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Freelance Conversion Rate Optimization Jobs in Texas

EnthuZiastic

Growth Hacker - Remote

Mckinney, TX · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Nacogdoches, TX · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

San Antonio, TX · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

El Paso, TX · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Arlington, TX · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

The Woodlands, TX · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Beaumont, TX · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Huntsville, TX · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

San Marcos, TX · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Corpus Christi, TX · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Mckinney, TX · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

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Freelance Conversion Rate Optimization information

What is freelance conversion rate optimization?

Freelance conversion rate optimization (CRO) involves an independent specialist working with businesses to improve the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. Freelance CRO experts use data analysis, user behavior research, and A/B testing to identify and implement changes that enhance user experience and increase conversions. They typically work on a project or contract basis, allowing businesses flexibility and specialized expertise without hiring full-time staff.

What are some typical challenges freelance conversion rate optimization specialists face when working with multiple clients?

Freelance CRO specialists often juggle several clients at once, which can lead to challenges such as managing varying expectations, aligning on success metrics, and adapting to different website platforms and analytics tools. Additionally, communication can be complex, as each client may have distinct approval processes and timelines. Staying organized, setting clear deliverables, and maintaining transparent communication are crucial to successfully navigating these challenges and ensuring positive outcomes for each client.

What are the key skills and qualifications needed to thrive as a freelance conversion rate optimization specialist, and why are they important?

To thrive as a Freelance Conversion Rate Optimization Specialist, you need expertise in digital marketing, data analysis, and UX/UI principles, often supported by a relevant degree or certifications such as Google Analytics or CXL Institute credentials. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools, and content management systems is essential. Strong problem-solving, communication, and client management skills help you stand out by ensuring clear reporting and actionable recommendations. These skills and qualities are crucial for effectively improving website performance and delivering measurable ROI for clients.

What is the difference between Freelance Conversion Rate Optimization vs Freelance Digital Marketing?

AspectFreelance Conversion Rate OptimizationFreelance Digital Marketing
Primary FocusImproving website conversion ratesPromoting brands/products online
Skills & CertificationsAnalytics, A/B testing, UX designSEO, content marketing, social media
Work EnvironmentClient websites, analytics toolsMultiple channels, campaigns
Industry UsageeCommerce, SaaS, online servicesRetail, tech, service sectors

While both roles involve online strategies, Freelance Conversion Rate Optimization specializes in enhancing website performance to increase conversions, whereas Freelance Digital Marketing covers broader online promotion efforts. Understanding these differences helps clients choose the right freelancer for their specific needs.

What are the most commonly searched types of Conversion Rate Optimization jobs in Texas?

The most popular types of Conversion Rate Optimization jobs in Texas are:

What are popular job titles related to Freelance Conversion Rate Optimization jobs in Texas?

For Freelance Conversion Rate Optimization jobs in Texas, the most frequently searched job titles are:

What job categories do people searching Freelance Conversion Rate Optimization jobs in Texas look for?

The top searched job categories for Freelance Conversion Rate Optimization jobs in Texas are:

What cities in Texas are hiring for Freelance Conversion Rate Optimization jobs?

Cities in Texas with the most Freelance Conversion Rate Optimization job openings:

Freelance Conversion Rate Optimization jobs near you

Senior Paid Search Manager (Google Ads)

Addison Group

Austin, TX • On-site

$90K - $130K/yr

Other

Medical, Dental, Vision, Retirement, PTO

Posted 16 days ago

Job description

Senior Paid Search Manager – Google Ads

Location: Austin, TX | In-Office

  • Salary: $90,000–$130,000, depending on experience
  • Benefits:
  • 20 days of PTO
  • 10 paid holidays
  • IRA plan with up to 3% company match
  • Medical, dental, and vision insurance
  • Company covers 90% of medical insurance premiums
  • Paid parental leave
  • Additional company perks and benefits

About the Opportunity

We are seeking a highly analytical, hands-on Senior Paid Search Manager to take ownership of Google Ads and paid search performance for a rapidly growing organization.

This is a high-impact role for someone who has personally managed significant Google Ads budgets and knows how to connect advertising spend to qualified leads, customers, revenue, and measurable business results.

You’ll have significant ownership over strategy, execution, optimization, tracking, attribution, and reporting in a fast-moving environment where your work will directly influence growth.

What You’ll Do

  • Build, manage, and optimize Google Search campaigns.
  • Manage and optimize significant paid search budgets.
  • Improve lead quality, cost per qualified lead, and customer acquisition performance.
  • Own conversion tracking, attribution, and reporting across Google Ads, GA4, Google Tag Manager, call tracking, and CRM systems.
  • Analyze search terms, conversion rates, lead quality, funnels, and ROI to identify opportunities.
  • Test ad copy, landing pages, targeting, bidding strategies, and new growth opportunities.
  • Partner with marketing, leadership, intake/sales, and technical teams to improve campaign performance.
  • Identify and eliminate wasted spend while continuously improving campaign efficiency.
  • Leverage AI and automation where appropriate to improve campaign execution, analysis, and reporting.

What We’re Looking For

  • Proven, hands-on experience managing Google Ads campaigns.
  • Experience generating leads, consultations, customers, or signed cases through paid search.
  • Experience personally managing $100K+ per month in Google Ads spend.
  • Strong knowledge of:
    • GA4
    • Google Tag Manager
    • Conversion tracking
    • Call tracking
    • GCLID attribution
    • Offline conversions
  • Strong understanding of CPL, CPA, qualified lead rates, conversion funnels, ROAS, and revenue attribution.
  • Ability to provide specific examples of campaigns you personally managed, optimized, and improved.
  • Strong analytical, problem-solving, and communication skills.
  • Ability to work independently and take ownership of results.
  • Experience in competitive, lead-generation-focused environments.

Nice to Have

  • Personal injury, legal, or other professional services marketing experience.
  • Experience optimizing campaigns toward qualified customers, signed clients, or revenue.
  • CRM integration experience with platforms such as Salesforce, HubSpot, Litify, or Filevine.
  • Landing page testing and conversion rate optimization experience.
  • Multi-market or multi-location campaign management.
  • Experience using AI and automation to improve paid search performance.

Industry experience is not required — we’re most interested in candidates who can demonstrate measurable growth and business impact.

What Success Looks Like

In this role, you’ll be successful if you can:

  • Connect paid search spend directly to qualified leads and revenue.
  • Continuously test, learn, and optimize based on data.
  • Improve lead quality while reducing wasted advertising spend.
  • Take ownership of performance without relying heavily on agencies or large teams.
  • Move quickly and identify opportunities to drive meaningful business growth.

Team & Work Environment

You’ll work closely with marketing leadership and a small, collaborative team, giving you significant visibility and ownership.

The role is based in Austin, TX with a preference for in-person collaboration, but there is flexibility for the right candidate. The team values face-to-face interaction while maintaining a practical, flexible work environment.