

$83.3K

$129.9K

How much do search engine optimization manager jobs pay per year?

As of Jun 12, 2026, the average yearly pay for search engine optimization manager in Columbus, OH is $83,267.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,600.00 and $94,200.00 per year, depending on experience, location, and employer.

What is the difference between Search Engine Optimization Manager vs Content Marketing Manager?

AspectSearch Engine Optimization ManagerContent Marketing Manager
Primary FocusOptimizing website content for search engines to improve rankingsCreating and managing content strategies to engage audiences
Required SkillsSEO tools, keyword research, analytics, technical SEOContent creation, storytelling, social media, branding
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketingContent teams, marketing departments, media agencies
Common CertificationsGoogle Analytics, SEO certifications, HubSpot Content MarketingContent marketing certifications, HubSpot Content Marketing, Google Analytics

The Search Engine Optimization Manager primarily focuses on improving website visibility through technical and strategic SEO practices. In contrast, the Content Marketing Manager concentrates on developing engaging content to attract and retain audiences. While both roles require strong digital marketing skills and often collaborate, their core responsibilities differ, making this comparison useful for those exploring career paths or hiring needs in digital marketing.

What does a Search Engine Optimization (SEO) Manager do?

A Search Engine Optimization (SEO) Manager is responsible for developing and implementing strategies to increase a website’s visibility on search engines like Google. They analyze website performance, conduct keyword research, optimize website content, and track metrics to improve rankings and drive organic traffic. SEO Managers also stay updated on search engine algorithm changes and collaborate with content creators, web developers, and marketing teams to ensure best practices are followed.

What are some common challenges faced by Search Engine Optimization Managers, and how can they be addressed?

Search Engine Optimization Managers often encounter challenges such as keeping up with frequent algorithm updates, measuring the true impact of SEO efforts, and aligning strategies across different departments. Staying informed through industry news and continuous learning is key to adapting to search engine changes. Collaborating closely with content, web development, and marketing teams helps ensure alignment and maximizes SEO effectiveness. Utilizing analytics tools and setting clear KPIs can also aid in tracking progress and demonstrating ROI to stakeholders.

What Does a Search Engine Optimization Manager Do?

As a search engine optimization manager, your primary duties are to develop and implement a company’s SEO strategy. You work with marketing and sales managers to determine the goals of your company and then direct your department to carry out tactics to meet those goals. These tactics include creating web-optimized content for a website, developing a corpus of keywords that drive traffic to the website, developing social media campaign strategies, and improving the performance of search engine results. You also help hire and train new writers and content developers.

What are the key skills and qualifications needed to thrive as a Search Engine Optimization Manager, and why are they important?

To thrive as a Search Engine Optimization (SEO) Manager, you need a deep understanding of SEO strategies, keyword research, analytics, and content optimization, often supported by a degree in marketing or a related field. Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, and certifications like Google Analytics or HubSpot SEO are typically required. Strong analytical thinking, communication, and project management skills help SEO Managers collaborate effectively and adapt to algorithm changes. These abilities are crucial for driving organic traffic, improving website rankings, and achieving business growth through search visibility.
More about Search Engine Optimization Manager jobs
What cities near Columbus, OH are hiring for Search Engine Optimization Manager jobs? Cities near Columbus, OH with the most Search Engine Optimization Manager job openings:
Search Engine Optimization Manager jobs near you
Content Strategist

Content Strategist

Postali

Columbus, OH

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted yesterday

Job description

At Postali, our work is rooted in a simple belief: when our clients succeed, we succeed.
We help law firms grow through thoughtful, strategic marketing tailored to real business goals. But just as important as our results is how we get there—together. In a fast-moving digital landscape, we rely on curiosity, collaboration, and a willingness to learn from one another.
Our content team is responsible for the creation and curation of our clients’ websites. Content writers help develop and execute strategies that align with our other departments’ goals to improve client performance across different metrics. Our team does not just execute assignments, we research and suggest impactful work of our own. We’re searching for candidates who take pride in their work and are ready to collaborate.
As a 2023 Columbus Business First Best Places to Work winner, we’re proud to be building a supportive, caring workplace where people feel valued, challenged, and excited to grow. We’re looking for teammates who want to do great work with good people—and who care as much about each other as they do about performance.

About the Role
This is an in-house position based in Columbus, Ohio (not remote).
Postali is hiring a Content Strategist to join our Client Performance Team. Our content team plays a central role in how we plan, produce, and optimize content for our law firm clients.
In this role, you’ll combine strategic thinking, SEO awareness, and strong writing skills to create content that helps law firms be visible in search engines, build trust, and generate new business.
You’ll work across website pages, blogs, case results, landing pages, and other digital marketing assets to shape content strategies that are aligned with client goals and evolving search behavior.
We’re looking for someone who is curious, accountable, collaborative, and eager to grow in an industry that’s changing quickly. The ideal candidate brings has writing skills, and, more importantly, understands how written content supports broader marketing goals. They should be excited about the future of search optimizations, AI, and digital user experience.

What You'll Do
  • Own content strategy for assigned clients, developing plans that align with SEO priorities, keyword opportunities, and client business goals.
  • Take ownership of your content strategies’ performance and contribute to broader client growth goals, including visibility, traffic, lead generation, and user engagement.
  • Write informative, accurate, and user-friendly website content, blog posts, case results, landing pages, and other marketing copy tailored to each client’s brand voice.
  • Apply on-page SEO best practices including keyword targeting, search intent alignment, internal linking, metadata, content structure, and optimization.
  • Collaborate closely with the SEO, design, development, and Client Experience teams to ensure content supports a broader marketing strategy. Content will not be created in a vacuum.
  • Continuously evaluate content performance and recommend optimizations to improve rankings, engagement, and conversion.
  • Think beyond traditional copywriting that help clients stand out by exploring new content formats such as downloadable resources, video scripts, interactive content, FAQs, and other assets.
  • Manage multiple client content calendars, deadlines, revisions, and deliverables in a fast-paced agency environment.
  • Conduct research on legal topics, competitors, and market trends to support content development and strategic recommendations.
  • Contribute to internal process documentation and identify opportunities to improve workflow efficiency and content quality.
  • Stay current on SEO, content marketing, AI search trends, and evolving user behavior.
What We Need
  • 2+ years of related experience.
  • Foundational understanding of SEO concepts including keyword research, search intent, content structure, and on-page optimization.
  • Exceptional grammar, spelling, punctuation, and editorial attention to detail.
  • Strong communication and organizational skills with the ability to manage multiple priorities and deadlines.
  • A proactive and adaptable mindset with a willingness to learn new skills and practices.
Must-Have: Curiosity and Adaptability in the Age of AI
The way people search the internet is quickly evolving, and legal services are at the forefront of these changes. Different AI tools like Claude, ChatGPT, and Gemini are changing how users are delivered information, evaluate businesses, and complete online research.
At Postali, we believe that strong content matters deeply, but we understand that new methods of writing are changing as well. Content should remain informative, but it needs to adapt to how search engines crawl sites and display results.
We’re looking for someone who:
  • Is curious about how AI is impacting search behavior and digital marketing.
  • Understands that content should be useful, trustworthy, and genuinely helpful to users.
  • Is open and eagerly willing to using AI tools to support research, brainstorming, organization, content generation and workflow efficiency, without sacrificing the quality or originality that is in our clients’ best interest.
  • Wants to learn and adapt as search engines, user behavior, and content strategy continue to evolve.
  • Recognizes that changes in search directly impact how law firms attract and convert clients online.
You do not need to be an AI expert for this role. We are looking for someone who is paying attention to the evolving search engine landscape, and is open-minded and eager to grow with these new changes.
Great to Have
  • Previous agency experience.
  • Familiarity with SEO tools such as Ahrefs, SEMrush, or Google Search Console.
  • Excel or Google Sheets experience for content planning and reporting.
  • Familiarity with local SEO concepts and conversion-focused website content.
  • Comfortable working inside content management systems such as WordPress.
  • Ability to balance SEO goals, user experience, and brand voice.
  • Experience working in legal, healthcare, finance, insurance, or other regulated/service-based industries.
Job Type: Full-time
Benefits:
  • 401(k)
  • Dental insurance
  • Health insurance
  • Life insurance
  • Paid time off
  • Parental leave
  • Vision insurance

Experience: Web content writing: 2 years (Required)
Ability to Commute: Columbus, OH 43215 (Required)
Work Location: In person

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