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Conversion Rate Optimization Manager Jobs in Washington

Meso Scale Discovery

SEO/SEM Specialist

Rockville, MD · On-site +1

$78K - $116K/yr

This position leads technical and on-page SEO, keyword strategy, landing-page conversion rate ... Manage metadata, headers, copy guidance, alt text, schema, and interlinking to improve relevance ...

Meso Scale Discovery

SEO/SEM Specialist

Rockville, MD · On-site +1

$78K - $116K/yr

This position leads technical and on-page SEO, keyword strategy, landing-page conversion rate ... Manage metadata, headers, copy guidance, alt text, schema, and interlinking to improve relevance ...

MSD

SEO/SEM Specialist

Rockville, MD · On-site +1

$78K - $116K/yr

This position leads technical and on-page SEO, keyword strategy, landing-page conversion rate ... Manage metadata, headers, copy guidance, alt text, schema, and interlinking to improve relevance ...

Angarai

Research Analyst

College Park, MD · On-site

Follow established project management and change control processes. Requirements Minimum ... Experience with conversion rate optimization (CRO). * Familiarity with CMS or e-commerce platforms.

Appian Corporation

SEO Manager

Mclean, VA · On-site +1

Appian is looking for an SEO Manager to lead our organic visibility strategy beyond the traditional ... Support backlink acquisition, brand citation quality, and referral conversion opportunities across ...

Appian Corporation

SEO Manager

Washington, DC · On-site +1

Appian is looking for an SEO Manager to lead our organic visibility strategy beyond the traditional ... Support backlink acquisition, brand citation quality, and referral conversion opportunities across ...

City Cast

Subscription Growth Manager

Washington, DC · On-site +1

$80K - $100K/yr

You should have worked on growth or lifecycle marketing, conversion-rate optimization or product ... Able to manage multiple projects in a fast-moving environment * Genuine enthusiasm for local ...

City Cast

Subscription Growth Manager

Washington, DC

$80K - $100K/yr

You should have worked on growth or lifecycle marketing, conversion-rate optimization or product ... Able to manage multiple projects in a fast-moving environment * Genuine enthusiasm for local ...

Potomac

Framer Web Developer

Bethesda, MD · On-site

... Manager and conversion tracking implementation. * Experience with CMS platforms, API integrations, and marketing technology ecosystems. * Understanding of Conversion Rate Optimization (CRO ...

EnthuZiastic

Growth Hacker - Remote

Annandale, VA · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...

EnthuZiastic

Growth Hacker - Remote

Gaithersburg, MD · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...

EnthuZiastic

Growth Hacker - Remote

Annapolis, MD · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...

EnthuZiastic

Growth Hacker - Remote

Adelphi, MD · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...

EnthuZiastic

Growth Hacker - Remote

Rockville, MD · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...

EnthuZiastic

Growth Hacker - Remote

Largo, MD · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...

EnthuZiastic

Growth Hacker - Remote

Bowie, MD · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...

Potomac

Framer Web Developer

Bethesda, MD · On-site

... Manager and conversion tracking implementation. • Experience with CMS platforms, API integrations, and marketing technology ecosystems. • Understanding of Conversion Rate Optimization (CRO ...

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All JobsConversion Rate Optimization Manager JobsConversion Rate Optimization Manager Jobs in Washington

Conversion Rate Optimization Manager information

See Washington salary details

$49.8K

$121K

$195.9K

How much do conversion rate optimization manager jobs pay per year?

As of Jun 30, 2026, the average yearly pay for conversion rate optimization manager in Washington is $120,990.00, according to ZipRecruiter salary data. Most workers in this role earn between $99,700.00 and $163,700.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Conversion Rate Optimization Manager, and why are they important?

To thrive as a Conversion Rate Optimization Manager, you need expertise in data analysis, digital marketing, A/B testing, and a strong understanding of user experience, often supported by a degree in marketing, business, or a related field. Familiarity with analytics platforms (such as Google Analytics), A/B testing tools (like Optimizely or VWO), and conversion tracking systems is typically required. Creative problem-solving, clear communication, and collaboration skills set exceptional professionals apart in this role. These competencies are crucial for effectively identifying opportunities, implementing strategies, and driving measurable improvements in conversion rates.

What does a Conversion Rate Optimization Manager do?

A Conversion Rate Optimization (CRO) Manager is responsible for improving the percentage of website visitors who complete desired actions, such as making a purchase or filling out a form. They analyze user behavior, run A/B tests, and use data-driven strategies to enhance website performance. Their goal is to maximize the effectiveness of digital marketing campaigns and increase ROI by making continuous improvements to the user experience and conversion processes.

What are some common challenges faced by a Conversion Rate Optimization Manager, and how can they be addressed?

Conversion Rate Optimization Managers often encounter challenges such as limited access to reliable data, resistance to change from stakeholders, and balancing short-term wins with long-term strategy. Addressing these issues involves fostering strong collaboration with analytics, development, and marketing teams, as well as effectively communicating the value of CRO initiatives through clear reporting and case studies. Staying up-to-date with industry best practices and using A/B testing platforms can also help overcome obstacles and drive measurable improvements.
What are the most commonly searched types of Conversion Rate Optimization jobs in Washington? The most popular types of Conversion Rate Optimization jobs in Washington are:
Conversion Rate Optimization Manager jobs near you
Infographic showing various Conversion Rate Optimization Manager job openings in Washington as of June 2026, with employment types broken down into 96% Full Time, 2% Part Time, 1% Temporary, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $120,990 per year, or $58.2 per hour.

Growth Marketing Manager, Conversion & Experimentation

Greenlight Financial Technology

Fort Washington, MD • Remote

Full-time

Posted 2 days ago

Job description

Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. We proudly serve more than 6 million parents and kids with our award-winning banking app for families. With Greenlight, parents can automate allowance, manage chores, set flexible spend controls, and invest for their family’s future. Kids and teens learn to earn, save, spend wisely, and invest. 
 
At Greenlight, we believe every child should have the opportunity to become financially healthy and happy. It’s no small task, and that’s why we leap out of bed every morning to come to work. Because creating a better, brighter future for the next generation depends on it.

We’re looking for a strategic, data-driven Growth Marketing Manager, Conversion & Experimentation to optimize the full digital customer journey across our fintech ecosystem; the role will be critical to optimize from first visit and all owned platform touchpoints up until registration, purchase, onboarding, and lifecycle engagements.

This role sits at the intersection of growth marketing, UX design, product merchandising, experimentation, and marketing technology infrastructure. You will drive measurable revenue growth by improving how financial products are presented, how users move through our conversion funnels, and how marketing performance is tracked and optimized.

You will also own critical MarTech enablement, ensuring marketing teams have the correct tracking, tagging, QA processes, and experimentation frameworks to operate with speed and accuracy.

This role reports to the Director, Growth Marketing.
Your day-to-day:
  • Develop and lead the full-funnel Conversion Rate Optimization (CRO) roadmap aligned to both registration and device purchase growth targets
  • Design and execute A/B and multivariate testing strategies across marketing pages, signup flows, onboarding, and upsell experiences
  • Build a structured experimentation backlog informed by analytics, user behavior insights, and growth hypotheses
  • Prioritize tests using impact/effort/confidence frameworks
  • Document experiment learnings to inform product, marketing, and lifecycle strategy
  • Own onsite product merchandising strategy across web and Amazon storefronts
  • Optimize how financial products and plans are presented, compared, and prioritized
  • Test plan positioning, pricing presentation, bundling, and anchoring strategies
  • Improve product comparison frameworks to reduce decision friction
  • Refine value proposition messaging for different audience segments and traffic sources
  • Collaborate with product and pricing teams on offer structure and onsite optimizations
  • Design seamless transitions from marketing pages into registration and KYC flows
  • Reduce friction between onsite conversion and account creation
  • Optimize multi-step signup experiences and form completion rates
  • Improve mobile-first conversion experiences
  • Ensure compliance and trust signals are integrated without negatively impacting conversion
  • Build test and learn UX experiments to optimize entire Greenlight product offering with a customer first centric lens
What you’ll bring to the team:
  • 5 to 8 years in Conversion Rate Optimization (CRO), growth marketing, product growth or performance UX roles
  • Experience in fintech, financial services, or regulated industries preferred
  • Proven track record increasing conversion rates through experimentation and UX optimizations.
  • Hands-on experience managing MarTech stacks and marketing tracking implementations
  • Experience collaborating with marketing, product, engineering, analytics and lifecycle teams.
  • Ability to manage Shopify site, apps and funnel optimizations for ecommerce
  • Experience overseeing Amazon storefronts and product listing page optimizations
Preferred experience:
  • Proven ownership of marketing tracking architecture to ensure accurate measurement across acquisition and conversion funnels
  • Hands-on experience implementing and managing tagging frameworks using tools like GTM, Segment, or similar platforms
  • Strong collaboration with analytics and engineering teams to define and maintain event tracking standards
  • Track record of ensuring clean, reliable data collection across landing page interactions, plan selection, registration start, activation events, and downstream handoffs
  • Led QA processes for marketing tracking implementations, validating tag performance across devices and environments
  • Maintained clear documentation for event schemas, tracking plans, and tagging governance
  • Supported campaign launches through tracking validation, troubleshooting, and debugging
Work perks at Greenlight:
  • Medical, dental, vision, and HSA match 
  • Paid life insurance, AD&D, and disability benefits 
  • Traditional 401k with company match
  • Unlimited PTO 
  • Paid company holidays and pop-up bonus holidays 
  • Professional development stipends
  • Mental health resources  
  • 1:1 financial planners
  • Fertility healthcare
  • 100% paid parental and caregiving leave, plus cleaning service and meals during your leave
  • Flexible WFH, both remote and in-office opportunities
  • Fully stocked kitchen, catered lunches, and occasional in-office happy hours
  • Employee resource groups
Our stance on salaries:
Greenlight provides a competitive compensation package with a market-based approach to pay and will vary depending on your location, experience and skill set. The total compensation package for this position will also include a discretionary performance bonus, equity rewards, medical benefits, 401K match, and more. Greenlight conducts continuous compensation evaluations across departments and geographies to ensure we are keeping our pay current and competitive.
 
The estimated base pay range for this position in (NY, CA, WA): $105,000- 145,000
The estimated base pay range for this position in (CO): $105,000- 135,000

Who we are:
It takes a special team to aim for a never-been-done-before mission like ours. We’re looking for people who love working together because they know it makes us stronger, people who look to others and ask, “How can I help?” and then “How can we make this even better?” If you’re ready to roll up your sleeves and help create a world where every child grows up to be happy and healthy in money and life, apply to join our team. 
 
Greenlight is an equal opportunity employer and will not discriminate against any employee or applicant based on age, race, color, national origin, gender, gender identity or expression, sexual orientation, religion, physical or mental disability, medical condition (including pregnancy, childbirth, or a medical condition related to pregnancy or childbirth), genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law.
 
Greenlight is committed to an inclusive work environment and interview experience. If you require reasonable accommodations to participate in our hiring process, please reach out to your recruiter directly or email accomodations@greenlight.me. 
 

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.