Director Conversion Rate Optimization Jobs in Dallas, TX

The Senior Product Manager, KFC.com is accountable for the vision, strategy, and measurable outcomes of kfc.com as a critical owned digital channel. This role leads an empowered cross functional product squad to discover, deliver, and continuously improve web experiences that drive acquisition, discovery, and conversion-while reinforcing the mobile app as the primary owned ordering experience. Optimize web for its distinct role in the ecosystem - balancing direct conversion with intentional app migration where it improves lifetime value.

The successful candidate is not a requirements writer or backlog administrator. They are a product leader who brings together customer insight, data, design, and engineering to solve high leverage problems and deliver compounding impact-building solutions that are valuable, usable, feasible, and viable. 
 

KFC.com plays a distinct role in the owned ecosystem and the Sr. Product Manager must excel at:
Discovery & acquisition (SEO/SEM landing experiences, menu discovery, brand and product storytelling)
Conversion and ordering (fast, frictionless ordering flows where relevant; seamless handoff to app when optimal)
Account & loyalty access (sign in, enrollment, benefits visibility, cross channel continuity)
Resilience & trust (reliable experiences, clear messaging during outages/issues, accessibility, performance)
Platform alignment (identity, menu/pricing/availability, offers/loyalty, payments, analytics)
 

Required Qualifications
    6-10+ years of product management experience, including ownership of customer facing web experiences at meaningful scale.
    Demonstrated success leading cross functional teams to deliver measurable outcomes (conversion, acquisition, retention, or experience quality), not just shipping features. 
    Strong product judgment across discovery, delivery, and go to market, with evidence of data driven prioritization and clear trade off decisions.
    Proven ability to run discovery: translating insights into hypotheses, validating with research/experiments, and building an outcome oriented roadmap. 
    Deep comfort with analytics: funnel analysis, instrumentation, experimentation, and post launch measurement. 
    Ability to simplify and focus-consistently delivering high value with controlled complexity.
    Strong collaboration and communication skills; can influence stakeholders across marketing, ops, engineering, and leadership.  
    Enough technical fluency to understand feasibility and trade offs (web performance, APIs, SEO implications, experimentation tooling).
 

Preferred Qualifications
    Experience in QSR, retail, e commerce, or other high volume consumer environments with real world operational constraints.
    Experience with SEO, site performance optimization, accessibility, and conversion rate optimization at scale.
    Familiarity with modern product management principles and operating models (empowered teams, continuous discovery).

Salary Range: $148,900 - $186,500 + eligible bonus + comprehensive benefits

Required Qualifications
    6-10+ years of product management experience, including ownership of customer facing web experiences at meaningful scale.
    Demonstrated success leading cross functional teams to deliver measurable outcomes (conversion, acquisition, retention, or experience quality), not just shipping features. 
    Strong product judgment across discovery, delivery, and go to market, with evidence of data driven prioritization and clear trade off decisions.
    Proven ability to run discovery: translating insights into hypotheses, validating with research/experiments, and building an outcome oriented roadmap. 
    Deep comfort with analytics: funnel analysis, instrumentation, experimentation, and post launch measurement. 
    Ability to simplify and focus-consistently delivering high value with controlled complexity.
    Strong collaboration and communication skills; can influence stakeholders across marketing, ops, engineering, and leadership.  
    Enough technical fluency to understand feasibility and trade offs (web performance, APIs, SEO implications, experimentation tooling).
 

Preferred Qualifications
    Experience in QSR, retail, e commerce, or other high volume consumer environments with real world operational constraints.
    Experience with SEO, site performance optimization, accessibility, and conversion rate optimization at scale.
    Familiarity with modern product management principles and operating models (empowered teams, continuous discovery).

    Define and own a clear web product vision and strategy aligned to company goals and guest needs. 
    Establish outcome based objectives (OKRs) for the web experience (e.g., acquisition, conversion, speed, accessibility, funnel completion) and ensure priorities reflect the highest customer and business value. 
    Translate strategy into an evidence based roadmap that balances quick wins with foundational investments (performance, reliability, SEO, instrumentation).
    Partner with engineering, design, analytics, and marketing to deliver SEOstrong site enhancements, scalable experimentation frameworks, and highly optimized merchandising experiences.
    Develop end-to-end plans for features, detailing the hypothesis, timeline for testing and implementation, and results to report out to the product and executive teams.
    Partner tightly with engineering and design to solve problems and deliver outcomes-not just ship features. 
    Drive shared accountability across the squad through clear goals, rapid learning, and high integrity commitments.
    Create space for teams to innovate, while maintaining disciplined prioritization and measurable impact.
    Drive continuous discovery using customer research, analytics, prototypes, and experiments to validate ideas before scaling solutions. 
    Identify and mitigate key risks early (value, usability, feasibility, viability) through iterative learning.
    Engage regularly with customer insights and behavioral data to understand friction points and opportunities in the web funnel.
    Define success metrics and measurement plans before build begins; ensure analytics and event instrumentation are treated as P0 requirements. 
    Forecast impact using benchmarks, prior results, and funnel analysis; measure post launch outcomes and adapt priorities based on results.
    Maintain a clear, transparent view of performance (conversion, drop offs, latency, SEO health, and experience quality signals).
    Ruthlessly prioritize to maximize impact-sequencing initiatives to deliver compounding value while limiting complexity and churn.
    Consistently simplify solutions to capture the majority of value with minimal implementation effort, without sacrificing quality or trust.
    Own delivery end to end: discovery definition build QA release adoption iteration. 
    Ensure releases meet high standards for performance, reliability, accessibility, and usability.
    Collaborate with engineering on pragmatic technical trade offs that improve speed to value while preserving platform integrity.
    Partner with Marketing, Brand, Ops, Legal, and Customer Care to ensure experiences are compliant, consistent, and operationally viable.  
    Coordinate with platform and mobile product partners (identity, offers, loyalty, menu/pricing, payments) to ensure end to end coherence across channels.