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Cpg Trade Marketing Jobs (NOW HIRING)

INCPG

Trade Marketing Manager

Grand Rapids, MI · On-site

Bachelor's degree in business administration, finance, or a related field. * 5+ years of experience in CPG, retail, or trade marketing, with expertise in trade spend management, revenue growth ...

Lipari Foods

Trade Marketing Analyst

Edina, MN

The Trade Marketing Analyst serves as the administrator and subject-matter expert for Crystal Farms ... Experience in the CPG or food industry * Familiarity with ERP systems and financial accrual ...

SAMYANG AMERICA INC

Sr. Trade Marketing Specialist

Brea, CA · On-site

$76K - $95K/yr

... CPG environment. This is an exciting opportunity to help shape how a culture-leading Gen Z brand ... Develop trade marketing strategies aligned with annual business and sales objectives to increase ...

Piping Rock

Trade Marketing Analyst

Bohemia, NY · On-site

$70K - $78K/yr

The Trade Marketing Analyst will report to the Trade Marketing Manager within the Trade Marketing ... CPG and/or supplement industry is a plus We proudly offer: Medical, Dental, Vision, 401K with ...

WX

Trade Marketing Manager

Novato, CA · On-site

$120K - $130K/yr

The Trade Marketing Department at WX Brands is seeking an analytical, collaborative, and results ... CPG) industry. * Proven ability to translate brand strategy into effective retail activation and ...

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Cpg Trade Marketing information

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$11K

$85K

$115.5K

How much do cpg trade marketing jobs pay per year?

As of Aug 12, 2026, the average yearly pay for cpg trade marketing in the United States is $84,999.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $99,000.00 per year, depending on experience, location, and employer.

What is the difference between Cpg Trade Marketing vs Cpg Brand Manager?

AspectCpg Trade MarketingCpg Brand Manager
Primary FocusDeveloping in-store promotions, trade programs, and retail strategiesBrand positioning, advertising, and overall brand strategy
Work EnvironmentCollaborates closely with sales teams and retail partnersWorks with marketing, creative teams, and external agencies
Required SkillsTrade marketing, sales, retail knowledgeBrand management, marketing strategy, consumer insights

While both roles are essential in the CPG industry, Cpg Trade Marketing focuses on executing retail and trade strategies to boost product visibility and sales at the store level. In contrast, Cpg Brand Managers oversee overall brand development and consumer engagement. Understanding these differences helps professionals target their career paths and employers better.

How does a CPG Trade Marketing professional typically collaborate with sales and brand teams to execute successful in-store promotions?

CPG Trade Marketing professionals play a key role in bridging the gap between sales and brand teams. They work closely with sales to understand retailer needs and ensure promotional activities align with sales targets, while also coordinating with brand teams to maintain consistency in messaging and visual identity. This collaboration involves joint planning sessions, regular performance reviews, and sharing data insights to optimize promotions. Effective communication and a strong understanding of both sales strategies and brand objectives are essential for success in this role.

What are the key skills and qualifications needed to thrive as a CPG Trade Marketing professional?

To thrive as a CPG Trade Marketing professional, you need expertise in market analysis, category management, and promotional strategy, often supported by a degree in marketing, business, or a related field. Familiarity with trade promotion management (TPM) systems, data analytics tools, and CRM platforms is highly valuable. Strong negotiation, communication, and project management skills help build effective retailer relationships and execute impactful campaigns. These competencies are essential for driving brand growth, optimizing retail presence, and maximizing ROI in a competitive consumer goods environment.
More about Cpg Trade Marketing jobs
What cities are hiring for Cpg Trade Marketing jobs? Cities with the most Cpg Trade Marketing job openings:
What states have the most Cpg Trade Marketing jobs? States with the most job openings for Cpg Trade Marketing jobs include:
What job categories do people searching Cpg Trade Marketing jobs look for? The top searched job categories for Cpg Trade Marketing jobs are:
Cpg Trade Marketing jobs near you
Infographic showing various Cpg Trade Marketing job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $84,999 per year, or $40.9 per hour.

Trade Marketing Manager

INCPG

Grand Rapids, MI • On-site

Other

Medical, Dental, Vision, Life, Retirement, PTO

This job post has expired today. Applications are no longer accepted.

Job description

Trade Marketing Manager

Are you a strategic, results-driven Trade Marketing expert ready to take trade spend optimization to the next level? Our client is looking for a highly analytical and proactive Trade Marketing Manager to develop and execute data-driven trade strategies that maximize ROI, sales growth, and profitability across our national retail channels.

In this role, you will own the strategic deployment of our annual trade budget across branded segments and retail markets, ensuring alignment with corporate goals and market opportunities. You'll partner closely with field sales managers and cross-functional teams to drive execution, optimize promotional effectiveness, and shape the future of our trade marketing initiatives.

What You'll Do:
  • Develop and implement strategic trade marketing plans based on corporate objectives, market trends, competitive insights, and promotional effectiveness.
  • Establish and refine processes to support field sales and retail teams, ensuring the right trade strategies are in place for both short- and long-term success.
  • Optimize pricing strategies to maximize revenue, profitability, and market share, leveraging deep analysis of price elasticity, competitive pricing, and customer segmentation.
  • Drive brand priorities through continuous evaluation and enhancement of pricing, promotions, distribution, and merchandising tactics.
  • Analyze post-promotional performance to ensure trade programs deliver target ROI and generate incremental sales growth.
  • Provide strategic pricing and promotional guidelines to field sales, track compliance, and address any competitive market challenges.
  • Enforce trade promotion policies, including net cost minimums, pricing thresholds, and promotional duration limits, ensuring disciplined execution.
  • Evaluate and manage incremental trade spend proposals, ensuring smart investment decisions that drive business growth.
  • Forecast trade spend liability for key financial milestones (budget planning, latest estimates) and provide critical updates for variable marketing P&L inputs.
  • Influence annual volume planning and trade budget allocation, ensuring a data-backed approach from a category, customer, channel, and competitive perspective.
  • Collaborate cross-functionally with sales, operations, marketing, and finance to execute key strategic initiatives and optimize trade processes.
  • Monitor commodity pricing trends and assess gross margin reports to identify profitability risks and inform trade investment decisions.
  • Manage national price list changes for existing and new product launches.
  • Prepare key materials for Sales Meetings, strategic planning sessions, and executive reporting.
  • Communicate trade-driven volume forecast changes, ensuring alignment across internal stakeholders.
What You Bring to the Table:
  • Bachelor's degree in business administration, finance, or a related field.
  • 5+ years of experience in CPG, retail, or trade marketing, with expertise in trade spend management, revenue growth, category management, or sales strategy.
  • Deep understanding of sales, pricing, and promotional strategies, with a track record of driving results.
  • Strong financial acumen with the ability to analyze complex data, interpret trends, and make insight-driven decisions.
  • Advanced Excel proficiency and experience with Trade Promotion Management (TPM) tools.
  • Familiarity with Circana (IRI) and/or Nielsen panel data for competitive insights and trend analysis.
  • Exceptional communication, presentation, and project management skills, with the ability to influence and collaborate across teams.
  • Proactive, detail-oriented, and highly organized, with the ability to manage multiple priorities in a fast-paced environment.
  • Leadership mindsetability to create a vision, challenge the status quo, and inspire change within the sales organization.
What They Offer:
  • Competitive compensation
  • 401(k) matching
  • Comprehensive health benefits (medical, dental, vision, life insurance)
  • Generous paid time off
  • Exciting career growth opportunities in a dynamic, fast-paced industry

Some travel required.

If you're passionate about trade strategy, data-driven decision-making, and driving sales growth, we want to hear from you! Apply today and make an impact.

Apply