Fashion marketing jobs generally involve advertising a fashion brand, store, or trend. Someone in this role may manage an advertising campaign, track brand performance, or support a new product launch. Trend forecasting may be especially useful in this field, and many fashion marketing professionals shape their strategies around the type of buyer they want to attract. These jobs may involve working with social media influencers or developing a campaign for editorial or television platforms. Some fashion marketing professionals are responsible for tracking brand performance on behalf of a company.