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Director Conversion Rate Optimization Jobs in California

Kitsch LLC

Director of eCommerce

Los Angeles, CA · On-site +1

Conversion Rate Optimization & Growth * Lead the CRO roadmap with a focus on improving conversion ... in a director or senior leadership role. DTC or consumer brand experience strongly preferred.

Prosum Inc.

CRO & Digital Experience Manager

Irvine, CA · On-site

$114K - $148K/yr

Develop and execute conversion rate optimization (CRO) and digital experience strategies aligned with business growth objectives. * Build and manage a structured testing roadmap focused on improving ...

Buck Mason

Director of Growth

Los Angeles, CA

About the Role We're hiring a Director of Growth to be the right hand to the VP of Digital. You'll ... Conversion Rate Optimization & Digital Product • Own the CRO roadmap for buckmason.com -- from ...

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Buck Mason

Director of Growth

Los Angeles, CA · On-site

$130K - $160K/yr

About the Role We're hiring a Director of Growth to be the right hand to the VP of Digital. You'll ... Conversion Rate Optimization & Digital Product Own the CRO roadmap for buckmason.com - from ...

Block LLP

Growth Hacker

Burbank, CA · On-site

$75K - $85K/yr

Oversee website optimization, conversion rate optimization (CRO), and A/B testing initiatives. AI & Marketing Automation * Leverage AI tools such as Claude, OpenAI, ChatGPT, and similar platforms to ...

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Director Conversion Rate Optimization information

How does the Director of Conversion Rate Optimization typically collaborate with marketing and product teams to drive results?

The Director of Conversion Rate Optimization (CRO) works closely with both marketing and product teams to identify user pain points, implement data-driven strategies, and test hypotheses aimed at improving conversion rates. Regular meetings and cross-functional workshops are common to align on campaign goals, user experience enhancements, and A/B testing roadmaps. This role often acts as a bridge between creative strategists and technical analysts, ensuring that initiatives are both innovative and measurable, and that learnings are shared across teams to maximize impact.

What are the key skills and qualifications needed to thrive as a Director of Conversion Rate Optimization, and why are they important?

To thrive as a Director of Conversion Rate Optimization, you need expertise in data analysis, digital marketing strategies, and user experience design, typically supported by a relevant degree and significant experience in CRO roles. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools (such as Google Analytics), and CRO-focused certifications is highly beneficial. Strong leadership, communication, and problem-solving skills help drive cross-functional initiatives and foster team collaboration. These skills are crucial for developing data-driven strategies that maximize website performance and achieve business growth targets.

What does a Director of Conversion Rate Optimization do?

A Director of Conversion Rate Optimization (CRO) is responsible for developing and overseeing strategies to increase the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. They lead teams to analyze user behavior, run A/B tests, and implement changes that improve user experience and drive business goals. This role involves close collaboration with marketing, product, and design teams to ensure that all digital touchpoints are optimized for conversions. The Director of CRO also uses data-driven insights to guide decision-making and measure the effectiveness of optimization efforts.

What is the difference between Director Conversion Rate Optimization vs Conversion Analyst?

AspectDirector Conversion Rate OptimizationConversion Analyst
ResponsibilitiesOversees overall CRO strategy, manages teams, and aligns business goalsAnalyzes data, runs tests, and provides insights to optimize conversions
Required SkillsStrategic thinking, leadership, CRO tools, data analysisData analysis, A/B testing, web analytics tools
Work EnvironmentSenior management, cross-department collaborationData-driven, technical, focused on testing and analysis

The main difference is that the Director Conversion Rate Optimization leads the overall CRO strategy and manages teams, while the Conversion Analyst focuses on analyzing data and executing tests. Both roles require analytical skills and familiarity with CRO tools, but the director has a broader strategic and leadership scope.

What are the most commonly searched types of Conversion Rate Optimization jobs in California? The most popular types of Conversion Rate Optimization jobs in California are:
What are popular job titles related to Director Conversion Rate Optimization jobs in California? For Director Conversion Rate Optimization jobs in California, the most frequently searched job titles are:
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Director Conversion Rate Optimization jobs near you

Director Of E Commerce

Kalon Executive Search

Los Angeles, CA • On-site

$125K - $140K/yr

Full-time

Posted 12 days ago

Be an early applicant

Job description

Director of E-Commerce

Our client is seeking a highly experienced Director of E-Commerce to lead and scale performance across their Shopify DTC business. This role will own the full end-to-end digital customer experience, with a strong focus on UX/UI, merchandising, and conversion rate optimization (CRO).

The ideal candidate is both strategic and hands-on — someone who has deep expertise operating within Shopify environments and a proven ability to drive measurable growth through site optimization, customer journey improvements, and data-driven merchandising strategies. This person will serve as the internal subject matter expert for UX, UI, and CRO, leading initiatives that improve conversion, average order value (AOV), and customer lifetime value (LTV).

This is a highly visible leadership role responsible for overseeing the e-commerce function while remaining deeply involved in execution and site performance.

Key Responsibilities:

  • Own and optimize the complete Shopify site experience, including UX/UI, merchandising, navigation, and CRO strategy
  • Serve as the internal expert on customer journey optimization, conversion-focused design, and Shopify best practices
  • Lead the strategy, development, and ongoing optimization of landing pages, PDPs, PLPs, and digital merchandising experiences
  • Drive improvements in conversion rate, AOV, and LTV through testing, personalization, bundling, upsell strategies, and site enhancements
  • Develop merchandising strategies that improve product discovery, customer engagement, and on-site conversion
  • Analyze site behavior and performance data using Google Analytics and other reporting tools to identify opportunities and inform decision-making
  • Partner cross-functionally with CRM, retention, growth, and creative teams to ensure alignment between marketing campaigns and on-site experiences
  • Build and optimize landing pages for paid media, affiliate, and partner traffic sources
  • Manage and mentor the e-commerce team while maintaining hands-on ownership of execution and site updates
  • Establish project priorities, timelines, workflows, and quality standards for all site-related initiatives
  • Take full ownership of site performance, proactively identifying issues and driving solutions through completion
  • Maintain a high standard of brand presentation, functionality, and user experience across all digital touchpoints
  • Continuously test and refine layouts, messaging, navigation, and product presentation to improve overall site performance

Required Qualifications:

  • 5+ years of e-commerce experience, with a strong emphasis on Shopify DTC businesses
  • Proven success managing Shopify for a high-growth DTC or CPG brand
  • Strong proficiency in Shopify, Klaviyo, Google Analytics, and related e-commerce tools
  • Deep expertise in UX/UI and conversion rate optimization, with a demonstrated track record of improving site performance metrics
  • Hands-on experience creating or optimizing landing pages, PDPs, PLPs, and merchandising experiences
  • Strong understanding of customer behavior, conversion strategy, and digital merchandising best practices
  • Experience within the CPG industry required; experience in supplements, wellness, or natural/organic products strongly preferred
  • Prior experience managing and developing teams while remaining execution-oriented and detail-focused
  • Strong analytical and problem-solving skills with the ability to turn data into actionable insights
  • Highly organized with the ability to thrive in a fast-paced, high-growth environment
  • Strong ownership mentality with a proactive, results-driven approach

Compensation: $125,000–$140,000, depending on experience.

If this sounds like the position you have been waiting for, please apply using the online application or the link below - all inquiries are strictly confidential. Our focus is to assist you to make your best next career move, and we will not use your information for any other purpose.

Kalon Executive Search is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

www.KalonSearch.com