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Seo Jobs (NOW HIRING)

Job Title: SEO Specialist Job Location: Madison, NJ Job Type: Contract * Manage and improve organic search engine performance and goalsetting based on clickthrough rates traffic and conversions Work ...

I am looking for a Search Engine Optimization (SEO) Manager who aspires to work in a full service integrated marketing agency setting and has a passion for online marketing. Qualifications Minimum of ...

We're seeking a proactive SEO Specialist to join our team. In this role, you'll drive performance for our clients' organic search presence while also contributing in sales calls, building strong ...

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$80.5K

$113.3K

$144.5K

How much do seo jobs pay per year?

As of May 31, 2026, the average yearly pay for seo in the United States is $113,333.00, according to ZipRecruiter salary data. Most workers in this role earn between $102,500.00 and $121,500.00 per year, depending on experience, location, and employer.

What Is SEO?

SEO or search engine optimization is the process of generating marketing results for a company or website through various forms of paid and non paid advertising. While the actual marketing content takes a variety of shapes, ranging from blogs and how-to guides to infographics, videos, product pages, and anything else that may be relevant to a company, SEO focuses on improving the ranking of this material in organic search results. SEO also involves using analytics software to determine which advertising techniques are most successful. Once a company has this information, it can start producing more content of that type, with the ultimate goal of improving its advertisements over time.

What are the key skills and qualifications needed to thrive as an SEO Specialist, and why are they important?

To thrive as an SEO Specialist, you need expertise in keyword research, on-page and off-page optimization, analytics, and a solid understanding of search engine algorithms, usually backed by experience or certifications in digital marketing. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and Google Search Console is essential for monitoring and improving website performance. Strong analytical skills, attention to detail, and effective communication make an SEO professional stand out. These abilities are vital for driving organic traffic, improving search rankings, and delivering measurable results to clients or organizations.

What are some common challenges faced by SEO specialists when working with cross-functional teams?

SEO specialists often collaborate with web developers, content creators, and marketing teams, which can present communication and alignment challenges. For example, implementing technical SEO recommendations may require developers to prioritize tasks that compete with other projects. Additionally, aligning content strategy with SEO goals sometimes involves negotiating with writers and editors to balance creativity and keyword optimization. Building strong relationships and clearly communicating the value of SEO can help overcome these obstacles and drive better results for the organization.

What does an SEO specialist do?

An SEO (Search Engine Optimization) specialist is responsible for improving a website's visibility in search engine results pages. They analyze, review, and implement changes to websites to optimize them for search engines like Google. This involves researching keywords, creating quality content, optimizing website structure, building backlinks, and monitoring performance metrics. The goal is to drive more organic (unpaid) traffic to the site and improve its ranking in search results.

What is the difference between Seo vs Content Writer?

AspectSeoContent Writer
Primary FocusOptimizing websites for search enginesCreating engaging written content
Skills NeededKeyword research, SEO tools, technical SEOWriting, editing, storytelling
Work EnvironmentDigital marketing teams, agenciesContent agencies, marketing teams
CertificationsSEO certifications, Google AnalyticsWriting courses, journalism degrees

Seo specialists focus on improving website visibility through search engine optimization techniques, while content writers craft compelling content to engage audiences. Both roles often collaborate but serve different core purposes within digital marketing strategies.

What cities are hiring for Seo jobs? Cities with the most Seo job openings:
What are the most commonly searched types of Seo jobs? The most popular types of Seo jobs are:
What states have the most Seo jobs? States with the most job openings for Seo jobs include:
What job categories do people searching Seo jobs look for? The top searched job categories for Seo jobs are:
Infographic showing various Seo job openings in the United States as of May 2026, with employment types broken down into 1% Internship, 89% Full Time, 6% Part Time, and 4% Contract. Highlights an 67% Physical, 7% Hybrid, and 26% Remote job distribution, with an average salary of $113,333 per year, or $54.5 per hour.
Search Engine Optimization (SEO) Specialist

Search Engine Optimization (SEO) Specialist

Vangard, Inc.

Malvern, PA

Full-time

Posted 21 days ago


Job description

The Search Engine Optimization (SEO) Specialist works under the general direction of a manager or senior team members to support SEO, GEO (Generative Engine Optimization), and AISO (AI Search Optimization) initiatives. This role focuses on execution, reporting, and coordination while developing functional expertise and understanding of how organic and Artificial Intelligence (AI) driven search supports business and sales strategy.

Core Responsibilities

  • Supports SEO, GEO, and AISO initiatives under general direction
    Supports SEO, GEO, and AISO plans, initiatives, and optimizations by executing assigned tasks and contributing to larger programs.

  • Executes defined components of SEO plans
    Supports SEO planning efforts by executing defined tactics aligned to business objectives, sales strategy, and department priorities.

  • Applies foundational SEO and AI search best practices
    Applies foundational SEO, GEO, and AISO best practices and guidance from senior team members to complete assigned work and address routine issues.

  • Communicates status and issues to stakeholders
    Communicates status, timelines, and issues related to SEO activity to team members and stakeholders, escalating risks as appropriate.

  • Builds working relationships across teams
    Builds effective working relationships with marketing partners, content teams, analytics partners, and other stakeholders.

  • Identifies and escalates risks
    Identifies potential risks related to SEO, GEO, and AISO initiatives and escalates issues to managers or senior team members.

  • Supports data analysis and reporting
    Collects, analyzes, and reports on SEO and AI search performance data to support insights, planning, and optimization.

  • Participates in special projects and performs other duties as assigned

Qualifications

  • Minimum 3 years of related work experience

  • Undergraduate degree or equivalent combination of training and experience

  • Foundational knowledge of SEO concepts and analytics tools

  • Prior experience with Conductor (preferred), BrightEdge, SEMrush, Search Atlas, SEO Clarity is strongly preferred

  • Experience with Artificial Intelligence is preferred, but not required

  • Interest in developing skills related to GEO and AISO

Special Factors

Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don't just have a mission-we're on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.