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Search Engine Marketing Specialist Jobs (NOW HIRING)

WMX

SEM Specialist

Miami, FL · On-site

SEM Specialist What's The Deal? A fast-paced boutique advertising agency located in the fun and exciting Midtown District of sunny Miami, Florida, is looking for a new SEM Specialist. If you're ...

WMX

SEM Specialist

Miami, FL · On-site

SEM Specialist What's The Deal? A fast-paced boutique advertising agency located in the fun and exciting Midtown District of sunny Miami, Florida, is looking for a new SEM Specialist. If you're ...

WMX

SEM Specialist

Miami, FL · On-site +1

SEM Specialist What's The Deal? A fast-paced boutique advertising agency located in the fun and exciting Midtown District of sunny Miami, Florida, is looking for a new SEM Specialist. If you're ...

Mouser Electronics

SEM Specialist II

Mansfield, TX · On-site

Ability to set and track goals. SEM Specialist I * Bachelor's Degree in a related discipline or work experience. SEM Specialist II * Establish, maintain, and continuously build on Mouser and e ...

Mouser

SEM Specialist II

Mansfield, TX

Ability to set and track goals. SEM Specialist I * Bachelor's Degree in a related discipline or work experience. SEM Specialist II * Establish, maintain, and continuously build on Mouser and e ...

Forbes Advisor

SEM Specialist (Remote)

Wilmington, DE · On-site +1

Forbes Advisor is looking for a skilled SEM Specialist to join the Forbes Advisor Performance Marketing team with a focus on supporting one of Forbes business verticals. If you're looking for ...

Macy's

Search Engine Marketing Specialist

Manhattan, NY · On-site

$81K - $135K/yr

Job Overview The Specialist will be responsible for managing SEM campaigns for the Macy's business. Your role would involve creating, managing, and optimizing SEM campaigns across various search ...

Macy's

Search Engine Marketing Specialist

Manhattan, NY · On-site

$81K - $135K/yr

Job Overview The Specialist will be responsible for managing SEM campaigns for the Macy's business. Your role would involve creating, managing, and optimizing SEM campaigns across various search ...

DX1 Platform

SEO/SEM Marketing Manager

Norfolk, VA · On-site

$85K - $90K/yr

Responsibilities Lead, mentor, and develop a team of up to three SEO/SEM specialists. Manage search marketing strategies for a large portfolio of dealership websites while maintaining high-quality ...

DX1 Platform

SEO/SEM Marketing Manager

Norfolk, VA · On-site

Responsibilities ● Lead, mentor, and develop a team of up to three SEO/SEM specialists. ● Manage search marketing strategies for a large portfolio of dealership websites while maintaining high ...

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Search Engine Marketing Specialist information

See salary details

$25.5K

$71.1K

$105K

How much do search engine marketing specialist jobs pay per year?

As of Sep 1, 2026, the average yearly pay for search engine marketing specialist in the United States is $71,058.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,000.00 and $84,000.00 per year, depending on experience, location, and employer.

What is a search engine marketing specialist?

A Search Engine Marketing Specialist is a professional who manages online marketing strategies to increase a company's visibility and traffic through paid search engine campaigns, such as Google Ads. Their responsibilities include keyword research, creating and optimizing ads, analyzing data to improve performance, and managing budgets. They work closely with marketing teams to ensure campaigns align with business goals and deliver measurable results. The role requires strong analytical skills, knowledge of advertising platforms, and an understanding of digital marketing trends.

What are the key skills and qualifications needed to thrive as a search engine marketing specialist?

To thrive as a Search Engine Marketing Specialist, you need expertise in digital advertising, keyword research, campaign optimization, and a solid understanding of paid search platforms, often supported by a relevant degree or certifications like Google Ads. Familiarity with tools such as Google Ads, Bing Ads, Google Analytics, and SEMrush is typically required. Strong analytical thinking, attention to detail, and effective communication are important soft skills for interpreting data and collaborating with stakeholders. These skills are crucial for maximizing campaign performance, achieving ROI targets, and maintaining a competitive edge in digital marketing.

What are some common challenges faced by search engine marketing specialists when managing multiple campaigns simultaneously?

Search Engine Marketing Specialists often juggle multiple campaigns across various platforms, which can lead to challenges such as time management, maintaining consistent messaging, and staying updated with frequent algorithm changes. Balancing budget allocations, optimizing performance for different target audiences, and analyzing vast amounts of data can add to the complexity. Effective organization, regular reporting, and collaboration with creative and analytics teams help address these challenges and ensure campaign success.

What is the difference between Search Engine Marketing Specialist vs Pay-Per-Click (PPC) Specialist?

AspectSearch Engine Marketing SpecialistPay-Per-Click (PPC) Specialist
CertificationsGoogle Ads Certification, SEM certificationsGoogle Ads Certification, PPC certifications
Work EnvironmentDigital marketing agencies, in-house marketing teamsDigital advertising agencies, in-house teams
Industry UsageBroad SEM strategies including SEO and paid adsPrimarily focused on paid advertising campaigns
Search & Comparison IntentUnderstanding overall SEM roles and responsibilitiesSpecific focus on PPC campaign management

The Search Engine Marketing Specialist and PPC Specialist roles overlap significantly, especially in paid advertising. However, the SEM Specialist typically handles a broader range of strategies, including SEO and paid campaigns, while the PPC Specialist concentrates solely on managing pay-per-click ads. Both roles require similar certifications and are used in similar work environments, but their focus areas differ slightly.

How do I become a search engine marketing specialist?

To become a search engine marketing specialist, you should gain knowledge of digital marketing, including SEO and paid advertising strategies, and develop skills in tools like Google Ads and Google Analytics. Earning certifications such as Google Ads Certification can enhance your credentials, and gaining hands-on experience through internships or managing campaigns is valuable for building expertise.

Is search engine marketing specialist a stressful job?

A search engine marketing specialist can experience stress due to tight deadlines, performance metrics, and the need to stay updated with changing algorithms. The role often involves managing multiple campaigns and tools like Google Ads and analytics, which can contribute to workload pressure.
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What states have the most Search Engine Marketing Specialist jobs?

States with the most job openings for Search Engine Marketing Specialist jobs include:

What job categories do people searching Search Engine Marketing Specialist jobs look for?

The top searched job categories for Search Engine Marketing Specialist jobs are:

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For Search Engine Marketing Specialist jobs, the most frequently searched job titles are:

Search Engine Marketing Specialist jobs near you
Infographic showing various Search Engine Marketing Specialist job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 90% Full Time, 8% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $71,058 per year, or $34.2 per hour.

SEM Specialist

WMX

Miami, FL • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 13 days ago

Job description

SEM Specialist


What's The Deal?


A fast-paced boutique advertising agency located in the fun and exciting Midtown District of sunny Miami, Florida, is looking for a new SEM Specialist. If you’re looking for a place to work in a great location, coworkers that are knowledgeable and professional, or if finding a job that you can grow into a career appeals to you, then WMX is the place for you.


Who are we exactly?


WMX, founded in 1999 and based in Miami, Florida, is a full-service interactive marketing agency that specializes in digital marketing and web development. Our list of clients includes hotel chains, airlines, cruise lines, and rental car companies, to name a few. Yes, if it wasn’t obvious by that list, we are all about travel; it’s what we love to do and what we are experts at in interactive advertising.


Any requirements?


The requirements are having the ability to legally work in the USA and having experience performing the role that you are interested in applying for. Having a good attitude and a desire to learn is always a plus, but having the necessary skills and experience is required. 100% English fluency is required, and Spanish or Portuguese fluency is a plus.


Qualified candidates should meet the following requirements:


  • 2-5 years of experience working in SEM
  • Bachelor's Degree in a related field or equivalent experience preferred
  • Must be able to work independently
  • Experience with client presentations
  • Google Ads certified
  • Search Ads 360 experience
  • Experience in the Hospitality Industry preferred


Any other requirements?


Additional requirements are having the ability to legally work in the USA and having experience performing the role that you are applying for. Having a good attitude and a desire to learn is always a plus but having the necessary skills and experience is a requirement.


Who are we exactly?


WMX, founded in 1999 and based in Miami, Florida, is a full-service marketing agency. Our list of clients includes hotel chains, airlines, cruise lines, and rental car companies, to name a few. Yes, if it wasn’t obvious on that list, we really like travel; it’s what we love to do and one of our strengths.

WMX offers all employees a generous benefits package. Medical, vision, dental, short-term disability, long-term disability, and basic life insurance monthly premiums are 100% paid for employee-only coverage. Family plans for children and spouses are available at competitive pricing. Benefits also include 15 PTO days annually which increases each year, 401k, paid holidays, and amazing company culture.


Job Type: Full-time

 

FLSA Classification: Exempt

 

Salary commensurate with experience


Hybrid Position: Combination of office-based and work-from-home.


Only Local South Florida Candidates (Miami-Dade and Broward Counties).


~~  NO RECRUITERS, PLEASE  ~~


Please take a look at our company culture on our Instagram account: https://www.instagram.com/wearewmx/