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Freelance Conversion Rate Optimization Jobs in Lansing, MI

Freelance Conversion Rate Optimization information

See Lansing, MI salary details

$15

$48

$134

How much do freelance conversion rate optimization jobs pay per hour?

As of Aug 30, 2026, the average hourly pay for freelance conversion rate optimization in Lansing, MI is $48.39, according to ZipRecruiter salary data. Most workers in this role earn between $24.62 and $62.64 per hour, depending on experience, location, and employer.

What is freelance conversion rate optimization?

Freelance conversion rate optimization (CRO) involves an independent specialist working with businesses to improve the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. Freelance CRO experts use data analysis, user behavior research, and A/B testing to identify and implement changes that enhance user experience and increase conversions. They typically work on a project or contract basis, allowing businesses flexibility and specialized expertise without hiring full-time staff.

What are some typical challenges freelance conversion rate optimization specialists face when working with multiple clients?

Freelance CRO specialists often juggle several clients at once, which can lead to challenges such as managing varying expectations, aligning on success metrics, and adapting to different website platforms and analytics tools. Additionally, communication can be complex, as each client may have distinct approval processes and timelines. Staying organized, setting clear deliverables, and maintaining transparent communication are crucial to successfully navigating these challenges and ensuring positive outcomes for each client.

What are the key skills and qualifications needed to thrive as a freelance conversion rate optimization specialist, and why are they important?

To thrive as a Freelance Conversion Rate Optimization Specialist, you need expertise in digital marketing, data analysis, and UX/UI principles, often supported by a relevant degree or certifications such as Google Analytics or CXL Institute credentials. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools, and content management systems is essential. Strong problem-solving, communication, and client management skills help you stand out by ensuring clear reporting and actionable recommendations. These skills and qualities are crucial for effectively improving website performance and delivering measurable ROI for clients.

What is the difference between Freelance Conversion Rate Optimization vs Freelance Digital Marketing?

AspectFreelance Conversion Rate OptimizationFreelance Digital Marketing
Primary FocusImproving website conversion ratesPromoting brands/products online
Skills & CertificationsAnalytics, A/B testing, UX designSEO, content marketing, social media
Work EnvironmentClient websites, analytics toolsMultiple channels, campaigns
Industry UsageeCommerce, SaaS, online servicesRetail, tech, service sectors

While both roles involve online strategies, Freelance Conversion Rate Optimization specializes in enhancing website performance to increase conversions, whereas Freelance Digital Marketing covers broader online promotion efforts. Understanding these differences helps clients choose the right freelancer for their specific needs.

What are popular job titles related to Freelance Conversion Rate Optimization jobs in Lansing, MI?

For Freelance Conversion Rate Optimization jobs in Lansing, MI, the most frequently searched job titles are:

What job categories do people searching Freelance Conversion Rate Optimization jobs in Lansing, MI look for?

The top searched job categories for Freelance Conversion Rate Optimization jobs in Lansing, MI are:

What cities near Lansing, MI are hiring for Freelance Conversion Rate Optimization jobs?

Cities near Lansing, MI with the most Freelance Conversion Rate Optimization job openings:

Infographic showing various Freelance Conversion Rate Optimization job openings in Lansing, MI as of June 2026, with employment types broken down into 100% Full Time. Highlights an 67% In-person, and 33% Remote job distribution, with an average salary of $100,646 per year, or $48.4 per hour.

Junior Ecommerce Product Manager - Open to Relocation & Hybrid - Las Vegas, USA

Lansing, MI • On-site, Remote

FullStack Labs
IT Services • 11 - 50 employees

$80K - $90K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 4 days ago


Job description

About FullStack
FullStack is your AI-native engineering partner, built to turn AI capability into certainty. Most companies can demo AI; few can get it to production and prove what it produced. We close that gap with three capabilities, AI built into your products from the start, elite vetted talent who apply it, and transparent execution that shows value every step of the way. With now over 600 customers in North America, FullStack is one integrated partner for all your AI engineering needs. With FullStack, you move forward with confidence.
We're most proud of:
  • Offering life-changing career opportunities to talented software professionals across the Americas.
  • Building highly-skilled software development teams for hundreds of the world's greatest companies.
  • Having delivered hundreds of successful custom software solutions, which have positively impacted the lives and careers of millions of users.
  • Our 4.1-star rating on GlassDoor.
  • Our client Net Promoter Score of 68, twice the industry average.

The Position
We're looking to hire a Junior Ecommerce Product Manager to join our team. You'll work with our incredible clients in one of two ways:
  • Team Augmentation: You will integrate directly into our client's team and work alongside their existing designers and engineers daily.
  • Design & Build: You will work on a FullStack product team to build and deliver a product to our clients.

What We Are Looking For
  • 2+ years of professional experience in Product Management, Product Ownership, or Digital Product Strategy, with a proven track record of managing backlogs, defining scope, and writing clear user stories.
  • We welcome applicants who are open to moving to Las Vegas! Please note that FullStack does not offer financial or logistical relocation support for this position.
  • Advanced English is required.
  • Successful completion of a four-year college degree is required.
  • Demonstrated experience in e-commerce or digital transaction environments, optimizing user journeys, checkout/booking flows, and driving conversion rates (experience with platforms like Shopify, Magento, Salesforce Commerce Cloud is a plus).
  • Solid understanding of web technologies (HTML/CSS, React, RESTful APIs), performance metrics, and backend integrations to collaborate effectively with engineering teams.
  • Willingness to work in a hybrid model (onsite 2 days per week in Las Vegas) after an initial fully remote period.
  • Ability to work through new and difficult issues and contribute to libraries as needed.
  • Ability to create and maintain continuous integration and delivery of applications.
  • Forensic attention to detail.
  • A positive mindset and a can-do attitude.
  • Experience working on Agile/Scrum teams.
  • Meaningful experience working on large, complex systems.
  • Ability to take extreme ownership over your work. Every day is a challenge to ensure you are performing to the expectations you and your team have agreed upon.
  • Ability to identify with the goals of FullStack's clients, and dedicate yourself to delivering on the commitments you and your team make to them.

What We Offer
  • Initially 100% remote within the US, transitioning to a Hybrid model (2 days/week in-office, Las Vegas).
  • Base Salary Range: $80K - $90K (actual starting pay is determined by a number of factors, including relevant skills, qualifications, experience, and location).
  • Paid Time Off (vacation, sick leave, parental leave, holidays).
  • The ability to work with leading startups and Fortune 500 companies.
  • Health, dental, and vision insurance.
  • 401(k) w/ 4% match.
  • Ample opportunity for career advancement.
  • Continuing education opportunities.

FullStack is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.
Learn more about our Applicants Privacy Notice .

FullStack Labs logo

About FullStack Labs

Sourced by ZipRecruiter

FullStack Labs is the fastest-growing software consultancy in the Americas. We help organizations like Uber, GoDaddy, MGM, Siemens, Stanford University, and the State of California, build distributed software development teams, and deliver transformational digital solutions. As an employee-first company, we focus on hiring the most talented software designers and developers in the western hemisphere, by creating a positive, respectful, and supportive work environment where they can achieve their greatest potential.

Industry

It services

Company size

11 - 50 Employees

Headquarters location

Sacramento, CA, US

Year founded

2013

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