Director Conversion Rate Optimization Jobs in Tennessee

Title: Ecommerce Manager
Reports To: Director of Marketing
Location: Waynesboro, TN or Bellingham, WA (negotiable)
Department: Marketing
Compensation: $70K-$90K based on experience
About Us
Seeking Health is a fast-growing nutritional supplement company with $50M in total revenue across multiple channels, with a unique approach: we educate first, sell second. We're growing 20% YoY by prioritizing scientific integrity and customer education over typical marketing tactics.
Our Core Values
Create Customers for Life • Take Purposeful Action • Embrace Sudden Change • Collaborative Effort • Never Settle • Be You
We listen to customers first, make decisive actions that support our mission, innovate without fear, amplify each other's strengths, continuously optimize everything, and value authenticity above all.
The Role
Own and optimize our Shopify-powered e-commerce platform that drives our $17M direct-to-consumer business. You'll be responsible for the complete digital storefront experience-from site performance and UX to merchandising and conversion optimization. Lead one direct report while partnering closely with Marketing, IT, and Operations to create a seamless customer experience that educates and converts.
Your Mission: Maximize revenue per visitor, improve site conversion rates, and create an e-commerce experience that reflects our education-first values while scaling efficiently.
Year One Goals: Improve site conversion rate by 15-20%, increase average order value by 10%+, reduce cart abandonment by 20%, lead 3+ major site enhancements, and establish data-driven merchandising practices.
What You'll Do
Platform Management: Own our Shopify platform including all technical aspects, app integrations, theme customization, and site performance. Ensure 99.9%+ uptime, fast page speeds, and flawless functionality across all devices. Manage relationships with developers and technical vendors.
Conversion Rate Optimization: Continuously test and optimize every step of the customer journey-homepage, collection pages, product pages, cart, and checkout. Run A/B tests, analyze user behavior, identify friction points, and implement improvements that drive measurable lift in conversion rates.
User Experience & Design: Partner with design team to create intuitive, educational, and conversion-focused experiences. Ensure site navigation, search functionality, filtering, and product discovery align with customer needs and our brand values. Champion mobile-first experiences.
Product Merchandising: Strategically organize and present our product catalog to maximize discoverability and sales. Create compelling product pages with educational content, reviews, and cross-sells. Implement dynamic merchandising rules based on inventory, seasonality, and performance data.
Site Content & SEO: Collaborate with Marketing on site content, landing pages, and educational resources. Ensure technical SEO best practices (site speed, structured data, crawlability). Optimize product content for both search engines and customer education.
Analytics & Reporting: Monitor and report on key e-commerce metrics including conversion rate, AOV, revenue per session, cart abandonment, bounce rate, and site search performance. Use Google Analytics, Shopify analytics, and heat mapping tools to drive insights and action.
Promotions & Campaigns: Execute promotional campaigns including sales, bundle offers, and subscription programs. Build discount codes, manage promotional banners, coordinate with Marketing on campaign launches, and measure promotional effectiveness.
Team Leadership: Manage one direct report (E-commerce Coordinator/Specialist), providing mentorship, goal-setting, and development. Delegate tactical execution while maintaining quality standards and strategic direction.
Cross-Functional Collaboration: Work closely with Marketing on campaigns, IT on technical infrastructure, Operations on inventory visibility, and Customer Service on site-related issues. Be the bridge between business needs and technical execution.
Innovation & Testing: Stay current on e-commerce trends, Shopify updates, and emerging technologies. Test new apps, features, and strategies that could improve performance. Embrace AI tools for personalization, product recommendations, and content optimization.
Required Qualifications

• 4+ years hands-on ecommerce experience managing Shopify or similar platforms
• Proven track record improving conversion rates and site performance at DTC brands
• Strong technical proficiency with Shopify (Liquid, apps, theme customizations)
• Proficiency in HTML and CSS for troubleshooting and customizations
• Experience with Google Analytics, Tag Manager, and conversion optimization tools (Hotjar, VWO, etc.)
• Solid understanding of UX principles, A/B testing methodology, and data-driven decision making
• Project management skills coordinating multiple initiatives across technical and creative teams
• Excellent attention to detail, communication, and collaboration skills

Preferred Skills

• Experience in health/wellness/supplements industry
• 1+ years managing or mentoring team members
• Bachelor's degree in Business, Marketing, Computer Science, or related field
• Familiarity with Klaviyo, Recharge, and other DTC ecommerce apps
• Working knowledge of JavaScript
• Understanding of accessibility standards (WCAG) and ADA compliance
• Experience with headless commerce or custom development projects
• Knowledge of supplement industry regulations (FDA, FTC guidelines)
• SQL or data analysis skills for advanced analytics
• UX/UI design capabilities

Who You Are
You create customers for life by obsessing over every detail of the customer experience and measuring success by repeat purchase behavior. You take purposeful action-you test quickly, learn from data, and implement improvements without waiting for perfection. You embrace sudden change-platform updates and new technologies excite rather than intimidate you. You thrive on collaborative effort, translating business needs into technical requirements and vice versa. You never settle-there's always another test to run, another bottleneck to eliminate, another 1% to gain. You're authentically you-transparent about technical constraints, proactive about solutions, and hungry to grow your skills. You're mission-driven and want to build an e-commerce experience that helps people make better health decisions.
Why Join

• Mission & values-aligned culture: Make genuine impact on people's health through exceptional digital experiences
• High-growth opportunity: Shape the platform powering a $17M DTC business with room to scale
• Ownership: Real autonomy over platform decisions with direct impact on revenue
• Innovation encouraged: Freedom to test new technologies, apps, and optimization strategies
• Career growth: Clear path to senior e-commerce roles as company scales
• Location: Beautiful Bellingham, WA with mountain and water access
• Compensation & Security: Competitive salary, performance bonuses, 401(k) with 6% match, life insurance, short-term disability
• Time Off & Balance: 4 weeks vacation, sick leave, 9 holidays, plus your birthday off
• Health & Wellness: Medical, dental, vision, wellness/travel reimbursements, on-site fitness, generous product discounts
• Growth & Development: Professional training, Shopify certifications, conference attendance

Equal Opportunity Employer Seeking Health is an equal opportunity employer committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
E-Verify Participation Seeking Health participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. For more information about E-Verify, please visit www.e-verify.gov.