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Search Engine Optimization Jobs in Louisiana (NOW HIRING)

Stoa Group

Digital Marketing Specialist

Hammond, LA · On-site

Maintain and update our company and property websites to ensure accuracy, relevance, and alignment with SEO best practices, enhancing our online presence and brand credibility. * Maintain and update ...

Stoa Group

Digital Marketing Specialist

Hammond, LA · On-site

Maintain and update our company and property websites to ensure accuracy, relevance, and alignment with SEO best practices, enhancing our online presence and brand credibility. * Maintain and update ...

STOA Group

Digital Marketing Specialist

Hammond, LA · On-site

Maintain and update our company and property websites to ensure accuracy, relevance, and alignment with SEO best practices, enhancing our online presence and brand credibility. * Maintain and update ...

SBP

Marketing Associate

New Orleans, LA · On-site

$45K - $55K/yr

Website, SEO & Analytics * Assist with search engine optimization (SEO) and digital advertising efforts. * Implement conversion strategies and SEO best practices across the website and social media ...

Strongward

Marketing Associate

New Orleans, LA · Remote

$45K - $55K/yr

Website, SEO & Analytics * Assist with search engine optimization (SEO) and digital advertising efforts. * Implement conversion strategies and SEO best practices across the website and social media ...

Capital City Press

Account Executive

Baton Rouge, LA · On-site

Present and sell cross-platform campaigns including print, SEM, SEO, social media, OTT/CTV, targeted display, Amazon advertising solutions, and more. * Digital Leadership: Stay current on emerging ...

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Search Engine Optimization information

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$29.5K

$57.6K

$88.1K

How much do search engine optimization jobs pay per year?

As of Aug 5, 2026, the average yearly pay for search engine optimization in Louisiana is $57,625.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,300.00 and $64,100.00 per year, depending on experience, location, and employer.

Is it hard to get a job in search engine optimization?

Getting a job in search engine optimization (SEO) can be competitive, but building skills in keyword research, analytics, and familiarity with tools like Google Analytics and SEMrush can improve prospects. Entry-level roles may require some experience or certifications, but many employers value practical knowledge and a strong understanding of digital marketing principles.

Can you get a search engine optimization job with no experience?

Entry-level SEO jobs often do not require prior experience and focus on skills like keyword research, content optimization, and familiarity with tools such as Google Analytics. Gaining certifications or building a portfolio through personal projects can improve chances of securing an SEO position without experience.

How does a search engine optimization (SEO) professional typically collaborate with content creators and web developers?

SEO professionals work closely with content creators to ensure that written materials are optimized for relevant keywords, user intent, and search engine guidelines. They also collaborate with web developers to implement technical improvements, such as site speed enhancements, structured data, and mobile optimization. Regular communication and teamwork are essential, as SEO recommendations often need to be balanced with creative goals and technical feasibility. This cross-functional collaboration helps ensure that both content and website infrastructure support higher search rankings and a better user experience.

What skills and qualifications are needed to thrive as a search engine optimization (SEO) specialist?

To thrive as a Search Engine Optimization (SEO) Specialist, you need a solid grasp of keyword research, on-page and off-page optimization, analytics, and content strategy, often supported by a marketing degree or relevant certification. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and experience with content management systems (CMS) such as WordPress are typically expected. Strong analytical thinking, attention to detail, and effective communication skills help you interpret data and coordinate with writers and web developers. These skills ensure improved website visibility, increased organic traffic, and measurable business growth in a competitive digital landscape.

What is search engine optimization (SEO)?

Search Engine Optimization (SEO) is the process of improving a website’s visibility in search engine results pages (SERPs), such as Google or Bing. It involves optimizing website content, structure, and technical elements to increase organic (unpaid) traffic. SEO strategies include keyword research, on-page optimization, link building, and improving user experience. The goal is to make a website more attractive to search engines and users, ultimately driving more relevant visitors. Effective SEO helps businesses reach potential customers who are actively searching for related products or services.
What are popular job titles related to Search Engine Optimization jobs in Louisiana? For Search Engine Optimization jobs in Louisiana, the most frequently searched job titles are:
What job categories do people searching Search Engine Optimization jobs in Louisiana look for? The top searched job categories for Search Engine Optimization jobs in Louisiana are:
What cities in Louisiana are hiring for Search Engine Optimization jobs? Cities in Louisiana with the most Search Engine Optimization job openings:
Search Engine Optimization jobs near you
Infographic showing various Search Engine Optimization job openings in Louisiana as of July 2026, with employment types broken down into 95% Full Time, 2% Part Time, 2% Contract, and 1% Nights. Highlights an 93% Physical, 1% Hybrid, and 6% Remote job distribution, with an average salary of $57,625 per year, or $27.7 per hour.

SEARCH OPTIMIZATION MANAGER - SEO/AEO

Nocturnal Enterprises LLC

New Orleans, LA • On-site

Full-time

Re-posted 18 days ago

Job description

Role Overview
*Fully Remote*
The Search Optimization Manager will own the strategy, roadmap, execution, and measurement of Lido Labs' SEO, GEO, and AEO efforts across our portfolio of brands. This role sits at the intersection of technical SEO, content strategy, analytics, AI search visibility, and conversion-focused digital marketing.
The ideal candidate is a resourceful, hands-on search expert who understands how to improve organic visibility in Google while also preparing our brands for the evolving search landscape, including AI Overviews, LLM-generated answers, answer engines, and zero-click search environments.
This person will work cross-functionally with copywriters, developers, product stakeholders, analytics resources, and marketing leadership to improve discoverability, authority, traffic quality, and revenue contribution from organic, default, and direct channels.
This is an independent contributor role for someone who can set strategy, define KPIs, identify opportunities, build a roadmap, and drive projects through execution.
What You'll Do
Search Strategy & Roadmap
  • Own the SEO, GEO, and AEO strategy across Lido Labs brands and digital properties.
  • Build and manage a search optimization roadmap that prioritizes the highest-impact technical, content, and AI visibility opportunities.
  • Define KPIs and reporting frameworks that connect search performance to business outcomes, including revenue, lead quality, conversion rate, and channel growth.
  • Identify opportunities to increase visibility across traditional search, AI Overviews, answer engines, LLMs, and other emerging discovery platforms.
  • Translate search trends, algorithm updates, and AI search changes into actionable recommendations for the marketing team.
Technical SEO
  • Lead technical SEO audits and identify issues related to crawlability, indexation, site architecture, page speed, internal linking, canonicalization, redirects, XML sitemaps, and robots directives.
  • Partner with developers to scope, prioritize, QA, and validate technical SEO improvements.
  • Recommend and support implementation of structured data, schema markup, entity optimization, and other technical enhancements that improve search engine and AI readability.
  • Monitor site health and proactively identify risks or opportunities that may impact organic visibility.
  • Ensure landing pages, templates, and site structures follow SEO/AEO best practices.
Content SEO, GEO & AEO
  • Partner with copywriters and content stakeholders to create content strategies that support keyword visibility, topical authority, and AI extraction.
  • Conduct keyword research, content gap analysis, search intent mapping, and competitive analysis.
  • Develop content briefs and optimization recommendations for new and existing pages.
  • Improve content structure for both human readers and AI systems, including clear definitions, entity-rich sections, comparison content, FAQs, schema opportunities, and citation-ready summaries.
  • Help establish best practices for content that can perform in Google, AI Overviews, ChatGPT, Perplexity, Gemini, and other answer-driven platforms.
  • Support ongoing testing around AI visibility, LLM citation share, and brand presence in generative search results.
Analytics, Reporting & Revenue Accountability
  • Monitor and report on search performance using tools such as Google Analytics, Google Search Console, SearchAtlas, and other SEO/GEO platforms.
  • Track organic, default, and direct channel performance with a focus on revenue growth and business impact.
  • Analyze rankings, impressions, clicks, engagement, conversions, revenue contribution, and content performance.
  • Build recurring reports that clearly communicate what is working, what is changing, and where the next opportunities are.
  • Diagnose traffic or revenue changes and recommend corrective actions.
  • Partner with the Director of Marketing to set measurable goals and evaluate performance against KPIs.
Cross-Functional Execution
  • Work closely with copywriters, developers, analytics, paid media, lifecycle marketing, and leadership to execute search initiatives.
  • Turn strategic recommendations into clear project requirements, briefs, tickets, and implementation plans.
  • Manage multiple projects simultaneously and drive initiatives from discovery through completion.
  • Serve as the internal subject matter expert for search engine optimization, generative engine optimization, answer engine optimization, AI visibility, and modern search best practices.
  • Create playbooks, documentation, and repeatable processes that improve search optimization maturity across the organization.
What You'll Need to Be Successful
  • 4-6 years of hands-on experience in SEO, organic growth, digital marketing, or search optimization.
  • Strong understanding of both technical SEO and content SEO.
  • Experience improving organic visibility, search performance, and conversion outcomes.
  • Familiarity with GEO, AEO, AI Overviews, LLM visibility, answer engines, and emerging AI search trends.
  • Proficiency with Google Analytics, Google Search Console, and SEO platforms such as SearchAtlas, Ahrefs, SEMrush, Moz, Screaming Frog, BrightEdge, Conductor, or similar tools.
  • Ability to conduct technical SEO audits and make recommendations related to crawlability, indexation, site architecture, schema, page speed, and internal linking.
  • Strong content strategy skills, including keyword research, intent mapping, content gap analysis, and on-page optimization.
  • Understanding of structured data, schema markup, E-E-A-T principles, entity optimization, and AI-readable content structure.
  • Strong analytical skills with the ability to connect search performance to revenue, conversions, and business impact.
  • Excellent project management skills and the ability to move work forward independently.
  • Strong communication skills with the ability to explain technical and strategic concepts to non-technical stakeholders.
  • Resourceful, proactive, and comfortable operating in a fast-moving environment with evolving priorities.
Nice to Have
  • Experience working across multiple brands or digital properties.
  • Experience in competitive or compliance-sensitive industries.
  • Experience with WordPress
  • Experience working directly with developers on technical SEO implementation.
  • Experience with AI search tracking, LLM visibility tools, or emerging GEO/AEO platforms.
  • Basic understanding of HTML, CSS, JavaScript, and how front-end development impacts SEO.
  • Experience creating SEO briefs, technical tickets, content playbooks, or executive-facing performance reports.
  • Familiarity with conversion rate optimization and landing page testing.
Who You Are
  • A strategic thinker who can also execute hands-on.
  • A self-starter who does not need to be told what to do next.
  • A strong problem solver who can identify opportunities, prioritize work, and drive projects to completion.
  • A clear communicator who can collaborate with copywriters, developers, and leadership.
  • A data-driven marketer who understands that search performance must connect to revenue.
  • Curious about the future of search and motivated to help brands stay visible as AI changes how people discover information.
  • Comfortable with ambiguity, experimentation, and building new processes from the ground up.
Success in This Role Looks Like
  • Clear SEO/GEO/AEO roadmaps are created, prioritized, and actively executed.
  • Organic, default, and direct revenue contribution grows over time.
  • Technical SEO issues are identified, scoped, and resolved.
  • Content is better structured for Google, AI Overviews, LLMs, and answer engines.
  • Lido Labs brands gain stronger visibility, authority, and discoverability across traditional and AI-powered search environments.
  • Cross-functional teams understand what needs to be done and why it matters.
  • Search optimization becomes a more measurable, accountable, and scalable growth lever for the business.

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