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Freelance Conversion Rate Optimization Jobs in Macomb, MI

Shinola

Director of Ecommerce

Detroit, MI · On-site

Oversee digital merchandising, promotions, seasonal launches, content strategy, personalization, A/B testing, and conversion rate optimization. * Monitor and optimize key ecommerce metrics including ...

Shinola

Director of Ecommerce

Detroit, MI · On-site

Oversee digital merchandising, promotions, seasonal launches, content strategy, personalization, A/B testing, and conversion rate optimization. * Monitor and optimize key ecommerce metrics including ...

General Motors

SEO Senior Specialist

Detroit, MI · On-site

Knowledge of server-side vs. client-side rendering and how each approach affects SEO. * Familiarity with testing and conversion rate optimization (CRO) principles, including use of A/B testing or ...

General Motors

SEO Senior Specialist

Detroit, MI · On-site

Knowledge of server-side vs. client-side rendering and how each approach affects SEO. * Familiarity with testing and conversion rate optimization (CRO) principles, including use of A/B testing or ...

VML

Associate Account Director

Detroit, MI

Experience partnering with analytics teams to interpret web performance metrics in Adobe Analytics, evaluate conversion rate optimization (CRO) opportunities, and translate A/B testing results into ...

Rock Connections

Senior CRO Manager

Detroit, MI · On-site

... conversion rate optimization (CRO), performance marketing, or related digital optimization roles * Demonstrated expertise with web performance and testing platforms such as Optimizely, Amplitude, or ...

VML

Associate Account Director

Detroit, MI · On-site

Experience partnering with analytics teams to interpret web performance metrics in Adobe Analytics, evaluate conversion rate optimization (CRO) opportunities, and translate A/B testing results into ...

Eccalon LLC

E-Commerce Manager

Detroit, MI · On-site

... optimizing product listings, launching drops, troubleshooting site performance -- while also ... Track performance KPIs: conversion rate, bounce rate, AOV, UPT, return rate, and site speed

Perfect Afternoon

Marketing Director

Pleasant Ridge, MI · On-site

$70K/yr

Conversion optimization Use analytics, heat maps, user behavior, and testing to improve engagement, lead quality, and conversion rates. Measure Performance Set practical goals and KPIs for campaigns ...

Perfect Afternoon

Marketing Director

Pleasant Ridge, MI · On-site

Conversion optimization Use analytics, heat maps, user behavior, and testing to improve engagement, lead quality, and conversion rates. Measure Performance Set practical goals and KPIs for campaigns ...

Perfect Afternoon

Marketing Director

Pleasant Ridge, MI · On-site

Conversion optimization Use analytics, heat maps, user behavior, and testing to improve engagement, lead quality, and conversion rates. Measure Performance Set practical goals and KPIs for campaigns ...

Noon Ecommerce

Marketing Director

Pleasant Ridge, MI · On-site

$120 - $180/hr

Conversion optimization Use analytics, heat maps, user behavior, and testing to improve engagement, lead quality, and conversion rates. Measure Performance Set practical goals and KPIs for campaigns ...

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Freelance Conversion Rate Optimization information

See Macomb, MI salary details

$14

$46

$127

How much do freelance conversion rate optimization jobs pay per hour?

As of Aug 30, 2026, the average hourly pay for freelance conversion rate optimization in Macomb, MI is $46.17, according to ZipRecruiter salary data. Most workers in this role earn between $23.51 and $59.76 per hour, depending on experience, location, and employer.

What is freelance conversion rate optimization?

Freelance conversion rate optimization (CRO) involves an independent specialist working with businesses to improve the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. Freelance CRO experts use data analysis, user behavior research, and A/B testing to identify and implement changes that enhance user experience and increase conversions. They typically work on a project or contract basis, allowing businesses flexibility and specialized expertise without hiring full-time staff.

What are some typical challenges freelance conversion rate optimization specialists face when working with multiple clients?

Freelance CRO specialists often juggle several clients at once, which can lead to challenges such as managing varying expectations, aligning on success metrics, and adapting to different website platforms and analytics tools. Additionally, communication can be complex, as each client may have distinct approval processes and timelines. Staying organized, setting clear deliverables, and maintaining transparent communication are crucial to successfully navigating these challenges and ensuring positive outcomes for each client.

What are the key skills and qualifications needed to thrive as a freelance conversion rate optimization specialist, and why are they important?

To thrive as a Freelance Conversion Rate Optimization Specialist, you need expertise in digital marketing, data analysis, and UX/UI principles, often supported by a relevant degree or certifications such as Google Analytics or CXL Institute credentials. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools, and content management systems is essential. Strong problem-solving, communication, and client management skills help you stand out by ensuring clear reporting and actionable recommendations. These skills and qualities are crucial for effectively improving website performance and delivering measurable ROI for clients.

What is the difference between Freelance Conversion Rate Optimization vs Freelance Digital Marketing?

AspectFreelance Conversion Rate OptimizationFreelance Digital Marketing
Primary FocusImproving website conversion ratesPromoting brands/products online
Skills & CertificationsAnalytics, A/B testing, UX designSEO, content marketing, social media
Work EnvironmentClient websites, analytics toolsMultiple channels, campaigns
Industry UsageeCommerce, SaaS, online servicesRetail, tech, service sectors

While both roles involve online strategies, Freelance Conversion Rate Optimization specializes in enhancing website performance to increase conversions, whereas Freelance Digital Marketing covers broader online promotion efforts. Understanding these differences helps clients choose the right freelancer for their specific needs.

What are popular job titles related to Freelance Conversion Rate Optimization jobs in Macomb, MI?

For Freelance Conversion Rate Optimization jobs in Macomb, MI, the most frequently searched job titles are:

What cities near Macomb, MI are hiring for Freelance Conversion Rate Optimization jobs?

Cities near Macomb, MI with the most Freelance Conversion Rate Optimization job openings:

Freelance Conversion Rate Optimization jobs near you
Infographic showing various Freelance Conversion Rate Optimization job openings in Macomb, MI as of June 2026, with employment types broken down into 99% Full Time, and 1% Contract. Highlights an 73% Physical, 3% Hybrid, and 24% Remote job distribution, with an average salary of $96,025 per year, or $46.2 per hour.

Remote SEO & Digital Marketing Specialist

Pontiac, MI • On-site, Remote

CoverSafe, Inc.
11 - 50 employees
Learn more about CoverSafe, Inc.external

Full-time

Posted 28 days ago

Job description

Are you passionate about SEO, digital marketing, and staying ahead of Google's ever-changing algorithms? Do you get excited watching organic traffic climb, creating content that ranks, and using data to drive smarter marketing decisions?
If so, we'd love to meet you.
At CoverSafe, we're one of the nation's fastest-growing automatic pool cover companies, serving homeowners across the country through more than 25 locations. We're looking for an experienced SEO & Digital Marketing Specialist who wants to own our search strategy, grow our online presence, and make a measurable impact on our business.
This isn't a role where you'll simply follow a checklist. You'll help shape our digital marketing strategy, influence business growth, and have the opportunity to build something that continues to evolve alongside AI search and emerging marketing technologies.
In this role, you will:
  • Develop and execute our SEO strategy to improve search rankings and organic traffic.
  • Perform keyword research and optimize website content for search engines and user experience.
  • Conduct technical SEO audits, monitor website health, and identify opportunities for improvement.
  • Create and update website content, landing pages, blogs, and seasonal campaigns that drive engagement and conversions.
  • Manage and optimize Google Business Profiles and local listings across multiple service areas.
  • Plan, create, and manage content for our social media platforms while growing engagement and brand awareness.
  • Monitor website and campaign performance using Google Analytics, Search Console, and other SEO tools, providing recommendations based on data.
  • Stay current on SEO best practices, AI-powered search, and emerging digital marketing trends to keep CoverSafe ahead of the competition.
  • Collaborate with the marketing team and other departments to support company initiatives and business growth.

Requirements
What We're Looking For
We're looking for someone who is curious, driven, and passionate about digital marketing. The ideal candidate enjoys solving problems, learning new technologies, and using data to make informed decisions while creating content that connects with customers.
Our ideal candidate has:
  • 2-4 years of experience in SEO, digital marketing, or a related field.
  • A strong understanding of technical, on-page, off-page, and local SEO.
  • Experience with Google Analytics, Google Search Console, Google Business Profile, and SEO tools such as SEMrush, Ahrefs, or Moz.
  • Excellent writing and communication skills with the ability to create content that performs.
  • Strong analytical and organizational skills with attention to detail.
  • Experience managing business social media platforms and understanding how they support overall marketing goals.
  • The ability to manage multiple projects, prioritize deadlines, and thrive in a fast-paced environment.
  • A passion for continuous learning and staying ahead of AI search, SEO trends, and evolving digital marketing strategies.

Bonus Points For:
  • Experience with WordPress or other content management systems.
  • Basic HTML and CSS knowledge.
  • Experience with HubSpot, Google Ads, or conversion rate optimization.
  • Experience supporting a multi-location business or franchise network.

This keeps the posting engaging while giving candidates a much better picture of the role without feeling like they're reading a full job description. It should fit nicely on LinkedIn, Indeed, or your careers page.
Salary Description
70,000.00-75,000.00 & Bonus Incentives

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