ZipRecruiter

Log In

1

Search Engine Optimization Specialist Jobs in Texas

Coma Coffee Roasters

SEO Specialist

Houston, TX · On-site

$60 - $80/hr

ROR Nation in Houston, TX is looking for one SEO Specialist to join our team. Our ideal candidate is a self-starter, punctual, and engaged. Responsibilities We are looking for an experienced and ...

Meds

SEO Specialist

Austin, TX · On-site

We are seeking a highly analytical and hands-on Technical SEO Specialist to join our growth marketing team in Austin, TX. In this role, you will lead the architecture, technical health, and organic ...

Meds

SEO Specialist

Austin, TX · On-site

$100 - $125/hr

We areseekinga highly analytical and hands-on Technical SEO Specialist to join our growth marketing team in Austin, TX. In this role, you will lead the architecture, technical health, and organic ...

Meds

SEO Specialist

Austin, TX · On-site

We are seeking a highly analytical and hands-on Technical SEO Specialist to join our growth marketing team in Austin, TX. In this role, you will lead the architecture, technical health, and organic ...

twentysix

SEO Specialist

Fort Worth, TX · On-site

$100 - $125/hr

We are seeking a detail-oriented and results-driven SEO specialist to join our team. This role is responsible for organic search analysis, discovery, execution, and performance reporting of search ...

Meds

SEO Specialist

Austin, TX · On-site

We are seeking a highly analytical and hands-on Technical SEO Specialist to join our growth marketing team in Austin, TX. In this role, you will lead the architecture, technical health, and organic ...

indiGO Auto Group

SEO Specialist

Houston, TX · On-site

What we are looking for: indiGO Auto Group is seeking a full-time SEO Specialist to improve the organic visibility, qualified traffic, and conversions of our dealership websites. The role combines ...

indiGO Auto Group

SEO Specialist

Houston, TX · On-site

$60 - $80/hr

What we are looking for: indiGO Auto Group is seeking a full-time SEO Specialist to improve the organic visibility, qualified traffic, and conversions of our dealership websites. The role combines ...

indiGO Auto Group

SEO Specialist

Houston, TX

What we are looking for: indiGO Auto Group is seeking a full-time SEO Specialist to improve the organic visibility, qualified traffic, and conversions of our dealership websites. The role combines ...

indiGO Auto Group

SEO Specialist

Houston, TX · On-site

What we are looking for: indiGO Auto Group is seeking a full-time SEO Specialist to improve the organic visibility, qualified traffic, and conversions of our dealership websites. The role combines ...

next page

Showing results 1-20

All JobsSearch Engine Optimization Specialist JobsSearch Engine Optimization Specialist Jobs in Texas

Search Engine Optimization Specialist information

See Texas salary details

$32.1K

$62.8K

$96K

How much do search engine optimization specialist jobs pay per year?

As of Sep 7, 2026, the average yearly pay for search engine optimization specialist in Texas is $62,783.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,400.00 and $69,900.00 per year, depending on experience, location, and employer.

What is a search engine optimization specialist?

A Search Engine Optimization (SEO) Specialist works to positively manipulate the way search engine web crawlers view a website. As an SEO specialist, your responsibilities include changing the layout, copy, and content of the site, and discovering new avenues through which to help your client rank. You determine the most profitable search keywords to target, organically weaving them into your client’s web content. You may also need search engine marketing (SEM) skills, as keywords are integral to this marketing avenue.

What does a search engine optimization specialist do?

A Search Engine Optimization (SEO) Specialist is responsible for improving a website's visibility in search engine results pages (SERPs) by optimizing content, technical site structure, and implementing strategies to increase organic traffic. They conduct keyword research, analyze competitors, perform site audits, and recommend on-page and off-page techniques to boost rankings. SEO Specialists also monitor performance using analytics tools and adapt strategies to align with search engine algorithm updates, helping businesses reach more potential customers online.

What are the key skills and qualifications needed to thrive as a search engine optimization specialist, and why are they important?

To thrive as a Search Engine Optimization Specialist, you need expertise in keyword research, content optimization, on-page and off-page SEO strategies, typically backed by a relevant degree or digital marketing certification. Familiarity with SEO tools such as Google Analytics, SEMrush, Moz, and content management systems like WordPress is essential. Strong analytical thinking, attention to detail, and effective communication make someone stand out in this position. These skills are crucial for improving website rankings, driving organic traffic, and achieving measurable business growth.

How does a search engine optimization specialist typically collaborate with content creators and web developers?

A Search Engine Optimization (SEO) Specialist frequently works alongside content creators to ensure that written material is optimized for target keywords, user intent, and search engine guidelines. They also collaborate closely with web developers to implement technical SEO recommendations, such as improving site speed, mobile responsiveness, and structured data markup. Effective communication and teamwork are crucial, as aligning SEO strategies with content and technical teams helps maximize organic traffic growth and overall website performance.

What is the difference between Search Engine Optimization Specialist vs Content Marketing Specialist?

AspectSearch Engine Optimization SpecialistContent Marketing Specialist
Primary FocusOptimizing website content for search engines to improve rankingsCreating and distributing valuable content to attract and engage audiences
Skills & CertificationsSEO tools, analytics, keyword research, certifications like Google AnalyticsContent creation, copywriting, social media, content management systems
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketing departmentsMarketing teams, content agencies, in-house content departments
Industry UsageCommonly employed in digital marketing and SEO campaignsUsed across marketing, branding, and digital content strategies

The main difference is that Search Engine Optimization Specialists focus on improving website visibility through search engine rankings, while Content Marketing Specialists concentrate on creating engaging content to attract and retain audiences. Both roles often collaborate but serve distinct functions within digital marketing strategies.

How do you become a search engine optimization specialist?

To become a search engine optimization (SEO) specialist, you typically need a background in marketing, communications, or computer science, along with knowledge of SEO tools like Google Analytics and SEMrush. Gaining experience through internships, certifications such as Google Analytics or HubSpot, and staying updated on industry best practices are important steps in building a career in SEO.

Is it hard to get a job in search engine optimization specialist?

Landing a position as a search engine optimization (SEO) specialist can be competitive but achievable with relevant skills such as keyword research, analytics, and familiarity with tools like Google Analytics and SEMrush. Building a strong portfolio, gaining certifications, and staying updated on industry trends can improve job prospects in this field.
More about Search Engine Optimization Specialist jobs

What are the most commonly searched types of Search Engine Optimization Specialist jobs in Texas?

The most popular types of Search Engine Optimization Specialist jobs in Texas are:

What are popular job titles related to Search Engine Optimization Specialist jobs in Texas?

For Search Engine Optimization Specialist jobs in Texas, the most frequently searched job titles are:

What job categories do people searching Search Engine Optimization Specialist jobs in Texas look for?

The top searched job categories for Search Engine Optimization Specialist jobs in Texas are:

What cities in Texas are hiring for Search Engine Optimization Specialist jobs?

Cities in Texas with the most Search Engine Optimization Specialist job openings:

What are popular job titles related to Search Engine Optimization Specialist jobs in TX?

For Search Engine Optimization Specialist jobs in TX, the most frequently searched job titles are:

Search Engine Optimization Specialist jobs near you
Infographic showing various Search Engine Optimization Specialist job openings in Texas as of August 2026, with employment types broken down into 85% Full Time, 11% Part Time, 3% Contract, and 1% Nights. Highlights an 77% Physical, 3% Hybrid, and 20% Remote job distribution, with an average salary of $62,783 per year, or $30.2 per hour.

SEO Specialist

Coma Coffee Roasters

Houston, TX • On-site

$60 - $80/hr

Other

Posted 6 days ago

Job description

ROR Nation in Houston, TX is looking for one SEO Specialist to join our team. Our ideal candidate is a self-starter, punctual, and engaged.

Responsibilities

We are looking for an experienced and analytical SEO Specialist to join our USA-based team. As an SEO Specialist, you will be responsible for optimizing our website's visibility and organic search rankings. The ideal candidate has a deep understanding of SEO strategies and stays up-to-date with industry trends and best practices.

Responsibilities:
  • Conduct keyword research to identify target keywords and optimize website content accordingly.
  • Develop and implement on-page and off-page SEO strategies to improve organic search rankings.
  • Monitor and analyze website performance using SEO tools and make data-driven recommendations for optimization.
  • Collaborate with content creators to ensure SEO best practices are incorporated into the content development process.
  • Perform technical SEO audits and provide recommendations for website improvements.
  • Stay updated with search engine algorithms and industry trends to ensure compliance and effective optimization strategies.
  • Track, analyze, and report on SEO performance metrics using tools such as Google Analytics and Google Search Console.
  • Collaborate with the development team to implement technical SEO improvements.
  • Stay informed about competitor strategies and industry developments to identify opportunities and competitive advantages.
Requirements:
  • Proven experience as an SEO Specialist or similar role.
  • In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors.
  • Familiarity with SEO tools such as SEMrush, Moz, or Ahrefs.
  • Experience with website analytics tools, such as Google Analytics and Google Search Console.
  • Strong analytical skills and ability to interpret data and derive actionable insights.
  • Excellent communication skills, both written and verbal.
  • Ability to work independently and collaboratively in a team environment.
  • Stay updated with the latest trends and developments in the SEO industry.
  • Relevant certifications or degrees in digital marketing or related fields are a plus.
#J-18808-Ljbffr

Apply