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Search Engine Optimization Manager Jobs in Columbus, OH

Gartner

Director, SEO

London, OH · Hybrid

This role owns end-to-end SEO performance across Gartner's digital ecosystem, leading a team of SEO associates focused on execution while setting strategy, scaling analytics, and driving measurable ...

Postali

Director of SEO & AI Search

Columbus, OH

$110K - $130K/hr

You will also lead and mentor our SEO team and partner closely with content, design, development, and account management. What You'll Do * Own performance across three tracks, each with its own ...

Directive

SEO Strategist (Remote US)

Columbus, OH · Remote

Project Management: Strategists are responsible for ensuring that their planned strategy is ... A proven track record of success around implementing SEO principles and content strategy: keyword ...

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All JobsSearch Engine Optimization JobsSearch Engine Optimization Manager JobsSearch Engine Optimization Manager Jobs in Columbus, OH

Search Engine Optimization Manager information

See Columbus, OH salary details

$38.6K

$83.3K

$129.9K

How much do search engine optimization manager jobs pay per year?

As of Sep 12, 2026, the average yearly pay for search engine optimization manager in Columbus, OH is $83,267.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,600.00 and $94,200.00 per year, depending on experience, location, and employer.

What does a search engine optimization manager do?

As a search engine optimization manager, your primary duties are to develop and implement a company’s SEO strategy. You work with marketing and sales managers to determine the goals of your company and then direct your department to carry out tactics to meet those goals. These tactics include creating web-optimized content for a website, developing a corpus of keywords that drive traffic to the website, developing social media campaign strategies, and improving the performance of search engine results. You also help hire and train new writers and content developers.

What are the key skills and qualifications needed to thrive as a search engine optimization manager, and why are they important?

To thrive as a Search Engine Optimization (SEO) Manager, you need a deep understanding of SEO strategies, keyword research, analytics, and content optimization, often supported by a degree in marketing or a related field. Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, and certifications like Google Analytics or HubSpot SEO are typically required. Strong analytical thinking, communication, and project management skills help SEO Managers collaborate effectively and adapt to algorithm changes. These abilities are crucial for driving organic traffic, improving website rankings, and achieving business growth through search visibility.

What are some common challenges faced by search engine optimization managers, and how can they be addressed?

Search Engine Optimization Managers often encounter challenges such as keeping up with frequent algorithm updates, measuring the true impact of SEO efforts, and aligning strategies across different departments. Staying informed through industry news and continuous learning is key to adapting to search engine changes. Collaborating closely with content, web development, and marketing teams helps ensure alignment and maximizes SEO effectiveness. Utilizing analytics tools and setting clear KPIs can also aid in tracking progress and demonstrating ROI to stakeholders.

What is the difference between Search Engine Optimization Manager vs Content Marketing Manager?

AspectSearch Engine Optimization ManagerContent Marketing Manager
Primary FocusOptimizing website content for search engines to improve rankingsCreating and managing content strategies to engage audiences
Required SkillsSEO tools, keyword research, analytics, technical SEOContent creation, storytelling, social media, branding
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketingContent teams, marketing departments, media agencies
Common CertificationsGoogle Analytics, SEO certifications, HubSpot Content MarketingContent marketing certifications, HubSpot Content Marketing, Google Analytics

The Search Engine Optimization Manager primarily focuses on improving website visibility through technical and strategic SEO practices. In contrast, the Content Marketing Manager concentrates on developing engaging content to attract and retain audiences. While both roles require strong digital marketing skills and often collaborate, their core responsibilities differ, making this comparison useful for those exploring career paths or hiring needs in digital marketing.

More about Search Engine Optimization Manager jobs

What cities near Columbus, OH are hiring for Search Engine Optimization Manager jobs?

Cities near Columbus, OH with the most Search Engine Optimization Manager job openings:

Search Engine Optimization Manager jobs near you
Infographic showing various Search Engine Optimization Manager job openings in Columbus, OH as of August 2026, with employment types broken down into 86% Full Time, 12% Part Time, and 2% Contract. Highlights an 84% Physical, 2% Hybrid, and 14% Remote job distribution, with an average salary of $83,267 per year, or $40 per hour.

Digital Marketing Specialist - SEO & Web

Columbus, OH • On-site

The Waterworks
See more jobs at The Waterworksexternal

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 29 days ago

Job description

Job Type
Full-time
Description
Digital Marketing Specialist - SEO & Web
Remote or In-Office
ABOUT HAVEN SERVICES
Haven Services LLC is a multi-division home services company headquartered in Columbus, Ohio, providing plumbing, HVAC, electrical, and related services to residential and commercial customers across multiple markets. Our family of brands share a commitment to delivering exceptional customer experiences and building lasting relationships in the communities we serve.
At Haven, we believe in taking care of our team as well as we take care of our customers. We offer a collaborative, values-driven culture where talented people can do meaningful work and grow their careers.
POSITION OVERVIEW
The SEO Manager is a hands-on, results-driven search engine optimization professional responsible for developing and executing Haven's organic search strategy across all divisions and service markets. This is a full-time role that will own SEO end-to-end from technical site health and on-page optimization to local SEO, content strategy, and authority building with the goal of increasing organic visibility, qualified lead flow, and market presence across every Haven brand.
This role requires someone who is both strategic and executional someone who can build the plan, do the work, and report on results. You will work closely with the marketing team, division leadership, and IT team to drive measurable organic growth across a complex, multi-location business.
In addition to SEO responsibilities, this role owns Haven's website development and maintenance across all division sites. This includes managing site updates, building new pages and landing pages, coordinating brand rollouts and acquisitions, and ensuring all web properties meet both technical SEO standards and an exceptional user experience. The ideal candidate is comfortable moving fluidly between SEO strategy and hands-on website work.
Benefits You'll Enjoy
We offer competitive pay, outstanding benefits, and 100% employer-paid medical premiums.
Employment with Haven Services comes with excellent perks! Major health benefits are available on the first of the month following your start date. Paid Time Off, paid holidays, and 401(k) with company match begin immediately upon hire.
What We Offer
  • Competitive salary and performance-based incentives.
  • Opportunities for professional growth and advancement.
  • A collaborative, supportive work environment.

Comprehensive benefits package:
  • Medical Insurance choice of HDHP with HRA & HSA or PPO - Company offers 100% coverage of Employee's HDHP Premium!
  • Dental and Vision Insurance
  • Company provided Life and Disability Insurance
  • 401(k) with Employer Match
  • Employee Assistance Program
  • Paid Time Off, Paid Holidays, floating holidays

KEY RESPONSIBILITIES
Technical SEO
  • Conduct regular technical SEO audits and resolve issues including crawlability, indexing, site speed, Core Web Vitals, schema markup, and mobile optimization
  • Monitor and maintain Google Search Console and resolve crawl errors, manual actions, and indexing issues across all Haven properties
  • Implement technical SEO recommendations directly within the CMS and coordinate with external developers only for back-end or infrastructure-level changes that exceed CMS access
  • Manage XML sitemaps, robots.txt, and canonical tag structures across all division sites

Website Development & Management
  • Build, maintain, and update Haven's division websites using WordPress (or applicable CMS)
  • Develop new service pages, location pages, and landing pages in coordination with marketing and division leadership
  • Coordinate and execute website changes related to brand rollouts, acquisitions, and new division integrations
  • Ensure all web properties are properly structured, mobile-optimized, and load efficiently
  • Manage web redirects, URL structures, and site migrations with SEO best practices maintained throughout
  • Serve as the primary point of contact for all website-related requests from across the organization

On-Page & Content SEO
  • Optimize existing service pages, location pages, and landing pages for target keywords and search intent
  • Develop and execute a content calendar targeting high-value informational and transactional keywords relevant to Haven's service lines
  • Write and execute the creation of SEO-optimized content including service pages, blog posts, FAQs, and location pages
  • Maintain and enforce brand-consistent SEO standards across all division websites

Local SEO
  • Manage and optimize Google Business Profiles for all Haven locations and divisions
  • Build and maintain local citation consistency (NAP) across directories, aggregators, and local data platforms
  • Develop and execute local landing page strategies to capture service area search demand
  • Support reputation management efforts including review generation strategy and response protocols

Link Building & Authority
  • Develop and execute a white-hat link building strategy to grow domain authority across Haven properties
  • Identify and pursue local and industry-relevant link opportunities including partnerships, sponsorships, and PR-driven placements
  • Monitor and disavow toxic backlinks as needed

Reporting & Analysis
  • Track, analyze, and report on organic performance including keyword rankings, traffic, leads, and conversions using Google Analytics, Search Console, and SEO platform tools
  • Deliver regular performance reports to marketing leadership with clear insights and actionable recommendations
  • Monitor competitor SEO activity and identify opportunities and threats
  • Establish KPIs and benchmarks for SEO performance across all divisions

Requirements
QUALIFICATIONS
Required
  • Minimum 5 years of hands-on SEO experience, with a proven track record of driving organic growth
  • Deep expertise in technical SEO, on-page optimization, local SEO, web development and link building
  • Proficiency with SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, and/or Sitebulb
  • Strong working knowledge of Google Search Console, Google Analytics, and Google Business Profile
  • Experience managing SEO across multi-location or multi-brand websites
  • Working proficiency in HTML and CSS able to make direct edits to page code, templates, and theme files without developer assistance
  • Excellent written communication skills able to write and edit SEO content directly
  • Proficiency with WordPress including page builders such as Elementor, Divi, or similar ability to build and edit pages without relying on a developer
  • Working knowledge of HTML and CSS sufficient to make direct edits to web pages, templates, and theme files
  • Familiarity with website performance tools including Google PageSpeed Insights, GTmetrix, or similar
  • Experience managing multiple websites simultaneously
  • Highly organized with the ability to manage multiple priorities and projects simultaneously

Preferred
  • Experience in home services, HVAC, plumbing, electrical, or other field service industries
  • Familiarity with ServiceTitan or similar field service management platforms
  • Experience with WordPress or other common CMS platforms
  • Google Analytics and/or Google Ads certifications
  • Experience with website migration projects including URL mapping, redirect management, and post-migration audits
  • Basic familiarity with JavaScript and its impact on SEO and page rendering
  • Basic familiarity with website security, backup systems, and hosting management
  • Graphic design skills or familiarity with tools like Canva or Adobe Creative Suite for basic asset creation
  • Experience working with or managing paid search campaigns (helpful for cross-channel coordination)

WHAT SUCCESS LOOKS LIKE
  • Measurable growth in organic traffic and inbound leads across all Haven divisions within 6-12 months
  • Improved local pack visibility and GBP engagement across all service markets
  • Clean technical health scores across all Haven websites
  • All Haven division websites maintained, updated, and performing at a high technical standard with no unresolved issues
  • New landing pages and location pages built and launched efficiently without reliance on external developers for routine updates
  • A consistent, well-documented SEO program that can scale as Haven grows

Haven Services is an Equal Opportunity Employer
EOE/AAP/M/F/V/D/SO

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