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Freelance Conversion Rate Optimization Jobs in Minnesota

Ecommerce Manager

Eden Prairie, MN · On-site

$55K - $65K/yr

This role will own the day-to-day management of our online store, driving revenue growth through site optimization, product merchandising, digital promotions, customer retention, and conversion rate ...

Ecommerce Manager

Eden Prairie, MN · On-site

$55K - $65K/yr

This role will own the day-to-day management of our online store, driving revenue growth through site optimization, product merchandising, digital promotions, customer retention, and conversion rate ...

Develop campaign targeting, budget allocation, testing strategies, and performance optimization plans,monitoringcost-per-click (CPC), cost-per-lead (CPL), conversion rates, ROAS, and pipeline ...

Develop campaign targeting, budget allocation, testing strategies, and performance optimization plans, monitoring cost-per-click (CPC), cost-per-lead (CPL), conversion rates, ROAS, and pipeline ...

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Conversion rate optimization strategy * Funnel performance analysis * Traffic source performance tracking * Digital attribution and reporting * A/B and multivariate testing programs * Continuous ...

... and conversion rate optimization efforts as directed, documenting test setups, results, and learnings Vendor Coordination • Serves as the internal point of contact for the third-party Commerce ...

Strong familiarity with content-led conversion rate optimization, including intent mapping, journey design, user experience and content interplay, and conversion optimization. * Experience building ...

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Freelance Conversion Rate Optimization information

What is freelance conversion rate optimization?

Freelance conversion rate optimization (CRO) involves an independent specialist working with businesses to improve the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. Freelance CRO experts use data analysis, user behavior research, and A/B testing to identify and implement changes that enhance user experience and increase conversions. They typically work on a project or contract basis, allowing businesses flexibility and specialized expertise without hiring full-time staff.

What are some typical challenges freelance conversion rate optimization specialists face when working with multiple clients?

Freelance CRO specialists often juggle several clients at once, which can lead to challenges such as managing varying expectations, aligning on success metrics, and adapting to different website platforms and analytics tools. Additionally, communication can be complex, as each client may have distinct approval processes and timelines. Staying organized, setting clear deliverables, and maintaining transparent communication are crucial to successfully navigating these challenges and ensuring positive outcomes for each client.

What is the difference between Freelance Conversion Rate Optimization vs Freelance Digital Marketing?

AspectFreelance Conversion Rate OptimizationFreelance Digital Marketing
Primary FocusImproving website conversion ratesPromoting brands/products online
Skills & CertificationsAnalytics, A/B testing, UX designSEO, content marketing, social media
Work EnvironmentClient websites, analytics toolsMultiple channels, campaigns
Industry UsageeCommerce, SaaS, online servicesRetail, tech, service sectors

While both roles involve online strategies, Freelance Conversion Rate Optimization specializes in enhancing website performance to increase conversions, whereas Freelance Digital Marketing covers broader online promotion efforts. Understanding these differences helps clients choose the right freelancer for their specific needs.

What are the key skills and qualifications needed to thrive as a Freelance Conversion Rate Optimization (CRO) Specialist, and why are they important?

To thrive as a Freelance Conversion Rate Optimization Specialist, you need expertise in digital marketing, data analysis, and UX/UI principles, often supported by a relevant degree or certifications such as Google Analytics or CXL Institute credentials. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools, and content management systems is essential. Strong problem-solving, communication, and client management skills help you stand out by ensuring clear reporting and actionable recommendations. These skills and qualities are crucial for effectively improving website performance and delivering measurable ROI for clients.
What are the most commonly searched types of Conversion Rate Optimization jobs in Minnesota? The most popular types of Conversion Rate Optimization jobs in Minnesota are:
What are popular job titles related to Freelance Conversion Rate Optimization jobs in Minnesota? For Freelance Conversion Rate Optimization jobs in Minnesota, the most frequently searched job titles are:
What job categories do people searching Freelance Conversion Rate Optimization jobs in Minnesota look for? The top searched job categories for Freelance Conversion Rate Optimization jobs in Minnesota are:
What cities in Minnesota are hiring for Freelance Conversion Rate Optimization jobs? Cities in Minnesota with the most Freelance Conversion Rate Optimization job openings:
Ecommerce Manager

Ecommerce Manager

FACE FOUNDRIÉ

Eden Prairie, MN • On-site

$55K - $65K/yr

Full-time

Posted 3 days ago


Job description

Job Description
About FACE FOUNDRIÉ
FACE FOUNDRIÉ is the world's largest facial bar, making skincare approachable, affordable, and accessible through results-driven services, expert estheticians, and a growing line of skincare products. With locations nationwide and rapid expansion ahead, we're looking for an Ecommerce Manager to own and grow our online retail business.
Position Summary
The Ecommerce Manager will be responsible for the strategy, execution, and performance of FACE FOUNDRIÉ's ecommerce business. This role will own the day-to-day management of our online store, driving revenue growth through site optimization, product merchandising, digital promotions, customer retention, and conversion rate optimization.
This is a highly analytical and entrepreneurial role for someone who loves ecommerce, understands consumer behavior, and is excited to build a rapidly growing channel from the ground up.
Key Responsibilities
Ecommerce Strategy & Growth
• Own ecommerce revenue, conversion, average order value, and customer retention goals
• Develop and execute quarterly ecommerce growth strategies
• Identify opportunities to increase online sales through promotions, bundles, subscriptions, and new initiatives
• Monitor industry trends and recommend new opportunities to drive growth
Website Management & Merchandising
• Manage the ecommerce storefront and overall customer experience
• Optimize site navigation, collections, product categorization, and merchandising
• Ensure product pages are accurate, compelling, and conversion-focused
• Coordinate product launches and seasonal campaigns online
• Maintain site content and ensure a seamless shopping experience across desktop and mobile
Conversion Rate Optimization
• Analyze customer behavior and site performance to improve conversion rates
• Conduct A/B testing and implement improvements to key landing pages and product pages
• Identify and resolve friction points throughout the customer journey
• Develop strategies to improve cart conversion and reduce abandonment
Analytics & Reporting
• Monitor and report on key ecommerce KPIs including:
• Revenue
• Conversion Rate
• Average Order Value
• Customer Acquisition Cost
• Customer Lifetime Value
• Cart Abandonment Rate
• Repeat Purchase Rate
• Provide regular performance reporting and actionable recommendations
• Utilize data to guide merchandising, promotional, and growth decisions
Promotions & Customer Retention
• Partner with the Brand team to execute ecommerce campaigns, promotions, and product launches
• Develop ecommerce-exclusive offers and programs
• Support loyalty, referral, and subscription initiatives
• Collaborate on email, SMS, and digital campaigns that drive online sales
Cross Functional Collaboration
• Partner closely with the Merchandising Manager to ensure inventory alignment and product availability
• Coordinate with external partners and platform vendors as needed
• Work with Marketing, Creative, and Operations teams to ensure a cohesive customer experience across channels
Qualifications
  • 3+ years of ecommerce management experience
  • Proven track record of growing ecommerce revenue and improving conversion metric
  • Experience with Shopify or similar ecommerce platforms
  • Strong understanding of ecommerce analytics and reporting
  • Experience with product merchandising, promotions, and customer lifecycle marketing
  • Highly analytical with strong problem-solving skills
  • Ability to manage multiple projects and priorities in a fast-paced environment
  • Excellent communication and collaboration skills
  • Location: In-person, Minneapolis preferred

Success in This Role Looks Like
• Ecommerce becomes a meaningful and growing revenue channel for the business
• Conversion rates consistently improve
• Average order value increases through strategic merchandising and bundling
• Product launches are executed successfully online
• Customer retention and repeat purchase rates improve
• Data drives decision-making and continuous optimization