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Conversion Rate Optimization Manager Jobs in Washington

Moore

Digital Producer

Lanham, MD · Remote

Manage the creation and execution of digital campaigns-including emails, donation pages, landing pages, website redesigns, lightboxes, digital media creative, and A/B conversion rate optimization ...

Five Guys

eCommerce Channels Manager

Alexandria, VA

... optimization, A & B testing, driving traffic, conversion and revenue through those channels ... rate, growth, and margin), and use spreadsheets to analyze data. Reasoning Ability : The position ...

Five Guys

eCommerce Channels Manager

Alexandria, VA · On-site

... optimization, A & B testing, driving traffic, conversion and revenue through those channels ... rate, growth, and margin), and use spreadsheets to analyze data. Reasoning Ability : The position ...

GenLogs

Digital Marketing Manager

Washington, DC · On-site

Maintain and optimize the GenLogs website, including landing pages and conversion paths * Lead SEO ... conversion rates * Collaborate cross-functionally with Sales, Product, Customer Success ...

Cotality

Growth Marketing Manager

Washington, DC · On-site

Conversion rates * Pipeline generation * Establish a closed-loop feedback mechanism and ... Experience building or optimizing outreach cadences Annual Pay Range: 93,200 - 120,000 USD ...

New

Potomac

Paid Ads Specialist

Bethesda, MD · On-site

$60K - $80K/yr

Analyze key metrics including CTR, CPC, CPA, ROAS, conversion rates, and pipeline contribution ... Manager. * Demonstrated success building and optimizing lead generation and conversion-focused ...

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Conversion Rate Optimization Manager information

See Washington salary details

$49.8K

$121K

$195.9K

How much do conversion rate optimization manager jobs pay per year?

As of Jul 23, 2026, the average yearly pay for conversion rate optimization manager in Washington is $120,990.00, according to ZipRecruiter salary data. Most workers in this role earn between $99,700.00 and $163,700.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Conversion Rate Optimization Manager, and why are they important?

To thrive as a Conversion Rate Optimization Manager, you need expertise in data analysis, digital marketing, A/B testing, and a strong understanding of user experience, often supported by a degree in marketing, business, or a related field. Familiarity with analytics platforms (such as Google Analytics), A/B testing tools (like Optimizely or VWO), and conversion tracking systems is typically required. Creative problem-solving, clear communication, and collaboration skills set exceptional professionals apart in this role. These competencies are crucial for effectively identifying opportunities, implementing strategies, and driving measurable improvements in conversion rates.

What does a Conversion Rate Optimization Manager do?

A Conversion Rate Optimization (CRO) Manager is responsible for improving the percentage of website visitors who complete desired actions, such as making a purchase or filling out a form. They analyze user behavior, run A/B tests, and use data-driven strategies to enhance website performance. Their goal is to maximize the effectiveness of digital marketing campaigns and increase ROI by making continuous improvements to the user experience and conversion processes.

What are some common challenges faced by a Conversion Rate Optimization Manager, and how can they be addressed?

Conversion Rate Optimization Managers often encounter challenges such as limited access to reliable data, resistance to change from stakeholders, and balancing short-term wins with long-term strategy. Addressing these issues involves fostering strong collaboration with analytics, development, and marketing teams, as well as effectively communicating the value of CRO initiatives through clear reporting and case studies. Staying up-to-date with industry best practices and using A/B testing platforms can also help overcome obstacles and drive measurable improvements.
What are the most commonly searched types of Conversion Rate Optimization jobs in Washington? The most popular types of Conversion Rate Optimization jobs in Washington are:
Conversion Rate Optimization Manager jobs near you
Infographic showing various Conversion Rate Optimization Manager job openings in Washington as of July 2026, with employment types broken down into 87% Full Time, 10% Part Time, and 3% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $120,990 per year, or $58.2 per hour.

SEO Digital Marketing Associate

KME Digital

Alexandria, VA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 23 days ago

Job description

As a Digital Marketing Associate focusing on SEO at KME.digital, you will develop and maintain digital marketing strategies across a variety of channels for multiple company accounts. In this role, you will be responsible for identifying, creating, scaling, and reporting on cost-effective lead-generating strategies for clients under your management. You will develop advertising campaigns, facilitate the production of creative assets, identify, and grow prospecting and remarketing audiences, use analytics to inform decisions, and manage significant marketing budgets to achieve company goals. The right candidate will thrive in a fast-paced, highly entrepreneurial collaborative environment with a team that is driven, enthusiastic, and not afraid to take risks.
Responsibilities
  • Work across multiple clients at a time and serve as their point of contact at KME.digital. Through clear communication, you will set expectations and educate the customer in order to help meet their digital marketing goals.
  • Measure and analyze performance, and identify new opportunities based on customer and business data.
  • Assist in backlink strategy development to help raise a customer's Domain Authority.
  • Implement and continually test new creative messaging, landing pages, campaigns, and tools to drive better organic performance
  • Creation and presentation of monthly online performance dashboards for clients utilizing Google Analytics metrics.
  • Optimize website content with on-page SEO best practices in mind relative to the customer's service offerings.
  • Conduct competitor analysis - keywords, backlinks, etc. to ensure customer success.
  • Completing website audits and continuous marketing assessments for professional services clients, including implementation of keyword optimization.
  • Assess website usability and findability - perform website conversion rate analysis and provide recommendations as needed.
  • Assist in identifying technical site errors and potential warnings.
  • Writing website content with optimizations in mind.

Qualifications
  • Strong understanding of online marketing channels such as text and display advertising, search engine marketing, social media marketing, and native advertising. (SERP, website, email, social, etc.)
  • Must have a passion for metrics and quantitative analysis to turn analysis into actionable strategies, and optimize organic traffic performance
  • Must be able to work in a fast-paced environment with tight deadlines and great collaboration
  • Ability to understand client objectives and build effective strategies to meet client needs
  • Ability to bridge data analysis, research, competitive intelligence, and marketing savvy to build efficient and scalable customer acquisition programs.
  • Must be highly driven with a customer-centric attitude and the ability to work entrepreneurially on a small team
  • Genuine interest in staying on top of the latest marketing trends and changes
  • Comfortable speaking to clients and clearly presenting marketing strategies and analytics
  • Strong writing and presentation skills

Qualities/Skills
  • Google Analytics
  • Google Search Console
  • Google Ads
  • SEO (experience with multiple tools such as Moz, Ahrefs, ScreamingFrog, SEMRush, BuzzSumo, etc)
  • Marketing automation (experience with multiple platforms such as Hubspot, Marketo, Pardot, SharpSpring, etc)
  • CRM (experience with multiple platforms such as Salesforce, Hubspot, Pipedrive, etc)
  • CMS (experience with at least one, such as WordPress, ExpressionEngine, Joomla, Drupal, etc)
  • Major social networks (LinkedIn, Twitter, Facebook, YouTube)

Requirements
  • Resume
  • At least 1 year of SEO experience
  • High school or equivalent (Required)
  • Bachelor's degree in Marketing, Advertising, Journalism, PR, Communications, Information Science, Business or related major
  • Job Type: Full-time

Benefits:
  • Health/Vision/Dental Insurance
  • Disability & Life Insurance
  • 401 (k) Plan & Employer Matching
  • Professional Development Assistance
  • Flexible Work Schedule
  • Paid Time Off (15 Vacation Days and 10 Personal Days)
  • Fun Virtual & In-Person Team Outings

Schedule:
  • Monday to Friday

Supplemental pay types:
  • Bonus opportunities

Experience:
  • SEO: 1 year (Preferred)

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