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Search Strategist Jobs (NOW HIRING)

Tinuiti

Paid Search Strategist

$83K - $96K/yr

As a Paid Search Strategist you will drive efficient, profitable client growth across Paid Search and Shopping by designing and optimizing full-funnel programs that reduce waste and scale impact. You ...

FatCat Strategies

SEO & AI Search Strategist

Raleigh, NC · On-site

This role is built for a strategist who sees organic visibility as bigger than blue links and keyword rankings. You'll help shape how brands are discovered across traditional search engines, AI ...

Apply Early

Blue Wheel Media

Paid Search Strategist (REMOTE)

Chicago, IL · Remote

$84K - $97K/yr

About the Role As a Paid Search Strategist, you will be responsible for developing strategy, implementing, tracking, and managing PPC campaigns across various digital channels for our clients on ...

Blue Wheel Media

Paid Search Strategist (REMOTE)

Chicago, IL · Remote

$83K - $96K/yr

About the Role As a Paid Search Strategist, you will be responsible for developing strategy, implementing, tracking, and managing PPC campaigns across various digital channels for our clients on ...

Apply Early

Blue Wheel Media

Paid Search Strategist (REMOTE)

Chicago, IL · On-site +1

$84K - $97K/yr

About the Role As a Paid Search Strategist, you will be responsible for developing strategy, implementing, tracking, and managing PPC campaigns across various digital channels for our clients on ...

OPTIDGE INC

Paid Search Strategist Freelancer

Houston, TX · On-site

$40K/mo

The Paid Search Strategist will report into the Director of Paid Media, with oversight from the Paid Media leads. This role is perfect for an experienced Paid Search / PPC practitioner who enjoys ...

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TriMark Digital

SEO / GEO / AEO Strategist

Raleigh, NC · On-site

Salary: SEO / GEO / AEO Strategist Were looking for a search strategist who understands that SEO isnt just about rankings anymore. This role sits at the intersection of traditional search, generative ...

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Optidge

Paid Search Strategist Freelancer

Houston, TX · On-site +1

$40K/mo

The Paid Search Strategist will report into the Director of Paid Media, with oversight from the Paid Media leads. This role is perfect for an experienced Paid Search / PPC practitioner who enjoys ...

TriMark Digital

SEO / GEO / AEO Strategist

Raleigh, NC · On-site

SEO / GEO / AEO Strategist We're looking for a search strategist who understands that "SEO" isn't just about rankings anymore. This role sits at the intersection of traditional search, generative ...

&Barr

Paid Search Strategist (Remote)

Orlando, FL

$76K - $88K/yr

Tuition Reimbursement What we are looking for: We're looking for a Paid Search Strategist who can take ownership of planning, managing, and optimizing paid search, display, and video campaigns across ...

TriMark Digital

SEO / GEO / AEO Strategist

Raleigh, NC · On-site

SEO / GEO / AEO Strategist We're looking for a search strategist who understands that "SEO" isn't just about rankings anymore. This role sits at the intersection of traditional search, generative ...

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All JobsSearch Strategist Jobs

Search Strategist information

See salary details

$64K

$77.8K

$94.5K

How much do search strategist jobs pay per year?

As of Jul 2, 2026, the average yearly pay for search strategist in the United States is $77,785.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,500.00 and $90,000.00 per year, depending on experience, location, and employer.

How do Search Strategists typically collaborate with content creators and technical teams to improve organic search performance?

Search Strategists often serve as a bridge between content creators and technical teams, ensuring that SEO best practices are integrated throughout website content and structure. They may work closely with writers to identify relevant keywords and optimize on-page elements, while also partnering with developers to address technical SEO issues such as site speed and mobile optimization. Regular meetings and clear communication channels help align strategies and track progress, making collaboration a key part of driving successful organic search outcomes.

What is the difference between Search Strategist vs Content Marketer?

AspectSearch StrategistContent Marketer
Primary FocusOptimizing search engine visibility and rankingsCreating and distributing valuable content to attract audiences
Skills & CertificationsSEO, SEM, analytics, keyword researchContent creation, storytelling, SEO, social media
Work EnvironmentDigital marketing teams, agencies, in-house marketingMarketing teams, content agencies, in-house teams
Industry UsageCommonly used in digital marketing and SEO agenciesUsed across marketing, branding, and digital content sectors

While both roles focus on digital marketing, a Search Strategist primarily concentrates on improving search engine rankings through SEO and SEM tactics. In contrast, a Content Marketer develops engaging content to attract and retain audiences. Both roles often collaborate but serve different strategic purposes within marketing campaigns.

What are the key skills and qualifications needed to thrive as a Search Strategist, and why are they important?

To thrive as a Search Strategist, you need a deep understanding of SEO/SEM principles, data analytics, and digital marketing, often backed by relevant experience or certifications like Google Ads or Google Analytics. Familiarity with tools such as SEMrush, Moz, Google Search Console, and keyword research platforms is typically required. Strong communication, analytical thinking, and adaptability help you translate data insights into actionable strategies and work effectively with clients or team members. These skills and qualities are essential for driving measurable online visibility, traffic, and campaign success in a rapidly evolving digital landscape.

What does a Search Strategist do?

A Search Strategist is responsible for developing and executing strategies to improve a company's visibility and ranking on search engines like Google. This role involves analyzing search trends, conducting keyword research, optimizing website content, and managing paid search campaigns. Search Strategists work closely with marketing and content teams to ensure that the business attracts the right audience and achieves its digital marketing goals. They also monitor performance metrics and adjust strategies to maximize return on investment.
More about Search Strategist jobs
What states have the most Search Strategist jobs? States with the most job openings for Search Strategist jobs include:
What are popular job titles related to Search Strategist jobs? For Search Strategist jobs, the most frequently searched job titles are:
Search Strategist jobs near you
Infographic showing various Search Strategist job openings in the United States as of June 2026, with employment types broken down into 76% Full Time, 19% Part Time, and 5% Contract. Highlights an 69% Physical, 4% Hybrid, and 27% Remote job distribution, with an average salary of $77,785 per year, or $37.4 per hour.
Paid Search Strategist

Paid Search Strategist

Tinuiti

Remote

$83K - $96K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 27 days ago

Job description

Who we are:
Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste-the biggest growth killer of all-and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.
We support 100% remote work for this role!
We'd love to hear from you if:
Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.
As a Paid Search Strategist you will drive efficient, profitable client growth across Paid Search and Shopping by designing and optimizing full-funnel programs that reduce waste and scale impact. You'll apply a rigorous measurement lens, leverage AI-enabled workflows, and use Tinuiti's Bliss Point platform to turn data into decisions that improve ROAS, revenue, and LTV. This role embodies "Love growth, hate waste" by prioritizing efficient, evidence-based execution and product-led innovation. We align scope and expectations to Tinuiti's job architecture to ensure consistency and transparent progression.
Key Responsibilities
Client-Centric
  • Designs strategies anchored to client P&L, market dynamics, and the customer journey; frames trade-offs and options.
  • Builds trusted relationships with client stakeholders; aligns multi-channel moments to brand and ecommerce outcomes.
  • Integrates search and shopping into broader growth plays; communicates in business terms.

Product-Led
  • Applies platform capabilities (e.g., Google/Microsoft Ads, SA360/Skai), feed management, and AI features responsibly to improve efficiency and outcomes.
  • Uses Bliss Point's cross-channel and single-channel views (MMM, Always-On Incrementality, Brand Equity, Creative Insights, Forecasting, Customer Insights) to inform optimization and growth hypotheses; contributes structured feedback to improve models and features.

Data & Measurement-Driven
  • Translates complex datasets into clear, actionable insight; proposes statistically sound tests with defined success criteria.
  • Ensures data quality (tagging, feeds, tracking) and explains data structure implications to guide decisions.

The Tinuiti Way
  • Demonstrates deep Paid Search and Shopping expertise with progressive multi-channel literacy; connects measurement strategy to growth.
  • Educates clients and internal teams; codifies learnings and playbooks that scale.

Owner Mindset
  • Operates with accountability and bias to action; spots and eliminates process and media waste.
  • Influences without authority; closes the loop from decision to measurable outcome.

Ways of working and values
  • Greatness attracts greatness: Seeks feedback, pushes craft excellence, and embraces technology and change.
  • Clients grow, we grow: Prioritizes client outcomes with innovation, precision, and proof.
  • Culture of ownership: Acts with speed, eliminates waste, and holds themself accountable.

Professional & Technical qualifications
  • Experience: 5-7 years managing Paid Search/Shopping at scale ($200k+/mo) with end-to-end ownership.
  • Platform fluency: Google Ads, Microsoft Ads, Merchant Center; feed management (e.g., Feedonomics); competitive tooling (Auction Insights, Adalysis/Adthena/SpyFu) for strategy and positioning; campaign management (e.g., SA360, Skai); comfort with scripts/automation. Strong excel/google sheets/PPT/Google Slides skills.
  • Certifications: Google Search & Shopping (or completed in the first 60 days). Additional Google certifications are a plus.
  • Analytics: Advanced Excel/Sheets; strong experimentation and forecasting chops; ability to quantify financial impact.
  • Communication and collaboration: Senior stakeholder-ready storytelling; influence across functions; client-facing presence.
  • Mentorship: Experience coaching juniors/peers (non-manager).

KPIs
  • Efficient growth: Improve profitability and/or scale revenue while protecting efficiency KPIs.
  • Waste reduction: Reduce non-converting spend and operational rework; improve feed/tagging fidelity.
  • Product/AI adoption: Pilot and scale capabilities (e.g., value-based bidding, PMax, Bliss Point insights) with documented impact.
  • Experimentation: Execute a balanced test roadmap (conversion, incrementality, creative, audience/offer) with clear success criteria and learnings.
  • Data quality: Maintain high standards for tagging, feeds, and integrations; proactively resolve issues.
  • Client experience: Deliver on-time, high-quality reporting, QBRs, and recommendations that build trust and drive decisions.

The hiring salary range for this role is $90,000 - $100,000 . We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus.
Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq.
FLSA Classification: Exempt
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Benefits:
Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That's why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
Retirement: Match up to 4% of your contributions at 100%
Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources
Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.

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