Optimization Manager Jobs in Seattle, WA (NOW HIRING)

Overview
Help define how millions of developers discover GitHub, Copilot, and Microsoft through search and AI experiences. We're building a Frontier Marketing organization that delivers integrated strategic end-to-end planning, execution, optimization and measurement across our paid and organic demand engines supporting Microsoft's Customer Solution Areas. Our teams operate with agility, blending human creativity and AI-powered insight to drive impact at scale. We prioritize outcomes over activity, embrace rapid learning loops, and collaborate across disciplines to reimagine what's possible in modern marketing.
As a member of the Global Marketing SEO (search engine optimization) Team supporting the Microsoft Commercial Business, you'll be at the forefront of increasing organic search and AI search visibility and improving performance for our portfolio of commercial products including Azure, GitHub, Microsoft Copilot, Microsoft 365, Microsoft Security, and more.
We're seeking a Senior SEO (Search Engine Optimization) Manager with analytical, organizational, presentation, interpersonal, and persuasive skills to join our team so that it can deliver transformational SEO and AI SEO strategies to a variety of internal leaders and departments. Your colleagues will consist of full-time employees, contractors, and an outsourced agency that have worked together to produce insightful data analyses and research findings about our global customers and competitors. In this role, you'll work with many disciplines as you focus on our GitHub business and our Developer audiences. You will develop and execute strategies, research, measurement, and reporting approaches that span all marketing lifecycle stages, ensuring that our brands, products, and thought leadership have high visibility in traditional search engines (e.g., Google Search) and emerging AI search experiences (e.g., ChatGPT). This opportunity will allow you to deepen your knowledge of cutting-edge SEO techniques, gain experience working with large-scale websites, and develop your leadership skills by teaching others. You will also have the chance to work with the latest SEO tools and technologies, staying ahead of-and helping to define-industry trends.
Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
Responsibilities

• You will define and execute the all-up SEO and AI SEO strategy and plan for the GitHub business and our Developer audiences.
• You will conduct keyword research and competitive analysis to identify growth opportunities and inform content strategy.
• You will monitor SEO and AI SEO trends and algorithm changes, always staying ahead of updates to ensure the company's strategies remain competitive.
• You will advocate for SEO and AI SEO within Marketing, educating stakeholders and championing organic search and AI search as growth channels.
• You will monitor and report on SEO and AI SEO performance, using tools like Ahrefs, Google Search Console, Adobe Customer Journey Analytics, and internal dashboards to surface insights and recommend optimizations.
• You will manage integrated marketing program execution planning, as well as help develop program recommendations.
• You'll also identify solutions that address inefficiencies and collaborate with Product Marketing to identify the business objectives a program can support.
• You will analyze KPIs, then share insights that will advance business impact.
• You'll also recommend actions to executive leaders based on those results, as well as use performance data to develop insights and make improvement recommendations.
• You will drive medium complexity projects by developing a detailed project management plan, as well as manage finances for projects with mid-sized to large budgets.
• You'll also develop and execute communication plans to share progress, blockers, and learnings.

Qualifications
Required/minimum qualifications

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience
  • OR equivalent experience.

Additional or Preferred Qualifications

• Master's Degree in Business, Marketing, Communications, Economics, Public Relations, OR related field AND 2+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, OR related experience OR
  • Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, OR related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, OR related experience
  • OR equivalent experience.

Integrated Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.