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Director Conversion Rate Optimization Jobs in California

PracticeTek

Website Optimization Manager

San Diego, CA · On-site +1

Conversion Rate Optimization: Develop and run tests across PracticeTek's web properties with a focus on maximizing conversions and improving engagement. * Website Development: Own the front-end and ...

Clera

Head of Marketing

San Francisco, CA · On-site

$120K - $200K/yr

Own website copy, customer journey design, messaging architecture, and conversion rate optimization ... High-impact role with direct influence on company growth trajectory * Flat organization with close ...

Clera

Head of Marketing

San Francisco, CA · On-site

$120K - $200K/yr

Own website copy, customer journey design, messaging architecture, and conversion rate optimization ... High-impact role with direct influence on company growth trajectory * Flat organization with close ...

Buck Mason

Director of Growth

Los Angeles, CA · On-site

$130K - $160K/yr

About the Role We're hiring a Director of Growth to be the right hand to the VP of Digital. You'll ... Conversion Rate Optimization & Digital Product • Own the CRO roadmap for buckmason.com - from ...

Buck Mason

Director of Growth

Los Angeles, CA · On-site

$130K - $160K/yr

About the Role We're hiring a Director of Growth to be the right hand to the VP of Digital. You'll ... Conversion Rate Optimization & Digital Product • Own the CRO roadmap for buckmason.com -- from ...

Buck Mason

Director of Growth

Los Angeles, CA

$130K - $160K/yr

About the Role We're hiring a Director of Growth to be the right hand to the VP of Digital. You'll ... Conversion Rate Optimization & Digital Product Own the CRO roadmap for buckmason.com - from ...

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Director Conversion Rate Optimization information

How does the Director of Conversion Rate Optimization typically collaborate with marketing and product teams to drive results?

The Director of Conversion Rate Optimization (CRO) works closely with both marketing and product teams to identify user pain points, implement data-driven strategies, and test hypotheses aimed at improving conversion rates. Regular meetings and cross-functional workshops are common to align on campaign goals, user experience enhancements, and A/B testing roadmaps. This role often acts as a bridge between creative strategists and technical analysts, ensuring that initiatives are both innovative and measurable, and that learnings are shared across teams to maximize impact.

What are the key skills and qualifications needed to thrive as a Director of Conversion Rate Optimization, and why are they important?

To thrive as a Director of Conversion Rate Optimization, you need expertise in data analysis, digital marketing strategies, and user experience design, typically supported by a relevant degree and significant experience in CRO roles. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools (such as Google Analytics), and CRO-focused certifications is highly beneficial. Strong leadership, communication, and problem-solving skills help drive cross-functional initiatives and foster team collaboration. These skills are crucial for developing data-driven strategies that maximize website performance and achieve business growth targets.

What does a Director of Conversion Rate Optimization do?

A Director of Conversion Rate Optimization (CRO) is responsible for developing and overseeing strategies to increase the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. They lead teams to analyze user behavior, run A/B tests, and implement changes that improve user experience and drive business goals. This role involves close collaboration with marketing, product, and design teams to ensure that all digital touchpoints are optimized for conversions. The Director of CRO also uses data-driven insights to guide decision-making and measure the effectiveness of optimization efforts.

What is the difference between Director Conversion Rate Optimization vs Conversion Analyst?

AspectDirector Conversion Rate OptimizationConversion Analyst
ResponsibilitiesOversees overall CRO strategy, manages teams, and aligns business goalsAnalyzes data, runs tests, and provides insights to optimize conversions
Required SkillsStrategic thinking, leadership, CRO tools, data analysisData analysis, A/B testing, web analytics tools
Work EnvironmentSenior management, cross-department collaborationData-driven, technical, focused on testing and analysis

The main difference is that the Director Conversion Rate Optimization leads the overall CRO strategy and manages teams, while the Conversion Analyst focuses on analyzing data and executing tests. Both roles require analytical skills and familiarity with CRO tools, but the director has a broader strategic and leadership scope.

What are the most commonly searched types of Conversion Rate Optimization jobs in California? The most popular types of Conversion Rate Optimization jobs in California are:
What are popular job titles related to Director Conversion Rate Optimization jobs in California? For Director Conversion Rate Optimization jobs in California, the most frequently searched job titles are:
What job categories do people searching Director Conversion Rate Optimization jobs in California look for? The top searched job categories for Director Conversion Rate Optimization jobs in California are:
What cities in California are hiring for Director Conversion Rate Optimization jobs? Cities in California with the most Director Conversion Rate Optimization job openings:
Director Conversion Rate Optimization jobs near you
Infographic showing various Director Conversion Rate Optimization job openings in California as of July 2026, with employment types broken down into 100% Full Time. Highlights an 80% In-person, and 20% Remote job distribution.
Conversion Rate Optimization (CRO) Specialist

Conversion Rate Optimization (CRO) Specialist

Kitsch LLC

Los Angeles, CA • On-site, Remote

Full-time

Posted 14 days ago

Job description

Conversion Rate Optimization (CRO) Specialist
Team: Growth / Digital • Type: Full-time • Location: Remote
About Kitsch
Kitsch is a certified female- and minority-owned global beauty brand - bootstrapped from hair ties sold door-to-door into a household name across 32,000+ retailers in 92 countries, with no outside capital. We make everyday essentials that make you feel exceptional: high-performing, well-designed, and genuinely attainable.
We're scaling our digital business fast, and we need systematic optimization to keep growing. This role puts you at the center of the revenue-driving decisions that matter.
The mission
Drive systematic conversion rate optimization across Kitsch's digital properties through data-driven experimentation - delivering measurable revenue growth via strategic A/B testing and funnel optimization.
What you'll own
  • Conversion performance - own and deliver the primary conversion metrics that drive Kitsch's digital revenue (CVR, revenue-per-visitor, AOV) through systematic testing and optimization.
  • Funnel optimization - systematically improve every stage of the customer journey, from product discovery through checkout completion (add-to-cart, cart→checkout, checkout→purchase).
  • Testing infrastructure & pipeline - evaluate and recommend the optimal testing tech stack, then maintain a steady cadence of high-quality, statistically rigorous A/B tests (roughly 2-4 per month), each with documented insights and next actions.
  • Strategic test prioritization - build and maintain a prioritized experimentation backlog using data-driven frameworks (ICE/PIE), focusing resources on the highest-impact opportunities.
  • Cross-functional experimentation leadership - coordinate with Design, Development, and Merchandising to keep tests shipping without delays, and document the workflow so it scales.
  • Data-driven hypothesis generation - leverage quantitative analysis, session replay, heatmaps, and voice-of-customer insights to identify and validate high-potential opportunities.
  • Mobile UX optimization - prioritize mobile conversion, where most DTC traffic and friction lives, while protecting Core Web Vitals.
  • Revenue impact measurement - translate testing activity into clear business value, reporting ROI of the experimentation program to leadership.
What you bring
  • Hands-on CRO / experimentation experience in a DTC, e-commerce, or consumer environment.
  • Strong statistical rigor: proper experimental design, significance testing, and sample-size calculations to ensure valid, actionable results.
  • Data analysis mastery - comfortable synthesizing GA4, session-replay, heatmap, and funnel data into optimization opportunities and testable hypotheses.
  • Experience evaluating, implementing, and optimizing A/B testing platforms for scalability, accuracy, and team adoption.
  • Independent prioritization - you filter work through impact-vs-effort frameworks without waiting for direction.
  • Strong async communication - you document decisions, insights, and next steps clearly for a distributed team across time zones.
  • AI fluency - you use AI tools to accelerate hypothesis generation, test analysis, and insight synthesis.
Your first 90 days
  • 30 days - complete a tech-stack evaluation with clear recommendations, establish proper analytics tracking, and define the testing methodology framework.
  • 60 days - roll out the testing platform, launch your first tests on it, and establish cross-functional workflows with Design and Dev.
  • 90 days - testing infrastructure fully operational, a consistent test cadence achieved, and measurable progress toward conversion targets.
Our values - non-negotiable
  • Proactive problem solving - you identify conversion bottlenecks before they're escalated and bring data-backed solutions.
  • Willing to sweep the floors - you take ownership of the unglamorous QA, analysis, and documentation that keeps the program running.
  • Pride in our work - you feel personally accountable for conversion performance, celebrating wins and honestly documenting the losses you learn from.
  • Warm & real - you sound like a person, not a corporation.
How we hire
Expect to talk through the outcomes above, walk us through real examples of your experimentation work, and meet the people you'd work with day to day. We're looking for evidence, not buzzwords.
We make essentials that make you feel exceptional. Kitsch • Everyday Essentials, Intentionally Designed & Thoughtfully Curated.

Apply