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Freelance Conversion Rate Optimization Jobs in California

Kitsch LLC

Director of eCommerce

Los Angeles, CA · On-site +1

Conversion Rate Optimization & Growth * Lead the CRO roadmap with a focus on improving conversion rate, AOV, and checkout funnel efficiency. * Design, execute, and analyze A/B tests across key site ...

Sourcis Inc

Inbound Digital Marketing

Folsom, CA · On-site

$29 - $33/hr

Editing, Optimization, YouTube/TikTok, Reels Lead Generation & Sales Enablement Conversion Rate Optimization CRM tools (especially Zoho CRM, Salesforce, or similar) Marketing Funnel Strategy ...

Sourcis Inc

Inbound Digital Marketing

Folsom, CA · On-site

$29 - $33/hr

Editing, Optimization, YouTube/TikTok, Reels Lead Generation & Sales Enablement Conversion Rate Optimization CRM tools (especially Zoho CRM, Salesforce, or similar) Marketing Funnel Strategy ...

Sourcis Inc

Inbound Digital Marketing

Folsom, CA · On-site

$29 - $33/hr

Editing, Optimization, YouTube/TikTok, Reels Lead Generation & Sales Enablement Conversion Rate Optimization CRM tools (especially Zoho CRM, Salesforce, or similar) Marketing Funnel Strategy ...

Buck Mason

Director of Growth

Los Angeles, CA · On-site

$130K - $160K/yr

Conversion Rate Optimization & Digital Product • Own the CRO roadmap for buckmason.com - from homepage and PLP to PDP and checkout. • Plan, prioritize, and run a continuous A/B testing program ...

Buck Mason

Director of Growth

Los Angeles, CA

$130K - $160K/yr

Conversion Rate Optimization & Digital Product • Own the CRO roadmap for buckmason.com -- from homepage and PLP to PDP and checkout. • Plan, prioritize, and run a continuous A/B testing program ...

Buck Mason

Director of Growth

Los Angeles, CA

$130K - $160K/yr

Conversion Rate Optimization & Digital Product Own the CRO roadmap for buckmason.com - from homepage and PLP to PDP and checkout. Plan, prioritize, and run a continuous A/B testing program; report on ...

Maker

Experience with Conversion Rate Optimization (CRO), A/B testing tools. * Strong analytical skills with the ability to interpret data using tools like GA4 or similar tools. * Experience working with ...

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Freelance Conversion Rate Optimization information

What is freelance conversion rate optimization?

Freelance conversion rate optimization (CRO) involves an independent specialist working with businesses to improve the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. Freelance CRO experts use data analysis, user behavior research, and A/B testing to identify and implement changes that enhance user experience and increase conversions. They typically work on a project or contract basis, allowing businesses flexibility and specialized expertise without hiring full-time staff.

What are some typical challenges freelance conversion rate optimization specialists face when working with multiple clients?

Freelance CRO specialists often juggle several clients at once, which can lead to challenges such as managing varying expectations, aligning on success metrics, and adapting to different website platforms and analytics tools. Additionally, communication can be complex, as each client may have distinct approval processes and timelines. Staying organized, setting clear deliverables, and maintaining transparent communication are crucial to successfully navigating these challenges and ensuring positive outcomes for each client.

What is the difference between Freelance Conversion Rate Optimization vs Freelance Digital Marketing?

AspectFreelance Conversion Rate OptimizationFreelance Digital Marketing
Primary FocusImproving website conversion ratesPromoting brands/products online
Skills & CertificationsAnalytics, A/B testing, UX designSEO, content marketing, social media
Work EnvironmentClient websites, analytics toolsMultiple channels, campaigns
Industry UsageeCommerce, SaaS, online servicesRetail, tech, service sectors

While both roles involve online strategies, Freelance Conversion Rate Optimization specializes in enhancing website performance to increase conversions, whereas Freelance Digital Marketing covers broader online promotion efforts. Understanding these differences helps clients choose the right freelancer for their specific needs.

What are the key skills and qualifications needed to thrive as a Freelance Conversion Rate Optimization (CRO) Specialist, and why are they important?

To thrive as a Freelance Conversion Rate Optimization Specialist, you need expertise in digital marketing, data analysis, and UX/UI principles, often supported by a relevant degree or certifications such as Google Analytics or CXL Institute credentials. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools, and content management systems is essential. Strong problem-solving, communication, and client management skills help you stand out by ensuring clear reporting and actionable recommendations. These skills and qualities are crucial for effectively improving website performance and delivering measurable ROI for clients.
What are the most commonly searched types of Conversion Rate Optimization jobs in California? The most popular types of Conversion Rate Optimization jobs in California are:
What are popular job titles related to Freelance Conversion Rate Optimization jobs in California? For Freelance Conversion Rate Optimization jobs in California, the most frequently searched job titles are:
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Freelance Conversion Rate Optimization jobs near you
Director of eCommerce

Director of eCommerce

Kitsch LLC

Los Angeles, CA • On-site, Remote

Full-time

Re-posted 21 days ago

Job description

About Us
KITSCH is proud to be recognized as a self-financed, female-owned global accessory brand built on positivity and pure hard work. Established in 2010, with a business plan no longer than a paragraph, Kitsch has grown from door to door sales to selling products in over 27 countries across 20,000 retail locations worldwide.
We believe that everyone should feel confident when purchasing our products no matter your hair type, style or budget.
The Role:
KITSCH is seeking a Director of eCommerce to join our growing team. The ideal candidate will own the Shopify storefront end-to-end, overseeing both the front-end experience and back-end operations. You will manage the promotional calendar, lead the CRO roadmap, and use data to enhance conversion rate, AOV, and overall site performance. Candidates should be expert-level Shopify operators with a strong background in analytics, UX/UI, and cross-functional leadership in a fast-paced DTC or consumer brand environment.
Job Responsibilities and Key Result Areas:
Storefront & Site Operations
  • Own and manage the daily operations of the Kitsch Shopify store, including site updates, product launches, and on-site merchandising.
  • Oversee both front-end experience and back-end operations to ensure a seamless, high-performing storefront at all times.
  • Partner with developers and agencies to manage site integrations, technical updates, and platform enhancements.
  • Ensure flawless on-site execution of all promotional campaigns, launches, and seasonal moments.

Conversion Rate Optimization & Growth
  • Lead the CRO roadmap with a focus on improving conversion rate, AOV, and checkout funnel efficiency.
  • Design, execute, and analyze A/B tests across key site pages to continuously improve the customer journey.
  • Identify and address UX/UI friction points that impact site performance and purchase behavior.
  • Own the promotional and campaign calendar, ensuring every initiative is executed with precision and aligned to revenue goals.

Analytics & Reporting
  • Analyze site performance using Google Analytics, Shopify Analytics, and Microsoft Clarity to surface actionable insights.
  • Present performance findings, test results, and strategic recommendations to key stakeholders including the CMO.
  • Establish and maintain a consistent reporting cadence across eCommerce KPIs including conversion rate, AOV, bounce rate, and revenue.

Cross-Functional Collaboration
  • Collaborate with Marketing, Creative, and Development teams to align eCommerce strategy with broader business goals.
  • Act as the central point of contact for all site-related requests across departments, triaging and prioritizing effectively.
  • Lead and mentor the eCommerce team, setting clear expectations, priorities, and performance standards.

Core Competencies and Qualifications
  • 7+ years of eCommerce experience with at least 2 years in a director or senior leadership role. DTC or consumer brand experience strongly preferred.
  • Expert-level proficiency in Shopify, both front-end and back-end operations.
  • Strong background in CRO, A/B testing, UX/UI principles, and checkout optimization.
  • Proficient in Google Analytics, Shopify Analytics, and Microsoft Clarity.
  • Proven track record of driving measurable improvements in conversion rate, AOV, and site revenue.
  • Experience managing developer or agency relationships for site updates and technical integrations.
  • Excellent communication and project management skills. You can translate data into clear strategic direction for non-technical stakeholders.
  • Highly organized and detail-oriented with the ability to manage multiple priorities in a fast-moving environment.
  • Comfortable working autonomously across remote and offshore team structures.

WHAT WE BRING TO THE TABLE...
  • Competitive Pay/Benefits
  • A dynamic team
  • An open mind for new ideas
  • Location: Remote
  • Growth...growth and some more growth!

Apply