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Freelance Conversion Rate Optimization Jobs in Texas

smiledoctors

SEO Manager

Dallas, TX

Own conversion rate performance for organic sessions (bookings, form submissions, calls) * Identify drop-off points across key patient journeys and prioritize optimization efforts * Partner with Web ...

Smile Doctors

SEO Manager

Dallas, TX · On-site

Own conversion rate performance for organic sessions (bookings, form submissions, calls) * Identify drop-off points across key patient journeys and prioritize optimization efforts * Partner with Web ...

Apex Service Partners

SEO Analyst

Irving, TX · Hybrid

$80K - $110K/yr

Conversion Rate Optimization : Design and execute A/B and multivariate testing strategies to optimize website elements and conversion funnels. Utilize heatmapping tools to gain user insights and ...

Apex Service Partners

SEO Analyst

Irving, TX · On-site

$80K/yr

Conversion Rate Optimization : Design and execute A/B and multivariate testing strategies to optimize website elements and conversion funnels. Utilize heatmapping tools to gain user insights and ...

Apex Service Partners

SEO Analyst

Irving, TX · Hybrid

Conversion Rate Optimization : Design and execute A/B and multivariate testing strategies to optimize website elements and conversion funnels. Utilize heatmapping tools to gain user insights and ...

6sense

Director, Digital Marketing

Austin, TX

Drive a disciplined culture of conversion rate optimization and experimentation through a direct report focused on testing, CRO, and coordination * Establish and maintain a structured testing roadmap ...

Yum Brands

Sr. Product Manager - Web

Plano, TX

$121K - $159K/yr

Experience with SEO, site performance optimization, accessibility, and conversion rate optimization at scale. Familiarity with modern product management principles and operating models (empowered ...

KFC Corporation

Sr. Product Manager - Web

Plano, TX

$121K - $159K/yr

Experience with SEO, site performance optimization, accessibility, and conversion rate optimization at scale. Familiarity with modern product management principles and operating models (empowered ...

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Freelance Conversion Rate Optimization information

What is freelance conversion rate optimization?

Freelance conversion rate optimization (CRO) involves an independent specialist working with businesses to improve the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. Freelance CRO experts use data analysis, user behavior research, and A/B testing to identify and implement changes that enhance user experience and increase conversions. They typically work on a project or contract basis, allowing businesses flexibility and specialized expertise without hiring full-time staff.

What are some typical challenges freelance conversion rate optimization specialists face when working with multiple clients?

Freelance CRO specialists often juggle several clients at once, which can lead to challenges such as managing varying expectations, aligning on success metrics, and adapting to different website platforms and analytics tools. Additionally, communication can be complex, as each client may have distinct approval processes and timelines. Staying organized, setting clear deliverables, and maintaining transparent communication are crucial to successfully navigating these challenges and ensuring positive outcomes for each client.

What is the difference between Freelance Conversion Rate Optimization vs Freelance Digital Marketing?

AspectFreelance Conversion Rate OptimizationFreelance Digital Marketing
Primary FocusImproving website conversion ratesPromoting brands/products online
Skills & CertificationsAnalytics, A/B testing, UX designSEO, content marketing, social media
Work EnvironmentClient websites, analytics toolsMultiple channels, campaigns
Industry UsageeCommerce, SaaS, online servicesRetail, tech, service sectors

While both roles involve online strategies, Freelance Conversion Rate Optimization specializes in enhancing website performance to increase conversions, whereas Freelance Digital Marketing covers broader online promotion efforts. Understanding these differences helps clients choose the right freelancer for their specific needs.

What are the key skills and qualifications needed to thrive as a Freelance Conversion Rate Optimization (CRO) Specialist, and why are they important?

To thrive as a Freelance Conversion Rate Optimization Specialist, you need expertise in digital marketing, data analysis, and UX/UI principles, often supported by a relevant degree or certifications such as Google Analytics or CXL Institute credentials. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools, and content management systems is essential. Strong problem-solving, communication, and client management skills help you stand out by ensuring clear reporting and actionable recommendations. These skills and qualities are crucial for effectively improving website performance and delivering measurable ROI for clients.
What are the most commonly searched types of Conversion Rate Optimization jobs in Texas? The most popular types of Conversion Rate Optimization jobs in Texas are:
What are popular job titles related to Freelance Conversion Rate Optimization jobs in Texas? For Freelance Conversion Rate Optimization jobs in Texas, the most frequently searched job titles are:
What job categories do people searching Freelance Conversion Rate Optimization jobs in Texas look for? The top searched job categories for Freelance Conversion Rate Optimization jobs in Texas are:
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Freelance Conversion Rate Optimization jobs near you

Conversation Rate Optimization Consultant

Right Side Up

Austin, TX

Other

Posted yesterday

Job description

About Right Side Up

Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.

Right Side Up is a collective of premium marketing talent-with all of the marketing chops, and none of the agency fluff. We're trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 250+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.

About the Role

We're seeking freelance Conversion Rate Optimization (CRO) Consultants to join our talent collective and support a range of clients across industries. This role is ideal for marketers who are passionate about improving user experiences and driving measurable impact through testing, analysis, and experimentation.

Projects may include auditing conversion funnels, developing testing roadmaps, running A/B and multivariate tests, and optimizing user journeys across web and mobile. Contract engagements typically range from 10-40 hours per week.

Responsibilities

  • Analyze user behavior and conversion funnels to identify drop-off points and opportunities for improvement

  • Develop and execute A/B and multivariate testing programs

  • Create testing roadmaps aligned to business goals and hypotheses

  • Partner with design, product, and engineering teams to implement experiments

  • Optimize landing pages, product pages, and key conversion flows

  • Use tools such as Optimizely, VWO, Hotjar, and similar platforms to run tests and gather insights, and leverage tools like Webflow to implement and iterate on on-site experiences

  • Leverage qualitative and quantitative data (heatmaps, session recordings, surveys, analytics) to inform decisions

  • Report on test results and translate findings into actionable recommendations

Requirements

  • Strong foundation in CRO, experimentation, and user behavior analysis

  • Experience designing and executing A/B or multivariate tests

  • Familiarity with experimentation and analytics tools (e.g., Optimizely, VWO, Google Analytics, Hotjar)

  • Ability to form hypotheses and prioritize tests based on potential impact

  • Understanding of UX/UI principles and their impact on conversion

  • Strong analytical skills and attention to detail

  • Ability to communicate results and insights clearly to stakeholders

  • Comfort working across different industries, products, and customer journeys

Nice to Have

  • Experience with personalization and dynamic content strategies

  • Familiarity with statistical significance and experiment design

  • Experience in high-growth startup environments

  • Experience supporting both strategic planning and hands-on execution

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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