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Director Conversion Rate Optimization Jobs in California

WonderFold

Growth Marketing Manager

Irwindale, CA · On-site

$105K - $115K/yr

Partner with the Ecommerce team on conversion rate optimization (CRO) initiatives through structured A/B testing, landing page testing, offer strategy, heatmap analysis, and customer behavior ...

Maker

Experience with Conversion Rate Optimization (CRO), A/B testing tools. * Strong analytical skills with the ability to interpret data using tools like GA4 or similar tools. * Experience working with ...

Maker

Experience with Conversion Rate Optimization (CRO), A/B testing tools. * Strong analytical skills with the ability to interpret data using tools like GA4 or similar tools. * Experience working with ...

Maker

Experience with Conversion Rate Optimization (CRO), A/B testing tools. * Strong analytical skills with the ability to interpret data using tools like GA4 or similar tools. * Experience working with ...

Escalon Services, LLC.

Copywriter

Beverly Hills, CA · On-site

Preferred Qualifications: • Knowledge of UX writing and conversion rate optimization (CRO). • Experience with AI-driven content generation tools. • Basic understanding of HTML, CSS, and website ...

EnthuZiastic

Growth Hacker - Remote

Bakersfield, CA · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Art2Hire

Vice President of Growth

Los Angeles, CA · On-site

Own conversion rate optimization (CRO) across the full funnel -- acquisition, checkout, post ... Background in direct response marketing or performance-driven creative. The Company Offers:

Bedrosians Tile and Stone

Front-End Developer

Tustin, CA · On-site

$83K - $104K/yr

Working knowledge of conversion rate optimization (CRO), UX testing tools, and analytics platforms (GA4, Hotjar, etc.). * Understanding of SEO, WCAG accessibility standards, and website performance ...

EnthuZiastic

Growth Hacker - Remote

Stockton, CA · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Bedrosians

Front-End Developer

Tustin, CA

$114K - $133K/yr

Working knowledge of conversion rate optimization (CRO), UX testing tools, and analytics platforms (GA4, Hotjar, etc.). * Understanding of SEO, WCAG accessibility standards, and website performance ...

EnthuZiastic

Growth Hacker - Remote

Merced, CA · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

San Jose, CA · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

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All JobsDirector Conversion Rate Optimization JobsDirector Conversion Rate Optimization Jobs in California

Director Conversion Rate Optimization information

How does the Director of Conversion Rate Optimization typically collaborate with marketing and product teams to drive results?

The Director of Conversion Rate Optimization (CRO) works closely with both marketing and product teams to identify user pain points, implement data-driven strategies, and test hypotheses aimed at improving conversion rates. Regular meetings and cross-functional workshops are common to align on campaign goals, user experience enhancements, and A/B testing roadmaps. This role often acts as a bridge between creative strategists and technical analysts, ensuring that initiatives are both innovative and measurable, and that learnings are shared across teams to maximize impact.

What are the key skills and qualifications needed to thrive as a Director of Conversion Rate Optimization, and why are they important?

To thrive as a Director of Conversion Rate Optimization, you need expertise in data analysis, digital marketing strategies, and user experience design, typically supported by a relevant degree and significant experience in CRO roles. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools (such as Google Analytics), and CRO-focused certifications is highly beneficial. Strong leadership, communication, and problem-solving skills help drive cross-functional initiatives and foster team collaboration. These skills are crucial for developing data-driven strategies that maximize website performance and achieve business growth targets.

What does a Director of Conversion Rate Optimization do?

A Director of Conversion Rate Optimization (CRO) is responsible for developing and overseeing strategies to increase the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. They lead teams to analyze user behavior, run A/B tests, and implement changes that improve user experience and drive business goals. This role involves close collaboration with marketing, product, and design teams to ensure that all digital touchpoints are optimized for conversions. The Director of CRO also uses data-driven insights to guide decision-making and measure the effectiveness of optimization efforts.

What is the difference between Director Conversion Rate Optimization vs Conversion Analyst?

AspectDirector Conversion Rate OptimizationConversion Analyst
ResponsibilitiesOversees overall CRO strategy, manages teams, and aligns business goalsAnalyzes data, runs tests, and provides insights to optimize conversions
Required SkillsStrategic thinking, leadership, CRO tools, data analysisData analysis, A/B testing, web analytics tools
Work EnvironmentSenior management, cross-department collaborationData-driven, technical, focused on testing and analysis

The main difference is that the Director Conversion Rate Optimization leads the overall CRO strategy and manages teams, while the Conversion Analyst focuses on analyzing data and executing tests. Both roles require analytical skills and familiarity with CRO tools, but the director has a broader strategic and leadership scope.

What are the most commonly searched types of Conversion Rate Optimization jobs in California? The most popular types of Conversion Rate Optimization jobs in California are:
What are popular job titles related to Director Conversion Rate Optimization jobs in California? For Director Conversion Rate Optimization jobs in California, the most frequently searched job titles are:
What job categories do people searching Director Conversion Rate Optimization jobs in California look for? The top searched job categories for Director Conversion Rate Optimization jobs in California are:
What cities in California are hiring for Director Conversion Rate Optimization jobs? Cities in California with the most Director Conversion Rate Optimization job openings:
Director Conversion Rate Optimization jobs near you
Infographic showing various Director Conversion Rate Optimization job openings in California as of June 2026, with employment types broken down into 45% Full Time, 38% Part Time, and 17% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution.

Growth Marketing Manager

WonderFold

Irwindale, CA • On-site

$105K - $115K/yr

Full-time

Posted 24 days ago

Job description

The Growth Marketing Manager will own DTC growth and assist with new customer acquisition, retention, CRO, and revenue-driving initiatives across paid media, lifecycle marketing, affiliate, influencer, PR amplification, and new channel experimentation. This role requires a strong understanding of performance marketing, attribution, ecommerce conversion strategy, and growth scalability.
This is not a brand-awareness-only role. Success in this position will be measured by profitable growth, customer acquisition efficiency, conversion improvements, and overall revenue contribution to the business.
Core Responsibilities:
  • Own channel strategy, budget allocation, performance optimization, and agency/vendor management across all growth-driving channels including but not limited to paid media, affiliates, creator partnerships, email/SMS, PR amplification initiatives, and emerging acquisition channels
  • Drive full-funnel demand generation initiatives focused on scalable customer acquisition, conversion, retention, and profitable revenue growth
  • Continuously evaluate channel performance and reallocate spend based on ROI, CAC efficiency, scalability, contribution profitability, and overall business impact
  • Identify, test, and scale new growth channels, audiences, partnerships, and acquisition opportunities while quickly pivoting away from underperforming initiatives
  • Partner closely with Ecommerce to align acquisition strategy with onsite conversion optimization including landing pages, PDP optimization, merchandising, promotional strategy, funnel improvements, checkout optimization, and customer journey enhancements
  • Partner with the Ecommerce team on conversion rate optimization (CRO) initiatives through structured A/B testing, landing page testing, offer strategy, heatmap analysis, and customer behavior insights
  • Collaborate cross-functionally with creative, ecommerce, sales, operations, and finance teams to ensure marketing strategies align with inventory, promotions, profitability goals, and company priorities
  • Provide performance feedback and testing direction to creative teams to improve ad efficiency, engagement, and conversion performance
  • Build and maintain weekly/monthly growth reporting dashboards with actionable insights, forecasts, and strategic recommendations
  • Forecast revenue performance, media efficiency trends, promotional impact, and acquisition scalability opportunities
  • Own and report on key growth KPIs including but not limited to:
    • CAC (Customer Acquisition Cost)
    • MER (Marketing Efficiency Ratio)
    • ROAS
    • Conversion Rate (CVR)
    • Contribution Margin
    • New Customer Revenue
    • Paid Media Revenue
    • AOV
    • LTV
  • Build a culture of rapid testing, optimization, accountability, and data-driven decision making across the growth marketing function

Required Skills/Abilities:
  • 5+ years of experience in growth marketing, performance marketing, acquisition marketing, or digital marketing roles within a DTC/e-commerce brand
  • Proven experience scaling paid media budgets while maintaining profitability and efficiency targets
  • Strong understanding of attribution, incrementality, media buying, conversion optimization, and ecommerce growth strategy
  • Hands-on experience with:
    • Meta Ads
    • Google Ads
    • Shopify
    • GA4
    • Klaviyo and/or Attentive
  • Landing page optimization and testing tools
  • Strong analytical, financial, and forecasting capabilities
  • Advanced Excel/Google Sheets skills
  • Experience managing agencies, freelancers, and external marketing partners
  • Strong communication, organization, and project management skills
  • Ability to operate with urgency in a fast-paced, high-growth environment

Education and Experience:
  • Experience within juvenile products, lifestyle, family, consumer goods, or premium DTC brands preferred
  • Experience with Amazon marketing and marketplace strategy
  • Familiarity with attribution and analytics platforms such as Triple Whale, Northbeam, or Hyros
  • Experience working in founder-led or rapidly scaling businesses

Physical Requirements:
  • Prolonged periods sitting at a desk and working on a computer.
  • Must be able to lift up to 15 pounds at times.
  • Must be able to stand for extended periods of time.
  • Must be able to withstand emotional and physical stress.
  • Must be able to work early mornings, evenings, weekends, and holidays.

EEO Statement:
E-Solutions is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, disability, military status, or national origin, or any other characteristic protected under applicable federal, state, or local law.
This job description is provided to outline what is expected of the employee in this role during their employment with E-Solutions and is not to be construed as an employment contract or guarantee of continued employment. This job description is not designed to be all-inclusive of the responsibilities, duties, and activities of the position, this is subject to change.

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