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Conversion Rate Optimization Manager Jobs in Pennsylvania

Mile6

Growth Marketing Manager

Philadelphia, PA · On-site

$85K - $95K/yr

Growth Marketing Manager Location: Remote. At this time, we are hiring in the Philadelphia, Denver ... Develop a growing conversion-rate optimization practice across Mile6 and client engagements. * Plan ...

RV Value Mart

Growth Marketing Specialist

Manheim, PA · On-site

Experience with A/B testing tools and CRO (conversion rate optimization) * Familiarity with paid media performance tracking * Experience integrating marketing platforms (CRM, email, etc.) Physical ...

FOREVER INC

Digital Marketing Leader

Pittsburgh, PA · On-site +1

... conversion rate optimization across landing pages, onboarding flows, and key conversion points to ... Own CRM strategy and execution, including customer segmentation, audience targeting, lifecycle ...

IntuitSolutions

SEO/SEM Specialist

PA · On-site

... website traffic, conversion rate, and revenue. The majority of your time will be dedicated to ... Exceptional time management, organizational skills, and the ability to meet deadlines in a fast ...

IntuitSolutions

SEO/SEM Specialist

PA · On-site

... conversion rate, and revenue . The majority of your time will be dedicated to execution and ... Exceptional time management, organizational skills, and the ability to meet deadlines in a fast ...

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Conversion Rate Optimization Manager information

See Pennsylvania salary details

$44.1K

$107.1K

$173.4K

How much do conversion rate optimization manager jobs pay per year?

As of Aug 30, 2026, the average yearly pay for conversion rate optimization manager in Pennsylvania is $107,082.00, according to ZipRecruiter salary data. Most workers in this role earn between $88,200.00 and $144,800.00 per year, depending on experience, location, and employer.

What does a conversion rate optimization manager do?

A Conversion Rate Optimization (CRO) Manager is responsible for improving the percentage of website visitors who complete desired actions, such as making a purchase or filling out a form. They analyze user behavior, run A/B tests, and use data-driven strategies to enhance website performance. Their goal is to maximize the effectiveness of digital marketing campaigns and increase ROI by making continuous improvements to the user experience and conversion processes.

What are the key skills and qualifications needed to thrive as a conversion rate optimization manager?

To thrive as a Conversion Rate Optimization Manager, you need expertise in data analysis, digital marketing, A/B testing, and a strong understanding of user experience, often supported by a degree in marketing, business, or a related field. Familiarity with analytics platforms (such as Google Analytics), A/B testing tools (like Optimizely or VWO), and conversion tracking systems is typically required. Creative problem-solving, clear communication, and collaboration skills set exceptional professionals apart in this role. These competencies are crucial for effectively identifying opportunities, implementing strategies, and driving measurable improvements in conversion rates.

What are some common challenges faced by a conversion rate optimization manager, and how can they be addressed?

Conversion Rate Optimization Managers often encounter challenges such as limited access to reliable data, resistance to change from stakeholders, and balancing short-term wins with long-term strategy. Addressing these issues involves fostering strong collaboration with analytics, development, and marketing teams, as well as effectively communicating the value of CRO initiatives through clear reporting and case studies. Staying up-to-date with industry best practices and using A/B testing platforms can also help overcome obstacles and drive measurable improvements.

What are the most commonly searched types of Conversion Rate Optimization jobs in Pennsylvania?

The most popular types of Conversion Rate Optimization jobs in Pennsylvania are:

What are popular job titles related to Conversion Rate Optimization Manager jobs in Pennsylvania?

For Conversion Rate Optimization Manager jobs in Pennsylvania, the most frequently searched job titles are:

What job categories do people searching Conversion Rate Optimization Manager jobs in Pennsylvania look for?

The top searched job categories for Conversion Rate Optimization Manager jobs in Pennsylvania are:

What cities in Pennsylvania are hiring for Conversion Rate Optimization Manager jobs?

Cities in Pennsylvania with the most Conversion Rate Optimization Manager job openings:

Conversion Rate Optimization Manager jobs near you
Infographic showing various Conversion Rate Optimization Manager job openings in Pennsylvania as of August 2026, with employment types broken down into 90% Full Time, 9% Part Time, and 1% Contract. Highlights an 79% Physical, 3% Hybrid, and 18% Remote job distribution, with an average salary of $107,082 per year, or $51.5 per hour.

Senior Manager, Digital Marketing

Philadelphia, PA • On-site, Remote

Aprio
Accounting Services • 501 - 1,000 employees

9.5

Company rating: 9.5 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

2nd of 23 rated bookkeepers and accountants

People enjoy working here

Good employer

Respectful managers

Learn more about Aprioexternal

Full-time

Medical, Dental, Vision, Retirement

Re-posted 2 days ago

Job description

Work with a Top 20 CPA and advisory firm that Accounts for Anything.  Aprio has 40 U.S. office locations, as well as international office locations and more than 3,200 team members that speak 60+ languages across the globe.  By bringing together proven expertise, deep understanding, and strategic foresight for fast-growing industries, Aprio ensures clients are prepared for wherever life or business may take them. Discover a top-rated culture, vast growth opportunities and your next big career move with Aprio.

Join Aprio's Digital Marketing team and you will help clients maximize their opportunities.  Aprio Advisory Group, LLC is a progressive, fast-growing firm looking for a Senior Manager, Digital Marketing to join their dynamic team. 
 
Aprio, a Top 20 U.S. business advisory and accounting firm, is seeking a Senior Manager, Digital Marketing to manage and execute its digital marketing programs across paid media and search visibility, along with the analytics and conversion rate optimization (CRO) that measure and improve them. Just as important, this is a role for a hands-on marketer who treats AI as central to modern marketing - using it daily and helping the team adopt it to sharpen decisions, increase output, and drive stronger business outcomes. Partnering with the email and website teams, the Senior Manager will turn strategy into results while managing and coaching a small, hands-on team. The ideal candidate pairs deep, hands-on fluency across these channels with strong analytical instincts, enthusiasm for applying AI, and a firm grasp of complex B2B buying cycles.
Responsibilities:
  • Manage and execute Aprio's digital marketing programs - spanning paid media, search visibility, analytics, and conversion rate optimization (CRO) - aligning day-to-day work to growth goals and revenue targets. 
  • Use AI daily and help the team adopt it - identifying practical use cases, sharing approaches, and modeling confident, responsible use in everyday work. 
  • Manage and coach a small remote team of channel specialists, setting clear priorities and helping each team member grow in their craft. 
  • Run the paid media program - with an emphasis on paid search - including campaign strategy, execution, budget management, testing, and continuous performance improvement. 
  • Manage search visibility across both search engine optimization (SEO) and emerging AI search, helping Aprio earn visibility in traditional results and in generative engines such as ChatGPT, Google AI Overviews, Gemini, Perplexity, and Claude. 
  • Coordinate closely with the email marketing team to keep campaigns and nurture programs aligned across the funnel. 
  • Build AI into everyday marketing workflows and campaigns - from content and research to analysis, personalization, and reporting - and test and adopt tools that improve speed, quality, and results. 
  • Own marketing analytics and reporting - building the dashboards and cross-channel measurements that show how programs perform and where to improve. 
  • Run the conversion rate optimization (CRO) program, using A/B testing and data to improve conversion across campaigns and landing pages. 
  • Collaborate with the website team to shape site and landing-page experiences that support demand generation and demand capture. 
  • Manage campaign budgets and report on program performance and return on investment to the Vice President. 
  • Use HubSpot to run campaigns, workflows, and reporting, helping connect marketing activity to pipeline and revenue. 
  • Stay current on digital marketing and AI trends, platform changes, and new capabilities, and put them to work for the team. 
Qualifications:
  • Minimum of 7 years of experience in digital marketing, with a hands-on background across paid media and paid search, search visibility (SEO and AI search), and analytics and conversion rate optimization (CRO). 
  • Deep, hands-on paid media experience - especially paid search - including campaign strategy, budget management, bidding, testing, and performance measurement. 
  • Experience improving visibility in AI-driven search and generative engines (for example, ChatGPT, Google AI Overviews, Gemini, Perplexity, and Claude). 
  • Hands-on experience leading analytics and conversion rate optimization - including web analytics (such as GA4), attribution, dashboards, and A/B testing - and turning data into decisions and improvements. 
  • Experience running B2B marketing programs and a strong understanding of complex, multi-touch B2B buying and selling cycles. 
  • Hands-on experience applying AI tools in a marketing context - such as content creation, research, analysis, or campaign operations - with a track record of using them to improve output and results. 
  • Enthusiasm for AI and a habit of helping teammates adopt new tools and ways of working. 
  • Strong hands-on HubSpot proficiency, including campaign management, workflows, and reporting. 
  • Experience managing or coaching a small team or specialists, with strong communication and collaboration across cross-functional teams. 
  • Experience managing campaign budgets and reporting on performance. 
  • Bachelor's degree in marketing, business, communications, or a related field. 
  • Preferred Qualifications 
  • Agency experience, ideally paired with in-house B2B marketing. 
  • Experience managing remote team members 
  • Background in professional services or another considered-purchase, relationship-driven B2B industry. 
  • HubSpot certification(s). 
  • Google Ads or Google Analytics certification(s). 
  • MBA. 
Why work for Aprio:
Whether you are just starting out, looking to advance into management or searching for your next leadership role, Aprio offers an opportunity to grow with a future-focused, innovative firm.
 
 
Perks/Benefits we offer for full-time team members:
- Medical, Dental, and Vision Insurance on the first day of employment
- Flexible Spending Account and Dependent Care Account
- 401k with Profit Sharing
- 9+ holidays and discretionary time off structure
- Parental Leave - coverage for both primary and secondary caregivers
- Tuition Assistance Program and CPA support program with cash incentive upon completion
- Discretionary incentive compensation based on firm, group and individual performance
- Incentive compensation related to origination of new client sales
- Top rated wellness program
- Flexible working environment including remote and hybrid options
 
 
What's in it for you:
- Working with an industry leader: Be part of a high-growth firm that is passionate for what's next.
- An awesome culture: Thirty-one fundamental behaviors guide our culture every day ensuring we always deliver an exceptional team-member and client experience.  We call it the Aprio Way.  This shared mindset creates lasting relationships between team members and with clients.
- A great team: Work with a high-energy, passionate, caring and ambitious team of professionals in a collaborative culture.
- Entrepreneurship: Have the freedom to innovate and bring your ideas to help us grow to become the CPA firm of choice nationally.
- Growth opportunities: Grow professionally in an environment that fosters continuous learning and advancement.
- Competitive compensation: You will be rewarded with competitive compensation, industry-leading benefits and a flexible work environment to enjoy work/life balance.
 
 
EQUAL OPPORTUNITY EMPLOYER
Aprio is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race; color; religion; national origin; sex; pregnancy; sexual orientation; gender identity and/or expression; age; disability; genetic information, citizenship status; military service obligations or any other category protected by applicable federal, state, or local law.
 
Aprio, LLP and Aprio Advisory Group, LLC, operate in an alternative business structure, with Aprio Advisory Group, LLC providing non-attest tax and consulting services, and Aprio, LLP providing CPA firm services.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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