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Search Strategist Jobs (NOW HIRING)

GoodApple

Search Strategist

Manhattan, NY · On-site

$80K/yr

About the Role A Paid Search Strategist has mastered the fundamentals of Search and is beginning to develop their own point of view on tools, campaign structure, and the evolving Search landscape.

Good Apple

Search Strategist

Manhattan, NY · On-site

About the Role A Paid Search Strategist has mastered the fundamentals of Search and is beginning to develop their own point of view on tools, campaign structure, and the evolving Search landscape.

Stream Companies

Paid Search Strategist

Detailed tasks include managing the strategy and planning of paid search accounts, managing the launch of new programs, guiding the optimization to meet specified performance objectives, and managing ...

QRY

Paid Search Strategist

Jersey City, NJ · On-site +1

We're hiring a Paid Search Strategist to own search performance across a portfolio of clients. You'll plan, launch, and optimize search and shopping programs (Google, Bing, YouTube, and other retail ...

QRY

Paid Search Strategist

Jersey City, NJ · Remote

We're hiring a Paid Search Strategist to own search performance across a portfolio of clients. You'll plan, launch, and optimize search and shopping programs (Google, Bing, YouTube, and other retail ...

kbs+

Associate Search Strategist

New York, NY · On-site

$132K - $171K/yr

Associate Search Strategist The Media Kitchen is seeking an Associate Search Strategist to become a valued member of this forward-thinking, creativity-oriented agency. The Associate Search Strategist ...

kbs+

Associate Search Strategist

New York, NY · On-site

$132K - $171K/yr

Description Position at kbs+ Associate Search Strategist The Media Kitchen is seeking an Associate Search Strategist to become a valued member of this forward-thinking, creativity-oriented agency.

UA Brands

AI Search Strategist

Fort Lauderdale, FL · On-site

By combining technical SEO, structured data strategy, semantic search optimization, and AI-readiness initiatives, this position will help drive AI-powered product discovery across our e-commerce ...

Peec AI

AI Search Strategist

New York, NY · On-site

$100K - $150K/yr

About the role We're looking for a AI Search Strategist to help our customers succeed in the new era of AI-driven search. In this role, you'll work closely with leading brands and agencies ...

QRY

Paid Search Strategist

Jersey City, NJ · On-site

$85K - $98K/yr

We're hiring a Paid Search Strategist to own search performance across a portfolio of clients. You'll plan, launch, and optimize search and shopping programs (Google, Bing, YouTube, and other retail ...

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Search Strategist information

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$64K

$77.8K

$94.5K

How much do search strategist jobs pay per year?

As of Jun 8, 2026, the average yearly pay for search strategist in the United States is $77,785.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,500.00 and $90,000.00 per year, depending on experience, location, and employer.

How do Search Strategists typically collaborate with content creators and technical teams to improve organic search performance?

Search Strategists often serve as a bridge between content creators and technical teams, ensuring that SEO best practices are integrated throughout website content and structure. They may work closely with writers to identify relevant keywords and optimize on-page elements, while also partnering with developers to address technical SEO issues such as site speed and mobile optimization. Regular meetings and clear communication channels help align strategies and track progress, making collaboration a key part of driving successful organic search outcomes.

What is the difference between Search Strategist vs Content Marketer?

AspectSearch StrategistContent Marketer
Primary FocusOptimizing search engine visibility and rankingsCreating and distributing valuable content to attract audiences
Skills & CertificationsSEO, SEM, analytics, keyword researchContent creation, storytelling, SEO, social media
Work EnvironmentDigital marketing teams, agencies, in-house marketingMarketing teams, content agencies, in-house teams
Industry UsageCommonly used in digital marketing and SEO agenciesUsed across marketing, branding, and digital content sectors

While both roles focus on digital marketing, a Search Strategist primarily concentrates on improving search engine rankings through SEO and SEM tactics. In contrast, a Content Marketer develops engaging content to attract and retain audiences. Both roles often collaborate but serve different strategic purposes within marketing campaigns.

What are the key skills and qualifications needed to thrive as a Search Strategist, and why are they important?

To thrive as a Search Strategist, you need a deep understanding of SEO/SEM principles, data analytics, and digital marketing, often backed by relevant experience or certifications like Google Ads or Google Analytics. Familiarity with tools such as SEMrush, Moz, Google Search Console, and keyword research platforms is typically required. Strong communication, analytical thinking, and adaptability help you translate data insights into actionable strategies and work effectively with clients or team members. These skills and qualities are essential for driving measurable online visibility, traffic, and campaign success in a rapidly evolving digital landscape.

What does a Search Strategist do?

A Search Strategist is responsible for developing and executing strategies to improve a company's visibility and ranking on search engines like Google. This role involves analyzing search trends, conducting keyword research, optimizing website content, and managing paid search campaigns. Search Strategists work closely with marketing and content teams to ensure that the business attracts the right audience and achieves its digital marketing goals. They also monitor performance metrics and adjust strategies to maximize return on investment.
More about Search Strategist jobs
What states have the most Search Strategist jobs? States with the most job openings for Search Strategist jobs include:
What are popular job titles related to Search Strategist jobs? For Search Strategist jobs, the most frequently searched job titles are:
Search Strategist jobs near you
Infographic showing various Search Strategist job openings in the United States as of May 2026, with employment types broken down into 5% Locum Tenens, 21% Full Time, and 74% Part Time. Highlights an 73% Physical, 7% Hybrid, and 20% Remote job distribution, with an average salary of $77,785 per year, or $37.4 per hour.

Search Strategist

GoodApple

Manhattan, NY • On-site

$80K/yr

Full-time

Posted 4 days ago

Job description

About the Role

A Paid Search Strategist has mastered the fundamentals of Search and is beginning to develop their own point of view on tools, campaign structure, and the evolving Search landscape. With 1–3 years of hands-on paid Search experience, this role is self-sufficient, strategic, and execution-focused—capable of running campaigns end-to-end with minimal support while delivering measurable business impact.

Search Strategists are confident operators and critical thinkers. They stay current on platform updates and best practices, understand their implications, and apply them thoughtfully to client programs. This role requires strong autonomy, sound judgment, and the ability to manage both client relationships and team responsibilities. 

The Search Strategist role will report directly to the Search Supervisor on a given client team. This role will require the ability to earnest enthusiasm to learn and adapt to new ways of working and search engine advancement in the age of AI engines. 

 Key Responsibilities
  • Lead Search research, strategy, planning, and execution for assigned clients
    • Ability to independently create and implement a comprehensive paid search plan based on client goals and objectives while working with a team of paid media specialists across the agency
    • Perform in-depth ad copy, keyword and automated bidding strategies while leveraging key landscape and competitive intelligence
  • Build accurate budget and performance projections independently
    • Ability to manage multiple budgets without overspend and consideration of spend opportunities that will help drive business goals 
    • Have a deep understanding of forecasting budgets while independently managing Google and Microsoft ads daily, weekly and monthly budgets
  • Ability to develop client-specific Search roadmaps and testing plans
    • Leverage AI tools as well as critical thinking to to monitor campaign performance and generate meaningful insights
    • Ability to implement a cohesive testing strategy over a set period of time that drives results and cost efficiency
  • Proven track record of relationship building
    • Prepare and present reports and insights to clients, demonstrating the ability to clearly communicate the value of paid search tactics
    • Ability to proactively collaborate with paid media, paid social, analytics and programmatic internal teams on integrated campaigns
    • Documents and regularly share insights on testing roadmap, case studies and client outcomes with search peers across agency
    • Effective time management skills related to communication with in-person and remote client and co-workers; prioritizing time sensitive tasks and managing day-to-day workload
Key Requirements
  • 1-3 years PPC/SEM experience, specifically on Google Ads and Microsoft Ads
  • Highly proficient in Google Ads capabilities including use of text and display ads, experiments, conversion-based bidding, remarketing and YouTube
  • Strong analytical skills with a proficiency in Google Analytics and Search Ads 360 data platforms
  • Agency or client-facing experience preferred
  • Experience with working on highly analytical client accounts, pharmaceutical brands or other highly-regulated vertical experience a plus
  • Proactive problem-solver and communicator
  • Ability to work both independently and collaboratively

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