SEO/GEO manager, Amazon News
New York, NY · On-site
Amazon is hiring an experienced SEO (Search Engine Optimization) and GEO (Generative Engine Optimization) manager for the Amazon News website (AboutAmazon.com). As a SEO/GEO manager you will be ...
New York, NY · On-site
Amazon is hiring an experienced SEO (Search Engine Optimization) and GEO (Generative Engine Optimization) manager for the Amazon News website (AboutAmazon.com). As a SEO/GEO manager you will be ...
New York, NY · On-site
Amazon is hiring an experienced SEO (Search Engine Optimization) and GEO (Generative Engine Optimization) manager for the Amazon News website (AboutAmazon.com). As a SEO/GEO manager you will be ...
Amazon is hiring an experienced SEO (Search Engine Optimization) and GEO (Generative Engine Optimization) manager for the Amazon News website (AboutAmazon.com). As a SEO/GEO manager you will be ...
Amazon is hiring an experienced SEO (Search Engine Optimization) and GEO (Generative Engine Optimization) manager for the Amazon News website (AboutAmazon.com). As a SEO/GEO manager you will be ...
New York, NY · On-site
Amazon is hiring an experienced SEO (Search Engine Optimization) and GEO (Generative Engine Optimization) manager for the Amazon News website (AboutAmazon.com). As a SEO/GEO manager you will be ...
New York, NY · On-site
Amazon is hiring an experienced SEO (Search Engine Optimization) and GEO (Generative Engine Optimization) manager for the Amazon News website (AboutAmazon.com). As a SEO/GEO manager you will be ...
We are looking to hire a professional to join the SEO department of our agency in Madrid. We are ... Amazon. * Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our ...
We are looking to hire a professional to join the SEO department of our agency in Madrid. We are ... Amazon. * Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our ...
We are looking for an SEO Specialist to join our dynamic Web & Search Team. This role will be ... Amazon, and Google and we pride ourselves on comprehending and delivering the industry's best ...
We are looking for an SEO Specialist to join our dynamic Web & Search Team. This role will be ... Amazon, and Google and we pride ourselves on comprehending and delivering the industry's best ...
Miami, FL · On-site
We're a leading Amazon-focused e-retailer, with a small but growing SEO team, so you'll be comfortable wearing many hats, owning your work, and taking input from ownership and stakeholders. You'll ...
Miami, FL · On-site
We're a leading Amazon-focused e-retailer, with a small but growing SEO team, so you'll be comfortable wearing many hats, owning your work, and taking input from ownership and stakeholders. You'll ...
Miami, FL · On-site
We're a leading Amazon-focused e-retailer, with a small but growing SEO team, so you'll be comfortable wearing many hats, owning your work, and taking input from ownership and stakeholders. You'll ...
Miami, FL · On-site
We're a leading Amazon-focused e-retailer, with a small but growing SEO team, so you'll be comfortable wearing many hats, owning your work, and taking input from ownership and stakeholders. You'll ...
Miami, FL · On-site
We're a leading Amazon-focused e-retailer, with a small but growing SEO team, so you'll be comfortable wearing many hats, owning your work, and taking input from ownership and stakeholders. You'll ...
Miami, FL · On-site
We're a leading Amazon-focused e-retailer, with a small but growing SEO team, so you'll be comfortable wearing many hats, owning your work, and taking input from ownership and stakeholders. You'll ...
Overview We are looking to hire a professional to join the SEO department of our agency in Madrid ... Amazon. * Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our ...
Overview We are looking to hire a professional to join the SEO department of our agency in Madrid ... Amazon. * Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our ...
Manhattan, NY · On-site
$85K - $95K/yr
SEO Strategist We're looking for a sharp, performance-obsessed SEO Strategist to join our growing ... Direct partnerships across Google AI Search, Meta, TikTok, Amazon, Freewheel, Teads, Stackadapt ...
Quick apply
Manhattan, NY · On-site
$85K - $95K/yr
SEO Strategist We're looking for a sharp, performance-obsessed SEO Strategist to join our growing ... Direct partnerships across Google AI Search, Meta, TikTok, Amazon, Freewheel, Teads, Stackadapt ...
Harrison, NY · On-site
SEO Management Specialist Create and analyze dashboards. Manage agent website service tickets. Create analytic dashboards. Assist in managing website changes. Analyze company's current SEO strategy ...
Harrison, NY · On-site
SEO Management Specialist Create and analyze dashboards. Manage agent website service tickets. Create analytic dashboards. Assist in managing website changes. Analyze company's current SEO strategy ...
Fallston, NC · Hybrid
Overview We are looking for an experienced SEO Manager to join our team and lead the organic search ... Amazon. * Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our ...
Fallston, NC · Hybrid
Overview We are looking for an experienced SEO Manager to join our team and lead the organic search ... Amazon. * Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our ...
Fallston, NC · Hybrid
We are looking for an experienced SEO Manager to join our team and lead the organic search strategy ... Amazon. * Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our ...
Fallston, NC · Hybrid
We are looking for an experienced SEO Manager to join our team and lead the organic search strategy ... Amazon. * Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our ...
The Search Engine Optimization (SEO) Specialist works under the general direction of a manager or senior team members to support SEO, GEO (Generative Engine Optimization), and AISO (AI Search ...
The Search Engine Optimization (SEO) Specialist works under the general direction of a manager or senior team members to support SEO, GEO (Generative Engine Optimization), and AISO (AI Search ...
Fallston, NC · Hybrid
Overview We are looking for someone to join the SEO department of our agency in Madrid. We require ... Amazon. * Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our ...
Fallston, NC · Hybrid
Overview We are looking for someone to join the SEO department of our agency in Madrid. We require ... Amazon. * Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our ...
Amazon Web Services (AWS) is seeking an experienced, results-driven Search Engine Optimization Manager to own the development, implementation, and optimization of the search experience across the AWS ...
Amazon Web Services (AWS) is seeking an experienced, results-driven Search Engine Optimization Manager to own the development, implementation, and optimization of the search experience across the AWS ...
Evanston, IL · On-site
$50K - $53K/yr
... and Amazon advertising. For more information L2T has been ranked by Inc. 5000 list (7 years) and ... The SEO Specialist must effectively communicate and collaborate across the rest of the SEO and ...
New
Quick apply
Evanston, IL · On-site
$50K - $53K/yr
... and Amazon advertising. For more information L2T has been ranked by Inc. 5000 list (7 years) and ... The SEO Specialist must effectively communicate and collaborate across the rest of the SEO and ...
New
We're looking for a sharp, data-driven SEO Specialist to join our team and help drive results for our clients across industries. This role is perfect for someone who understands both the theory and ...
We're looking for a sharp, data-driven SEO Specialist to join our team and help drive results for our clients across industries. This role is perfect for someone who understands both the theory and ...
Manhattan, NY · On-site
$85K - $95K/yr
SEO Strategist We're looking for a sharp, performance-obsessed SEO Strategist to join our growing ... Direct partnerships across Google AI Search, Meta, TikTok, Amazon, Freewheel, Teads, Stackadapt ...
Manhattan, NY · On-site
$85K - $95K/yr
SEO Strategist We're looking for a sharp, performance-obsessed SEO Strategist to join our growing ... Direct partnerships across Google AI Search, Meta, TikTok, Amazon, Freewheel, Teads, Stackadapt ...
San Francisco, CA · On-site
$60K - $100K/yr
The Role We are looking for an SEO Specialist to enhance the visibility and organic search performance of our apps and websites. You will work closely with marketing, product, and development teams ...
San Francisco, CA · On-site
$60K - $100K/yr
The Role We are looking for an SEO Specialist to enhance the visibility and organic search performance of our apps and websites. You will work closely with marketing, product, and development teams ...
$40K - $48.6K
3% of jobs
$48.6K - $57.2K
4% of jobs
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9% of jobs
$69.7K is the 25th percentile. Wages below this are outliers.
$65.8K - $74.4K
18% of jobs
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15% of jobs
The median wage is $83.2K / yr.
$83K - $91.5K
17% of jobs
$95.5K is the 75th percentile. Wages above this are outliers.
$91.5K - $100.1K
19% of jobs
$100.1K - $108.7K
7% of jobs
$108.7K - $117.3K
3% of jobs
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2% of jobs
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$86.2K
$134.5K
An Amazon SEO job involves optimizing product listings to improve their visibility and ranking on Amazon's search results. This includes keyword research, optimizing titles, bullet points, descriptions, and backend search terms, as well as managing reviews and enhancing conversion rates. An Amazon SEO specialist analyzes market trends, competitor strategies, and Amazon’s A9 algorithm to drive more traffic and sales. The goal is to increase organic rankings, improve click-through rates, and boost overall product performance.
Amazon SEO specialists often face challenges such as keeping up with frequent algorithm updates, dealing with intense competition, and optimizing listings within Amazon's strict guidelines. Adapting quickly to platform changes, continuously researching new keywords, and monitoring competitor strategies are essential for overcoming these obstacles. Collaboration with product managers, copywriters, and advertising teams also helps ensure listings remain relevant and aligned with overall business goals. Proactively utilizing analytics tools and regularly testing new approaches can help specialists maintain and improve product rankings in a dynamic environment.
To thrive as an Amazon SEO specialist, you need expertise in keyword research, product listing optimization, Amazon algorithms, and e-commerce marketing, often supported by relevant experience or a marketing degree. Familiarity with tools such as Helium 10, Jungle Scout, Seller Central, and data analytics platforms is crucial for analyzing performance and managing campaigns. Strong analytical thinking, attention to detail, and effective communication are important soft skills for this role. These competencies ensure that your optimizations drive visibility, sales, and sustained growth on the Amazon marketplace.

7.4
Based on 6,817 frontline employees who took The Breakroom Quiz
7th of 39 rated national retailers
Amazon is hiring an experienced SEO (Search Engine Optimization) and GEO (Generative Engine Optimization) manager for the Amazon News website (AboutAmazon.com). As a SEO/GEO manager you will be responsible for planning, implementing, and managing our search and AI visibility strategy.
You will develop and execute strategic SEO and GEO plans, grow organic search traffic, support content creation, and help shape how Amazon News content surfaces across an increasingly AI-driven discovery landscape
This role requires deep search engine optimization knowledge, strong technical SEO expertise, and the ability to work cross-functionally with editorial, communications, and technical teams across a global organization. This person must also be data-driven and be able to develop tactics to drive business goals, engagement, and reach. The ideal candidate is analytical, curious about AI, an effective storyteller, and thinks about content first - diving into data to identify content opportunities and translating insights into actionable editorial guidance.
This role is part of the Amazon News team, which sits within Amazon's Communications & Corporate Responsibility org
Amazon News serves as the first and most trusted source of news and information about Amazon for external audiences. We help customers understand what Amazon is doing globally - from fostering a great workplace and driving innovation to supporting small business and sustainability. We tell the larger story of who Amazon is through compelling content on AboutAmazon.com and our off-platform distribution channels such as our email newsletter.
Key job responsibilities
Develop a comprehensive organic SEO and GEO strategy for the global Amazon News website, including a roadmap of initiatives to drive growth.
Monitor and optimize how Amazon News content surfaces in AI chatbots such as ChatGPT, Perplexity, and Google AI Overviews, including tracking citations and visibility.
Build and maintain SEO and GEO reporting process and cadence, with regular reports tailored for leadership, peer teams, and communications partners.
Manage dedicated SEO tools (such as Google Search Console, SEMRush, Sistrix, Screaming Frog) and identify and onboard new tools as needed
Conduct regular technical SEO audits to identify and resolve issues related to site architecture, crawlability, indexation, page speed, and structured data, partnering with engineering teams to implement fixes.
Partner with technical teams to ensure site infrastructure - including URL structure, internal linking, and schema markup - is optimized for both traditional and AI-driven search.
Work closely with editorial teams to develop and implement initiatives that maximize organic engagement for both new and evergreen stories.
Demonstrate good story judgment and proactively identify opportunities to win keywords for specific stories and topics.
Partner with communications stakeholders to align SEO and GEO strategy with broader reputational, editorial, and business goals.
Understand customer search and AI discovery behavior and provide guidance to teams to help them meet customers where they are.
Develop and implement link and traffic building strategies.
Stay current on industry trends, competitor techniques, and best practices across SEO, GEO, and AI-driven content discovery.
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Amazon.com, Inc., commonly known as Amazon, is an American multinational technology company. It was founded by Jeff Bezos in 1994 and initially started as an online marketplace for books. Since then, Amazon has expanded its operations and become one of the largest e-commerce companies in the world. Amazon's primary business is its online retail platform, where customers can purchase a vast array of products, including electronics, clothing, books, home goods, and much more. The company offers a convenient and user-friendly shopping experience, with features such as fast shipping, customer reviews, and personalized recommendations. In addition to its e-commerce platform, Amazon has diversified its business into various other areas. One of its notable ventures is Amazon Web Services (AWS), a comprehensive cloud computing platform that provides services such as storage, compute power, and database management to individuals and businesses. AWS has become a leader in the cloud computing industry, powering many websites and applications worldwide. Amazon has also developed its own consumer electronics, including the popular Amazon Kindle e-reader, Fire tablets, Fire TV streaming devices, and the Alexa-powered Echo smart speakers. The Alexa voice assistant, integrated into these devices, allows users to interact with their devices using voice commands, perform tasks, and access information. Furthermore, Amazon has expanded into media and entertainment. It operates Prime Video, a streaming service that offers a wide range of movies, TV shows, and original content. Amazon Music provides a platform for streaming and purchasing digital music, while Audible offers audiobooks and other audio content. The company's commitment to customer satisfaction and convenience is demonstrated by its membership program, Amazon Prime. Prime members receive various benefits, including free two-day shipping, access to streaming services, exclusive deals, and more.
It services, book publishers, retail, real estate and computer and electronic product manufacturing
10,000+ Employees
Seattle, WA, US