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Search Strategist Jobs (NOW HIRING)

Paid Search Strategist

Queensbury, NY · Remote

$82K - $94K/yr

Paid Search Strategist Remote I Full-Time I $70k - $80k Depending on Experience About Mannix Marketing Mannix Marketing is a digital marketing agency with 30 years of experience (yes, we're older ...

$120 - $180/hr

SEO & AI Search Strategist Location: Remote (US Based Only) | Full-Time About the Opportunity emagineHealth is seeking an experienced, client-facing SEO & AI Search Strategist to join our growing ...

Paid Search Strategist

Omaha, NE · On-site

$60K - $70K/yr

Paid Search Strategist FLSA Status: Exempt Hours: Full-Time Salary Range: $60,000.00-$70,000.00 per year About Hurrdat: Hurrdat is one of a kind. A media, marketing, and entertainment agency. We were ...

Associate Search Strategist

Manhattan, NY · On-site

$132K - $171K/yr

The Assistant Search Strategist is responsible for much of the pacing, campaign trafficking, and day-to-day function of the account. In collaboration with the strategists and supervisors, they ...

Associate Search Strategist

Manhattan, NY · On-site

$132K - $171K/yr

The Assistant Search Strategist is responsible for much of the pacing, campaign trafficking, and day-to-day function of the account. In collaboration with the strategists and supervisors, they ...

Paid Search Strategist Own Millions in Ad Spend. Shape Strategy. Build the Future of Paid Media. $65,000-$78,000 Base + Performance Bonus | Fully Remote | Unlimited PTO | 401(k) Match | Director ...

Paid Search Strategist

$83K - $96K/yr

Paid Search Strategist Remote I Full-Time I $70k - $80k Depending on Experience About Mannix Marketing Mannix Marketing is a digital marketing agency with 30 years of experience (yes, we're older ...

Paid Search Strategist Remote I Full-Time I $70k - $80k Depending on Experience About Mannix Marketing Mannix Marketing is a digital marketing agency with 30 years of experience (yes, we're older ...

Paid Search Strategist Remote I Full-Time I $70k - $80k Depending on Experience About Mannix Marketing Mannix Marketing is a digital marketing agency with 30 years of experience (yes, we're older ...

Paid Search Strategist (REMOTE)

Chicago, IL · Remote

$84K - $97K/yr

About the Role As a Paid Search Strategist, you will be responsible for developing strategy, implementing, tracking, and managing PPC campaigns across various digital channels for our clients on ...

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Search Strategist information

See salary details

$64K

$77.8K

$94.5K

How much do search strategist jobs pay per year?

As of Sep 2, 2026, the average yearly pay for search strategist in the United States is $77,785.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,500.00 and $90,000.00 per year, depending on experience, location, and employer.

What does a search strategist do?

A Search Strategist is responsible for developing and executing strategies to improve a company's visibility and ranking on search engines like Google. This role involves analyzing search trends, conducting keyword research, optimizing website content, and managing paid search campaigns. Search Strategists work closely with marketing and content teams to ensure that the business attracts the right audience and achieves its digital marketing goals. They also monitor performance metrics and adjust strategies to maximize return on investment.

What skills and qualifications are needed to thrive as a search strategist?

To thrive as a Search Strategist, you need a deep understanding of SEO/SEM principles, data analytics, and digital marketing, often backed by relevant experience or certifications like Google Ads or Google Analytics. Familiarity with tools such as SEMrush, Moz, Google Search Console, and keyword research platforms is typically required. Strong communication, analytical thinking, and adaptability help you translate data insights into actionable strategies and work effectively with clients or team members. These skills and qualities are essential for driving measurable online visibility, traffic, and campaign success in a rapidly evolving digital landscape.

How does a search strategist collaborate with content creators and technical teams to improve organic search performance?

Search Strategists often serve as a bridge between content creators and technical teams, ensuring that SEO best practices are integrated throughout website content and structure. They may work closely with writers to identify relevant keywords and optimize on-page elements, while also partnering with developers to address technical SEO issues such as site speed and mobile optimization. Regular meetings and clear communication channels help align strategies and track progress, making collaboration a key part of driving successful organic search outcomes.

What is the difference between Search Strategist vs Content Marketer?

AspectSearch StrategistContent Marketer
Primary FocusOptimizing search engine visibility and rankingsCreating and distributing valuable content to attract audiences
Skills & CertificationsSEO, SEM, analytics, keyword researchContent creation, storytelling, SEO, social media
Work EnvironmentDigital marketing teams, agencies, in-house marketingMarketing teams, content agencies, in-house teams
Industry UsageCommonly used in digital marketing and SEO agenciesUsed across marketing, branding, and digital content sectors

While both roles focus on digital marketing, a Search Strategist primarily concentrates on improving search engine rankings through SEO and SEM tactics. In contrast, a Content Marketer develops engaging content to attract and retain audiences. Both roles often collaborate but serve different strategic purposes within marketing campaigns.

More about Search Strategist jobs

What states have the most Search Strategist jobs?

States with the most job openings for Search Strategist jobs include:

Infographic showing various Search Strategist job openings in the United States as of August 2026, with employment types broken down into 1% Locum Tenens, 76% Full Time, 18% Part Time, and 5% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $77,785 per year, or $37.4 per hour.

Paid Search Strategist (Meta Search)

Publicis Groupe Holdings B.V

Manhattan, NY • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 20 days ago


Publicis Groupe rating

6.1

Company rating: 6.1 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

38th of 52 rated marketing agency


Job description

Company description
Hi there-at Razorfish, we're leaders in what's next. Since the dawn of the internet, we've helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record.
Named a Most Innovative Agency three years running (2024-2026) by Campaign US, our work reflects a proven ability not just to anticipate what's coming, but to help our clients actively shape the future. No matter the trend or cultural moment, delivering real business impact wouldn't be possible without our people. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence.
If you're motivated to work alongside top performers, push the boundaries of what's possible, and help define where technology, business, and marketing are headed next-this is the place to do it.
Join us at razorfish.com.
Overview
We are seeking a Paid Search Strategist to support a large-scale hospitality client within the Meta Search ecosystem. Unlike a traditional paid search role, this position is less focused on hands-on campaign execution and more centered on performance management, project coordination, stakeholder communication, and strategic oversight. You'll be an integral part of our dynamic search team, collaborating closely with integrated client teams to drive impactful business outcomes.
Responsibilities
  • Serve as the day-to-day strategic lead supporting Meta Search initiatives across multiple travel and hotel advertising platforms.
  • Coordinate campaign launches, activations, and strategic initiatives across cross-functional teams and external partners.
  • Monitor campaign performance and proactively identify opportunities to improve business outcomes.
  • Ensure campaign quality, tracking accuracy, and operational excellence through ongoing QA and performance oversight.
  • Analyze data and performance trends to provide actionable insights and recommendations.
  • Partner with third-party vendors responsible for campaign management and hold partners accountable for performance delivery.
  • Support troubleshooting efforts related to tracking, feeds, connectivity, data discrepancies, and publisher integrations.
  • Manage timelines, dependencies, and deliverables across multiple stakeholders and projects simultaneously.
  • Present performance insights, recommendations, and status updates to internal teams and client stakeholders.
  • Collaborate with analytics, media, technology, and publisher teams to drive continuous optimization and operational improvements.
  • Leverage AI tools and emerging technologies to enhance efficiency, improve workflows, streamline reporting, and support strategic decision-making.

Qualifications
  • 3-5+ years of experience in paid media, paid search, media strategy, performance marketing, digital activation, or a related field.
  • Strong project management and organizational skills
  • Ability to manage multiple priorities simultaneously
  • Experience coordinating cross-functional teams, vendors, agencies, or clients in a fast-paced environment.
  • Strong analytical skills with the ability to interpret data, identify trends, and translate findings into actionable recommendations.
  • Excellent verbal and written communication skills,
  • Understanding of digital media measurement, performance KPIs, attribution concepts, and marketing analytics.
  • Proven ability to solve problems, navigate ambiguity, and manage complex projects from planning through execution.
  • Demonstrated use of AI tools to improve workflows, automate processes, accelerate analysis, or enhance productivity.

Preferred Qualifications
  • Experience working with Meta Search platforms such as: Google Hotel Ads, TripAdvisor, Trivago, Kayak, or Bing Travel is preferred
  • Familiarity with feed-based marketing, product feeds, inventory feeds, or data feed management.
  • Experience within hospitality, travel, ecommerce, retail media, or performance marketing environments.
  • Exposure to Google Ads, Search Ads 360 (SA360), Microsoft Ads, or other digital advertising platforms.

Additional information
The Power of One starts with our people! To do powerful things, we offer powerful resources.
Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: USD $60,800.00 - USD $93,600.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/1/2026.

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