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Freelance Conversion Rate Optimization Jobs in California

PracticeTek

Website Optimization Manager

San Diego, CA · On-site

Conversion Rate Optimization: Develop and run tests across PracticeTek's web properties with a focus on maximizing conversions and improving engagement. * Website Development: Own the front-end and ...

PracticeTek

Website Optimization Manager

San Diego, CA · On-site +1

Conversion Rate Optimization: Develop and run tests across PracticeTek's web properties with a focus on maximizing conversions and improving engagement. * Website Development: Own the front-end and ...

Nordic Naturals

Sr. DTC E-Commerce Manager

Watsonville, CA · Remote

$133K - $175K/yr

A/B Testing & Conversion Rate Optimization (CRO) * Formulate and execute a data-backed conversion rate optimization roadmap utilizing modern testing suites (e.g., VWO, Optimizely, or Shopify-native ...

New

Nordic Naturals

Sr. DTC E-Commerce Manager

Watsonville, CA · On-site

$133K - $175K/yr

A/B Testing & Conversion Rate Optimization (CRO) * Formulate and execute a data-backed conversion rate optimization roadmap utilizing modern testing suites (e.g., VWO, Optimizely, or Shopify-native ...

New

Sourcis Inc

Inbound Digital Marketing

Folsom, CA · On-site

$29 - $33/hr

Editing, Optimization, YouTube/TikTok, Reels Lead Generation & Sales Enablement Conversion Rate Optimization CRM tools (especially Zoho CRM, Salesforce, or similar) Marketing Funnel Strategy ...

FAME ltd

Product Manager, Growth

Los Angeles, CA

Your passion for an enriched customer experience and conversion rate optimization will drive product and user interface decisions across the ecommerce site, blog and social channels to engage and ...

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Freelance Conversion Rate Optimization information

What is freelance conversion rate optimization?

Freelance conversion rate optimization (CRO) involves an independent specialist working with businesses to improve the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. Freelance CRO experts use data analysis, user behavior research, and A/B testing to identify and implement changes that enhance user experience and increase conversions. They typically work on a project or contract basis, allowing businesses flexibility and specialized expertise without hiring full-time staff.

What are some typical challenges freelance conversion rate optimization specialists face when working with multiple clients?

Freelance CRO specialists often juggle several clients at once, which can lead to challenges such as managing varying expectations, aligning on success metrics, and adapting to different website platforms and analytics tools. Additionally, communication can be complex, as each client may have distinct approval processes and timelines. Staying organized, setting clear deliverables, and maintaining transparent communication are crucial to successfully navigating these challenges and ensuring positive outcomes for each client.

What is the difference between Freelance Conversion Rate Optimization vs Freelance Digital Marketing?

AspectFreelance Conversion Rate OptimizationFreelance Digital Marketing
Primary FocusImproving website conversion ratesPromoting brands/products online
Skills & CertificationsAnalytics, A/B testing, UX designSEO, content marketing, social media
Work EnvironmentClient websites, analytics toolsMultiple channels, campaigns
Industry UsageeCommerce, SaaS, online servicesRetail, tech, service sectors

While both roles involve online strategies, Freelance Conversion Rate Optimization specializes in enhancing website performance to increase conversions, whereas Freelance Digital Marketing covers broader online promotion efforts. Understanding these differences helps clients choose the right freelancer for their specific needs.

What are the key skills and qualifications needed to thrive as a freelance conversion rate optimization specialist, and why are they important?

To thrive as a Freelance Conversion Rate Optimization Specialist, you need expertise in digital marketing, data analysis, and UX/UI principles, often supported by a relevant degree or certifications such as Google Analytics or CXL Institute credentials. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools, and content management systems is essential. Strong problem-solving, communication, and client management skills help you stand out by ensuring clear reporting and actionable recommendations. These skills and qualities are crucial for effectively improving website performance and delivering measurable ROI for clients.
What are the most commonly searched types of Conversion Rate Optimization jobs in California? The most popular types of Conversion Rate Optimization jobs in California are:
What are popular job titles related to Freelance Conversion Rate Optimization jobs in California? For Freelance Conversion Rate Optimization jobs in California, the most frequently searched job titles are:
What job categories do people searching Freelance Conversion Rate Optimization jobs in California look for? The top searched job categories for Freelance Conversion Rate Optimization jobs in California are:
What cities in California are hiring for Freelance Conversion Rate Optimization jobs? Cities in California with the most Freelance Conversion Rate Optimization job openings:
Freelance Conversion Rate Optimization jobs near you
Infographic showing various Freelance Conversion Rate Optimization job openings in California as of August 2026, with employment types broken down into 1% As Needed, 68% Full Time, 21% Part Time, 1% Temporary, 8% Contract, and 1% Nights. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution.

Conversion Rate Optimization (CRO) Specialist

Kitsch LLC

Los Angeles, CA • On-site, Remote

Full-time

Posted 25 days ago

Job description

Conversion Rate Optimization (CRO) Specialist
Team: Growth / Digital • Type: Full-time • Location: Remote
About Kitsch
Kitsch is a certified female- and minority-owned global beauty brand - bootstrapped from hair ties sold door-to-door into a household name across 32,000+ retailers in 92 countries, with no outside capital. We make everyday essentials that make you feel exceptional: high-performing, well-designed, and genuinely attainable.
We're scaling our digital business fast, and we need systematic optimization to keep growing. This role puts you at the center of the revenue-driving decisions that matter.
The mission
Drive systematic conversion rate optimization across Kitsch's digital properties through data-driven experimentation - delivering measurable revenue growth via strategic A/B testing and funnel optimization.
What you'll own
  • Conversion performance - own and deliver the primary conversion metrics that drive Kitsch's digital revenue (CVR, revenue-per-visitor, AOV) through systematic testing and optimization.
  • Funnel optimization - systematically improve every stage of the customer journey, from product discovery through checkout completion (add-to-cart, cart→checkout, checkout→purchase).
  • Testing infrastructure & pipeline - evaluate and recommend the optimal testing tech stack, then maintain a steady cadence of high-quality, statistically rigorous A/B tests (roughly 2-4 per month), each with documented insights and next actions.
  • Strategic test prioritization - build and maintain a prioritized experimentation backlog using data-driven frameworks (ICE/PIE), focusing resources on the highest-impact opportunities.
  • Cross-functional experimentation leadership - coordinate with Design, Development, and Merchandising to keep tests shipping without delays, and document the workflow so it scales.
  • Data-driven hypothesis generation - leverage quantitative analysis, session replay, heatmaps, and voice-of-customer insights to identify and validate high-potential opportunities.
  • Mobile UX optimization - prioritize mobile conversion, where most DTC traffic and friction lives, while protecting Core Web Vitals.
  • Revenue impact measurement - translate testing activity into clear business value, reporting ROI of the experimentation program to leadership.
What you bring
  • Hands-on CRO / experimentation experience in a DTC, e-commerce, or consumer environment.
  • Strong statistical rigor: proper experimental design, significance testing, and sample-size calculations to ensure valid, actionable results.
  • Data analysis mastery - comfortable synthesizing GA4, session-replay, heatmap, and funnel data into optimization opportunities and testable hypotheses.
  • Experience evaluating, implementing, and optimizing A/B testing platforms for scalability, accuracy, and team adoption.
  • Independent prioritization - you filter work through impact-vs-effort frameworks without waiting for direction.
  • Strong async communication - you document decisions, insights, and next steps clearly for a distributed team across time zones.
  • AI fluency - you use AI tools to accelerate hypothesis generation, test analysis, and insight synthesis.
Your first 90 days
  • 30 days - complete a tech-stack evaluation with clear recommendations, establish proper analytics tracking, and define the testing methodology framework.
  • 60 days - roll out the testing platform, launch your first tests on it, and establish cross-functional workflows with Design and Dev.
  • 90 days - testing infrastructure fully operational, a consistent test cadence achieved, and measurable progress toward conversion targets.
Our values - non-negotiable
  • Proactive problem solving - you identify conversion bottlenecks before they're escalated and bring data-backed solutions.
  • Willing to sweep the floors - you take ownership of the unglamorous QA, analysis, and documentation that keeps the program running.
  • Pride in our work - you feel personally accountable for conversion performance, celebrating wins and honestly documenting the losses you learn from.
  • Warm & real - you sound like a person, not a corporation.
How we hire
Expect to talk through the outcomes above, walk us through real examples of your experimentation work, and meet the people you'd work with day to day. We're looking for evidence, not buzzwords.
We make essentials that make you feel exceptional. Kitsch • Everyday Essentials, Intentionally Designed & Thoughtfully Curated.

Apply