ZipRecruiter

Log In

1

Backlink Jobs in Texas (NOW HIRING)

All JobsBacklink JobsBacklink Jobs in Texas

Backlink information

See Texas salary details

$31.2K

$63.9K

$97.8K

How much do backlink jobs pay per year?

As of Aug 7, 2026, the average yearly pay for backlink in Texas is $63,928.00, according to ZipRecruiter salary data. Most workers in this role earn between $51,700.00 and $67,100.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in the backlink position, and why are they important?

To excel as a Backlink Specialist, a strong understanding of SEO principles, digital marketing strategies, and content outreach is essential, often supported by relevant experience or certification in digital marketing. Familiarity with SEO tools such as Ahrefs, Moz, SEMrush, and Google Analytics is typically required to analyze and track backlink profiles. Strong communication, research abilities, and relationship-building skills are important soft skills for effectively collaborating with website owners and content partners. These qualifications are crucial to enabling effective link-building campaigns that improve website authority and search engine visibility.

What are the typical daily responsibilities of a backlink specialist?

As a Backlink Specialist, your days will often involve researching potential websites for collaboration, reaching out to webmasters and influencers to secure quality backlinks, and monitoring backlink performance using specialized SEO tools. You may also be responsible for analyzing competitor link profiles, reporting on outreach efforts, and working closely with content creators or SEO managers to align backlink strategies with broader marketing goals. While much of the work is independent, teamwork and clear communication are essential for coordinating campaigns and ensuring measurable impact. This role is dynamic and results-driven, making it ideal for those who enjoy digital marketing and strategic outreach.

What is a backlink?

A Backlink job typically involves building and managing backlinks to improve a website's search engine ranking. Professionals in this role focus on acquiring high-quality links from authoritative sites, conducting outreach, and analyzing backlink profiles. Their goal is to enhance a website's authority, visibility, and organic traffic through ethical link-building strategies.

What are popular job titles related to Backlink jobs in Texas? For Backlink jobs in Texas, the most frequently searched job titles are:
What job categories do people searching Backlink jobs in Texas look for? The top searched job categories for Backlink jobs in Texas are:
Backlink jobs near you
Infographic showing various Backlink job openings in Texas as of August 2026, with employment types broken down into 92% Full Time, 4% Part Time, and 4% Contract. Highlights an 84% Physical, 2% Hybrid, and 14% Remote job distribution, with an average salary of $63,928 per year, or $30.7 per hour.

Digital Manager of Organic Search & AI Optimization

Dunham & Jones, Attorneys at Law PC

Austin, TX

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 6 days ago

Job description

About the Firm

Dunham & Jones is the largest Texas criminal defense firm representing clients across the state  for over 35 years. We are hiring a Digital Manager of Organic Search & AI Optimization to assist the firm with its organic visibility across traditional search, local search, and generative AI platforms.

This is an in-person position based in our Austin office.



What you'll do

Organic Search & Local Visibility

•      Own SEO strategy and execution across the firm’s website and all city, county, and practice-area landing pages.

•      Build and defend rankings for high-intent local searches.

•      Manage and optimize Google Business Profiles across every firm location, including reviews, categories, service areas, photos, Q&A, and posting cadence.

•      Maintain citation accuracy and profile quality across legal directories and review platforms (Google, Avvo, Justia, FindLaw, Martindale-Hubbell, Yelp, and similar).

•      Oversee technical SEO health: site architecture, internal linking, page speed and Core Web Vitals, schema markup (LegalService, Attorney, FAQ, Review), crawlability, and indexation.


AI Search & Generative Discovery

•      Measure and improve the firm’s visibility inside AI-driven discovery channels — Google AI Overviews, ChatGPT, Perplexity, Gemini, and emerging assistants.

•      Structure content, entity data, and citations so the firm is retrievable and quotable by large language models.

•      Monitor AI-generated answers and correct inaccurate or reputationally damaging representations at the source.

•      Analyze social and community signals (Reddit, YouTube, TikTok, forums), feed AI answers and search results.

•      Evaluate, implement, and administer AI tools that support content production, keyword research, competitive monitoring, and intake workflows.


Analytics & Reporting

•      Oversee SEO measurement end to end: build, QA, and maintain dashboards connecting rankings, impressions, visibility, traffic, calls, and signed cases.

•      Deliver a monthly performance report to firm leadership that translates data into plain-English recommendations and clear priorities — not a wall of metrics.

•      Identify performance shifts (algorithm updates, competitor moves, technical regressions) quickly, diagnose root cause, and recommend action.

•      Run competitive analysis against other Texas criminal defense firms: share of voice, SERP features, content gaps, backlink profiles, and AI citation share.

•      Design and measure experiments — page templates, title structures, schema approaches, content formats — and scale what works.

•      Maintain a prioritization framework that ties proposed SEO work to expected case value, so the backlog reflects business impact rather than effort.


What We’re Looking For

Required

•      4+ years in SEO, organic growth, or digital marketing analytics, with demonstrated ownership of a site’s organic performance.

•      Knowledge of ranking signals, search algorithms, technical SEO, and local search.

•      Hands-on experience with Google Search Console, Google Analytics (GA4), Google Business Profile, and at least one enterprise SEO platform (Ahrefs, Semrush, Moz, Screaming Frog, or similar).

•      Practical experience applying AI tools to marketing work.

•      Experience with CMS platforms and basic front-end concepts (HTML, structured data, page speed fundamentals).

•      Self-starter mindset.


Preferred

•      Experience marketing for a lead-generation-driven professional service business.

•      Familiarity with legal intake and CRM systems, call tracking platforms, and lead attribution.

•      Multi-location or multi-market local SEO experience.

•      Working knowledge of SQL, Python, Looker Studio, or Power BI for data extraction and reporting.

•      Video and social content experience, particularly YouTube and short-form platforms.


What We Offer

•      Competitive salary.

•      Medical, dental, and vision coverage.

•      Paid vacation, holidays, and sick leave.

•      401(k) with employer match.

•      Life insurance and disability coverage.

•      Continuing education and professional development support.

•      Direct access to firm leadership and real ownership of a function that visibly moves the business.



The pay range for this role is:
150,000 - 200,000 USD per year(Austin Office)

PI7eee073d421d-25405-41186526