About Red Roof
Sourced by ZipRecruiter
Industry
Hospitality services
Company size
10,000+ Employees
Headquarters location
New Albany, OH, US
Year founded
1972
Red Roof Inn rating
4.4
Based on 33 frontline employees who took The Breakroom Quiz
98th of 104 rated hotels
Job description
The Marketing Operations Coordinator supports the day-to-day execution and coordination of Red Roof’s marketing efforts across teams, channels, and partners.
This role acts as a central connector within the marketing organization, helping to streamline processes, manage workflows, and ensure alignment across internal teams, franchise partners, and external vendors. The position works closely with the Senior Director of Marketing and Growth Marketing Manager to support department operations, project coordination, and performance tracking.
This is a highly collaborative, detail-oriented role that blends marketing execution, project management, and operational support to help the team operate more efficiently and effectively.
Duties and Responsibilities
Marketing Operations & Team Coordination- Support the day-to-day operations of the marketing department, ensuring projects and priorities stay on track
- Coordinate workflows, timelines, and deliverables across marketing, sales, operations, and external partners
- Help manage incoming requests from properties, FODs, and partners, ensuring timely responses and follow-through
- Identify gaps or inefficiencies in processes and recommend improvements to streamline team operations
- Act as a central point of coordination across internal teams including Sales, Operations, Revenue Management, Distribution, and Franchise teams
- Ensure alignment across initiatives and help connect teams to the right resources
- Assist in resolving issues or escalating requests when needed
- Support execution of SEO initiatives in partnership with the Growth Marketing Manager and agency partners
- Assist with content coordination, on-page updates, and tracking SEO performance
- Help monitor search trends, keyword opportunities, and competitive positioning to inform strategy
- Monitor competitive set activity, including pricing, positioning, offers, and marketing tactics
- Compile insights and summaries to help inform marketing strategy and identify opportunities
- Support the team with ongoing market and performance analysis
- Coordinate and develop presentations, decks, and internal materials for leadership and cross-functional teams
- Support reporting needs by compiling data and organizing insights into clear, actionable formats
- Maintain documentation for processes, workflows, and team initiatives
- Assist in managing multiple marketing initiatives across channels, ensuring deadlines and deliverables are met
- Track project status and provide regular updates to stakeholders
- Support execution of campaigns and initiatives as needed across digital, brand, and property-level marketing
- Act as a flexible, generalist resource across the marketing team, stepping in where support is needed
- Assist with ad hoc projects, requests, and initiatives to support team priorities
This role focuses on coordination, execution, and operational support across the marketing team.
It includes:
- Marketing operations and workflow coordination
- Cross-functional alignment and communication
- SEO and growth support
- Competitive and market intelligence
- Presentation and reporting support
- Generalist support across marketing initiatives
To ensure clarity, this role does not focus on:
- Owning marketing strategy or channel performance
- Managing paid media or campaign budgets
- Leading major initiatives independently
- Acting as the primary decision-maker for marketing direction
- Managing direct reports
What Red Roof Inn employees say
Pay
Benefits
Hours and flexibility
Workplace
Get the full story on Breakroom
redroof.com
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Frequently asked questions
Q: What skills or qualities help someone succeed as a Marketing Operations Coordinator?
A: To succeed as a Marketing Operations Coordinator, key technical skills include proficiency in marketing automation platforms (e.g., Marketo, Pardot), data analysis tools (e.g., Excel, Google Analytics), and project management software (e.g., Asana, Trello). Soft skills such as strong communication, problem-solving, and organizational abilities are also crucial, as they enable effective collaboration with cross-functional teams and efficient management of multiple projects. By combining these technical and soft skills, Marketing Operations Coordinators can drive marketing efficiency, improve data-driven decision-making, and support the growth of their organization.
Q: What is the career path for a Marketing Operations Coordinator?
A: A Marketing Operations Coordinator typically starts as an entry-level role, overseeing day-to-day marketing tasks, data management, and process optimization. As they gain experience, they can progress to mid-level roles such as Marketing Operations Specialist or Marketing Automation Manager, where they'll focus on implementing marketing technology, analyzing campaign performance, and developing process improvements. Senior roles like Marketing Operations Director or Head of Marketing Technology often involve strategic planning, team leadership, and driving business growth through data-driven marketing initiatives.
