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Freelance Conversion Rate Optimization Jobs in Macomb, MI

GM Financial

Senior Marketing Analyst

Detroit, MI · On-site

$101K - $125K/yr

... , conversion rate, ROAS, acquisition, and retention * Experience with business intelligence ... Optimizer (AJO), Power BI, Tableau, Databricks, and CDPs) is preferred * Advanced knowledge of ...

GM Financial

Senior Marketing Analyst

Detroit, MI · Hybrid

$101K - $125K/yr

... , conversion rate, ROAS, acquisition, and retention * Experience with business intelligence ... Optimizer (AJO), Power BI, Tableau, Databricks, and CDPs) is preferred * Advanced knowledge of ...

Geektownusa

Paid Ads Strategist

Pontiac, MI · On-site

$60 - $80/hr

If you're driven by optimization and thrive in a collaborative, fast‑moving agency environment ... Create and implement tracking strategies (pixels, conversion events, UTMs, GA4 goals) * Stay up to ...

Perfect Afternoon

Marketing Director

Pleasant Ridge, MI · On-site

$70K/yr

Conversion optimization Use analytics, heat maps, user behavior, and testing to improve engagement, lead quality, and conversion rates. Measure Performance Set practical goals and KPIs for campaigns ...

Noon Ecommerce

Marketing Director

Pleasant Ridge, MI · On-site

$150 - $200/hr

Conversion optimization Use analytics, heat maps, user behavior, and testing to improve engagement, lead quality, and conversion rates. Measure Performance Set practical goals and KPIs for campaigns ...

Perfect Afternoon

Marketing Director

Pleasant Ridge, MI · On-site

Conversion optimization Use analytics, heat maps, user behavior, and testing to improve engagement, lead quality, and conversion rates. Measure Performance Set practical goals and KPIs for campaigns ...

Perfect Afternoon

Marketing Director

Pleasant Ridge, MI · On-site

Conversion optimization Use analytics, heat maps, user behavior, and testing to improve engagement, lead quality, and conversion rates. Measure Performance Set practical goals and KPIs for campaigns ...

Audacy, Inc.

Digital Account Executive

Southfield, MI · On-site

$80 - $100/hr

Search Engine Marketing (SEM) * Search Engine Optimization (SEO) / AIO (AI Optimization) * Social ... Comfortable using campaign metrics such as CTR, CPC, CPM, CPA, ROI, ROAS, and conversion rates to ...

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All JobsConversion Rate Optimization JobsFreelance Conversion Rate Optimization JobsFreelance Conversion Rate Optimization Jobs in Macomb, MI

Freelance Conversion Rate Optimization information

See Macomb, MI salary details

$14

$46

$127

How much do freelance conversion rate optimization jobs pay per hour?

As of Sep 8, 2026, the average hourly pay for freelance conversion rate optimization in Macomb, MI is $46.17, according to ZipRecruiter salary data. Most workers in this role earn between $23.51 and $59.76 per hour, depending on experience, location, and employer.

What is freelance conversion rate optimization?

Freelance conversion rate optimization (CRO) involves an independent specialist working with businesses to improve the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. Freelance CRO experts use data analysis, user behavior research, and A/B testing to identify and implement changes that enhance user experience and increase conversions. They typically work on a project or contract basis, allowing businesses flexibility and specialized expertise without hiring full-time staff.

What are some typical challenges freelance conversion rate optimization specialists face when working with multiple clients?

Freelance CRO specialists often juggle several clients at once, which can lead to challenges such as managing varying expectations, aligning on success metrics, and adapting to different website platforms and analytics tools. Additionally, communication can be complex, as each client may have distinct approval processes and timelines. Staying organized, setting clear deliverables, and maintaining transparent communication are crucial to successfully navigating these challenges and ensuring positive outcomes for each client.

What are the key skills and qualifications needed to thrive as a freelance conversion rate optimization specialist, and why are they important?

To thrive as a Freelance Conversion Rate Optimization Specialist, you need expertise in digital marketing, data analysis, and UX/UI principles, often supported by a relevant degree or certifications such as Google Analytics or CXL Institute credentials. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools, and content management systems is essential. Strong problem-solving, communication, and client management skills help you stand out by ensuring clear reporting and actionable recommendations. These skills and qualities are crucial for effectively improving website performance and delivering measurable ROI for clients.

What is the difference between Freelance Conversion Rate Optimization vs Freelance Digital Marketing?

AspectFreelance Conversion Rate OptimizationFreelance Digital Marketing
Primary FocusImproving website conversion ratesPromoting brands/products online
Skills & CertificationsAnalytics, A/B testing, UX designSEO, content marketing, social media
Work EnvironmentClient websites, analytics toolsMultiple channels, campaigns
Industry UsageeCommerce, SaaS, online servicesRetail, tech, service sectors

While both roles involve online strategies, Freelance Conversion Rate Optimization specializes in enhancing website performance to increase conversions, whereas Freelance Digital Marketing covers broader online promotion efforts. Understanding these differences helps clients choose the right freelancer for their specific needs.

What cities near Macomb, MI are hiring for Freelance Conversion Rate Optimization jobs?

Cities near Macomb, MI with the most Freelance Conversion Rate Optimization job openings:

Freelance Conversion Rate Optimization jobs near you
Infographic showing various Freelance Conversion Rate Optimization job openings in Macomb, MI as of June 2026, with employment types broken down into 99% Full Time, and 1% Contract. Highlights an 73% Physical, 3% Hybrid, and 24% Remote job distribution, with an average salary of $96,025 per year, or $46.2 per hour.

Maserati CRM & Digital Marketing Manager

Stellantis

Auburn Hills, MI • On-site

Full-time

Re-posted 23 days ago

Stellantis rating

7.5

Company rating: 7.5 out of 10

Based on 131 frontline employees who took The Breakroom Quiz

13th of 45 rated automakers

Job description

About Maserati
Alfieri, Ettore, Ernesto, and Bindo Maserati-four brothers driven by an unrelenting passion for performance-founded a brand that has shaped over a century of automotive excellence. Today, Maserati represents a unique blend of Italian heritage, luxury, and innovation across more than 70 markets worldwide.
Role Overview
The CRM & Digital Marketing Lead is responsible for the execution and continuous improvement of CRM and regional digital web operation activities across the Americas region, ensuring a strong connection between lead generation, loyalty, NA site experience, and customer conversion.
This is a hands-on role at the core of the customer funnel. The position owns the day-to-day management of leads, campaigns, and CRM processes, working closely with Sales, and HQ to ensure consistent execution and measurable results.
The role requires a profile that is hands on in both analytical and operational capacities, capable of identifying gaps and directly driving improvements independent of a team structure as needed.
Key Responsibilities
CRM Execution & Lead Management
  • Manage the end-to-end lead flow, from capture to dealer assignment, follow-up, and closure
  • Ownership of the customer journey - acquisition through retention and re-activation
    • Build scalable, automated customer journeys
    • Map touchpoints across onboarding, purchase, loyalty and win-back efforts
    • Create and manage campaign calendars, write briefs and coordinate timing of deployments between both local and global teams
  • Monitor lead quality, response times, and conversion rates, identifying gaps and driving corrective actions
  • Ensure consistent CRM usage and discipline across the dealer network
  • Actively follow up with dealers to improve lead handling and customer engagement

Digital & Funnel Optimization
  • Manage and optimize digital lead generation channels (website, paid media, landing pages)
  • Track and improve funnel performance (conversion rates, cost per lead, lead quality)
  • Work with HQ to ensure proper implementation and usage of digital platforms and tools
  • Coordinate localization of NA website efforts with global team ensuring needs of the region are comprehended
  • Manage local messaging and implementation for NA sites
  • Facilitate NA website refresh efforts, ensuring current offers, optimized UX, and aligned storytelling

Performance Tracking & Insights
  • Track KPIs across the full funnel (lead volume, response time, conversion, retention)
  • Produce clear and actionable reporting for Marketing and Sales stakeholders
  • Translate data into practical actions and improvements, not just analysis

Basic Qualifications
  • Bachelor's degree in Marketing, Business, or related field
  • Minimum 5 years of experience in CRM, digital marketing, and hands-on experience with CRM tools (Salesforce) and ESPs (Eloqua)
  • Provide sample portfolio of work that demonstrates past CRM strategy and execution
  • Strong analytical skills with the ability to translate data into actions

Preferred Qualifications
  • Ability to create, edit, modify HTML/CSS, and eye for design
  • Experience working with dealer networks or multi-location retail environments is a strong plus

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