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Optimization Manager Jobs in Washington (NOW HIRING)

ATCC

Senior Manager, Creative Marketing

Gaithersburg, MD · On-site +1

$150K - $160K/yr

Campaign Execution & Optimization: Manage the end-to-end campaign lifecycle, including planning, development, execution, and deployment across channels. Monitor campaign performance through tracking ...

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Optimization Manager information

See Washington salary details

$37.9K

$120.8K

$205K

How much do optimization manager jobs pay per year?

As of Aug 7, 2026, the average yearly pay for optimization manager in Washington is $120,779.00, according to ZipRecruiter salary data. Most workers in this role earn between $84,900.00 and $150,100.00 per year, depending on experience, location, and employer.

How does an optimization manager typically interact with different departments to drive performance improvements?

Optimization Managers work closely with various teams such as marketing, product development, data analytics, and operations to identify and implement strategies that enhance efficiency and effectiveness. They often facilitate cross-functional meetings to discuss data insights, align on goals, and coordinate the execution of optimization initiatives. Collaboration is key, as these managers must balance diverse perspectives and ensure that proposed changes are practical and aligned with broader business objectives. Regular communication and strong project management skills are essential for successfully driving improvements across multiple departments.

What are the key skills and qualifications needed to thrive as an optimization manager?

To thrive as an Optimization Manager, you need strong analytical skills, experience in data-driven decision-making, and typically a degree in business, marketing, or a related field. Proficiency with analytics tools like Google Analytics, A/B testing platforms, and conversion rate optimization (CRO) software is essential. Excellent communication, problem-solving abilities, and a collaborative mindset are important soft skills for this role. These skills ensure effective identification and implementation of strategies to maximize performance and drive measurable business results.

What is an optimization manager?

An Optimization Manager is a professional responsible for improving business processes, systems, or marketing campaigns to achieve better efficiency, performance, and results. They analyze data to identify areas for improvement, develop strategies to enhance productivity, and oversee the implementation of these strategies. Optimization Managers often work with cross-functional teams to ensure that initiatives align with company goals and deliver measurable outcomes.

What is the difference between Optimization Manager vs Digital Marketing Specialist?

AspectOptimization ManagerDigital Marketing Specialist
Required CredentialsBachelor's in Marketing, Business, or related field; certifications in SEO, SEM, or analyticsBachelor's in Marketing, Communications, or related field; certifications in digital marketing tools
Work EnvironmentCollaborates with marketing, product, and analytics teams; focuses on website and campaign performanceWorks on content creation, social media, email campaigns, and digital channels
Employer & Industry UsageUsed across e-commerce, tech, and advertising industries to improve online performanceCommon in marketing agencies, brands, and media companies for campaign execution

The Optimization Manager primarily focuses on analyzing and improving website and campaign performance through data-driven strategies, often working closely with technical teams. In contrast, the Digital Marketing Specialist handles the execution of digital campaigns, content creation, and social media management. While both roles require marketing knowledge and certifications, the Optimization Manager emphasizes analytics and technical optimization, whereas the Digital Marketing Specialist concentrates on content and channel management.

What are the most commonly searched types of Optimization jobs in Washington? The most popular types of Optimization jobs in Washington are:
What are popular job titles related to Optimization Manager jobs in Washington? For Optimization Manager jobs in Washington, the most frequently searched job titles are:
What job categories do people searching Optimization Manager jobs in Washington look for? The top searched job categories for Optimization Manager jobs in Washington are:
What cities in Washington are hiring for Optimization Manager jobs? Cities in Washington with the most Optimization Manager job openings:
Optimization Manager jobs near you
Infographic showing various Optimization Manager job openings in Washington as of July 2026, with employment types broken down into 86% Full Time, 12% Part Time, and 2% Contract. Highlights an 85% Physical, 2% Hybrid, and 13% Remote job distribution, with an average salary of $120,779 per year, or $58.1 per hour.

Senior Manager, Creative Marketing

ATCC

Gaithersburg, MD • On-site, Remote

$150K - $160K/yr

Full-time

Medical, Life, Retirement, PTO

Posted 18 days ago

Job description

Overview
Ready to shape the future of science and global health? A global nonprofit that provides trusted biological materials for science and health, ATCC is hiring a remote Senior Manager, Creative Marketing. Reporting to the Director of Marketing, this role is responsible for leading the development and execution of integrated marketing campaigns and brand experiences that communicate complex scientific concepts through compelling creative. This role oversees the creative marketing ecosystem, including brand narrative development, B2B demand generation, multi-channel campaign execution, event strategy, and customer loyalty initiatives, while managing marketing coordinators and aligning marketing efforts to support pipeline growth and brand engagement within the life sciences market.
Seeking Senior Manager, Creative Marketing, ideally with a background in B2B life sciences marketing and experience supporting demand generation, brand strategy, and integrated marketing programs. Join ATCC and be part of a team that supports the global scientific community with trusted, authenticated biological materials.
#LI-Remote
Responsibilities
  • Brand Strategy & Narrative Development: Lead the development and execution of integrated brand and marketing strategies and establish a cohesive brand narrative and messaging architecture across key B2B audiences. Apply story-driven branding principles to ensure consistent, customer-centered messaging across marketing assets and channels.
  • Demand Generation & Audience Engagement: Design and execute multi-channel demand generation programs to drive qualified pipeline growth and measurable revenue impact. Implement audience segmentation and personalized nurture strategies to increase engagement, conversion, and customer retention.
  • Campaign Execution & Optimization: Manage the end-to-end campaign lifecycle, including planning, development, execution, and deployment across channels. Monitor campaign performance through tracking, analysis, reporting, and continuous optimization of results.
  • Digital Marketing Collaboration: Partner with digital marketing teams to optimize campaigns across SEO, SEM, paid media, and web channels to improve performance and audience reach.
  • Events, Creative Assets & Vendor Management: Direct event strategy and execution for trade shows, conferences, webinars, and customer engagement initiatives. Oversee external vendors and guide the creation of on-brand creative assets to ensure consistent, high-quality delivery.
  • Team Leadership & Operations: Supervise team operations, including staff management, cross-functional collaboration, budget oversight, and performance reporting. Mentor professional-level contributors and support alignment with organizational objectives.

Qualifications
  • Bachelor's degree and 12 or more years' experience, including 0-2 or more years' supervisory experience or equivalent experience.
  • Experience leading professional-level individual contributors, supporting operational execution, performance management, and alignment with organizational objectives.
  • Demonstrated experience developing and executing integrated brand and marketing strategies within a B2B environment.
  • Experience managing multi-channel demand generation campaigns, audience segmentation, and customer engagement programs.
  • Knowledge of campaign performance measurement, analytics, reporting, and optimization.
  • Experience collaborating across SEO, SEM, paid media, and web marketing channels.
  • Preferred: Experience marketing within the life sciences, biotechnology, healthcare, or related scientific industry.
  • Preferred: Experience leading event strategy and execution for conferences, trade shows, webinars, and customer engagement initiatives.
  • Preferred: Experience managing external agencies, vendors, and creative partners while maintaining brand consistency across channels.

Benefits
The expected salary range for this position is $150,000 to $160,000 annually. Actual compensation will be determined based on experience and qualifications as well as internal equity and alignment with market data. In addition to base salary, this role may be eligible for additional incentive compensation including regular merit increases and the corporate bonus program.
We Invest in You
  • Health & Wellness:
    • Comprehensive medical coverage and company paid Life Insurance, Disability Insurance & AD&D
    • Work life balance with Paid Holidays and PTO
    • Fitness and cell phone subsidies, and additional benefits such as Aflac, legal services, and pet insurance
    • Employee Assistance Program offering around-the-clock counseling
  • Financial security:
    • 401(a) (6% employer contribution) and 403(b) (2% match) retirement plans
    • Exceptional career advancement opportunities, recognition, and rewards
    • Corporate bonus program
  • Mission Focused:
    • Non-profit organization supporting critical life science research
    • We give scientists the tools they need to make discoveries that improve and save lives
    • Contribute to community involvement and social responsibility

Join ATCC, where we fuel your success, well-being, and development. We're a mission focused non-profit Equal Opportunity Employer, championing diversity and inclusivity. When you work at ATCC, you become a part of that mission, one we've committed to for almost 100 years. Shape the future of science with us.
ATCC is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

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