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Cpg Trade Marketing Jobs (NOW HIRING)

Lipari Foods

Trade Marketing Analyst

Edina, MN · On-site

The Trade Marketing Analyst serves as the administrator and subject-matter expert for Crystal Farms ... Experience in the CPG or food industry * Familiarity with ERP systems and financial accrual ...

Spectrum Brands

Trade Marketing Director

Atlanta, GA · On-site

Job Summary The Trade Marketing Director leads the development and execution of trade marketing ... Preference for direct CPG experience, including exposure to retail customer negotiations, Joint ...

Spectrum Brands

Trade Marketing Director

Charlotte, NC · On-site

Job Summary The Trade Marketing Director leads the development and execution of trade marketing ... Preference for direct CPG experience, including exposure to retail customer negotiations, Joint ...

SAMYANG AMERICA INC

Sr. Trade Marketing Specialist

Brea, CA · On-site

$76K - $95K/yr

... CPG environment. This is an exciting opportunity to help shape how a culture-leading Gen Z brand ... Develop trade marketing strategies aligned with annual business and sales objectives to increase ...

WX

Trade Marketing Manager

Novato, CA · On-site

$120K - $130K/yr

The Trade Marketing Department at WX Brands is seeking an analytical, collaborative, and results ... CPG) industry. * Proven ability to translate brand strategy into effective retail activation and ...

Ferrero

VP, Trade Marketing

Parsippany, NJ · Hybrid

$196K - $261K/yr

Multi-channel CPG experience including C-store, Mass, Grocery, Dollar, Club, e-Comm & Discounters * Significant experience of Brand / Trade / Customer Marketing, supporting delivery of effective JBP'

Ferrero

VP, Trade Marketing

Parsippany, NJ · On-site

$196K - $261K/yr

Multi-channel CPG experience including C-store, Mass, Grocery, Dollar, Club, e-Comm & Discounters * Significant experience of Brand / Trade / Customer Marketing, supporting delivery of effective JBP'

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How much do cpg trade marketing jobs pay per year?

As of Jul 27, 2026, the average yearly pay for cpg trade marketing in the United States is $84,999.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $99,000.00 per year, depending on experience, location, and employer.

What is CPG trade marketing?

CPG trade marketing involves developing strategies to promote consumer packaged goods (CPG) products within retail channels. Trade marketers work to increase product visibility, manage in-store promotions, and build relationships with retailers to drive sales. The role often requires knowledge of retail environments, marketing tools, and data analysis to optimize product placement and promotional efforts.

What are CPG marketers?

CPG marketers are professionals who develop and execute marketing strategies for consumer packaged goods, such as food, beverages, and household products. They analyze market trends, manage product positioning, and collaborate with sales teams to increase brand awareness and sales. Strong communication skills and knowledge of market research tools are essential in this role.

What is the difference between Cpg Trade Marketing vs Cpg Brand Manager?

AspectCpg Trade MarketingCpg Brand Manager
Primary FocusDeveloping in-store promotions, trade programs, and retail strategiesBrand positioning, advertising, and overall brand strategy
Work EnvironmentCollaborates closely with sales teams and retail partnersWorks with marketing, creative teams, and external agencies
Required SkillsTrade marketing, sales, retail knowledgeBrand management, marketing strategy, consumer insights

While both roles are essential in the CPG industry, Cpg Trade Marketing focuses on executing retail and trade strategies to boost product visibility and sales at the store level. In contrast, Cpg Brand Managers oversee overall brand development and consumer engagement. Understanding these differences helps professionals target their career paths and employers better.

How does a CPG Trade Marketing professional typically collaborate with sales and brand teams to execute successful in-store promotions?

CPG Trade Marketing professionals play a key role in bridging the gap between sales and brand teams. They work closely with sales to understand retailer needs and ensure promotional activities align with sales targets, while also coordinating with brand teams to maintain consistency in messaging and visual identity. This collaboration involves joint planning sessions, regular performance reviews, and sharing data insights to optimize promotions. Effective communication and a strong understanding of both sales strategies and brand objectives are essential for success in this role.

What are the key skills and qualifications needed to thrive as a CPG Trade Marketing professional, and why are they important?

To thrive as a CPG Trade Marketing professional, you need expertise in market analysis, category management, and promotional strategy, often supported by a degree in marketing, business, or a related field. Familiarity with trade promotion management (TPM) systems, data analytics tools, and CRM platforms is highly valuable. Strong negotiation, communication, and project management skills help build effective retailer relationships and execute impactful campaigns. These competencies are essential for driving brand growth, optimizing retail presence, and maximizing ROI in a competitive consumer goods environment.

What is the highest paid position in marketing?

In marketing, executive roles such as Chief Marketing Officer (CMO) or Vice President of Marketing tend to be the highest paid positions, often earning six-figure salaries or more depending on the company size and industry. These roles require extensive experience, strategic leadership skills, and often involve overseeing large teams and budgets.

Do CPG companies pay well?

CPG trade marketing roles typically offer competitive salaries that vary based on experience, location, and company size. Entry-level positions may start lower, but experienced trade marketers with skills in data analysis and brand management can earn higher compensation, often including bonuses and benefits. Overall, these roles are considered to provide a solid income within the marketing and sales industry.
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Cpg Trade Marketing jobs near you
Infographic showing various Cpg Trade Marketing job openings in the United States as of July 2026, with employment types broken down into 11% Internship, 83% Full Time, 4% Part Time, and 2% Contract. Highlights an 81% Physical, 7% Hybrid, and 12% Remote job distribution, with an average salary of $84,999 per year, or $40.9 per hour.

Trade Marketing Analyst

LIPARI FOODS OPERATING COMPANY, LLC

Edina, MN • On-site

Full-time

Posted yesterday

Job description

Description
At Crystal Farms Dairy Company we harbor a passion for quality food and seek out the very best talent that fosters our culture of ownership and accountability. Whether working on a new product, interacting with consumers, or giving back to the community - passion for cheese is always present in all we do.
The Trade Marketing Analyst serves as the administrator and subject-matter expert for Crystal Farms' Trade Promotion Management (TPM) software (Blue Planner/Up Clear), while providing analytical support across trade spend, promotional performance, compliance, and forecasting. The ideal candidate is highly analytical, detail-oriented, and comfortable working across Sales, Accounting, Finance, and Marketing to improve trade effectiveness and governance.
Responsibilities:
  • Serve as system administrator for the TPM platform, including user set-up, customer configuration, pricing, accruals, and system maintenance
  • Partner with the TPM vendor to manage enhancements, troubleshoot issues, and submit support tickets
  • Ensure data accuracy and integrity between TPM and ERP systems in collaboration with Accounting and Finance
  • Develop and maintain recurring trade, promotion, and volume performance reports at both account and total-company levels
  • Analyze promotion performance to identify gaps between planned vs. actual spend, volume, and ROI
  • Support post-event analysis and reconciliation of billing and deductions
  • Monitor promotional activity for adherence to approved pricing guidelines and support follow-up actions by Sales, Finance, and Trade leadership
  • Assist in strengthening trade governance processes and documentation
  • Ad hoc department responsibilities at the direction of the Senior Director of Sales, Director of Marketing, and Trade and Revenue Growth Management

Qualifications:
  • Bachelor's degree in Marketing, Business, Analytics, Finance, or related field
  • 2-4 years of business experience in trade marketing, sales analytics, finance, or CPG-related analytical roles
  • Experience working with SaaS vendors and managing SaaS systems
  • Strong analytical skills with advanced proficiency in Excel
  • High attention to detail and strong data management skills
  • Experience in the CPG or food industry
  • Familiarity with ERP systems and financial accrual processes
  • Experience supporting trade governance or post-event analysis
  • Ability to translate complex data into clear, actionable insights

Apply