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Search Engine Marketing Specialist Jobs (NOW HIRING)

$70 - $110/hr

Join Hire Ecom - SEO & SEM Specialist (E-commerce) | Drive Organic & Paid Growth! Are you a search engine marketing (SEM) and SEO expert with a passion for scaling eCommerce brands through high ...

New

SEM Specialist II

Mansfield, TX · On-site

$50 - $70/hr

Ability to set and track goals. SEM Specialist I * Bachelor's Degree in a related discipline or work experience. SEM Specialist II * Establish, maintain, and continuously build on Mouser and ...

SEM Specialist What's The Deal? A fast-paced boutique advertising agency located in the fun and exciting Midtown District of sunny Miami, Florida, is looking for a new SEM Specialist. If you're ...

SEM Specialist

Miami, FL · On-site +1

SEM Specialist What's The Deal? A fast-paced boutique advertising agency located in the fun and exciting Midtown District of sunny Miami, Florida, is looking for a new SEM Specialist. If you're ...

SEM Specialist What's The Deal? A fast-paced boutique advertising agency located in the fun and exciting Midtown District of sunny Miami, Florida, is looking for a new SEM Specialist. If you're ...

Ability to set and track goals. SEM Specialist I * Bachelor's Degree in a related discipline or work experience. SEM Specialist II * Establish, maintain, and continuously build on Mouser and e ...

Ability to set and track goals. SEM Specialist I * Bachelor's Degree in a related discipline or work experience. SEM Specialist II * Establish, maintain, and continuously build on Mouser and e ...

Forbes Advisor is looking for a skilled SEM Specialist to join the Forbes Advisor Performance Marketing team with a focus on supporting one of Forbes business verticals. If you're looking for ...

Job Overview The Specialist will be responsible for managing SEM campaigns for the Macy's business. Your role would involve creating, managing, and optimizing SEM campaigns across various search ...

Job Overview The Specialist will be responsible for managing SEM campaigns for the Macy's business. Your role would involve creating, managing, and optimizing SEM campaigns across various search ...

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Search Engine Marketing Specialist information

See salary details

$25.5K

$71.1K

$105K

How much do search engine marketing specialist jobs pay per year?

As of Sep 3, 2026, the average yearly pay for search engine marketing specialist in the United States is $71,058.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,000.00 and $84,000.00 per year, depending on experience, location, and employer.

What is a search engine marketing specialist?

A Search Engine Marketing Specialist is a professional who manages online marketing strategies to increase a company's visibility and traffic through paid search engine campaigns, such as Google Ads. Their responsibilities include keyword research, creating and optimizing ads, analyzing data to improve performance, and managing budgets. They work closely with marketing teams to ensure campaigns align with business goals and deliver measurable results. The role requires strong analytical skills, knowledge of advertising platforms, and an understanding of digital marketing trends.

What are the key skills and qualifications needed to thrive as a search engine marketing specialist?

To thrive as a Search Engine Marketing Specialist, you need expertise in digital advertising, keyword research, campaign optimization, and a solid understanding of paid search platforms, often supported by a relevant degree or certifications like Google Ads. Familiarity with tools such as Google Ads, Bing Ads, Google Analytics, and SEMrush is typically required. Strong analytical thinking, attention to detail, and effective communication are important soft skills for interpreting data and collaborating with stakeholders. These skills are crucial for maximizing campaign performance, achieving ROI targets, and maintaining a competitive edge in digital marketing.

What are some common challenges faced by search engine marketing specialists when managing multiple campaigns simultaneously?

Search Engine Marketing Specialists often juggle multiple campaigns across various platforms, which can lead to challenges such as time management, maintaining consistent messaging, and staying updated with frequent algorithm changes. Balancing budget allocations, optimizing performance for different target audiences, and analyzing vast amounts of data can add to the complexity. Effective organization, regular reporting, and collaboration with creative and analytics teams help address these challenges and ensure campaign success.

What is the difference between Search Engine Marketing Specialist vs Pay-Per-Click (PPC) Specialist?

AspectSearch Engine Marketing SpecialistPay-Per-Click (PPC) Specialist
CertificationsGoogle Ads Certification, SEM certificationsGoogle Ads Certification, PPC certifications
Work EnvironmentDigital marketing agencies, in-house marketing teamsDigital advertising agencies, in-house teams
Industry UsageBroad SEM strategies including SEO and paid adsPrimarily focused on paid advertising campaigns
Search & Comparison IntentUnderstanding overall SEM roles and responsibilitiesSpecific focus on PPC campaign management

The Search Engine Marketing Specialist and PPC Specialist roles overlap significantly, especially in paid advertising. However, the SEM Specialist typically handles a broader range of strategies, including SEO and paid campaigns, while the PPC Specialist concentrates solely on managing pay-per-click ads. Both roles require similar certifications and are used in similar work environments, but their focus areas differ slightly.

How do I become a search engine marketing specialist?

To become a search engine marketing specialist, you should gain knowledge of digital marketing, including SEO and paid advertising strategies, and develop skills in tools like Google Ads and Google Analytics. Earning certifications such as Google Ads Certification can enhance your credentials, and gaining hands-on experience through internships or managing campaigns is valuable for building expertise.

Is search engine marketing specialist a stressful job?

A search engine marketing specialist can experience stress due to tight deadlines, performance metrics, and the need to stay updated with changing algorithms. The role often involves managing multiple campaigns and tools like Google Ads and analytics, which can contribute to workload pressure.

What cities are hiring for Search Engine Marketing Specialist jobs?

Cities with the most Search Engine Marketing Specialist job openings:

Who are the top companies hiring for Search Engine Marketing Specialist jobs?

The top employers for Search Engine Marketing Specialist jobs are:

What states have the most Search Engine Marketing Specialist jobs?

States with the most job openings for Search Engine Marketing Specialist jobs include:

What job categories do people searching Search Engine Marketing Specialist jobs look for?

The top searched job categories for Search Engine Marketing Specialist jobs are:

Infographic showing various Search Engine Marketing Specialist job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 90% Full Time, 8% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $71,058 per year, or $34.2 per hour.

SEO & SEM Specialist (E-commerce)

Hireecom

On-site

$70 - $110/hr

Other

Posted 2 days ago

New


Job description

Join Hire Ecom – SEO & SEM Specialist (E-commerce) | Drive Organic & Paid Growth!

Are you a search engine marketing (SEM) and SEO expert with a passion for scaling eCommerce brands through high-ranking organic strategies and profitable paid search campaigns? Do you thrive on analyzing data, optimizing website performance, and improving Google Ads & SEO rankings to maximize ROI?

At Hire Ecom, we specialize in Talent, Tech, and Tactics to help eCommerce businesses grow. We’re looking for a results-driven SEO & SEM Specialist to lead data-backed strategies that increase visibility, traffic, and conversions.

Role: SEO & SEM Specialist (E-commerce)

Location: USA (Remote & Hybrid Available)
Job Type: Full-time

Key Responsibilities:SEO Optimization:
  • Develop and execute SEO strategies to improve organic rankings for Shopify, WooCommerce, and Amazon stores.
  • Conduct keyword research, competitor analysis, and on-page optimization for product pages, blogs, and category pages.
  • Optimize meta tags, schema markup, site speed, and technical SEO elements to enhance search visibility.
  • Implement content marketing strategies to drive backlinks and authority-building efforts.
  • Monitor Google Search Console & Ahrefs for indexing, ranking improvements, and penalty prevention.
  • Conduct A/B testing on meta descriptions, headlines, and internal linking for better engagement and CTR.
SEM & Paid Search Campaigns:
  • Plan, execute, and optimize Google Ads, Bing Ads, and shopping campaigns to maximize ROI & conversions.
  • Manage Google Shopping Ads, Display Ads, and Retargeting Campaigns to enhance visibility and revenue.
  • Analyze ad performance metrics, keyword bidding strategies, and landing page conversion rates.
  • Optimize Google Ads Quality Score and implement A/B testing on ad copy & extensions.
  • Use Google Analytics, Google Tag Manager, and AI-driven insights to improve paid campaign performance.
What We’re Looking For:

3+ years of experience in SEO & SEM for eCommerce brands with a proven track record.
Strong expertise in Google Ads, Google Shopping, and Amazon PPC campaigns.
Hands-on experience in technical SEO, link-building strategies, and structured data optimization.
Knowledge of Shopify SEO, WooCommerce SEO, and eCommerce conversion optimization techniques.
Proficiency in SEO tools like Ahrefs, SEMrush, Moz, Screaming Frog, and SurferSEO.
Experience in Google Tag Manager, Google Analytics, and data-driven reporting.
Strong understanding of content marketing, keyword intent, and buyer psychology.
Ability to improve ROAS, CTR, and conversion rates through search engine marketing strategies.
A proactive mindset with a passion for testing, optimizing, and scaling campaigns.

Why Join Hire Ecom?

At Hire Ecom, we’re at the forefront of eCommerce digital marketing, offering exciting opportunities for SEO & SEM professionals to scale brands and make an impact.

Work with leading DTC brands, eCommerce stores, and global online businesses.
Get access to premium SEO & SEM tools to execute high-performing strategies.
Enjoy remote work flexibility with a performance-based incentive structure.
Be part of a highly skilled marketing team and collaborate with designers, developers, and strategists.
Stay ahead with ongoing training, AI-powered analytics, and emerging SEO trends.
Take your career to the next level with growth opportunities and industry-leading mentorship.

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