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Search Engine Optimization Manager Jobs in Opelika, AL

LaGrange College

Digital Media Specialist

Lagrange, GA · On-site

Support SEO and GEO content optimization efforts. * Conduct content audits and recommend website ... Social media management experience. * Short-form video production skills. * Knowledge of digital ...

Nextiny

Entry Level Digital Marketer

Columbus, GA

Conduct keyword research, optimize website content, and assist with SEO strategies. * Create and schedule engaging content for blogs, emails, and social media. * Analyze campaign performance and ...

Nextiny

Entry Level Digital Marketer

Columbus, GA · On-site

Conduct keyword research, optimize website content, and assist with SEO strategies. * Create and schedule engaging content for blogs, emails, and social media. * Analyze campaign performance and ...

EnthuZiastic

Growth Hacker - Remote

Columbus, GA · Remote

... SEO, social media, content marketing, email marketing, and paid advertising. Conversion Rate ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...

EnthuZiastic

Growth Hacker - Remote

Columbus, GA · On-site

... SEO, social media, content marketing, email marketing, and paid advertising. Conversion Rate ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...

Hibu

Outside Sales Representative

Auburn, AL · Hybrid

$85K - $95K/yr

Websites, Search Ads, Display Ads, Reviews & Reputation Management, Social Ads, and SEO * Cold calling business owners and prospecting within a designated territory to set appointments and conduct ...

Hibu

Outside Sales Representative

Columbus, GA · Hybrid

$93K - $113K/yr

Websites, Search Ads, Display Ads, Reviews & Reputation Management, Social Ads, and SEO * Cold calling business owners and prospecting within a designated territory to set appointments and conduct ...

Hibu

Outside Sales Representative

Opelika, AL · Hybrid

$85K - $95K/yr

Websites, Search Ads, Display Ads, Reviews & Reputation Management, Social Ads, and SEO * Cold calling business owners and prospecting within a designated territory to set appointments and conduct ...

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All JobsSearch Engine Optimization JobsSearch Engine Optimization Manager JobsSearch Engine Optimization Manager Jobs in Opelika, AL

Search Engine Optimization Manager information

See Opelika, AL salary details

$36.7K

$79.1K

$123.5K

How much do search engine optimization manager jobs pay per year?

As of Sep 6, 2026, the average yearly pay for search engine optimization manager in Opelika, AL is $79,147.00, according to ZipRecruiter salary data. Most workers in this role earn between $64,300.00 and $89,500.00 per year, depending on experience, location, and employer.

What does a search engine optimization manager do?

As a search engine optimization manager, your primary duties are to develop and implement a company’s SEO strategy. You work with marketing and sales managers to determine the goals of your company and then direct your department to carry out tactics to meet those goals. These tactics include creating web-optimized content for a website, developing a corpus of keywords that drive traffic to the website, developing social media campaign strategies, and improving the performance of search engine results. You also help hire and train new writers and content developers.

What are the key skills and qualifications needed to thrive as a search engine optimization manager, and why are they important?

To thrive as a Search Engine Optimization (SEO) Manager, you need a deep understanding of SEO strategies, keyword research, analytics, and content optimization, often supported by a degree in marketing or a related field. Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, and certifications like Google Analytics or HubSpot SEO are typically required. Strong analytical thinking, communication, and project management skills help SEO Managers collaborate effectively and adapt to algorithm changes. These abilities are crucial for driving organic traffic, improving website rankings, and achieving business growth through search visibility.

What are some common challenges faced by search engine optimization managers, and how can they be addressed?

Search Engine Optimization Managers often encounter challenges such as keeping up with frequent algorithm updates, measuring the true impact of SEO efforts, and aligning strategies across different departments. Staying informed through industry news and continuous learning is key to adapting to search engine changes. Collaborating closely with content, web development, and marketing teams helps ensure alignment and maximizes SEO effectiveness. Utilizing analytics tools and setting clear KPIs can also aid in tracking progress and demonstrating ROI to stakeholders.

What is the difference between Search Engine Optimization Manager vs Content Marketing Manager?

AspectSearch Engine Optimization ManagerContent Marketing Manager
Primary FocusOptimizing website content for search engines to improve rankingsCreating and managing content strategies to engage audiences
Required SkillsSEO tools, keyword research, analytics, technical SEOContent creation, storytelling, social media, branding
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketingContent teams, marketing departments, media agencies
Common CertificationsGoogle Analytics, SEO certifications, HubSpot Content MarketingContent marketing certifications, HubSpot Content Marketing, Google Analytics

The Search Engine Optimization Manager primarily focuses on improving website visibility through technical and strategic SEO practices. In contrast, the Content Marketing Manager concentrates on developing engaging content to attract and retain audiences. While both roles require strong digital marketing skills and often collaborate, their core responsibilities differ, making this comparison useful for those exploring career paths or hiring needs in digital marketing.

More about Search Engine Optimization Manager jobs

What cities near Opelika, AL are hiring for Search Engine Optimization Manager jobs?

Cities near Opelika, AL with the most Search Engine Optimization Manager job openings:

Search Engine Optimization Manager jobs near you
Infographic showing various Search Engine Optimization Manager job openings in Opelika, AL as of August 2026, with employment types broken down into 50% Full Time, and 50% Contract. Highlights an 50% In-person, and 50% Hybrid job distribution, with an average salary of $79,147 per year, or $38.1 per hour.

Manager of Ecommerce & Digital Strategy

RAM HOTEL MANAGEMENT LLC

Columbus, GA • On-site

Full-time

Re-posted 26 days ago

Job description

RAM Hotels - a dynamic,thriving, innovative hotel management company headquartered in Columbus,Georgia. Over the last few years, we have quietly and steadfastly taken ourplace as a leader in the hospitality industry of corporate America; whileserving some of the most well-known midscale hotel brands in key marketsthroughout the Alabama and Georgia region. We strive to meet our guests demandswhile continuously changing the perception of the hospitality industry. Whenyou join RAM Hotels, you do more than simply switch companies to advance yourcareer, you become part of the RAM Hotels family! The Manager of Ecommerce & Digital Strategy (ECM) is responsible for 1) Managing the user experience on the hotel's websiteacross the portfolio and internet booking engine (IBE) to improve conversionrates, 2) Executing paid search (PPC), display ads, and managing organic searchrankings to drive high-intent traffic, 3) Ensuring the property is effectivelylisted and merchandised on Online Travel Agencies like Expedia and Booking.com,and 4) developing and implementing online marketing programs and strategies toincrease sales and revenue for the company, 5) Tracking performance usingGoogle Analytics and channel management systems to pivot campaigns based onguest behavior. As an Ecommerce Manager, you'll shape and execute our contentstrategy, manage digital channels, and strengthen brand presence across thebuyer journey to drive online revenue and optimize digital platforms.
• Define and evolve advanced measurementstrategies across the full digital marketing ecosystem, including paid media,SEO/SEM, email, onsite, and web/app experiences, ensuring performance ismeasured holistically and consistently across channels.
• Workingclosely with key collaborators to align efforts.
• Strongunderstanding of buyer journeys, account-based strategies, and lead managementbest practices
• Monitoringand evaluating online media campaigns to keep them fresh and effective.Handling strategic online initiatives.
• Strongcollaboration and relationship-building skills with cross-functional teams,particularly sales and revenue management. Working with other department headsand staff to discuss plans and marketing strategies.
• Stayingcurrent with emerging opportunities in the digital marketing world.
• Thisrole leads complex, cross-functional analytics initiatives across all digitalchannels, with accountability for defining measurement strategies, interpretingcustomer data, and delivering insights that directly influence the company'smarketing decisions.
• Defineand evolve advanced measurement strategies across the full digital marketingecosystem, including paid media, SEO/SEM, organic social, email, onsite, andweb/app experiences, ensuring performance is measured holistically andconsistently across channels.
• Monitorand report on content and digital campaign performance, using analytics toinform clear insights, implications, and recommendations that inform strategyand investment decisions.
• Partnerwith subject matter experts to capture insights and turn them into engaging,audience-focused content.
• Overseecontent calendars and campaign timelines to ensure consistent messaging anddelivery across all digital touchpoints
• WorkSample/30-60-90 plan: May be asked to share a sample of prior work and/orcreate a 30-60-90 day plan to achieve success in this role
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