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Freelance Conversion Rate Optimization Jobs in Pennsylvania

Method Co.

Growth Marketing Lead

Philadelphia, PA · Remote

$10K - $100K/mo

Conversion rate optimization * Experimentation frameworks * Marketing attribution * Hospitality ... Freelance / Fractional * Approximately20-40 hours per monthinitially * 3-6 month engagementwith the ...

Aprio

Senior Manager, Digital Marketing

Philadelphia, PA · On-site +1

Run the conversion rate optimization (CRO) program, using A/B testing and data to improve conversion across campaigns and landing pages. * Collaborate with the website team to shape site and landing ...

Aprio

Senior Manager, Digital Marketing

Bala Cynwyd, PA · On-site +1

Run the conversion rate optimization (CRO) program, using A/B testing and data to improve conversion across campaigns and landing pages. * Collaborate with the website team to shape site and landing ...

RV Value Mart

Growth Marketing Specialist

Manheim, PA · On-site

Experience with A/B testing tools and CRO (conversion rate optimization) * Familiarity with paid media performance tracking * Experience integrating marketing platforms (CRM, email, etc.) Physical ...

FOREVER INC

Digital Marketing Leader

Pittsburgh, PA · On-site +1

... conversion rate optimization across landing pages, onboarding flows, and key conversion points to ... Manage external vendors or contractors as needed (e.g., digital agencies, freelancers) ensuring ...

EnthuZiastic

Growth Hacker - Remote

Allentown, PA · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Pittsburgh, PA · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Harrisburg, PA · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Erie, PA · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

West Chester, PA · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Reading, PA · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Bloomsburg, PA · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Indiana, PA · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

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Freelance Conversion Rate Optimization information

What is freelance conversion rate optimization?

Freelance conversion rate optimization (CRO) involves an independent specialist working with businesses to improve the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. Freelance CRO experts use data analysis, user behavior research, and A/B testing to identify and implement changes that enhance user experience and increase conversions. They typically work on a project or contract basis, allowing businesses flexibility and specialized expertise without hiring full-time staff.

What are some typical challenges freelance conversion rate optimization specialists face when working with multiple clients?

Freelance CRO specialists often juggle several clients at once, which can lead to challenges such as managing varying expectations, aligning on success metrics, and adapting to different website platforms and analytics tools. Additionally, communication can be complex, as each client may have distinct approval processes and timelines. Staying organized, setting clear deliverables, and maintaining transparent communication are crucial to successfully navigating these challenges and ensuring positive outcomes for each client.

What are the key skills and qualifications needed to thrive as a freelance conversion rate optimization specialist, and why are they important?

To thrive as a Freelance Conversion Rate Optimization Specialist, you need expertise in digital marketing, data analysis, and UX/UI principles, often supported by a relevant degree or certifications such as Google Analytics or CXL Institute credentials. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools, and content management systems is essential. Strong problem-solving, communication, and client management skills help you stand out by ensuring clear reporting and actionable recommendations. These skills and qualities are crucial for effectively improving website performance and delivering measurable ROI for clients.

What is the difference between Freelance Conversion Rate Optimization vs Freelance Digital Marketing?

AspectFreelance Conversion Rate OptimizationFreelance Digital Marketing
Primary FocusImproving website conversion ratesPromoting brands/products online
Skills & CertificationsAnalytics, A/B testing, UX designSEO, content marketing, social media
Work EnvironmentClient websites, analytics toolsMultiple channels, campaigns
Industry UsageeCommerce, SaaS, online servicesRetail, tech, service sectors

While both roles involve online strategies, Freelance Conversion Rate Optimization specializes in enhancing website performance to increase conversions, whereas Freelance Digital Marketing covers broader online promotion efforts. Understanding these differences helps clients choose the right freelancer for their specific needs.

What are the most commonly searched types of Conversion Rate Optimization jobs in Pennsylvania?

The most popular types of Conversion Rate Optimization jobs in Pennsylvania are:

What are popular job titles related to Freelance Conversion Rate Optimization jobs in Pennsylvania?

For Freelance Conversion Rate Optimization jobs in Pennsylvania, the most frequently searched job titles are:

What job categories do people searching Freelance Conversion Rate Optimization jobs in Pennsylvania look for?

The top searched job categories for Freelance Conversion Rate Optimization jobs in Pennsylvania are:

What cities in Pennsylvania are hiring for Freelance Conversion Rate Optimization jobs?

Cities in Pennsylvania with the most Freelance Conversion Rate Optimization job openings:

Freelance Conversion Rate Optimization jobs near you

Sr. Manager, B2B Conversion Rate Optimization (CRO)

Horizontal Talent

Philadelphia, PA • Remote

Full-time

Posted 9 days ago

Job description

Bring your CRO expertise to a high-impact digital marketing team focused on improving web and eCommerce experiences across a large, complex B2B environment. This role combines hands-on experimentation, analytics, and cross-functional collaboration to help shape the testing strategy, optimize conversion, and drive measurable growth.

Responsibilities
  • Lead the day-to-day execution of A/B, split, and multivariate tests within Optimizely.
  • Build and launch brand-compliant web and page variations in Optimizely CMS.
  • Develop and manage personalization campaigns for targeted audience segments.
  • Use generative AI tools to speed up testing ideas, variation copy, and workflow efficiency.
  • Monitor live experiments and validate tracking in Google Analytics 4.
  • Review session recordings, heatmaps, and user feedback to identify friction points and testing opportunities.
  • Document experiment outcomes and provide clear, data-backed recommendations for next steps.
  • Optimize key conversion points across the buyer journey, including forms, pricing pages, checkout, trial nurture, and abandoned cart experiences.
  • Partner with UX, design, and engineering teams to implement experiments and troubleshoot complex builds.
  • Perform thorough QA across devices and browsers before tests go live.
Skills
  • 6+ years of experience in digital marketing, web optimization, or eCommerce with a strong focus on hands-on CRO execution.
  • Deep, practical experience with the Optimizely suite, including Optimizely Web Experimentation and Optimizely CMS.
  • Strong front-end development skills with HTML, CSS, JavaScript, and/or jQuery.
  • Advanced proficiency with Google Analytics 4 and user behavior tools.
  • Experience working within enterprise B2B environments and complex marketing/sales funnels.
  • Proven ability to improve conversion metrics and contribute to revenue or pipeline growth through experimentation.
  • Excellent QA, problem-solving, and attention-to-detail skills.
  • Comfort collaborating across marketing, UX, design, and engineering teams.
  • Hands-on experience using CRM and marketing automation tools such as Salesforce, Marketo, or HubSpot.
  • A collaborative, organized approach with strong communication and prioritization skills.
Preferred Skills
  • Experience with B2B eCommerce optimization and Adobe Commerce.
  • Background in checkout optimization, abandoned cart recovery, or trial-to-paid conversion.
  • Experience supporting product-led growth or digital purchasing journeys.
  • Familiarity with large websites, multiple product lines, and complex stakeholder environments.
  • Exposure to lifecycle marketing and full-funnel conversion tracking.
  • Experience leading or contributing to growth-focused experimentation strategy.
  • Interest in using AI to improve testing speed, ideation, and analysis.

Horizontal Talent is committed to fostering a workplace where everyone feels welcomed, respected, and empowered to contribute. We value diversity, equity, and inclusion as core principles and encourage candidates from all backgrounds to apply.

By applying for this position, you acknowledge and agree that Horizontal Talent may contact you regarding your application using automated technology, including phone calls, SMS/text messages, or email, which may be delivered by our virtual AI recruiter, Alex.

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