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Search Engine Marketing Specialist Jobs (NOW HIRING)

Mouser

SEM Specialist II

Mansfield, TX · On-site

$50 - $70/hr

Ability to set and track goals. SEM Specialist I * Bachelor's Degree in a related discipline or work experience. SEM Specialist II * Establish, maintain, and continuously build on Mouser and ...

Hireecom

$70 - $110/hr

Join Hire Ecom - SEO & SEM Specialist (E-commerce) | Drive Organic & Paid Growth! Are you a search engine marketing (SEM) and SEO expert with a passion for scaling eCommerce brands through high ...

WMX

SEM Specialist

Miami, FL · On-site

SEM Specialist What's The Deal? A fast-paced boutique advertising agency located in the fun and exciting Midtown District of sunny Miami, Florida, is looking for a new SEM Specialist. If you're ...

WMX

SEM Specialist

Miami, FL · On-site

SEM Specialist What's The Deal? A fast-paced boutique advertising agency located in the fun and exciting Midtown District of sunny Miami, Florida, is looking for a new SEM Specialist. If you're ...

WMX

SEM Specialist

Miami, FL · On-site +1

SEM Specialist What's The Deal? A fast-paced boutique advertising agency located in the fun and exciting Midtown District of sunny Miami, Florida, is looking for a new SEM Specialist. If you're ...

Mouser Electronics

SEM Specialist II

Mansfield, TX · On-site

Ability to set and track goals. SEM Specialist I * Bachelor's Degree in a related discipline or work experience. SEM Specialist II * Establish, maintain, and continuously build on Mouser and e ...

Mouser

SEM Specialist II

Mansfield, TX · On-site

Ability to set and track goals. SEM Specialist I * Bachelor's Degree in a related discipline or work experience. SEM Specialist II * Establish, maintain, and continuously build on Mouser and e ...

Macy's

Search Engine Marketing Specialist

Manhattan, NY · On-site

$81K - $135K/yr

Job Overview The Specialist will be responsible for managing SEM campaigns for the Macy's business. Your role would involve creating, managing, and optimizing SEM campaigns across various search ...

Macy's

Search Engine Marketing Specialist

Manhattan, NY

$81K - $135K/yr

Job Overview The Specialist will be responsible for managing SEM campaigns for the Macy's business. Your role would involve creating, managing, and optimizing SEM campaigns across various search ...

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Search Engine Marketing Specialist information

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$25.5K

$71.1K

$105K

How much do search engine marketing specialist jobs pay per year?

As of Sep 6, 2026, the average yearly pay for search engine marketing specialist in the United States is $71,058.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,000.00 and $84,000.00 per year, depending on experience, location, and employer.

What is a search engine marketing specialist?

A Search Engine Marketing Specialist is a professional who manages online marketing strategies to increase a company's visibility and traffic through paid search engine campaigns, such as Google Ads. Their responsibilities include keyword research, creating and optimizing ads, analyzing data to improve performance, and managing budgets. They work closely with marketing teams to ensure campaigns align with business goals and deliver measurable results. The role requires strong analytical skills, knowledge of advertising platforms, and an understanding of digital marketing trends.

What are the key skills and qualifications needed to thrive as a search engine marketing specialist?

To thrive as a Search Engine Marketing Specialist, you need expertise in digital advertising, keyword research, campaign optimization, and a solid understanding of paid search platforms, often supported by a relevant degree or certifications like Google Ads. Familiarity with tools such as Google Ads, Bing Ads, Google Analytics, and SEMrush is typically required. Strong analytical thinking, attention to detail, and effective communication are important soft skills for interpreting data and collaborating with stakeholders. These skills are crucial for maximizing campaign performance, achieving ROI targets, and maintaining a competitive edge in digital marketing.

What are some common challenges faced by search engine marketing specialists when managing multiple campaigns simultaneously?

Search Engine Marketing Specialists often juggle multiple campaigns across various platforms, which can lead to challenges such as time management, maintaining consistent messaging, and staying updated with frequent algorithm changes. Balancing budget allocations, optimizing performance for different target audiences, and analyzing vast amounts of data can add to the complexity. Effective organization, regular reporting, and collaboration with creative and analytics teams help address these challenges and ensure campaign success.

What is the difference between Search Engine Marketing Specialist vs Pay-Per-Click (PPC) Specialist?

AspectSearch Engine Marketing SpecialistPay-Per-Click (PPC) Specialist
CertificationsGoogle Ads Certification, SEM certificationsGoogle Ads Certification, PPC certifications
Work EnvironmentDigital marketing agencies, in-house marketing teamsDigital advertising agencies, in-house teams
Industry UsageBroad SEM strategies including SEO and paid adsPrimarily focused on paid advertising campaigns
Search & Comparison IntentUnderstanding overall SEM roles and responsibilitiesSpecific focus on PPC campaign management

The Search Engine Marketing Specialist and PPC Specialist roles overlap significantly, especially in paid advertising. However, the SEM Specialist typically handles a broader range of strategies, including SEO and paid campaigns, while the PPC Specialist concentrates solely on managing pay-per-click ads. Both roles require similar certifications and are used in similar work environments, but their focus areas differ slightly.

How do I become a search engine marketing specialist?

To become a search engine marketing specialist, you should gain knowledge of digital marketing, including SEO and paid advertising strategies, and develop skills in tools like Google Ads and Google Analytics. Earning certifications such as Google Ads Certification can enhance your credentials, and gaining hands-on experience through internships or managing campaigns is valuable for building expertise.

Is search engine marketing specialist a stressful job?

A search engine marketing specialist can experience stress due to tight deadlines, performance metrics, and the need to stay updated with changing algorithms. The role often involves managing multiple campaigns and tools like Google Ads and analytics, which can contribute to workload pressure.
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Search Engine Marketing Specialist jobs near you
Infographic showing various Search Engine Marketing Specialist job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 90% Full Time, 8% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $71,058 per year, or $34.2 per hour.

SEM Specialist II

Mouser

Mansfield, TX • On-site

$50 - $70/hr

Other

Re-posted 13 days ago

Job description

ACCOUNTABILITIES & ESSENTIAL FUNCTIONS
  • Perform daily account maintenance and creation of pay‑per‑click accounts on Google, Bing, Yahoo, & other search platforms as assigned.
  • Manage the execution of search marketing campaigns & ad groups, including setup, analysis, optimization, monitoring, reporting, budget pacing & forecasting, keyword research, and expansion.
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with company goals.
  • Optimize campaign/program performance through continuous testing & monitoring including collection and analysis of negative keywords.
  • Manage the budget of all assigned paid search accounts and make recommendations for continuous improvement.
  • Responsible for initiating the building and maintenance of reports and dashboards using search platform data plus data from additional sources.
  • Maintain and monitor keyword bids
  • Develop Mouser and e‑commerce business acumen.
  • Perform administrative duties with the SEM department including (but not limited to) scheduling meetings, organizing presentations, researching and evaluating new opportunities, and coordinating global communications.
SKILLS & CERTIFICATIONS
  • Skill evaluation: Behavioral (80%)
  • Strong Excel, Writing, & Math Skills.
  • Outstanding organizational skills and ability to manage multiple projects simultaneously while meeting deadlines.
  • Excellent verbal and non‑verbal communication skills. Including the ability to communicate with people at all levels.
  • Interacts effectively with individuals and groups inside and outside the organization.
  • Exhibits strong analytical, problem solving, negotiation, organizational, and teaching skills.
  • Works effectively both independently and as a member of a cross functional team.
  • Uses sound judgment to identify issues and escalates when appropriate.
  • Contributes to improvements in processes (technical or business) used by multiple departments.
  • Strong experience with all Microsoft Office applications.
  • Multilingual is a plus but not required.
  • Ability to set and track goals.
SEM Specialist I
  • Bachelor's Degree in a related discipline or work experience.
SEM Specialist II
  • Establish, maintain, and continuously build on Mouser and e‑commerce business knowledge.
  • Make recommendations to improve based on monitoring keyword bids, quality scores, and other account metrics.
  • Make recommendations for A/B testing for continuous improvement.
  • Set meetings at regular intervals with external teams to align objectives and gather insights.
  • Maintain and actively pursue awareness of SEM Industry trends and changes and share this knowledge with the SEM team.
Requirements
  • Bachelor's Degree in a related discipline or work experience.
  • 2+ years SEM experience required. For internal candidates, experience can be a combination of internal and external experience.
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