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Director Conversion Rate Optimization Jobs in California

Buck Mason

Director of Growth

Los Angeles, CA · On-site

$150K - $170K/yr

About the Role We're hiring a Director of Growth to be the right hand to the VP of Digital. You'll ... Conversion Rate Optimization & Digital Product Own the CRO roadmap for buckmason.com - from ...

Buck Mason

Director of Growth

Los Angeles, CA · On-site

$150K - $170K/yr

About the Role We're hiring a Director of Growth to be the right hand to the VP of Digital. You'll ... Conversion Rate Optimization & Digital Product • Own the CRO roadmap for buckmason.com - from ...

DNAM Brands

Director of E-commerce

Beverly Hills, CA · On-site

As our direct-to-consumer business continues to expand, we are seeking a strategic, data-driven ... Lead conversion rate optimization initiatives through testing and experimentation across landing ...

Brandingandmedia

Growth Hacker

Los Angeles, CA · On-site

Proficiency in SEO, SEM, PPC, email marketing, and social media marketing * Experience with A/B testing and conversion rate optimization * Knowledge of web analytics tools (Google Analytics, Mixpanel ...

alt super store

Be Seen First

E-commerce Growth Marketer

Commerce, CA · On-site

$90K - $100K/yr

The Role We're looking for an E-Commerce Growth Marketer to own conversion rate optimization (CRO), landing pages, and retention marketing across our portfolio of direct-to-consumer (DTC) wellness ...

Buck Mason

Growth & CRO Strategist

Los Angeles, CA · On-site

$90K - $120K/yr

You'll have meaningful ownership from day one and a direct line to senior leadership. What You'll ... Conversion Rate Optimization & Digital Product * Own the CRO roadmap for buckmason.com -- from ...

Astrix Inc

Sr. Growth Marketing Manager

Los Angeles, CA · On-site

$65 - $75/hr

... direct-to-consumer (DTC) e-commerce business, with full ownership of the Shopify storefront ... Execute a Conversion Rate Optimization and experimentation roadmap (A/B tests, hypothesis-driven ...

FAME ltd

Product Manager, Growth

Los Angeles, CA · On-site

Your passion for an enriched customer experience and conversion rate optimization will drive ... Working with the Director, Growth Marketing and directly with the CTO to define a CRO roadmap based ...

WonderFold

Growth & E-Commerce Manager

Irwindale, CA · On-site

Lead conversion rate optimization (CRO) initiatives through structured A/B testing, landing page testing, offer strategy, heatmap analysis, funnel analysis, checkout optimization, and customer ...

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Director Conversion Rate Optimization information

What does a director of conversion rate optimization do?

A Director of Conversion Rate Optimization (CRO) is responsible for developing and overseeing strategies to increase the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. They lead teams to analyze user behavior, run A/B tests, and implement changes that improve user experience and drive business goals. This role involves close collaboration with marketing, product, and design teams to ensure that all digital touchpoints are optimized for conversions. The Director of CRO also uses data-driven insights to guide decision-making and measure the effectiveness of optimization efforts.

What are the key skills and qualifications needed to thrive as a director of conversion rate optimization?

To thrive as a Director of Conversion Rate Optimization, you need expertise in data analysis, digital marketing strategies, and user experience design, typically supported by a relevant degree and significant experience in CRO roles. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools (such as Google Analytics), and CRO-focused certifications is highly beneficial. Strong leadership, communication, and problem-solving skills help drive cross-functional initiatives and foster team collaboration. These skills are crucial for developing data-driven strategies that maximize website performance and achieve business growth targets.

How does the director of conversion rate optimization typically collaborate with marketing and product teams to drive results?

The Director of Conversion Rate Optimization (CRO) works closely with both marketing and product teams to identify user pain points, implement data-driven strategies, and test hypotheses aimed at improving conversion rates. Regular meetings and cross-functional workshops are common to align on campaign goals, user experience enhancements, and A/B testing roadmaps. This role often acts as a bridge between creative strategists and technical analysts, ensuring that initiatives are both innovative and measurable, and that learnings are shared across teams to maximize impact.

What is the difference between Director Conversion Rate Optimization vs Conversion Analyst?

AspectDirector Conversion Rate OptimizationConversion Analyst
ResponsibilitiesOversees overall CRO strategy, manages teams, and aligns business goalsAnalyzes data, runs tests, and provides insights to optimize conversions
Required SkillsStrategic thinking, leadership, CRO tools, data analysisData analysis, A/B testing, web analytics tools
Work EnvironmentSenior management, cross-department collaborationData-driven, technical, focused on testing and analysis

The main difference is that the Director Conversion Rate Optimization leads the overall CRO strategy and manages teams, while the Conversion Analyst focuses on analyzing data and executing tests. Both roles require analytical skills and familiarity with CRO tools, but the director has a broader strategic and leadership scope.

What are the most commonly searched types of Conversion Rate Optimization jobs in California?

The most popular types of Conversion Rate Optimization jobs in California are:

What are popular job titles related to Director Conversion Rate Optimization jobs in California?

For Director Conversion Rate Optimization jobs in California, the most frequently searched job titles are:

What job categories do people searching Director Conversion Rate Optimization jobs in California look for?

The top searched job categories for Director Conversion Rate Optimization jobs in California are:

What cities in California are hiring for Director Conversion Rate Optimization jobs?

Cities in California with the most Director Conversion Rate Optimization job openings:

Director Conversion Rate Optimization jobs near you
Infographic showing various Director Conversion Rate Optimization job openings in California as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% Remote job distribution.

Director of Growth

Los Angeles, CA • On-site

Buck Mason
Apparel and Accessories Stores • 11 - 50 employees
Learn more about Buck Masonexternal

$150K - $170K/yr

Full-time

Re-posted 5 days ago

Job description

About the Role

We're hiring a Director of Growth to be the right hand to the VP of Digital. You'll own day-to-day execution of performance marketing across Meta, Google, YouTube, TikTok, CTV, and Affiliate, lead conversion rate optimization and manage the digital product roadmap for buckmason.com.
This is a high-leverage role for an operator who can move fast across performance marketing, merchandising, UX, and engineering - translating strategy into daily action and measurable growth. You'll have meaningful ownership from day one and a direct line to senior leadership.
What You'll Do
Performance Marketing

    Manage day-to-day execution and optimization of paid media across Meta, Google (Search, Shopping, PMax), YouTube, TikTok, CTV, and Affiliate.
    Own pacing, budget allocation, and efficiency targets (ROAS, CAC, blended MER) across channels.
    Partner with creative teams to brief, test, and scale new ad creative on a fast cadence.
    Manage agency partners and in-house team; hold them accountable to weekly KPIs and monthly business reviews.
    Build and maintain reporting that ties spend to revenue, new customer acquisition, and contribution margin.
    Run a continuous incrementality testing program (geo holdouts, conversion lift, platform experiments) and use MMM signal to rebalance channel mix and decide where the next dollar goes.
Conversion Rate Optimization & Digital Product
    Own the CRO roadmap for buckmason.com - from homepage and PLP to PDP and checkout.
    Plan, prioritize, and run a continuous A/B testing program; report on lift, significance, and learnings.
    Use analytics, heatmaps, session replay, and customer feedback to surface the next highest-impact tests.
    Partner with UX, creative, and engineering to translate insights into shipped, measurable changes.
    Manage the feature roadmap for the e-commerce site - site search, navigation, personalization, account, and checkout.
    Write briefs and requirement docs, prioritize the backlog with engineering, QA new features, and own launch readiness.
    Maintain a clear point of view on what's next for the buckmason.com customer experience.
What You'll Bring
     6-8 years of experience in digital, e-commerce, or performance marketing, ideally at a DTC or omnichannel apparel brand.
    Track record of driving CRO wins through a structured, hypothesis-driven testing program.
    Comfort writing briefs and requirement docs and shipping with a small engineering team.
    Ability to zoom in and zoom out - equally comfortable in the weeds of a Meta or Google account (building campaigns, auditing structure, troubleshooting a buyer's work) and stepping back to drive paid strategy, channel mix, and full-funnel measurement.
    Strong analytics chops - fluent in GA4, Shopify reporting, and at least one BI tool (Looker, Tableau, Omni, or similar).
    Excellent written communication and the ability to operate cross-functionally with creative, brand, merchandising, and engineering.
    Bias to action and comfort working in person with a tight, ambitious team.
    Shopify Plus experience.
    Apparel, fashion, or lifestyle brand background is a plus
Logistics
    Reports to: VP of Digital
    Location: Buck Mason HQ, Los Angeles - onsite, 5 days/week
    Type: Full-time, exempt
$150,000 - $170,000 a year
Sasha Koehn and Erik Allen founded Buck Mason in 2013 to simplify the American wardrobe. Meeting as neighbors in Venice Beach, they started designing and selling clothes out of a small studio off Abbot Kinney Boulevard. Sasha built the website and Erik created the brand's first collection of jeans and tees. Taking an architectural approach to design, they built each piece to last far beyond a single season. Obsessed with quality, they worked with local mills and factories to create the finest fabrics down to the thread. Today, Buck Mason offers a broad range of clothing and accessories with a continued commitment to making high-quality, modern American classics.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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