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Freelance Conversion Rate Optimization Jobs in Eastpointe, MI

Shinola

Director of Ecommerce

Detroit, MI · On-site

Oversee digital merchandising, promotions, seasonal launches, content strategy, personalization, A/B testing, and conversion rate optimization. * Monitor and optimize key ecommerce metrics including ...

Shinola

Director of Ecommerce

Detroit, MI · On-site

Oversee digital merchandising, promotions, seasonal launches, content strategy, personalization, A/B testing, and conversion rate optimization. * Monitor and optimize key ecommerce metrics including ...

General Motors

SEO Senior Specialist

Detroit, MI · On-site

Knowledge of server-side vs. client-side rendering and how each approach affects SEO. * Familiarity with testing and conversion rate optimization (CRO) principles, including use of A/B testing or ...

VML

Associate Account Director

Detroit, MI

Experience partnering with analytics teams to interpret web performance metrics in Adobe Analytics, evaluate conversion rate optimization (CRO) opportunities, and translate A/B testing results into ...

Rock Connections

Senior CRO Manager

Detroit, MI · On-site

... conversion rate optimization (CRO), performance marketing, or related digital optimization roles * Demonstrated expertise with web performance and testing platforms such as Optimizely, Amplitude, or ...

VML

Associate Account Director

Detroit, MI · On-site

Experience partnering with analytics teams to interpret web performance metrics in Adobe Analytics, evaluate conversion rate optimization (CRO) opportunities, and translate A/B testing results into ...

Eccalon LLC

E-Commerce Manager

Detroit, MI

... optimizing product listings, launching drops, troubleshooting site performance -- while also ... Track performance KPIs: conversion rate, bounce rate, AOV, UPT, return rate, and site speed

Perfect Afternoon

Marketing Director

Pleasant Ridge, MI · On-site

$70K/yr

Conversion optimization Use analytics, heat maps, user behavior, and testing to improve engagement, lead quality, and conversion rates. Measure Performance Set practical goals and KPIs for campaigns ...

Perfect Afternoon

Marketing Director

Pleasant Ridge, MI · On-site

Conversion optimization Use analytics, heat maps, user behavior, and testing to improve engagement, lead quality, and conversion rates. Measure Performance Set practical goals and KPIs for campaigns ...

Perfect Afternoon

Marketing Director

Pleasant Ridge, MI · On-site

Conversion optimization Use analytics, heat maps, user behavior, and testing to improve engagement, lead quality, and conversion rates. Measure Performance Set practical goals and KPIs for campaigns ...

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All JobsConversion Rate Optimization JobsFreelance Conversion Rate Optimization JobsFreelance Conversion Rate Optimization Jobs in Eastpointe, MI

Freelance Conversion Rate Optimization information

See Eastpointe, MI salary details

$13

$42

$118

How much do freelance conversion rate optimization jobs pay per hour?

As of Aug 31, 2026, the average hourly pay for freelance conversion rate optimization in Eastpointe, MI is $42.80, according to ZipRecruiter salary data. Most workers in this role earn between $21.78 and $55.43 per hour, depending on experience, location, and employer.

What is freelance conversion rate optimization?

Freelance conversion rate optimization (CRO) involves an independent specialist working with businesses to improve the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. Freelance CRO experts use data analysis, user behavior research, and A/B testing to identify and implement changes that enhance user experience and increase conversions. They typically work on a project or contract basis, allowing businesses flexibility and specialized expertise without hiring full-time staff.

What are some typical challenges freelance conversion rate optimization specialists face when working with multiple clients?

Freelance CRO specialists often juggle several clients at once, which can lead to challenges such as managing varying expectations, aligning on success metrics, and adapting to different website platforms and analytics tools. Additionally, communication can be complex, as each client may have distinct approval processes and timelines. Staying organized, setting clear deliverables, and maintaining transparent communication are crucial to successfully navigating these challenges and ensuring positive outcomes for each client.

What are the key skills and qualifications needed to thrive as a freelance conversion rate optimization specialist, and why are they important?

To thrive as a Freelance Conversion Rate Optimization Specialist, you need expertise in digital marketing, data analysis, and UX/UI principles, often supported by a relevant degree or certifications such as Google Analytics or CXL Institute credentials. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools, and content management systems is essential. Strong problem-solving, communication, and client management skills help you stand out by ensuring clear reporting and actionable recommendations. These skills and qualities are crucial for effectively improving website performance and delivering measurable ROI for clients.

What is the difference between Freelance Conversion Rate Optimization vs Freelance Digital Marketing?

AspectFreelance Conversion Rate OptimizationFreelance Digital Marketing
Primary FocusImproving website conversion ratesPromoting brands/products online
Skills & CertificationsAnalytics, A/B testing, UX designSEO, content marketing, social media
Work EnvironmentClient websites, analytics toolsMultiple channels, campaigns
Industry UsageeCommerce, SaaS, online servicesRetail, tech, service sectors

While both roles involve online strategies, Freelance Conversion Rate Optimization specializes in enhancing website performance to increase conversions, whereas Freelance Digital Marketing covers broader online promotion efforts. Understanding these differences helps clients choose the right freelancer for their specific needs.

What cities near Eastpointe, MI are hiring for Freelance Conversion Rate Optimization jobs?

Cities near Eastpointe, MI with the most Freelance Conversion Rate Optimization job openings:

Freelance Conversion Rate Optimization jobs near you

Director of Ecommerce

Detroit, MI • On-site

Shinola
Retail • 51 - 200 employees
Learn more about Shinolaexternal

Full-time

Posted 28 days ago

Job description

ABOUT SHINOLA
At Shinola, we make beautiful, enduring, handcrafted goods that are built to be lived in, worn out, and well-loved. Our thoughtful craftsmanship, timeless design, and spirited stories inspire our customers to live well, with confidence & joy-in a style that is uniquely their own! Because we are a growing and evolving company, each employee is a key stakeholder, making decisions every day that directly impact our overall vision and direction. At Shinola, you'll have the opportunity to make a significant contribution at the start of what we believe will become an iconic American brand.
ABOUT THE ROLE
The Director of Ecommerce is responsible for leading Shinola's direct-to-consumer digital business and driving the strategy, execution, and commercial performance of Shinola.com. Reporting to the Chief Marketing Officer, this role owns the ecommerce P&L while shaping the customer experience, digital merchandising strategy, and initiatives that accelerate online growth.
This is an exciting opportunity for a hands-on ecommerce leader who enjoys building businesses. You'll lead a talented team, collaborate across Marketing, Merchandising, Retail, Planning, Operations, Customer Experience, and Technology, and play a key role in advancing Shinola's Shopify ecosystem to deliver exceptional customer experiences and profitable growth.
KEY RESPONSIBILITIES
  • Own the overall strategy, financial performance, and profitability of Shinola.com, including the ecommerce P&L, annual planning, forecasting, and business performance metrics.
  • Lead the continued evolution of Shinola's Shopify platform by developing and prioritizing the ecommerce roadmap in partnership with internal stakeholders and external development partners.
  • Drive continuous improvements to site performance, customer experience, checkout optimization, and platform capabilities that support business growth.
  • Oversee digital merchandising, promotions, seasonal launches, content strategy, personalization, A/B testing, and conversion rate optimization.
  • Monitor and optimize key ecommerce metrics including revenue, traffic, conversion rate, average order value (AOV), customer acquisition, customer retention, gross margin, and overall site performance.
  • Build a culture of testing, measurement, and continuous improvement through data-driven decision making.
  • Partner cross-functionally with Marketing, Merchandising, Retail, Planning, Customer Experience, Operations, Finance, and Technology to deliver a seamless omnichannel customer experience.
  • Lead, coach, and develop a high-performing ecommerce team by establishing clear priorities, accountability, and strong operating rhythms.
  • Identify new opportunities to improve the customer journey, increase online sales, and strengthen Shinola's digital presence.

QUALIFICATIONS
  • Bachelor's degree in Business, Marketing, Ecommerce, or a related field; equivalent professional experience will also be considered.
  • 7+ years of progressive ecommerce or digital commerce leadership experience for a consumer brand.
  • Deep experience managing and growing a Shopify or Shopify Plus ecommerce business is required.
  • Proven experience owning an ecommerce P&L and driving profitable revenue growth.
  • Strong understanding of digital merchandising, ecommerce operations, customer acquisition, conversion rate optimization (CRO), analytics, and customer lifecycle management.
  • Demonstrated success managing Shopify enhancements and collaborating with internal technology teams and external development partners.
  • Strong analytical skills with the ability to translate data and customer insights into actionable business strategies.
  • Excellent cross-functional leadership, communication, and stakeholder management skills.
  • Experience building, leading, coaching, and developing high-performing teams.
  • Comfortable operating in a fast-paced, entrepreneurial, and collaborative environment with a hands-on leadership style.
  • Experience leading ecommerce for a premium, luxury, lifestyle, fashion, or consumer products brand with a strong emphasis on brand storytelling and customer experience.
  • Advanced knowledge of Shopify Plus, GA4, Google Tag Manager, ecommerce analytics platforms, and customer engagement tools such as Klaviyo or similar CRM/marketing automation platforms.

Note: This job description is not meant to be all-inclusive. Employee may be required to perform other duties to meet the ongoing needs of the organization.
Filson and Shinola are equal opportunity employers. We believe that every employee has the right to work in surroundings which are free from all forms of unlawful discrimination. It is our policy that all decisions involving any aspect of the employment relationship will be made without regard to race, color, sex, religion, age, national origin, marital status, sexual orientation, gender identity, the presence of any sensory, mental, or physical disability, veteran and military status, genetic information, political ideology or any other status or characteristic protected by local, state or federal law. Discrimination and/or harassment based on any of those factors are totally inconsistent with our philosophy of doing business and will not be tolerated.
With regard to applicants or employees with disabilities, the company offers what the law refers to as "reasonable accommodation" to enable a person to perform his or her job.

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