What does a search strategist do?

A Search Strategist is responsible for developing and executing strategies to improve a company's visibility and ranking on search engines like Google. This role involves analyzing search trends, conducting keyword research, optimizing website content, and managing paid search campaigns. Search Strategists work closely with marketing and content teams to ensure that the business attracts the right audience and achieves its digital marketing goals. They also monitor performance metrics and adjust strategies to maximize return on investment.