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Optimization Manager Jobs in Washington (NOW HIRING)

Appian Corporation

SEO Manager

Mclean, VA · On-site +1

Appian is looking for an SEO Manager to lead our organic visibility strategy beyond the traditional boundaries of Appian.com. As search continues to evolve toward Generative Engine Optimization ...

Apply Early

Appian Corporation

SEO Manager

Washington, DC · On-site +1

Appian is looking for an SEO Manager to lead our organic visibility strategy beyond the traditional boundaries of Appian.com. As search continues to evolve toward Generative Engine Optimization ...

Apply Early

Meso Scale Discovery

SEO/SEM Specialist

Rockville, MD · On-site +1

$78K - $116K/yr

Manage metadata, headers, copy guidance, alt text, schema, and interlinking to improve relevance ... Optimization: Use tCPA/tROAS and portfolio bidding with guardrails; optimize for CVR, CPC, CPA, and ...

MSD

SEO/SEM Specialist

Rockville, MD · On-site +1

$78K - $116K/yr

Manage metadata, headers, copy guidance, alt text, schema, and interlinking to improve relevance ... Optimization: Use tCPA/tROAS and portfolio bidding with guardrails; optimize for CVR, CPC, CPA, and ...

Meso Scale Discovery

SEO/SEM Specialist

Rockville, MD · On-site +1

$78K - $116K/yr

Manage metadata, headers, copy guidance, alt text, schema, and interlinking to improve relevance ... Optimization: Use tCPA/tROAS and portfolio bidding with guardrails; optimize for CVR, CPC, CPA, and ...

EAB

SEO & AI Visibility Specialist

Washington, DC · On-site +1

$62K - $71K/yr

Expertise in utilizing GA4, Google Search Console, Looker Studio, and Tag Manager. * Exceptional ... Experience with SEO tools including SEMrush, Ahrefs, Moz, etc. * Direct response marketing and/or ...

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Optimization Manager information

See Washington salary details

$37.9K

$120.8K

$205K

How much do optimization manager jobs pay per year?

As of Jul 6, 2026, the average yearly pay for optimization manager in Washington is $120,779.00, according to ZipRecruiter salary data. Most workers in this role earn between $84,900.00 and $150,100.00 per year, depending on experience, location, and employer.

How does an Optimization Manager typically interact with different departments to drive performance improvements?

Optimization Managers work closely with various teams such as marketing, product development, data analytics, and operations to identify and implement strategies that enhance efficiency and effectiveness. They often facilitate cross-functional meetings to discuss data insights, align on goals, and coordinate the execution of optimization initiatives. Collaboration is key, as these managers must balance diverse perspectives and ensure that proposed changes are practical and aligned with broader business objectives. Regular communication and strong project management skills are essential for successfully driving improvements across multiple departments.

What are the key skills and qualifications needed to thrive as an Optimization Manager, and why are they important?

To thrive as an Optimization Manager, you need strong analytical skills, experience in data-driven decision-making, and typically a degree in business, marketing, or a related field. Proficiency with analytics tools like Google Analytics, A/B testing platforms, and conversion rate optimization (CRO) software is essential. Excellent communication, problem-solving abilities, and a collaborative mindset are important soft skills for this role. These skills ensure effective identification and implementation of strategies to maximize performance and drive measurable business results.

What's a good job for overthinkers?

An Optimization Manager role involves analyzing data, identifying inefficiencies, and developing strategies to improve processes, which can suit overthinkers who enjoy problem-solving and detailed planning. The job often requires strong analytical skills, familiarity with data tools, and attention to detail. It provides a structured environment for those who prefer systematic thinking and continuous improvement.

What jobs pay 500,000 a year in the US?

In the US, high-paying roles such as senior executives, specialized surgeons, and certain investment bankers can earn $500,000 or more annually. For an Optimization Manager, reaching this level typically requires extensive experience, advanced skills, and often leadership responsibilities in large organizations or consulting firms. Compensation at this level may include base salary, bonuses, and stock options.

What does an optimization manager do?

An optimization manager is responsible for analyzing and improving business processes, marketing campaigns, or website performance to increase efficiency and results. They use data analysis, A/B testing, and tools like Google Analytics or marketing automation platforms to identify areas for improvement and implement strategies accordingly.

What is an Optimization Manager?

An Optimization Manager is a professional responsible for improving business processes, systems, or marketing campaigns to achieve better efficiency, performance, and results. They analyze data to identify areas for improvement, develop strategies to enhance productivity, and oversee the implementation of these strategies. Optimization Managers often work with cross-functional teams to ensure that initiatives align with company goals and deliver measurable outcomes.

What kind of jobs in media bring in $150,000 a year?

In media, roles such as senior media planners, digital marketing directors, and media agency executives often earn $150,000 or more annually. These positions typically require extensive experience, strong analytical skills, and proficiency with media planning tools and data analysis software.

What is the difference between Optimization Manager vs Digital Marketing Specialist?

AspectOptimization ManagerDigital Marketing Specialist
Required CredentialsBachelor's in Marketing, Business, or related field; certifications in SEO, SEM, or analyticsBachelor's in Marketing, Communications, or related field; certifications in digital marketing tools
Work EnvironmentCollaborates with marketing, product, and analytics teams; focuses on website and campaign performanceWorks on content creation, social media, email campaigns, and digital channels
Employer & Industry UsageUsed across e-commerce, tech, and advertising industries to improve online performanceCommon in marketing agencies, brands, and media companies for campaign execution

The Optimization Manager primarily focuses on analyzing and improving website and campaign performance through data-driven strategies, often working closely with technical teams. In contrast, the Digital Marketing Specialist handles the execution of digital campaigns, content creation, and social media management. While both roles require marketing knowledge and certifications, the Optimization Manager emphasizes analytics and technical optimization, whereas the Digital Marketing Specialist concentrates on content and channel management.

What are the most commonly searched types of Optimization jobs in Washington? The most popular types of Optimization jobs in Washington are:
What are popular job titles related to Optimization Manager jobs in Washington? For Optimization Manager jobs in Washington, the most frequently searched job titles are:
What job categories do people searching Optimization Manager jobs in Washington look for? The top searched job categories for Optimization Manager jobs in Washington are:
What cities in Washington are hiring for Optimization Manager jobs? Cities in Washington with the most Optimization Manager job openings:
Optimization Manager jobs near you
Infographic showing various Optimization Manager job openings in Washington as of June 2026, with employment types broken down into 85% Full Time, 13% Part Time, and 2% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $120,779 per year, or $58.1 per hour.
SEO Manager

SEO Manager

Appian Corporation

Mclean, VA • On-site, Remote

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 25 days ago

Be an early applicant

Job description

Here at Appian, our values of Intensity and Excellence define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you'll be part of a passionate team dedicated to accomplishing hard things, together.

Appian is looking for an SEO Manager to lead our organic visibility strategy beyond the traditional boundaries of Appian.com. As search continues to evolve toward Generative Engine Optimization, Answer Engine Optimization, and AI-driven discovery, this role will focus on strengthening Appian's presence across high-impact third-party ecosystems, rich media platforms, earned media, partner channels, communities, and B2B review directories.

This role is pivotal to helping Appian expand how and where modern buyers discover our brand. You will define and execute strategies that ensure Appian is represented accurately, authoritatively, and consistently across the digital discovery landscape, including AI search engines, YouTube, Reddit, Appian Community, partner websites, analyst platforms, editorial content, and B2B directories.

In this role, you will:

  • Develop and execute a comprehensive organic discovery strategy optimized for AI search engines, LLMs, answer engines, and traditional search engines.

  • Strengthen Appian's off-site brand authority through contextual citations, high-quality mentions, backlinks, and strategic third-party visibility.

  • Monitor and optimize Appian's brand presence across partner networks, B2B directories, community platforms, and other high-value third-party ecosystems.

  • Stay ahead of emerging search trends, algorithm changes, AI search behavior, and generative discovery developments to continuously evolve Appian's organic visibility strategy.

  • Partner with Strategic Communications and Public Relations teams to maximize the search value of editorials, press releases, executive thought leadership, and earned media.

  • Support backlink acquisition, brand citation quality, and referral conversion opportunities across external publications and market reports.

  • Monitor external content to ensure Appian's brand references are accurate, optimized, and discoverable by search engines and AI-driven platforms.

  • Identify high-authority third-party websites, digital publications, and executive profiling opportunities that support Appian's organic discovery goals.

  • Lead the organic search strategy for YouTube, including video optimization, metadata, descriptions, playlists, and channel architecture.

  • Improve Appian's visibility and authority across relevant communities and forums, including Appian Community, Reddit, Quora, and other buyer research environments.

  • Partner with creative, content, social media, and web teams to identify opportunities for rich media optimization and multi-channel organic growth.

  • Partner with Alliance and Partner Marketing teams to optimize Appian's visibility across strategic partner websites, marketplaces, and digital ecosystems.

  • Collaborate with Paid Media, On-Site SEO, Email Marketing, Web, Content, PR, and Brand teams to ensure off-site discovery efforts support broader campaign initiatives.

  • Establish performance metrics to measure off-site brand authority, referral impact, search visibility, and third-party discovery performance.

  • Use SEO, analytics, and search visibility tools to track performance, identify opportunities, and provide actionable reporting to stakeholders.

Qualifications:

  • 5+ years of experience in SEO, Digital PR, organic growth, or digital marketing, preferably within a B2B technology or SaaS environment.

  • Proven experience developing organic strategies across both owned and third-party digital channels.

  • Strong understanding of modern SEO principles, semantic search, schema markup, contextual citations, and AI-driven search behavior.

  • Familiarity with Generative Engine Optimization and Answer Engine Optimization concepts, including how LLMs and AI search engines aggregate third-party data and citations.

  • Hands-on experience optimizing non-traditional search environments such as YouTube, Reddit, owned communities, Quora, B2B directories, analyst platforms, and digital publication networks.

  • Strong analytical skills with experience using SEO, visibility, analytics, and reporting tools to measure impact and guide strategy.

  • Excellent communication and collaboration skills, with the ability to build consensus across PR, brand, partner marketing, content, web, and demand generation teams.

  • Highly curious, proactive, and comfortable operating in a rapidly evolving search and digital discovery landscape.

  • Bachelor's degree in Marketing, Communications, Information Technology, or a related field.

Preferred experience:

  • Experience in enterprise software, SaaS, or B2B technology marketing.

  • Experience working with platforms such as G2, Gartner Peer Insights, YouTube, Reddit, Quora, Appian Community, and partner marketplaces.

  • Familiarity with backlink analysis, digital PR strategy, referral analytics, and brand authority measurement.

  • Experience partnering with communications, analyst relations, and executive thought leadership teams.

  • Experience building reporting frameworks that connect organic visibility, referral traffic, and off-site brand authority to broader marketing outcomes.

#LI-MB1

The base salary range represents a good faith and reasonable estimate of the range at the time of posting. Actual compensation will be dependent on a number of factors including, but not limited to, the candidate's relevant work experience, qualifications, internal peer equity, and market and business conditions that exist when extending an offer. A discretionary bonus may be awarded in recognition of individual and company performance.

In addition, Appian provides generous benefits offerings that include a 401(k) plan with company match, flexible time off, paid parental leave, medical, dental, and vision plans, life insurance, disability insurance, wellness programs, flexible spending accounts, health savings account contributions, an employee referral bonus program, and learning and development resources. Certain positions may be eligible for equity awards.

Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation, commission, bonus, or benefit plans.

Base Salary Range
$75,000—$175,000 USD

Tools and Resources

  • Training and Development: During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian, with dedicated mentorship and the First-Friend program being widely utilized resources for new hires.
  • Growth Opportunities: Appian provides a diverse array of growth and development opportunities, including our leadership program tailored for new and aspiring managers, a comprehensive library of specialized department training through Appian University, skills based training, and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities.
  • Community: We'll immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employee-led affinity groups. These groups help employees build stronger internal and external networks by planning social, educational, and outreach activities to connect with Appianites and larger initiatives throughout the company.

Benefits

Appian offers a comprehensive benefits package designed to support your health, wellbeing, and financial future. Benefits may include health coverage, Employee Assistance Program (EAP) with free mental health support, life and disability insurance, an Employee Stock Purchase Program (ESPP), a retirement/pension plan, wellness dollars, tuition reimbursement, family-forming benefits and more. Benefits vary by country—please ask your Talent Acquisition contact for details specific to the location you are applying to.

About Appian

Appian provides AI automation for mission-critical work. We automate complex processes in large enterprises and governments. Our platform is known for its unique reliability and scale. We've been automating processes for more than 25 years and understand enterprise operations like no one else. For more information, visit appian.com. [Nasdaq: APPN]

Follow Appian: LinkedIn, Youtube, Instagram, Facebook

Appian is an equal opportunity employer that strives to attract and retain the best talent. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable federal, state, or local law.

Appian provides reasonable accommodations to applicants in accordance with all applicable laws. If you need a reasonable accommodation for any part of the employment process, please contact us by email at ReasonableAccommodations@appian.com. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

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