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Search Engine Optimization Specialist Jobs in Kansas

Go Local Interactive

SEO Specialist I

Overland Park, KS · On-site

Description: SEO Specialist I As a Search Engine Optimization Specialist I, you spearhead the strategy and optimization efforts for your clients' SEO programs. Your responsibilities include strategic ...

Ascend Learning

SEO & AEO Manager

Leawood, KS · On-site

WHAT YOU'LL DO As the SEO/AEO Manager, you will own and advance organic search and answer engine presence across Ascend Learning's portfolio of healthcare brands, including ATI Nursing Education, NHA ...

Autodesk

$78K - $139K/yr

As part of the SEO and AEO Center of Excellence, you'll work closely with search experience, technical search, content, and analytics partners to monitor performance, identify trends, and surface ...

Nex-Tech, LLC

Digital Marketing Specialist

Hays, KS · On-site

$29.87 - $31.72/hr

As our Digital Marketing Specialist, you'll help plan, execute, and optimize digital marketing ... Understanding of SEO, paid media, and social media marketing * Strong organizational skills and the ...

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All JobsSearch Engine Optimization Specialist JobsSearch Engine Optimization Specialist Jobs in Kansas

Search Engine Optimization Specialist information

See Kansas salary details

$30.8K

$60.1K

$91.9K

How much do search engine optimization specialist jobs pay per year?

As of Aug 21, 2026, the average yearly pay for search engine optimization specialist in Kansas is $60,100.00, according to ZipRecruiter salary data. Most workers in this role earn between $47,300.00 and $66,900.00 per year, depending on experience, location, and employer.

What is a search engine optimization specialist?

A Search Engine Optimization (SEO) Specialist works to positively manipulate the way search engine web crawlers view a website. As an SEO specialist, your responsibilities include changing the layout, copy, and content of the site, and discovering new avenues through which to help your client rank. You determine the most profitable search keywords to target, organically weaving them into your client’s web content. You may also need search engine marketing (SEM) skills, as keywords are integral to this marketing avenue.

What does a search engine optimization specialist do?

A Search Engine Optimization (SEO) Specialist is responsible for improving a website's visibility in search engine results pages (SERPs) by optimizing content, technical site structure, and implementing strategies to increase organic traffic. They conduct keyword research, analyze competitors, perform site audits, and recommend on-page and off-page techniques to boost rankings. SEO Specialists also monitor performance using analytics tools and adapt strategies to align with search engine algorithm updates, helping businesses reach more potential customers online.

What are the key skills and qualifications needed to thrive as a search engine optimization specialist, and why are they important?

To thrive as a Search Engine Optimization Specialist, you need expertise in keyword research, content optimization, on-page and off-page SEO strategies, typically backed by a relevant degree or digital marketing certification. Familiarity with SEO tools such as Google Analytics, SEMrush, Moz, and content management systems like WordPress is essential. Strong analytical thinking, attention to detail, and effective communication make someone stand out in this position. These skills are crucial for improving website rankings, driving organic traffic, and achieving measurable business growth.

How does a search engine optimization specialist typically collaborate with content creators and web developers?

A Search Engine Optimization (SEO) Specialist frequently works alongside content creators to ensure that written material is optimized for target keywords, user intent, and search engine guidelines. They also collaborate closely with web developers to implement technical SEO recommendations, such as improving site speed, mobile responsiveness, and structured data markup. Effective communication and teamwork are crucial, as aligning SEO strategies with content and technical teams helps maximize organic traffic growth and overall website performance.

What is the difference between Search Engine Optimization Specialist vs Content Marketing Specialist?

AspectSearch Engine Optimization SpecialistContent Marketing Specialist
Primary FocusOptimizing website content for search engines to improve rankingsCreating and distributing valuable content to attract and engage audiences
Skills & CertificationsSEO tools, analytics, keyword research, certifications like Google AnalyticsContent creation, copywriting, social media, content management systems
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketing departmentsMarketing teams, content agencies, in-house content departments
Industry UsageCommonly employed in digital marketing and SEO campaignsUsed across marketing, branding, and digital content strategies

The main difference is that Search Engine Optimization Specialists focus on improving website visibility through search engine rankings, while Content Marketing Specialists concentrate on creating engaging content to attract and retain audiences. Both roles often collaborate but serve distinct functions within digital marketing strategies.

How do you become a search engine optimization specialist?

To become a search engine optimization (SEO) specialist, you typically need a background in marketing, communications, or computer science, along with knowledge of SEO tools like Google Analytics and SEMrush. Gaining experience through internships, certifications such as Google Analytics or HubSpot, and staying updated on industry best practices are important steps in building a career in SEO.

Is it hard to get a job in search engine optimization specialist?

Landing a position as a search engine optimization (SEO) specialist can be competitive but achievable with relevant skills such as keyword research, analytics, and familiarity with tools like Google Analytics and SEMrush. Building a strong portfolio, gaining certifications, and staying updated on industry trends can improve job prospects in this field.
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The top searched job categories for Search Engine Optimization Specialist jobs in Kansas are:

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Search Engine Optimization Specialist jobs near you
Infographic showing various Search Engine Optimization Specialist job openings in Kansas as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 13% Part Time, 1% Temporary, and 2% Contract. Highlights an 78% Physical, 3% Hybrid, and 19% Remote job distribution, with an average salary of $60,100 per year, or $28.9 per hour.

SEO Specialist I

Go Local Interactive

Overland Park, KS • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 6 days ago

Job description

SEO Specialist I
Job Description
As a Search Engine Optimization Specialist I, you spearhead the strategy and optimization efforts for your clients' SEO programs. Your responsibilities include strategic planning, performance analysis, testing, and comprehensive reporting on all assigned campaigns. Ensuring an outstanding client experience is paramount, achieved through consistent communication, education, and productive reporting meetings held with clients at least monthly. Thriving in a cross-functional team environment, you possess a keen understanding of how your decisions impact both your clients and Go Local. Your focus extends beyond maintaining current accounts to actively seeking opportunities for revenue growth within your client portfolio. Your ability to devise unique solutions for clients and the agency alike promises to yield exceptional results!
Schedule
  • Hybrid / Full Time
  • 2 WFH days available weekly following the onboarding period.

Job Expectations
  • Oversee SEO programs for a portfolio of 4 to 7 clients.
  • Clients typically range from low to mid-tier, with the potential to manage one to two high-tier clients.
  • Direct the management of SEO Statement of Work and deliverables from inception to completion.
  • Act as the primary point of contact for your assigned clients.
  • Identify and implement SEO tactics and best practices.
  • Implement User Experience and Accessibility best practices.
  • Monitor short-term and long-term optimization strategy, tracking product performance.
  • Ensure programs are aligned with client objectives.
  • Develop metrics and interpret monthly reports to gauge agency and client success.
  • Remain updated on industry trends through continuous professional research.
  • Effectively communicate relevant information internally to the appropriate product teams.
  • Support Strategy Departments in achieving organic growth and client retention.
  • Delegate tasks to SEO Analysts as needed.

Requirements
Job Qualifications
  • Must demonstrate a proven track record of the ability to prioritize, organize, and multi-task in a flexible and fast-paced environment to effectively meet deadlines
  • Must demonstrate strong conceptual and written communication skills with a deep understanding of the English language (spelling, grammar, and vocabulary)
  • Must demonstrate the ability to effectively communicate both technical and non-technical information between internal product teams
  • Must demonstrate strategic and creative thinking when solving problems
  • Must demonstrate a basic understanding of content management systems (WordPress experience preferred)
  • Must demonstrate an understanding of technical and local Search Engine Optimization
  • Must demonstrate proficient skills in Google Suite

Required Experience
  • Bachelor's Degree in Marketing, English, Communication, or another related field, or equivalent experience
  • Google Analytics Certification preferred
  • Google Business Profile Basics Certification preferred
  • Google Tag Manager Certification preferred
  • 1 - 2 years of SEO experience preferred
  • Experience with keyword research

Physical Requirements
  • While performing the duties of this job, the employee is regularly required to stand, walk, sit, and talk or hear.
  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Sit for extended periods of time
  • Withstand seasonal changes in temperature
  • Knowledge of how to use basic office equipment

Travel
  • Up to 5%

Benefits/Perks:
  • Three (3) medical insurance plan options with Aetna.
  • 100% of Employee Level Coverage for health insurance is paid by Go Local Interactive.
  • 2 Health Insurance Plans are HSA eligible and will receive the following contributions from Go Local Interactive regardless of an employee's contribution to the account: $500 for Employee Only, $1,000 for Employee + Spouse, and $3,000 for Employee + Family or Employee + Children.
  • FSA and FSA Dependent care eligible.
  • Dental, vision, $25,000 basic life insurance, short term disability insurances paid for 100% by Go Local Interactive.
  • 401k retirement safe harbor plan available including a 4% company match after 1 year.
  • Insurances and 401(k) start 1st of the month following 30 days of employment.
  • Minimum Fifteen (15) Paid Time Off (PTO) days your first year (hours earned each pay date).
  • Thirteen (13) paid holidays observed annually.
  • Casual dress code.
  • Free snacks and Roasterie Coffee everyday!

Go Local Interactive is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.
Need Assistance? If you require assistance or reasonable accommodation for any part of the application or hiring process, please submit your request by email to careers@golocalinteractive.com. This contact information is for accommodation requests only, and should not be used to inquire about the status of applications.

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