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Freelance Conversion Rate Optimization Jobs in Texas

Prosum Inc.

CRO & Digital Experience Manager

Lewisville, TX · On-site

$114K - $148K/yr

Develop and execute conversion rate optimization (CRO) and digital experience strategies aligned with business growth objectives. * Build and manage a structured testing roadmap focused on improving ...

Apex Service Partners

SEO Analyst

Irving, TX · Hybrid

$80K - $110K/yr

Conversion Rate Optimization : Design and execute A/B and multivariate testing strategies to optimize website elements and conversion funnels. Utilize heatmapping tools to gain user insights and ...

Apex Service Partners

SEO Analyst

Irving, TX · On-site

$80K/yr

Conversion Rate Optimization : Design and execute A/B and multivariate testing strategies to optimize website elements and conversion funnels. Utilize heatmapping tools to gain user insights and ...

Apex Service Partners

SEO Analyst

Irving, TX · Hybrid

$110K/yr

Conversion Rate Optimization : Design and execute A/B and multivariate testing strategies to optimize website elements and conversion funnels. Utilize heatmapping tools to gain user insights and ...

Yum! Brands

Sr. Product Manager - Web

Plano, TX · On-site

$121K - $159K/yr

Experience with SEO, site performance optimization, accessibility, and conversion rate optimization at scale. Familiarity with modern product management principles and operating models (empowered ...

Prismfly

Account Manager

Dallas, TX · On-site

Prismfly is a global agency focused on ecommerce conversion rate optimization. We pair strategy with best-in-class design and development to create leading digital experiences. We work with top-tier ...

KFC Corporation

Sr. Product Manager - Web

Plano, TX

$121K - $159K/yr

Experience with SEO, site performance optimization, accessibility, and conversion rate optimization at scale. Familiarity with modern product management principles and operating models (empowered ...

Yum Brands

Sr. Product Manager - Web

Plano, TX

$121K - $159K/yr

Experience with SEO, site performance optimization, accessibility, and conversion rate optimization at scale. Familiarity with modern product management principles and operating models (empowered ...

Prismfly

CRO Executive

Dallas, TX

Prismfly is a global agency focused on ecommerce conversion rate optimization. We pair strategy with best-in-class design and development to create leading digital experiences. We work with top-tier ...

Prismfly

Account Manager

Dallas, TX

Prismfly is a global agency focused on ecommerce conversion rate optimization. We pair strategy with best-in-class design and development to create leading digital experiences. We work with top-tier ...

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Freelance Conversion Rate Optimization information

What is freelance conversion rate optimization?

Freelance conversion rate optimization (CRO) involves an independent specialist working with businesses to improve the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. Freelance CRO experts use data analysis, user behavior research, and A/B testing to identify and implement changes that enhance user experience and increase conversions. They typically work on a project or contract basis, allowing businesses flexibility and specialized expertise without hiring full-time staff.

What are some typical challenges freelance conversion rate optimization specialists face when working with multiple clients?

Freelance CRO specialists often juggle several clients at once, which can lead to challenges such as managing varying expectations, aligning on success metrics, and adapting to different website platforms and analytics tools. Additionally, communication can be complex, as each client may have distinct approval processes and timelines. Staying organized, setting clear deliverables, and maintaining transparent communication are crucial to successfully navigating these challenges and ensuring positive outcomes for each client.

What are the key skills and qualifications needed to thrive as a freelance conversion rate optimization specialist, and why are they important?

To thrive as a Freelance Conversion Rate Optimization Specialist, you need expertise in digital marketing, data analysis, and UX/UI principles, often supported by a relevant degree or certifications such as Google Analytics or CXL Institute credentials. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools, and content management systems is essential. Strong problem-solving, communication, and client management skills help you stand out by ensuring clear reporting and actionable recommendations. These skills and qualities are crucial for effectively improving website performance and delivering measurable ROI for clients.

What is the difference between Freelance Conversion Rate Optimization vs Freelance Digital Marketing?

AspectFreelance Conversion Rate OptimizationFreelance Digital Marketing
Primary FocusImproving website conversion ratesPromoting brands/products online
Skills & CertificationsAnalytics, A/B testing, UX designSEO, content marketing, social media
Work EnvironmentClient websites, analytics toolsMultiple channels, campaigns
Industry UsageeCommerce, SaaS, online servicesRetail, tech, service sectors

While both roles involve online strategies, Freelance Conversion Rate Optimization specializes in enhancing website performance to increase conversions, whereas Freelance Digital Marketing covers broader online promotion efforts. Understanding these differences helps clients choose the right freelancer for their specific needs.

What are the most commonly searched types of Conversion Rate Optimization jobs in Texas?

The most popular types of Conversion Rate Optimization jobs in Texas are:

What are popular job titles related to Freelance Conversion Rate Optimization jobs in Texas?

For Freelance Conversion Rate Optimization jobs in Texas, the most frequently searched job titles are:

What job categories do people searching Freelance Conversion Rate Optimization jobs in Texas look for?

The top searched job categories for Freelance Conversion Rate Optimization jobs in Texas are:

What cities in Texas are hiring for Freelance Conversion Rate Optimization jobs?

Cities in Texas with the most Freelance Conversion Rate Optimization job openings:

Freelance Conversion Rate Optimization jobs near you

Conversion Rate Optimization Director

Podium Education

Austin, TX • On-site, Remote

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 11 days ago

Job description

Overview
The Conversion Rate Optimization Director is responsible for spearheading and optimizing student-facing digital experiences across landing pages, registration forms, engagement flows, and other digital-focused touchpoints. We're looking for someone curious about why people convert, or why they don't.
This role sits within Growth Marketing and focuses on designing and optimizing student-facing digital experiences that drive engagement, application completion, and enrollment. You will act as the business owner of our student-facing digital conversion surfaces, owning the experience across university landing pages, forms, registration flows, product onboarding, and other key digital touchpoints. Partnering with Content, Product, Lifecycle Marketing, Partnerships, and Enrollment, you will continuously improve conversion, simplify the student journey, and help ensure the supporting marketing technology and workflows enable scalable execution.
This is not a traditional design or production role. Success is measured by how digital experiences perform, how effectively they remove friction for students, and their measurable contribution to student enrollment growth across university partners.
What You'll Do
Digital Experience Optimization
  • Own the optimization and performance strategy of landing pages, forms, registration experiences, product onboarding, and other conversion-focused experiences.
  • Continuously evaluate the student journey to identify friction and improve conversion.
  • Optimize page layouts, navigation, information hierarchy, buttons, calls-to-action, and mobile experiences.
  • Ensure experiences are intuitive, accessible, and aligned with UX best practices.
  • Apply strong visual and UX judgment to improve engagement and conversion outcomes.
  • Collaborate with a web designer to improve UX and visual content block performance.
Conversion Optimization
  • Design, develop, and summarize A/B tests to improve digital experiences.
  • Analyze user behavior and performance data to identify optimization opportunities.
  • Apply behavioral psychology, behavioral insights, and conversion best practices to improve decision making and reduce abandonment.
  • Build and prioritize an experimentation roadmap based on business impact.
  • Continuously improve lead capture, application completion, registration conversion, and enrollment yield.
  • Identify friction points and develop scalable solutions to improve conversion rates.
  • Improve experimentation cycles and implementation velocity across digital properties.
Experience Strategy
  • Audit existing experiences and recommend improvements based on data, user feedback, and best practices.
  • Partner with Product, Content, Growth Marketing, Lifecycle Marketing, and RevOps to simplify workflows and improve the end-to-end student journey.
  • Conduct user research, usability testing, and customer feedback analysis.
  • Recommend scalable solutions that balance the needs of students, university partners, and internal teams.
  • Bring a product-oriented mindset to student acquisition and funnel optimization.
  • Translate business growth objectives into digital experience and technical execution requirements.
  • Contribute to both near-term conversion improvements and the long-term strategy for student-facing digital experiences.
Technical Marketing & Systems Oversight
  • Serve as a technical contributor to the student acquisition experience and marketing experience stack.
  • Understand what is possible across marketing systems and how integrations and production workflows function.
  • Partner with Lifecycle Marketing and RevOps to oversee and improve integrations between Salesforce, Iterable, Duda, and other marketing systems.
  • Help ensure tracking, attribution, workflows, and data flows are functioning accurately.
  • Identify technical or system limitations that create friction in the student journey or slow experimentation.
  • Recommend improvements that increase automation, scalability, and implementation velocity.
  • Partner with technical teams to translate digital experience requirements into clear execution needs.
Analytics & Performance Management
  • Monitor and report on funnel conversion metrics and performance trends.
  • Develop actionable insights from user behavior, digital experience, and campaign data.
  • Use data to prioritize experimentation opportunities and growth initiatives.
  • Measure performance across student-facing digital touchpoints, including landing page conversion, application completion, registration conversion, and enrollment.
  • Contribute to enrollment growth strategy through digital experience insights and recommendations.
University Partner Experience
  • Manage landing page and digital experience requests from university partners.
  • Ensure partner experiences remain accurate, accessible, and aligned with brand standards.
  • Collaborate with the Content Marketing Manager to pair high-performing messaging with high-performing digital experiences.
  • Recommend scalable solutions that balance the needs of students, university partners, and internal teams.
What We're Looking For
  • 4+ years of experience in Conversion Rate Optimization, Digital Experience, UX, Growth Marketing, Product, Product Growth, or a related field.
  • Experience optimizing and designing websites, landing pages, forms, registration flows, product onboarding, or digital conversion funnels.
  • Strong understanding of user experience, mobile-first design, visual conversion principles, and accessibility best practices.
  • Experience running A/B tests and translating analytics into actionable recommendations.
  • Experience building and prioritizing experimentation roadmaps.
  • Familiarity with behavioral psychology and what influences user decision making.
  • Strong understanding of digital funnel analytics and performance metrics.
  • Technical marketer mindset with experience working across integrated marketing systems.
  • Familiarity with platforms such as Figma, Duda, Canva, Salesforce, Iterable, HubSpot, Marketo, Analytics, CrazyEgg, PostHog, or similar platforms.
  • Ability to understand tracking, attribution, workflows, integrations, and data flows well enough to identify issues and define requirements.
  • Experience conducting user research, usability testing, or customer feedback analysis.
  • Strong analytical capability and the ability to turn ambiguous problems into clear opportunities and scalable solutions.
  • A collaborative mindset with the ability to partner across Content, Product, Lifecycle Marketing, Partnerships, Enrollment, RevOps, Operations, and technical stakeholders.
  • Strong communication, prioritization, and project ownership skills.
  • Ability to independently shape strategy, identify opportunities, and develop solutions rather than relying on a predefined roadmap.

What Success Looks Like
  • Increased landing page conversion rates.
  • Improved application and registration completion rates.
  • Reduced friction and abandonment across the student journey.
  • Faster experimentation cycles and implementation velocity.
  • More intuitive, accessible, and effective mobile experiences.
  • Cleaner, more scalable system integrations and production workflows.
  • A clear, prioritized experimentation roadmap tied to business impact.
  • Stronger full-funnel enrollment performance.
  • Measurable contribution to student enrollment growth across university partners.
  • A scalable long-term vision for student-facing digital experiences.

Benefits
  • 401k, Health, Vision and Dental insurance packages
  • Short term disability insurance
  • Unlimited Paid Time Off
  • Discounted Wellhub Membership
  • Access to 3 Mental Health Applications
  • One Medical Membership
  • 8 Company-Paid for Therapy Sessions
  • Free access to upskill through our Global Experiential Programs
  • Excellent Birthing and Bonding Leave policies
  • Sleep coach for post-partum and infant coaching
  • Student and Partner focused half days every First Friday of the month
  • Summer Fridays - half day on Friday during the summer months
  • Extremely talented and intelligent co-workers
  • A massive impact on universities and the lives of others, every single day

Apply