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Freelance Conversion Rate Optimization Jobs in Warren, MI

Shinola

Director of Ecommerce

Detroit, MI · On-site

Oversee digital merchandising, promotions, seasonal launches, content strategy, personalization, A/B testing, and conversion rate optimization. * Monitor and optimize key ecommerce metrics including ...

Shinola

Director of Ecommerce

Detroit, MI

Oversee digital merchandising, promotions, seasonal launches, content strategy, personalization, A/B testing, and conversion rate optimization. * Monitor and optimize key ecommerce metrics including ...

General Motors

SEO Senior Specialist

Detroit, MI · On-site

Knowledge of server-side vs. client-side rendering and how each approach affects SEO. * Familiarity with testing and conversion rate optimization (CRO) principles, including use of A/B testing or ...

General Motors

SEO Senior Specialist

Detroit, MI · On-site

Knowledge of server-side vs. client-side rendering and how each approach affects SEO. * Familiarity with testing and conversion rate optimization (CRO) principles, including use of A/B testing or ...

VML

Associate Account Director

Detroit, MI · On-site

Experience partnering with analytics teams to interpret web performance metrics in Adobe Analytics, evaluate conversion rate optimization (CRO) opportunities, and translate A/B testing results into ...

Rock Connections

Senior CRO Manager

Detroit, MI

... conversion rate optimization (CRO), performance marketing, or related digital optimization roles * Demonstrated expertise with web performance and testing platforms such as Optimizely, Amplitude, or ...

VML

Associate Account Director

Detroit, MI · On-site

Experience partnering with analytics teams to interpret web performance metrics in Adobe Analytics, evaluate conversion rate optimization (CRO) opportunities, and translate A/B testing results into ...

Eccalon LLC

E-Commerce Manager

Detroit, MI

... optimizing product listings, launching drops, troubleshooting site performance -- while also ... Track performance KPIs: conversion rate, bounce rate, AOV, UPT, return rate, and site speed

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Freelance Conversion Rate Optimization information

See Warren, MI salary details

$13

$44

$124

How much do freelance conversion rate optimization jobs pay per hour?

As of Aug 25, 2026, the average hourly pay for freelance conversion rate optimization in Warren, MI is $44.81, according to ZipRecruiter salary data. Most workers in this role earn between $22.79 and $58.03 per hour, depending on experience, location, and employer.

What is freelance conversion rate optimization?

Freelance conversion rate optimization (CRO) involves an independent specialist working with businesses to improve the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. Freelance CRO experts use data analysis, user behavior research, and A/B testing to identify and implement changes that enhance user experience and increase conversions. They typically work on a project or contract basis, allowing businesses flexibility and specialized expertise without hiring full-time staff.

What are some typical challenges freelance conversion rate optimization specialists face when working with multiple clients?

Freelance CRO specialists often juggle several clients at once, which can lead to challenges such as managing varying expectations, aligning on success metrics, and adapting to different website platforms and analytics tools. Additionally, communication can be complex, as each client may have distinct approval processes and timelines. Staying organized, setting clear deliverables, and maintaining transparent communication are crucial to successfully navigating these challenges and ensuring positive outcomes for each client.

What are the key skills and qualifications needed to thrive as a freelance conversion rate optimization specialist, and why are they important?

To thrive as a Freelance Conversion Rate Optimization Specialist, you need expertise in digital marketing, data analysis, and UX/UI principles, often supported by a relevant degree or certifications such as Google Analytics or CXL Institute credentials. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools, and content management systems is essential. Strong problem-solving, communication, and client management skills help you stand out by ensuring clear reporting and actionable recommendations. These skills and qualities are crucial for effectively improving website performance and delivering measurable ROI for clients.

What is the difference between Freelance Conversion Rate Optimization vs Freelance Digital Marketing?

AspectFreelance Conversion Rate OptimizationFreelance Digital Marketing
Primary FocusImproving website conversion ratesPromoting brands/products online
Skills & CertificationsAnalytics, A/B testing, UX designSEO, content marketing, social media
Work EnvironmentClient websites, analytics toolsMultiple channels, campaigns
Industry UsageeCommerce, SaaS, online servicesRetail, tech, service sectors

While both roles involve online strategies, Freelance Conversion Rate Optimization specializes in enhancing website performance to increase conversions, whereas Freelance Digital Marketing covers broader online promotion efforts. Understanding these differences helps clients choose the right freelancer for their specific needs.

What are popular job titles related to Freelance Conversion Rate Optimization jobs in Warren, MI?

For Freelance Conversion Rate Optimization jobs in Warren, MI, the most frequently searched job titles are:

What cities near Warren, MI are hiring for Freelance Conversion Rate Optimization jobs?

Cities near Warren, MI with the most Freelance Conversion Rate Optimization job openings:

Freelance Conversion Rate Optimization jobs near you
Infographic showing various Freelance Conversion Rate Optimization job openings in Warren, MI as of August 2026, with employment types broken down into 1% As Needed, 72% Full Time, 19% Part Time, 1% Temporary, 6% Contract, and 1% Nights. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $93,200 per year, or $44.8 per hour.

SEO & Digital Marketing Specialist

Coversafe Inc

Thomaston, CT • On-site

$70K - $75K/yr

Full-time

Posted 22 days ago

Job description

Description


Want to own SEO strategy instead of simply executing someone else's checklist?

CoverSafe is looking for an experienced SEO & Digital Marketing Specialist to take ownership of our organic search strategy while supporting our broader digital presence.

We're one of the nation's fastest-growing automatic pool cover companies, serving homeowners through more than 25 locations nationwide. As we grow, we're looking for someone who can strengthen our organic presence, expand our local SEO strategy, support engaging social content, and help us stay ahead of Google's evolving algorithms and AI-powered search.

This is a hands-on role for someone who loves digging into data, finding opportunities, creating content, testing strategies, and seeing measurable results.


What You'll Own
  • Develop and execute SEO strategies to increase organic visibility, qualified traffic, and conversions
  • Conduct keyword research, competitive analysis, and search intent analysis
  • Perform technical SEO audits and identify issues impacting rankings, indexing, site health, and performance
  • Optimize website content, landing pages, blogs, metadata, internal linking, and site structure
  • Develop and manage local SEO strategies across 25+ markets, including Google Business Profiles and location-specific content
  • Plan, create, and manage content across company social media platforms to increase engagement and brand awareness
  • Help maintain a consistent brand voice and identify opportunities to connect social content with broader SEO and marketing initiatives
  • Use GA4, Google Search Console, and SEO platforms to monitor rankings, traffic, conversions, and overall performance
  • Stay ahead of Google algorithm updates, AI search, AEO/GEO, social media trends, and emerging digital marketing strategies
  • Turn performance data into clear recommendations and strategies for continued growth

Requirements

What We're Looking For
  • 2-4+ years of hands-on SEO and digital marketing experience
  • Strong knowledge of technical, on-page, content, and local SEO
  • Demonstrated experience improving organic rankings and traffic
  • Experience with GA4, Google Search Console, Google Business Profile, SEMrush, Ahrefs, Moz, or similar tools
  • Experience creating and managing content for business social media platforms
  • Strong understanding of keyword strategy, search intent, and content optimization
  • Strong analytical, writing, and communication skills
  • Curiosity around AI-powered search and how digital discovery is evolving
  • Someone who can independently identify opportunities and take ownership of results
Bonus Points
  • Experience supporting a multi-location business
  • WordPress, HTML, or CSS knowledge
  • Experience with schema and structured data
  • Google Ads experience
  • Conversion rate optimization or backlink strategy experience
Why This Role Is Different


This isn't a role where you'll simply receive a list of keywords, update meta descriptions, and schedule social posts.

We're looking for someone who wants ownership.


You'll have the opportunity to evaluate where we are today, identify our biggest digital growth opportunities, and help shape the strategy for where we go next.

As CoverSafe continues to grow nationally, you'll play an important role in how customers discover and engage with our brand, from Google and social media today to the next generation of AI-powered search tomorrow.

Apply