Description About the role We are seeking an IT Business Product Manager, CRM to lead the strategy ... Collaborate with Marketing and Analytics teams to define and track KPIs such as conversion rate ...
Description About the role We are seeking an IT Business Product Manager, CRM to lead the strategy ... Collaborate with Marketing and Analytics teams to define and track KPIs such as conversion rate ...
eCommerce Channels Manager
Alexandria, VA · On-site
... optimization, A & B testing, driving traffic, conversion and revenue through those channels ... rate, growth, and margin), and use spreadsheets to analyze data. Reasoning Ability : The position ...
eCommerce Channels Manager
Alexandria, VA · On-site
... optimization, A & B testing, driving traffic, conversion and revenue through those channels ... rate, growth, and margin), and use spreadsheets to analyze data. Reasoning Ability : The position ...
Description About the role We are seeking an IT Business Product Manager, CRM to lead the strategy ... Collaborate with Marketing and Analytics teams to define and track KPIs such as conversion rate ...
Description About the role We are seeking an IT Business Product Manager, CRM to lead the strategy ... Collaborate with Marketing and Analytics teams to define and track KPIs such as conversion rate ...
... * Own lead generation -drive inbound traffic, optimize conversion rates, and track campaign ROI ... Manage LinkedIn Ads, Google Ads, and paid media campaigns for maximum effectiveness. * Coordinate ...
... * Own lead generation -drive inbound traffic, optimize conversion rates, and track campaign ROI ... Manage LinkedIn Ads, Google Ads, and paid media campaigns for maximum effectiveness. * Coordinate ...
... * Own lead generation --drive inbound traffic, optimize conversion rates, and track campaign ROI ... Manage LinkedIn Ads, Google Ads, and paid media campaigns for maximum effectiveness. * Coordinate ...
Quick apply
Apply Early
... * Own lead generation --drive inbound traffic, optimize conversion rates, and track campaign ROI ... Manage LinkedIn Ads, Google Ads, and paid media campaigns for maximum effectiveness. * Coordinate ...
Apply Early
Marketing Manager - Demand Generation, Content & Product Marketing
Reston, VA · On-site +1
$160K/yr
... * Own lead generation -drive inbound traffic, optimize conversion rates, and track campaign ROI ... Manage LinkedIn Ads, Google Ads, and paid media campaigns for maximum effectiveness. * Coordinate ...
Marketing Manager - Demand Generation, Content & Product Marketing
Reston, VA · On-site +1
$160K/yr
... * Own lead generation -drive inbound traffic, optimize conversion rates, and track campaign ROI ... Manage LinkedIn Ads, Google Ads, and paid media campaigns for maximum effectiveness. * Coordinate ...
Business Development Representative
Upper Marlboro, MD · On-site
$60K - $75K/yr
Establish and refine lead management best practices, including follow-up cadence and CRM ... Lead-to-First-Order Conversion Rate * Time-to-Response ( * Time to First Order * Webstore ...
Business Development Representative
Upper Marlboro, MD · On-site
$60K - $75K/yr
Establish and refine lead management best practices, including follow-up cadence and CRM ... Lead-to-First-Order Conversion Rate * Time-to-Response ( * Time to First Order * Webstore ...
Senior Product Manager, Growth
Fort Washington, MD · Remote
$129K - $170K/yr
Define and own the primary success metric: reg conversion rate (reg complete / sessions) across the ... Develop strategic growth initiatives beyond incremental optimization * Work closely with Marketing ...
Quick apply
Senior Product Manager, Growth
Fort Washington, MD · Remote
$129K - $170K/yr
Define and own the primary success metric: reg conversion rate (reg complete / sessions) across the ... Develop strategic growth initiatives beyond incremental optimization * Work closely with Marketing ...
Establish and refine lead management best practices, including follow-up cadence and CRM ... Lead-to-First-Order Conversion Rate * Time-to-Response ( * Time to First Order * Webstore ...
Establish and refine lead management best practices, including follow-up cadence and CRM ... Lead-to-First-Order Conversion Rate * Time-to-Response ( * Time to First Order * Webstore ...
Paid Ads Specialist
Bethesda, MD · On-site
$66K - $90K/yr
Analyze key metrics including CTR, CPC, CPA, ROAS, conversion rates, and pipeline contribution ... Manager. * Demonstrated success building and optimizing lead generation and conversion-focused ...
Paid Ads Specialist
Bethesda, MD · On-site
$66K - $90K/yr
Analyze key metrics including CTR, CPC, CPA, ROAS, conversion rates, and pipeline contribution ... Manager. * Demonstrated success building and optimizing lead generation and conversion-focused ...
Email & Marketing Automation Manager
Washington, DC · On-site
$70K - $85K/yr
Lead the strategic planning, development, execution, and optimization of email marketing and ... open and conversion rates. * Leverage A/B testing, analytics, and performance reporting to ...
Quick apply
Apply Early
Email & Marketing Automation Manager
Washington, DC · On-site
$70K - $85K/yr
Lead the strategic planning, development, execution, and optimization of email marketing and ... open and conversion rates. * Leverage A/B testing, analytics, and performance reporting to ...
Apply Early
Studio Manager
$23 - $25/hr
Position Summary- We are hiring a results-sales driven Studio Manager to lead daily operations and ... Conversion rate * Show rate * Revenue growth * Retention Compensation- $4 5,000 $55,000+ earning ...
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Apply Early
Studio Manager
$23 - $25/hr
Position Summary- We are hiring a results-sales driven Studio Manager to lead daily operations and ... Conversion rate * Show rate * Revenue growth * Retention Compensation- $4 5,000 $55,000+ earning ...
Apply Early
Senior Product Manager, edX Commerce
Arlington, VA · Remote
$145K - $192K/yr
... and optimized for conversion. This is a high-impact, high-visibility role with a direct line to ... Develop and manage to commerce KPIs and revenue targets -- including checkout conversion rate, cart ...
Quick apply
Apply Early
Senior Product Manager, edX Commerce
Arlington, VA · Remote
$145K - $192K/yr
... and optimized for conversion. This is a high-impact, high-visibility role with a direct line to ... Develop and manage to commerce KPIs and revenue targets -- including checkout conversion rate, cart ...
Apply Early
Senior Director, edX Brand & Content
Arlington, VA · On-site +1
$187K - $194K/yr
Conversion rate (site + lifecycle) * Content contribution to revenue * AI/search visibility and ... Deep expertise in SEO and AI-driven discovery, with a track record of materially improving organic ...
Quick apply
Apply Early
Senior Director, edX Brand & Content
Arlington, VA · On-site +1
$187K - $194K/yr
Conversion rate (site + lifecycle) * Content contribution to revenue * AI/search visibility and ... Deep expertise in SEO and AI-driven discovery, with a track record of materially improving organic ...
Apply Early
Be Seen First
Digital Marketing Manager
Laurel, MD · On-site
$90K - $105K/yr
... conversion rates. * Analyzing search marketing data to develop insights and determine effective ... Conducting regular search engine optimization audits to uncover opportunities and improve organic ...
Quick apply
Be Seen First
Digital Marketing Manager
Laurel, MD · On-site
$90K - $105K/yr
... conversion rates. * Analyzing search marketing data to develop insights and determine effective ... Conducting regular search engine optimization audits to uncover opportunities and improve organic ...
... conversion rates, sell-in/sell-out performance, and customer acquisition cost. Channel Management ... Pricing, promotion, and margin optimization * Account-based marketing support for key customers
... conversion rates, sell-in/sell-out performance, and customer acquisition cost. Channel Management ... Pricing, promotion, and margin optimization * Account-based marketing support for key customers
... conversion rates, sell-in/sell-out performance, and customer acquisition cost. Channel Management ... Pricing, promotion, and margin optimization * Account-based marketing support for key customers
... conversion rates, sell-in/sell-out performance, and customer acquisition cost. Channel Management ... Pricing, promotion, and margin optimization * Account-based marketing support for key customers
Channel Manager
$130K - $140K/yr
... and optimizing Excelitas' indirect sales ecosystem to accelerate revenue growth, expand market ... Establish clear KPIs (revenue, pipeline, conversion rates, market penetration) * Conduct regular ...
Channel Manager
$130K - $140K/yr
... and optimizing Excelitas' indirect sales ecosystem to accelerate revenue growth, expand market ... Establish clear KPIs (revenue, pipeline, conversion rates, market penetration) * Conduct regular ...
We deliver tailored SEO, paid media, content strategies, and technology-driven growth solutions ... Pipeline conversion rate * Sales activity and follow-up consistency * CRM accuracy and pipeline ...
We deliver tailored SEO, paid media, content strategies, and technology-driven growth solutions ... Pipeline conversion rate * Sales activity and follow-up consistency * CRM accuracy and pipeline ...
We deliver tailored SEO, paid media, content strategies, and technology-driven growth solutions ... Pipeline conversion rate * Sales activity and follow-up consistency * CRM accuracy and pipeline ...
Quick apply
Apply Early
We deliver tailored SEO, paid media, content strategies, and technology-driven growth solutions ... Pipeline conversion rate * Sales activity and follow-up consistency * CRM accuracy and pipeline ...
Apply Early
Conversion Rate Optimization Manager information
See Washington salary details
$49.8K - $63.1K
13% of jobs
$63.1K - $76.4K
3% of jobs
$76.4K - $89.7K
0% of jobs
$96.3K is the 25th percentile. Wages below this are outliers.
$89.7K - $103K
19% of jobs
The median wage is $109.8K / yr.
$103K - $116.2K
30% of jobs
$116.2K - $129.5K
8% of jobs
$142.8K is the 75th percentile. Wages above this are outliers.
$129.5K - $142.8K
2% of jobs
$142.8K - $156.1K
0% of jobs
$156.1K - $169.4K
7% of jobs
$169.4K - $182.7K
9% of jobs
$182.7K - $195.9K
8% of jobs
$49.8K
$121K
$195.9K
How much do conversion rate optimization manager jobs pay per year?
As of Jun 30, 2026, the average yearly pay for conversion rate optimization manager in Washington is $120,990.00, according to ZipRecruiter salary data. Most workers in this role earn between $99,700.00 and $163,700.00 per year, depending on experience, location, and employer.
What are the key skills and qualifications needed to thrive as a Conversion Rate Optimization Manager, and why are they important?
To thrive as a Conversion Rate Optimization Manager, you need expertise in data analysis, digital marketing, A/B testing, and a strong understanding of user experience, often supported by a degree in marketing, business, or a related field. Familiarity with analytics platforms (such as Google Analytics), A/B testing tools (like Optimizely or VWO), and conversion tracking systems is typically required. Creative problem-solving, clear communication, and collaboration skills set exceptional professionals apart in this role. These competencies are crucial for effectively identifying opportunities, implementing strategies, and driving measurable improvements in conversion rates.
What does a Conversion Rate Optimization Manager do?
A Conversion Rate Optimization (CRO) Manager is responsible for improving the percentage of website visitors who complete desired actions, such as making a purchase or filling out a form. They analyze user behavior, run A/B tests, and use data-driven strategies to enhance website performance. Their goal is to maximize the effectiveness of digital marketing campaigns and increase ROI by making continuous improvements to the user experience and conversion processes.
What are some common challenges faced by a Conversion Rate Optimization Manager, and how can they be addressed?
Conversion Rate Optimization Managers often encounter challenges such as limited access to reliable data, resistance to change from stakeholders, and balancing short-term wins with long-term strategy. Addressing these issues involves fostering strong collaboration with analytics, development, and marketing teams, as well as effectively communicating the value of CRO initiatives through clear reporting and case studies. Staying up-to-date with industry best practices and using A/B testing platforms can also help overcome obstacles and drive measurable improvements.
What are the most commonly searched types of Conversion Rate Optimization jobs in Washington? The most popular types of Conversion Rate Optimization jobs in Washington are:
Full-time
Medical, Dental, Life, Retirement, PTO
Posted 4 days ago
MyEyeDr. rating
6.1
Based on 201 frontline employees who took The Breakroom Quiz
715th of 877 rated healthcare providers
Job description
Description
About the role
We are seeking an IT Business Product Manager, CRM to lead the strategy, roadmap, and execution of our omnichannel patient engagement platform. This role will serve as a critical bridge between business stakeholders and technical teams, ensuring that CRM capabilities align with business goals and deliver measurable impact across patient engagement and conversion. Candidates must have strong hands-on experience in CRM product management, campaign orchestration, and marketing automation.
Reporting to the Director, Digital Engineering, you will partner closely with Product Owners, Marketing, Analytics, and Engineering teams (Developers/QA) to define requirements, manage the backlog, and drive execution of CRM initiatives that improve engagement, personalization, and conversion.
This is a hybrid role out of our Vienna, VA office with a minimum of two onsite days per week.
You Will
About You
Grow With Us
Introduction | MyEyeDr.
How do you see yourself today? Are you looking for that unique opportunity where you can make a difference in the lives of the patients we serve? MyEyeDr. is a high-growth, premier healthcare company: a total vision care concept with a unique retail experience. Our trusted community doctors and knowledgeable teams are all focused on helping our patients live their best lives by delivering an exceptional, personalized experience to each of our patients in every interaction. Our business model is unlike others in the industry: we make healthcare accessible by welcoming all insurance and providing a great selection of stylish eyewear that meets the diverse needs of our patients.
This role provides a chance for you to build your professional career with an organization that is purposeful and whose values drive actions. You would have the opportunity to prioritize the care of our associates and our patients, to connect the knowledge of our talented teams to our patients' needs, and to work in a fun, inclusive environment as part of a collaborative team. We are in search of that unique individual who is inspired by a career focused on helping others and providing quality care while continuously growing professionally and improving MyEyeDr. in meaningful ways. If this is you, we encourage you to apply so you can get your journey started with MyEyeDr. where you can help people see, look, and be their very best.
MyEyeDr. is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, national origin, ancestry, religion, sex/gender (including pregnancy), sexual orientation, gender identity or gender expression, age, physical or mental disability, military or protected veteran status, citizenship, familial or marital status, genetics, or any other legally protected category. MyEyeDr. will not tolerate discrimination or harassment based on any of these characteristics.
#LI-Hybrid
About the role
We are seeking an IT Business Product Manager, CRM to lead the strategy, roadmap, and execution of our omnichannel patient engagement platform. This role will serve as a critical bridge between business stakeholders and technical teams, ensuring that CRM capabilities align with business goals and deliver measurable impact across patient engagement and conversion. Candidates must have strong hands-on experience in CRM product management, campaign orchestration, and marketing automation.
Reporting to the Director, Digital Engineering, you will partner closely with Product Owners, Marketing, Analytics, and Engineering teams (Developers/QA) to define requirements, manage the backlog, and drive execution of CRM initiatives that improve engagement, personalization, and conversion.
This is a hybrid role out of our Vienna, VA office with a minimum of two onsite days per week.
You Will
- Own and manage the IT CRM product roadmap for patient engagement, personalization, and campaign orchestration.
- Act as the primary liaison between business stakeholders and technical teams, translating business needs into clear technical requirements.
- Gather, document, and prioritize business requirements, user stories, and acceptance criteria using Jira and Confluence.
- Lead Agile ceremonies including sprint planning, backlog grooming, stand-ups, retrospectives, and Kanban workflows.
- Partner with CRM developers and QA teams to ensure high-quality delivery of campaigns, features, and integrations.
- Drive execution of cross-channel CRM campaigns (email, SMS, push, in-app)
- Collaborate with Marketing and Analytics teams to define and track KPIs such as conversion rate, engagement rate, retention, and campaign performance.
- Support A/B testing and experimentation strategies to optimize campaign effectiveness and drive continuous improvement.
- Ensure alignment with CDP data models, segmentation strategies, and personalization frameworks.
- Maintain strong documentation for product requirements, workflows, integrations, and system architecture.
- Identify risks, dependencies, and opportunities; proactively communicate status and recommendations.
- Support platform migrations, enhancements, and integration initiatives across the Martech ecosystem.
About You
- Bachelor's degree in Computer Science , Business, Marketing Technology, or equivalent experience.
- 5+ years of experience in CRM Product Management, Marketing Technology, or Digital Product roles.
- Hands-on experience working with CRM/marketing automation platforms such as:
- Strong experience in campaign management, customer journeys, segmentation, and personalization strategies.
- Proven expertise in Agile methodologies, including backlog management, sprint execution, and stakeholder alignment.
- Deep experience with Jira, Confluence, and product documentation best practices.
- Strong understanding of CDP ecosystems, data flows, and customer data activation.
- Familiarity with marketing metrics and KPIs (conversion rate, CTR, engagement, LTV, retention).
- Ability to work effectively with engineering, QA, marketing, analytics, and business teams.
- Experience in patient engagement, healthcare, retail, or consumer digital platforms is a plus.
- Understanding of HIPAA, consent management, and compliance considerations is preferred.
- Excellent communication and stakeholder management skills.
- Strong collaboration and influencing ability across cross-functional teams.
- Highly organized with the ability to manage multiple priorities in a fast-paced environment.
- Analytical and data-driven mindset with focus on outcomes and business impact.
- Comfortable working in hybrid/global team environments.
- Passion for improving customer/patient experiences and driving conversion growth.
Grow With Us
- Career Development and Training Opportunities
- Participate in a comprehensive benefits package including medical and dental coverage, tax-free savings plans, life insurance and more
- Participate in our Vision coverage and associate discounts on our products
- Participate in our 401(k ) with competitive company match
- Accrue PTO and paid holidays from day one
Introduction | MyEyeDr.
How do you see yourself today? Are you looking for that unique opportunity where you can make a difference in the lives of the patients we serve? MyEyeDr. is a high-growth, premier healthcare company: a total vision care concept with a unique retail experience. Our trusted community doctors and knowledgeable teams are all focused on helping our patients live their best lives by delivering an exceptional, personalized experience to each of our patients in every interaction. Our business model is unlike others in the industry: we make healthcare accessible by welcoming all insurance and providing a great selection of stylish eyewear that meets the diverse needs of our patients.
This role provides a chance for you to build your professional career with an organization that is purposeful and whose values drive actions. You would have the opportunity to prioritize the care of our associates and our patients, to connect the knowledge of our talented teams to our patients' needs, and to work in a fun, inclusive environment as part of a collaborative team. We are in search of that unique individual who is inspired by a career focused on helping others and providing quality care while continuously growing professionally and improving MyEyeDr. in meaningful ways. If this is you, we encourage you to apply so you can get your journey started with MyEyeDr. where you can help people see, look, and be their very best.
MyEyeDr. is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, national origin, ancestry, religion, sex/gender (including pregnancy), sexual orientation, gender identity or gender expression, age, physical or mental disability, military or protected veteran status, citizenship, familial or marital status, genetics, or any other legally protected category. MyEyeDr. will not tolerate discrimination or harassment based on any of these characteristics.
#LI-Hybrid
About MyEyeDr.
Sourced by ZipRecruiter
How do you see yourself today? Are you looking for that unique opportunity where you can make a difference in the lives of the patients we serve? MyEyeDr. is a high-growth, premier healthcare company: a total vision care concept with a unique retail experience. Our trusted community doctors and knowledgeable teams are all focused on helping our patients live their best lives by delivering an exceptional, personalized experience to each of our patients in every interaction. Our business model is unlike others in the industry: we make healthcare accessible by welcoming all insurance and providing a great selection of stylish eyewear that meets the diverse needs of our patients.
Industry
Health care and social assistance
Company size
5,001 - 10,000 Employees
Headquarters location
Vienna, VA, US
Year founded
2001