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Freelance Conversion Rate Optimization Jobs in Texas

GSM Outdoors

Director of E-Commerce

Irving, TX · On-site

Lead Conversion Rate Optimization (CRO) initiatives through A/B testing, customer journey analysis, and UX enhancements. * Develop strategies that increase: * Conversion Rate * Average Order Value ...

Rise Capital Group

Web Developer

Houston, TX · On-site

$65K/yr

This is not a freelance or remote position . We are looking for a dedicated team member who will ... Experience with API integrations * Experience with conversion rate optimization (CRO)

Liquid DICOM, LLC.

Web Graphics Designer

Houston, TX · On-site

Experience with A/B testing, conversion rate optimization, or UX testing. * Familiarity with digital advertising platforms and ad creative requirements. * Experience working with developers through ...

Right Side Up

ASO Marketing Consultant

Austin, TX · On-site +1

Strong analytical skills with expertise in A/B testing, keyword optimization, and conversion rate optimization. * Excellent communication skills with the ability to present insights clearly to ...

Right Side Up

ASO Marketing Consultant

Austin, TX · On-site

Strong analytical skills with expertise in A/B testing, keyword optimization, and conversion rate optimization. * Excellent communication skills with the ability to present insights clearly to ...

Mannapov, LLC

Marketing Director

Boerne, TX · On-site

$50K - $80K/yr

Grow WCell.com revenue through SEO, paid media, email/SMS lifecycle marketing, conversion-rate ... Team & Vendor Management Manage marketing contractors, freelancers, interns, and agency partners.

Mannapov, LLC

Marketing Director

Boerne, TX · On-site

$50K - $80K/yr

Grow WCell.com revenue through SEO, paid media, email/SMS lifecycle marketing, conversion-rate ... Manage marketing contractors, freelancers, interns, and agency partners. * Build the case for ...

Mannapov, LLC

Marketing Director

Boerne, TX · On-site

$50K - $80K/yr

... conversion-rate optimization, and marketplace listing quality. • Manage our external paid-media ... Team & Vendor Management • Manage marketing contractors, freelancers, interns, and agency ...

Fullsteam

Digital Marketing Specialist

Austin, TX

$50K - $60K/yr

Basic knowledge of SEO, landing page optimization, and conversion rate optimization (CRO) * Experience collaborating with designers and copywriters on ad creative development Salary range: $50,000 ...

Adams Limitless

B2B Digital Marketing Lead

Houston, TX

$70K - $85K/yr

Experience working with landing pages and conversion rate optimization. * Ability to communicate marketing performance, KPIs, and recommendations to business stakeholders. * Experience working in a ...

Fullmind

Growth Marketing Manager

Houston, TX · On-site

Drive website UX and Conversion Rate Optimization (CRO) by analyzing user behavior, testing page layouts, messaging, CTAs, forms, and conversion paths, and implementing data-driven improvements that ...

EnthuZiastic

Growth Hacker - Remote

Huntsville, TX · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

The Woodlands, TX · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

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Showing results 21-40

All JobsConversion Rate Optimization JobsFreelance Conversion Rate Optimization JobsFreelance Conversion Rate Optimization Jobs in Texas

Freelance Conversion Rate Optimization information

What is freelance conversion rate optimization?

Freelance conversion rate optimization (CRO) involves an independent specialist working with businesses to improve the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. Freelance CRO experts use data analysis, user behavior research, and A/B testing to identify and implement changes that enhance user experience and increase conversions. They typically work on a project or contract basis, allowing businesses flexibility and specialized expertise without hiring full-time staff.

What are some typical challenges freelance conversion rate optimization specialists face when working with multiple clients?

Freelance CRO specialists often juggle several clients at once, which can lead to challenges such as managing varying expectations, aligning on success metrics, and adapting to different website platforms and analytics tools. Additionally, communication can be complex, as each client may have distinct approval processes and timelines. Staying organized, setting clear deliverables, and maintaining transparent communication are crucial to successfully navigating these challenges and ensuring positive outcomes for each client.

What is the difference between Freelance Conversion Rate Optimization vs Freelance Digital Marketing?

AspectFreelance Conversion Rate OptimizationFreelance Digital Marketing
Primary FocusImproving website conversion ratesPromoting brands/products online
Skills & CertificationsAnalytics, A/B testing, UX designSEO, content marketing, social media
Work EnvironmentClient websites, analytics toolsMultiple channels, campaigns
Industry UsageeCommerce, SaaS, online servicesRetail, tech, service sectors

While both roles involve online strategies, Freelance Conversion Rate Optimization specializes in enhancing website performance to increase conversions, whereas Freelance Digital Marketing covers broader online promotion efforts. Understanding these differences helps clients choose the right freelancer for their specific needs.

What are the key skills and qualifications needed to thrive as a freelance conversion rate optimization specialist, and why are they important?

To thrive as a Freelance Conversion Rate Optimization Specialist, you need expertise in digital marketing, data analysis, and UX/UI principles, often supported by a relevant degree or certifications such as Google Analytics or CXL Institute credentials. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools, and content management systems is essential. Strong problem-solving, communication, and client management skills help you stand out by ensuring clear reporting and actionable recommendations. These skills and qualities are crucial for effectively improving website performance and delivering measurable ROI for clients.
What are the most commonly searched types of Conversion Rate Optimization jobs in Texas? The most popular types of Conversion Rate Optimization jobs in Texas are:
What are popular job titles related to Freelance Conversion Rate Optimization jobs in Texas? For Freelance Conversion Rate Optimization jobs in Texas, the most frequently searched job titles are:
What job categories do people searching Freelance Conversion Rate Optimization jobs in Texas look for? The top searched job categories for Freelance Conversion Rate Optimization jobs in Texas are:
What cities in Texas are hiring for Freelance Conversion Rate Optimization jobs? Cities in Texas with the most Freelance Conversion Rate Optimization job openings:
Freelance Conversion Rate Optimization jobs near you

Director of E-Commerce

GSM Outdoors

Irving, TX • On-site

Full-time

Posted 12 days ago

Job description

Drive the Digital Storefront Experience for Industry-Leading Outdoor Brands
At GSM Outdoors, we're passionate about designing innovative products that fuel outdoor adventures. As the parent company of more than 50 trusted brands, including Stealth Cam, Walker's, Muddy, Birchwood Casey, TRUGLO, Hunter Specialties, Big Bite Baits, Cuda, and many more, we're committed to delivering exceptional products and best-in-class digital shopping experiences to outdoor enthusiasts across North America.
We're seeking an experienced Director of E-Commerce to lead the strategy, execution, and optimization of our direct-to-consumer (DTC) online storefronts. This role serves as the digital "Store Manager," ensuring our websites deliver a seamless customer experience while maximizing conversion, revenue, and operational excellence.
If you're passionate about e-commerce, data-driven decision-making, and creating high-performing digital shopping experiences, we'd love to hear from you.
Position Summary
The Director of E-Commerce is responsible for the operational, merchandising, and technical performance of GSM Outdoors' direct-to-consumer websites. This leader will oversee the day-to-day management of our online storefronts while driving initiatives that increase conversion rates, improve Average Order Value (AOV), and optimize the customer journey.
Working closely with Digital Marketing, Brand Management, Creative, Product Management, and Web Development teams, this role ensures that every visitor enjoys a frictionless shopping experience-from product discovery through checkout.
What You'll Do
Lead E-Commerce Operations
  • Oversee the day-to-day performance of GSM Outdoors' direct-to-consumer websites across multiple outdoor brands.
  • Ensure products are accurately merchandised with optimized pricing, inventory availability, imagery, and product content.
  • Maintain exceptional storefront quality while continuously improving the online customer experience.
  • Monitor site functionality and proactively identify opportunities to improve performance.

Drive Promotional Strategy
  • Develop and manage the annual e-commerce promotional calendar in partnership with Brand Marketing and Digital Marketing teams.
  • Plan and execute seasonal campaigns, product launches, promotional events, and holiday initiatives.
  • Coordinate homepage updates, landing pages, featured collections, and promotional messaging.
  • Ensure all campaigns are executed accurately and on schedule across digital storefronts.

Optimize Conversion & Revenue
  • Analyze website performance and customer behavior to identify opportunities to improve the shopping experience.
  • Lead Conversion Rate Optimization (CRO) initiatives through A/B testing, customer journey analysis, and UX enhancements.
  • Develop strategies that increase:
    • Conversion Rate
    • Average Order Value (AOV)
    • Revenue per Visitor
    • Customer Retention
  • Implement cross-selling, upselling, product recommendations, and cart optimization strategies to maximize revenue.

Manage Site Performance
  • Monitor website performance, page speed, uptime, and mobile responsiveness.
  • Partner with Web Development teams to prioritize enhancements, bug fixes, and platform improvements.
  • Ensure a consistent, user-friendly shopping experience across desktop, tablet, and mobile devices.
  • Support website migrations, platform upgrades, and new brand launches.

Leverage Data & Analytics
  • Utilize analytics platforms to evaluate customer behavior, traffic trends, and sales performance.
  • Develop dashboards and reporting that track key e-commerce KPIs, including:
    • Conversion Rate
    • Average Order Value (AOV)
    • Revenue
    • Bounce Rate
    • Cart Abandonment
    • Site Performance
  • Translate insights into actionable recommendations that improve customer experience and drive revenue growth.

Collaborate Across the Organization
  • Partner closely with Brand Management, Digital Marketing, Product Management, Creative, Customer Service, and IT teams to execute digital initiatives.
  • Ensure storefront merchandising aligns with marketing campaigns and product launch strategies.
  • Collaborate with Web Development teams to improve site functionality and implement new capabilities.
  • Foster strong communication across departments to ensure timely project execution and alignment with business goals.

Requirements
What You'll Bring
  • Bachelor's degree in Business, Marketing, E-Commerce, or a related field.
  • Master's degree preferred.
  • 7-10+ years of progressive experience in e-commerce, digital retail, or direct-to-consumer operations.
  • Proven success managing and scaling direct-to-consumer e-commerce businesses.
  • Experience overseeing multiple brand storefronts or complex online retail operations.
  • Demonstrated success improving key e-commerce metrics including:
    • Conversion Rate
    • Average Order Value (AOV)
    • Revenue Growth
    • Site Performance
  • Strong understanding of digital merchandising, online retail operations, and customer behavior.
  • Experience developing promotional calendars and executing high-impact online campaigns.
  • Proficiency with e-commerce platforms and analytics tools such as:
    • Google Analytics (GA4)
    • Shopify
    • BigCommerce
    • Adobe Commerce (Magento)
    • Similar enterprise e-commerce platforms
  • Strong understanding of:
    • User Experience (UX)
    • User Interface (UI)
    • Conversion Rate Optimization (CRO)
    • Website performance best practices
  • Excellent analytical, organizational, and project management skills.
  • Exceptional communication skills with the ability to collaborate effectively across technical and business teams.

Preferred Qualifications
  • Experience within the outdoor recreation, hunting, fishing, shooting sports, sporting goods, or consumer products industries.
  • Experience managing multi-brand e-commerce portfolios.
  • Familiarity with enterprise merchandising tools, personalization platforms, and A/B testing software.
  • Experience working with in-house web development and digital marketing teams.
  • Knowledge of omnichannel retail strategies and customer lifecycle marketing.

Why GSM Outdoors?
At GSM Outdoors, you'll have the opportunity to shape the online shopping experience for some of the most recognized brands in the outdoor industry. You'll lead initiatives that directly impact customer satisfaction, digital growth, and revenue while working alongside talented teams passionate about innovation and the outdoor lifestyle.
If you're driven by data, customer experience, and digital commerce-and you're excited to build best-in-class online storefronts-we'd love to hear from you.
GSM Outdoors is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive workplace where every employee can contribute, grow, and succeed.

Apply