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Search Engine Marketing Manager Jobs in Minnesota

Collabera

SEO Specialist

Eagan, MN

This role will be working with a large number of accounts in a task based, high production environment and implement best practices for Search Engine Marketing (SEO) as it applies to Local ...

Minnesota City Jobs

MN · On-site

$75K/yr

Responsibilities include managing social media, digital marketing, website content, SEO/SEM, media relations, public relations, brand standards and customer engagement initiatives. This position also ...

Collabera

SEO Specialist

Eagan, MN

Manage workflow through company business systems and work plans. Update local listings as customer ... Bachelors degree preferred Experience/Knowledge : 1+ year search engine marketing experience ...

ITW

Marketing Manager

Rogers, MN · On-site

Partner with Webmaster and Digital Marketing resources to enhance website performance, SEO, UX, and ... Manage ongoing product and service promotions across NSI's website, LinkedIn, trade publications ...

RAZR Marketing, Inc.

Marketing Manager

Minnetonka, MN · On-site

Build and optimize digital marketing efforts, including SEO, SEM, paid search, paid social, and ... Manage external agencies, freelancers, and marketing vendors as needed. * Provide direction ...

RAZR Marketing, Inc.

Marketing Manager

Minnetonka, MN · On-site

Build and optimize digital marketing efforts, including SEO, SEM, paid search, paid social, and ... Manage external agencies, freelancers, and marketing vendors as needed. * Provide direction ...

Digital Mass Inc

Marketing Manager

Minneapolis, MN · On-site

Keep pace with what's next in SEO, SEM, social, and email -- and bring the best of it back to the team. Run the projects. Manage marketing project workflows internally and externally, including ...

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Search Engine Marketing Manager information

See Minnesota salary details

$41.1K

$72.2K

$103.3K

How much do search engine marketing manager jobs pay per year?

As of Aug 31, 2026, the average yearly pay for search engine marketing manager in Minnesota is $72,178.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,700.00 and $81,800.00 per year, depending on experience, location, and employer.

What does a Search Engine Marketing Manager do?

A Search Engine Marketing Manager is responsible for planning, implementing, and managing a company's paid search advertising campaigns, such as those on Google Ads or Bing Ads. Their main goal is to maximize the return on investment (ROI) by increasing website traffic and conversions through paid search strategies. This involves keyword research, ad copywriting, bidding strategies, performance analysis, and ongoing campaign optimization. They often work closely with other marketing professionals to align SEM efforts with overall business objectives.

What are the key skills and qualifications needed to thrive as a Search Engine Marketing Manager?

To thrive as a Search Engine Marketing Manager, you need expertise in digital marketing, data analysis, and campaign strategy, often backed by a degree in marketing or a related field. Familiarity with tools such as Google Ads, Bing Ads, Google Analytics, and various bid management platforms is crucial, and certifications like Google Ads certification are commonly expected. Strong analytical thinking, creativity, and excellent communication skills help you design effective campaigns and collaborate across teams. These skills are essential for optimizing ad performance, driving ROI, and maintaining a competitive edge in online marketing.

How does a Search Engine Marketing Manager typically collaborate with other teams to achieve campaign goals?

A Search Engine Marketing Manager regularly works with cross-functional teams such as content creators, graphic designers, web developers, and data analysts. This collaboration ensures that ad copy and landing pages are optimized for both user experience and campaign performance. Additionally, SEM Managers align with marketing strategists to coordinate promotional calendars and share insights from campaign data. Open communication and teamwork are essential for quickly iterating on strategies and maximizing return on ad spend.

What is the difference between Search Engine Marketing Manager vs Digital Marketing Specialist?

AspectSearch Engine Marketing ManagerDigital Marketing Specialist
CredentialsRelevant certifications (Google Ads, SEM certifications), bachelor's degree in marketing or related fieldSimilar certifications, bachelor's degree often preferred
Work EnvironmentFocus on paid search campaigns, SEM strategy, analyticsBroader digital marketing tasks including social media, content, SEO
Employer & Industry UsageCommon in advertising agencies, e-commerce, tech companiesUsed across various industries for overall digital marketing roles
Search & Comparison IntentOften compared for specialization in paid searchBroader role, less focused on SEM

The Search Engine Marketing Manager specializes in managing paid search campaigns and SEM strategies, requiring specific certifications and experience. In contrast, a Digital Marketing Specialist handles a wider range of digital marketing activities, including SEO, social media, and content marketing. Both roles often overlap but serve different strategic focuses within digital marketing teams.

Is a search engine marketing manager a high paying job?

A search engine marketing manager typically earns a competitive salary that varies by experience, location, and industry. Professionals with skills in paid search campaigns, analytics, and tools like Google Ads often have higher earning potential, especially with certifications and proven results.

What are the most commonly searched types of Search Engine Marketing jobs in Minnesota?

The most popular types of Search Engine Marketing jobs in Minnesota are:

What are popular job titles related to Search Engine Marketing Manager jobs in Minnesota?

For Search Engine Marketing Manager jobs in Minnesota, the most frequently searched job titles are:

What job categories do people searching Search Engine Marketing Manager jobs in Minnesota look for?

The top searched job categories for Search Engine Marketing Manager jobs in Minnesota are:

What cities in Minnesota are hiring for Search Engine Marketing Manager jobs?

Cities in Minnesota with the most Search Engine Marketing Manager job openings:

Search Engine Marketing Manager jobs near you
Infographic showing various Search Engine Marketing Manager job openings in Minnesota as of August 2026, with employment types broken down into 86% Full Time, 9% Part Time, and 5% Contract. Highlights an 79% Physical, 3% Hybrid, and 18% Remote job distribution, with an average salary of $72,178 per year, or $34.7 per hour.

Senior Paid Search Analyst - Digital Marketing

Dealer Teamwork LLC

Minnetonka, MN • On-site

Full-time

PTO

Re-posted 25 days ago

Job description

 

Senior Paid Search Analyst / Digital Marketing Manager 

The Senior Paid Search Analyst / Digital Marketing Manager is responsible for managing all paid activities across Google Ads, Microsoft Ads, and Facebook Advertising. This includes strategy creation and implementation, troubleshooting account issues, and occasional attendance at client meetings.


Key Responsibilities

  • Execute tests, collect and analyze data, and identify trends and insights in order to achieve maximum ROI in paid search campaigns.
  • Track, report, and analyze website analytics and SEM and social media advertising initiatives and campaigns.
  • Managing campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
  • Optimize ad copy and landing pages for search engine marketing.
  • Perform ongoing maintenance on accounts in the form of ad creation, keyword discovery, and new campaign strategy
  • Support account management and client requests.
  • Report on account results to account management and clients
  • Train on new trends and strategies with other media managers.
  • Keep tabs on the current landscape of SEM and SMM


Qualifications

  • 4-6 years of experience managing SEM campaigns across Google Ads and Microsoft Ads.
  • 2-3 years of experience managing Facebook Advertising campaigns
  • Must have current Google Ads certification.
  • Must have current Microsoft Ads certification.
  • Must have Google Analytics certification.
  • Proven track record of successful SEM management (references required).
  • Solid understanding of performance marketing, conversion, and online customer acquisition.
  • Experience with A/B and multivariate experiments.
  • CSS/JavaScript Experience
  • Strong time management skills
  • Up-to-date with the latest trends and best practices in SEO and SEM.


Why Dealer Teamwork?

  • Competitive salary and benefits package
  • Flexible working hours and paid time off
  • We offer the best of both worlds in working environments – you have the choice to work from the comfort of your own home, or take advantage of our open office in Eden Prairie, Minnesota which overlooks a lake with walking/running paths, includes access to a workout facility, sit/stand desks and dual monitors, a full kitchen, ping pong table, pickleball court, massage chairs, and more! We are not considering remote applications from California, Colorado, and New York.
  • We strongly encourage and support all team members in investing in their professional development by participating in regular training sessions, certifications, and other learning opportunities
  • You’ll have the opportunity to work with technologies from leading companies such as Google, Facebook, and Microsoft while solving complex, thought-provoking digital marketing problems


Dealer Teamwork is an equal opportunity employer and a welcoming work environment for people of diverse communities.

About Dealer Teamwork

Our leading automotive digital marketing company provides first-class solutions to help dealerships create a significant competitive advantage by increasing leads and sales opportunities through our software-as-a-service application. 

We built the automotive industry's first MPOP®, a patented Merchandising, Personalization, and Optimization Platform that enables dealers and their dedicated account teams to automate much of the manual effort that would otherwise be required to create, publish, and manage highly merchandised offers across dealer websites and digital campaigns. 

In addition, our MPOP® Analytics reporting platform consolidates KPIs from a dealership website and digital marketing channels into one location, presenting high-level performance metrics on the omnichannel level and allowing for deep dives into metrics for detailed analysis.

Dealer Teamwork is an equal opportunity employer and a welcoming work environment for people of diverse communities.

Apply