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Search Engine Optimization Jobs in Traverse City, MI

910 Media Group

Account Executive

Traverse City, MI · On-site +1

Sell across our full portfolio, including digital advertising, social media, video, SEO, websites, broadcast, and print products * Build and manage a strong pipeline while consistently working toward ...

All JobsSearch Engine Optimization JobsSearch Engine Optimization Jobs in Traverse City, MI

Search Engine Optimization information

See Traverse City, MI salary details

$34.7K

$67.7K

$103.5K

How much do search engine optimization jobs pay per year?

As of Aug 23, 2026, the average yearly pay for search engine optimization in Traverse City, MI is $67,707.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,200.00 and $75,400.00 per year, depending on experience, location, and employer.

What is search engine optimization (SEO)?

Search Engine Optimization (SEO) is the process of improving a website’s visibility in search engine results pages (SERPs), such as Google or Bing. It involves optimizing website content, structure, and technical elements to increase organic (unpaid) traffic. SEO strategies include keyword research, on-page optimization, link building, and improving user experience. The goal is to make a website more attractive to search engines and users, ultimately driving more relevant visitors. Effective SEO helps businesses reach potential customers who are actively searching for related products or services.

What skills and qualifications are needed to thrive as a search engine optimization (SEO) specialist?

To thrive as a Search Engine Optimization (SEO) Specialist, you need a solid grasp of keyword research, on-page and off-page optimization, analytics, and content strategy, often supported by a marketing degree or relevant certification. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and experience with content management systems (CMS) such as WordPress are typically expected. Strong analytical thinking, attention to detail, and effective communication skills help you interpret data and coordinate with writers and web developers. These skills ensure improved website visibility, increased organic traffic, and measurable business growth in a competitive digital landscape.

How does a search engine optimization (SEO) professional typically collaborate with content creators and web developers?

SEO professionals work closely with content creators to ensure that written materials are optimized for relevant keywords, user intent, and search engine guidelines. They also collaborate with web developers to implement technical improvements, such as site speed enhancements, structured data, and mobile optimization. Regular communication and teamwork are essential, as SEO recommendations often need to be balanced with creative goals and technical feasibility. This cross-functional collaboration helps ensure that both content and website infrastructure support higher search rankings and a better user experience.

Can you get a search engine optimization job with no experience?

Entry-level SEO jobs often do not require prior experience and may focus on skills like keyword research, content optimization, and familiarity with tools such as Google Analytics or SEMrush. Gaining certifications or building a portfolio through personal projects can improve chances of securing an SEO position without experience.

Is it hard to get a job in search engine optimization?

Getting a job in search engine optimization (SEO) can be competitive, but it is accessible with relevant skills such as keyword research, analytics, and familiarity with tools like Google Analytics and SEMrush. Building a strong portfolio, gaining certifications, and staying updated on industry trends can improve employment prospects.

What job categories do people searching Search Engine Optimization jobs in Traverse City, MI look for?

The top searched job categories for Search Engine Optimization jobs in Traverse City, MI are:

What cities near Traverse City, MI are hiring for Search Engine Optimization jobs?

Cities near Traverse City, MI with the most Search Engine Optimization job openings:

Search Engine Optimization jobs near you
Infographic showing various Search Engine Optimization job openings in Traverse City, MI as of August 2026, with employment types broken down into 75% Full Time, 20% Part Time, and 5% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $67,707 per year, or $32.6 per hour.

SEO and Content Marketing Specialist

Oneupweb

Traverse City, MI • On-site

$43K - $65K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted yesterday

Job description

Description:

Job Summary
Are you a creative and skilled writer with a passion for Local and National SEO? Join our team as an SEO and Content Marketing Specialist! Use your SEO knowledge, creativity, and writing expertise to craft compelling content that drives organic search growth for our clients. You'll excel at blogging, website copywriting, script writing, and developing data-driven content/SEO strategies. Your work will directly impact our clients by enhancing their online visibility, driving more traffic to their websites, and ultimately contributing to their business growth. If you're passionate about creating quality, brand-aligned content through keyword and industry research, we want to hear from you!

Duties

  • Craft compelling, optimized, quality content for a wide variety of clients.
  • Self-review and peer-review content for spelling, grammar, tone, voice and clarity.
  • Ensure content adheres to brand standards and SEO best practices.
  • Identify key structural, technical and editorial enhancements to improve content quality, SEO performance and user experience.
  • Collaborate with internal departments, such as web development, design and video.
  • Develop short-term and long-term content/SEO strategies by analyzing data.
  • Become proficient with search marketing tools.
  • Monitor, analyze and report on website performance metrics.
  • Present findings and proposed strategy to clients and peers.
  • Educate clients and colleagues about the latest search marketing trends.
  • Create and deliver audits and reports for a variety of stakeholders.
  • Attend sales discoveries and pitches as necessary. Support client onboarding tasks including reviewing estimates for project time and cost.
  • Participate in the Annual Planning process for clients.
  • Participate in post-project actualization.

Experience

  • Associate or Bachelors degree in a related field.
  • At least two years of content creation experience.
  • A keen eye for clean content deliverables and consistent formatting.
  • Experience or interest in search engine optimization, including technical and data analysis skills.
  • Effective verbal and written communication.
  • Presentation skills and the desire to speak to clients.
  • Ability to successfully collaborate, handle multiple projects, and meet tight deadlines.
  • Strong analytical and problem-solving skills.
  • Strong digital literacy, including proficiency in Microsoft Word, Excel, and PowerPoint.
  • A basic understanding of on-page and technical SEO.
  • Experience with data analysis and/or SEO research tools (e.g., Google Analytics, Semrush, Screaming Frog).

Preferred:

  • Google Analytics certification and GA4 proficiency.
  • Google Looker Studio experience.
  • Local SEO experience.
  • Enthusiasm for client interactions.

Benefits

  • Competitive salary and benefits.
  • Competitive PTO package.
  • Summer Fridays (every other Friday off in summer).
  • Flexible remote and hybrid work options.
  • Celebrated diversity.
  • Resources for individual and community growth.
  • Professional development opportunities.
  • Unparalleled “Michigan nice” company culture.

Job Type: Full-time

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee assistance program
  • Flexible schedule
  • Flexible spending account
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Parental leave
  • Professional development assistance
  • Vision insurance
Requirements:


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