Freelance Conversion Rate Optimization Jobs in Minnesota

SEO Specialist

Purpose

We are seeking a data-driven and creative SEO Specialist Freelancer. In this 

role, you will develop and implement strategies to improve online visibility, drive organic 

traffic, and enhance search engine rankings. The ideal candidate has a solid 

understanding of SEO best practices, a passion for staying ahead of trends, and a track 

record of achieving measurable results.

Hot Dish Advertising Core Values: 

• Passionate about our clients, our team, and the work we produce.

• Curious to learn more, improve skills, use new programs, open to change and test 

new creative solutions to help our clients achieve their goals. 

• Smarty Pants to challenge what has been done before and prove out a better 

solution that delivers results.

• Playing to win to do what it takes to support the client. Lead, Follow or Get out of 

the way.

• Respectful of everyone. Open minded to the needs of others and work to help 

improve along the way. Teaching and showing without judgment. 

• Fun and thrive off partnering with other high-energy team members and clients!

Essential Functions of the Job

• Develop, execute, and monitor effective SEO strategies to achieve company 

objectives.

• Conduct keyword research to identify opportunities and optimize content for 

search engines.

• Perform on-page optimization, including meta tags, headers, internal linking, and 

schema markup.

• Collaborate with content creators to produce SEO-friendly content that aligns 

with our brand voice and audience needs.

• Modify website content, meta descriptions, headings, and HTML tags to 

incorporate targeted keywords and improve search engine understanding.

• Analyze website technical issues like broken links, slow loading times, and 

mobile responsiveness to ensure proper search engine crawling and indexing.

• Manage and execute technical SEO audits to identify and fix issues affecting 

crawlability, indexation, and site performance.

• Build and monitor backlink strategies to strengthen domain authority and overall 

search visibility.

• Track and analyze website analytics, search performance, and traffic patterns 

using tools like Google Analytics, Google Search Console, and third-party 

platforms.

• Stay current with SEO trends, algorithm changes, and best practices to adapt 

strategies as needed.

• Generate detailed reports on SEO performance and provide actionable insights to 

stakeholders.

AI Partnership (or AI-Enabled Operations): 

• Embrace a forward-thinking, AI-partnered approach to agency operations, 

seeking opportunities to streamline workflows, enhance decision-making, and 

drive creativity through the thoughtful application of AI tools and technologies.

• Stay informed on emerging AI platforms relevant to advertising, marketing, 

media, and agency services; recommend and test solutions that align with 

business goals.

• Champion a culture of experimentation, encouraging team members to 

responsibly adopt and adapt AI tools to elevate their work—while maintaining 

creative integrity and strategic thinking.

• Ensure responsible and ethical use of AI, including transparency, data privacy, 

and alignment with agency values.

Agency Core Values:

• Demonstrate collaboration and creativity. 

• Be resourcefully responsible in all circumstances, maintaining professional with 

clients and teams. 

• Stay informed about consumer digital marketing trends and franchise industry 

shifts to continue growing as a subject matter expert (SME).

• Participate in strategic planning and contribute to agency-wide initiatives to optimize 

efficiency and profitability. 

• Drive collaboration and accountability across internal teams and external vendors to 

ensure seamless delivery. 

Required Skills and Experience

• Experience with paid search campaigns (PPC) or social media marketing.

• Understanding of conversion rate optimization (CRO) and user experience (UX) 

principles.

• Certifications in Google Analytics, Google Ads, or SEO-related tools.

• 5 years of proven experience in SEO or digital marketing.

• Bachelor’s degree in Marketing, Communications, IT, or a related field (preferred).

• Strong understanding of search engine algorithms, ranking factors, and 

optimization strategies.

• Proficiency in SEO tools such as Google Analytics, Google Search Console, 

SEMrush, Ahrefs, Moz, or similar.

• Experience with content management systems (e.g., WordPress) and basic 

knowledge of HTML/CSS.

• Familiarity with technical SEO concepts, including site speed optimization, 

structured data, and mobile-first indexing.

• Exceptional analytical skills and a results-oriented mindset.

• Excellent written and verbal communication skills. 

Job Demands & Conditions

• This position is freelance position that is remote.

• Performs other related duties as assigned.

• This position involves sitting at a computer for several hours at a time. 

• Proficiency in the use of keyboard / mouse and video meetings.

• Ability to see and hear in virtual meetings. 

• Preferred ability to maintain a flexible schedule aligned with Central Time zone business 

hours, 9 am – 5 pm, to facilitate effective collaboration and communication with 

team members.

Hot Dish Advertising is an equal opportunity employer.