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Freelance Conversion Rate Optimization Jobs in Kansas

Ascend Learning

SEO & AEO Manager

Leawood, KS · On-site

Monitor and report on keyword rankings, organic traffic, click-through rates, featured snippet ... and conversion across multiple sites or brands * Experience capturing featured snippets and AI ...

Entrust Datacard

... conversion optimization. * Partner with paid media team to guide channel strategy, audience ... Improvements in conversion rates across the funnel * Campaign-influenced and sourced revenue growth

Unbound

Marketing Director

Kansas City, KS

... rates. * Build and scale emerging channels (e.g., TikTok, Reels, LinkedIn, podcasts, streaming ... Support website strategy and optimization to meet user needs and improve engagement and conversion.

Unbound

Marketing Director

Kansas City, KS · On-site

... rates. * Build and scale emerging channels (e.g., TikTok, Reels, LinkedIn, podcasts, streaming ... Support website strategy and optimization to meet user needs and improve engagement and conversion.

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Freelance Conversion Rate Optimization information

What is freelance conversion rate optimization?

Freelance conversion rate optimization (CRO) involves an independent specialist working with businesses to improve the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. Freelance CRO experts use data analysis, user behavior research, and A/B testing to identify and implement changes that enhance user experience and increase conversions. They typically work on a project or contract basis, allowing businesses flexibility and specialized expertise without hiring full-time staff.

What are some typical challenges freelance conversion rate optimization specialists face when working with multiple clients?

Freelance CRO specialists often juggle several clients at once, which can lead to challenges such as managing varying expectations, aligning on success metrics, and adapting to different website platforms and analytics tools. Additionally, communication can be complex, as each client may have distinct approval processes and timelines. Staying organized, setting clear deliverables, and maintaining transparent communication are crucial to successfully navigating these challenges and ensuring positive outcomes for each client.

What are the key skills and qualifications needed to thrive as a freelance conversion rate optimization specialist, and why are they important?

To thrive as a Freelance Conversion Rate Optimization Specialist, you need expertise in digital marketing, data analysis, and UX/UI principles, often supported by a relevant degree or certifications such as Google Analytics or CXL Institute credentials. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools, and content management systems is essential. Strong problem-solving, communication, and client management skills help you stand out by ensuring clear reporting and actionable recommendations. These skills and qualities are crucial for effectively improving website performance and delivering measurable ROI for clients.

What is the difference between Freelance Conversion Rate Optimization vs Freelance Digital Marketing?

AspectFreelance Conversion Rate OptimizationFreelance Digital Marketing
Primary FocusImproving website conversion ratesPromoting brands/products online
Skills & CertificationsAnalytics, A/B testing, UX designSEO, content marketing, social media
Work EnvironmentClient websites, analytics toolsMultiple channels, campaigns
Industry UsageeCommerce, SaaS, online servicesRetail, tech, service sectors

While both roles involve online strategies, Freelance Conversion Rate Optimization specializes in enhancing website performance to increase conversions, whereas Freelance Digital Marketing covers broader online promotion efforts. Understanding these differences helps clients choose the right freelancer for their specific needs.

What are popular job titles related to Freelance Conversion Rate Optimization jobs in Kansas?

For Freelance Conversion Rate Optimization jobs in Kansas, the most frequently searched job titles are:

What job categories do people searching Freelance Conversion Rate Optimization jobs in Kansas look for?

The top searched job categories for Freelance Conversion Rate Optimization jobs in Kansas are:

What cities in Kansas are hiring for Freelance Conversion Rate Optimization jobs?

Cities in Kansas with the most Freelance Conversion Rate Optimization job openings:

Freelance Conversion Rate Optimization jobs near you
Infographic showing various Freelance Conversion Rate Optimization job openings in Kansas as of June 2026, with employment types broken down into 100% Full Time. Highlights an 67% In-person, and 33% Remote job distribution.

Digital Marketing Consultant

Lenexa, KS • On-site

Advisors Excel
Finance and Insurance • 51 - 200 employees
Learn more about Advisors Excelexternal

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 11 days ago

Job description

Position: Digital Marketing Consultant
Department: Media Solutions
Reporting To: Director of Digital Marketing
Location: Topeka, KS - Onsite
Overview:
Advisors Excel is seeking an experienced and client-focused Digital Marketing Consultant to join our growing Digital Team. This role is responsible for managing paid media campaigns for financial advisor offices from strategy through execution, optimization, and performance reporting.
The Digital Marketing Consultant owns a larger, more complex book of business and serves as a trusted digital marketing resource to financial advisors and their teams. This individual will interpret campaign performance, identify strategic opportunities for improvement, and proactively recommend changes to improve lead quality, conversion rates, appointment volume, and return on ad spend. If you thrive in a fast-paced, data-driven environment where strategy and execution come together, this role is for you.
What you'll do:
  • Build, launch, manage, and optimize paid digital advertising campaigns for financial advisor offices across Meta Ads Manager and Google Ads
  • Own the full lifecycle of assigned campaigns, including setup, audience targeting, creative testing, budget management, optimization, and reporting
  • Independently manage a larger book of business (approximately 12-15 campaigns) while maintaining strong performance, organization, and communication
  • Analyze campaign performance data and proactively identify opportunities to improve lead quality, cost efficiency, conversion rates, and return on ad spend
  • Translate performance data into clear, actionable insights-explaining what worked, what changed, what needs improvement, and what should happen next
  • Serve as a trusted marketing partner to financial advisors and their teams, providing guidance on paid media strategy and broader digital marketing performance
  • Collaborate with internal creative, account management, sales, and operations teams to align campaigns with advisor goals and business priorities
  • Evaluate landing page and funnel performance and provide recommendations for conversion rate optimization, messaging improvements, and lead flow enhancements
  • Coach clients at a high level on digital marketing strategy across paid media, conversion optimization, email marketing, SEO, and related channels
  • Support Digital Marketing Associates by sharing best practices and helping guide campaign execution quality
  • Ensure all campaigns meet compliance requirements and adhere to financial services marketing guidelines

Experience you'll bring:
  • 2-4+ years of hands-on experience managing paid digital advertising campaigns in a client-facing, agency, or performance marketing environment
  • Direct experience building and optimizing campaigns in Meta Ads Manager and Google Ads
  • Proven ability to manage multiple campaigns simultaneously while maintaining performance and meeting deadlines
  • Strong understanding of paid media strategy including campaign structure, audience targeting, creative testing, funnel optimization, and conversion tracking
  • Ability to interpret campaign data, identify trends, diagnose performance issues, and recommend strategic optimizations
  • Strong understanding of how creative, messaging, targeting, landing pages, and follow-up systems impact performance outcomes
  • Confident communicator with the ability to clearly present performance insights and strategic recommendations to clients and stakeholders
  • Ability to simplify complex digital marketing concepts and coach clients at a strategic level
  • Organized, self-motivated, results-driven, and a team player

Bonus Points:
  • Previous experience within an ad-agency
  • Proven experience w/ Google Analytics, Tag Manager, and Optimize.

What you'll get:
  • Amazing benefits including medical, dental, vision and 401k (with matching options)
  • Generous PTO package from your start date
  • Access to an on-site café, gym and even an on-site primary care
  • Continuous personal and professional development opportunities

Who We Are:
Advisors Excel is a fast paced, innovative company that seeks to service independent financial advisors in a multitude of areas within their business. From operational functions, to sales and marketing, our end goal is to help continually grow advisors' businesses nationwide. We thrive on watching them succeed. Not only does AE want to see the success of our advisors, but also our employees. We have high expectations from them to continually move our business forward. We are on the hunt for positive people who thrive on hard work and in a collaborative team environment. If this sounds like you, then what are you waiting for? We want you to join our team!
Advisors Excel is an Equal Employment Opportunity Employer. Everyone is welcome here - as an inclusive workplace, our employees are always comfortable bringing their true selves to our offices daily.
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