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Sem Jobs in Texas (NOW HIRING)

Growth Marketing - SEM

Frisco, TX · On-site

$150K - $180K/yr

Growth Marketer, SEM Overview We are seeking a highly hands-on, data-driven Growth Marketer focused on Search Engine Marketing (SEM) to drive performance across Google Ads and Microsoft Ads. This ...

Our SEM team partners closely with media, creative, and analytics groups to uncover fresh opportunities and drive innovation. We're committed to fostering an environment where every team member can ...

Perform administrative duties with the SEM department including (but not limited to) scheduling meetings, organizing presentations, researching and evaluating new opportunities, and coordinating ...

Perform administrative duties with the SEM department including (but not limited to) scheduling meetings, organizing presentations, researching and evaluating new opportunities, and coordinating ...

The SEM Lead will be responsible for execution of the paid search program. The ideal candidate would be based in Dallas (our corporate office). We are looking for an independent thinker who enjoys a ...

The SEM Lead will be responsible for execution of the paid search program. The ideal candidate would be based in Dallas (our corporate office). We are looking for an independent thinker who enjoys a ...

The SEM Lead will be responsible for execution of the paid search program. The ideal candidate would be based in Dallas (our corporate office). We are looking for an independent thinker who enjoys a ...

This role will be responsible for scaling the SEM program and dynamically maturing a robust search marketing strategy. You will own the technical execution of paid search and relevant partner ...

This role will be responsible for scaling the SEM program and dynamically maturing a robust search marketing strategy. You will own the technical execution of paid search and relevant partner ...

Our SEM team partners closely with media, creative, and analytics groups to uncover fresh opportunities and drive innovation. We're committed to fostering an environment where every team member can ...

Our SEM team partners closely with media, creative, and analytics groups to uncover fresh opportunities and drive innovation. We're committed to fostering an environment where every team member can ...

Who You Will Be Working With At PMG, our Paid Search Marketing (SEM) team is a group of creative problem solvers and strategic thinkers who thrive on helping clients achieve meaningful results. We ...

As an SEM Senior Associate, you'll play a critical role in shaping campaign performance, managing client goals, and contributing to broader strategic initiatives. If you're passionate about digital ...

As an SEM Senior Associate, you'll play a critical role in shaping campaign performance, managing client goals, and contributing to broader strategic initiatives. If you're passionate about digital ...

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Sem information

See Texas salary details

$106.7K

$116.5K

$124.4K

How much do sem jobs pay per year?

As of Aug 2, 2026, the average yearly pay for sem in Texas is $116,456.00, according to ZipRecruiter salary data. Most workers in this role earn between $111,800.00 and $121,100.00 per year, depending on experience, location, and employer.

What is the difference between Sem vs SEO Specialist?

AspectSemSEO Specialist
Required CredentialsMarketing certifications, digital advertising experienceSEO certifications, web analytics knowledge
Work EnvironmentPaid advertising campaigns, PPC managementWebsite optimization, organic search strategies
Employer & Industry UsageAdvertising agencies, digital marketing firmsBusinesses with online presence, marketing agencies
Search & Comparison IntentPaid search, advertising strategiesOrganic search, website ranking improvements

Sem (Search Engine Marketing) focuses on paid advertising campaigns like PPC, while SEO Specialist concentrates on organic search optimization to improve website rankings. Both roles are essential in digital marketing but differ in methods and tools used.

What are SEM specialists?

SEM specialists, or Search Engine Marketing specialists, are professionals who manage and optimize paid advertising campaigns on search engines like Google and Bing. Their main goal is to increase website visibility and drive targeted traffic by using strategies such as pay-per-click (PPC) advertising, keyword research, and ad copywriting. SEM specialists analyze campaign performance, adjust bids and budgets, and ensure ads reach the right audience. They often work closely with SEO and digital marketing teams to maximize return on investment (ROI) and achieve marketing objectives.

What are some common challenges faced by SEM specialists when managing multiple campaigns across different platforms?

SEM specialists often encounter challenges such as balancing budget allocations, maintaining consistent messaging, and keeping up with rapidly changing algorithms across platforms like Google Ads and Bing Ads. Managing multiple campaigns requires strong organizational skills to monitor performance metrics, optimize keywords, and ensure compliance with each platform's policies. Additionally, effective communication with clients or other departments is essential to align SEM strategies with broader marketing goals.

What are the key skills and qualifications needed to thrive as a SEM Specialist, and why are they important?

To thrive as an SEM Specialist, you need expertise in digital marketing strategies, keyword research, campaign management, and typically a bachelor's degree in marketing or a related field. Familiarity with platforms such as Google Ads, Bing Ads, Google Analytics, and relevant certifications (e.g., Google Ads Certification) are crucial. Strong analytical thinking, attention to detail, and effective communication skills set top performers apart. These skills are vital for optimizing ad performance, maximizing ROI, and ensuring campaigns align with business objectives.
What are the most commonly searched types of Sem jobs in Texas? The most popular types of Sem jobs in Texas are:
What cities in Texas are hiring for Sem jobs? Cities in Texas with the most Sem job openings:
Infographic showing various Sem job openings in Texas as of July 2026, with employment types broken down into 92% Full Time, 5% Part Time, 1% Temporary, and 2% Contract. Highlights an 85% Physical, 5% Hybrid, and 10% Remote job distribution, with an average salary of $116,456 per year, or $56 per hour.

Growth Marketing - SEM

W3Global Inc.

Frisco, TX • On-site

$150K - $180K/yr

Full-time

Posted 23 days ago


Job description

Growth Marketer, SEM

Overview

We are seeking a highly hands-on, data-driven Growth Marketer focused on Search Engine Marketing (SEM) to drive performance across Google Ads and Microsoft Ads. This role is execution-heavy and ideal for someone who thrives in the platform daily, owns performance outcomes, and is passionate about scaling revenue efficiently.

You will be responsible for building, managing, and optimizing paid search campaigns across domestic and international markets, with a strong focus on ROI, testing, and continuous improvement.

Responsibilities

  • Execute and optimize SEM campaigns across Google Ads and Microsoft Ads

  • Build and manage campaigns, ad groups, keyword structures, and ad creatives

  • Own performance metrics including ROI, CAC, and revenue growth

  • Analyze campaign data and performance trends to drive ongoing optimization

  • Conduct A/B and multivariate testing to improve conversion rates

  • Manage budget pacing and bidding strategies (including automated bidding tools)

  • Identify opportunities to expand into new markets and launch localized campaigns

  • Partner with Product and Engineering teams to improve conversion funnels and performance

  • Contribute to internal tools, automation, and workflow improvements

  • Stay current on platform updates, industry trends, and best practices

Qualifications

  • 5+ years of hands-on SEM experience managing Google Ads and Microsoft Ads

  • Strong experience with bulk tools such as Google Ads Editor and Microsoft Ads Editor

  • Deep understanding of bidding strategies including tROAS and tCPA

  • Proven ability to build and optimize complex SEM campaigns at scale

  • Strong analytical skills with experience using Excel or Google Sheets (pivot tables, VLOOKUP, etc.)

  • Experience with analytics tools such as Google Analytics, Mixpanel, or similar

  • High attention to detail and strong problem-solving ability

  • Self-starter who thrives in a fast-paced, ambiguous environment

Preferred Qualifications

  • Experience in a high-growth or startup environment

  • Background in travel, marketplace, or ecommerce businesses

  • Experience with localization and international campaign expansion

  • Familiarity with attribution modeling and performance measurement frameworks

  • Exposure to AI tools and automation workflows in marketing


W3Global logo

About W3Global

Sourced by ZipRecruiter

W3Global has been delivering staffing solutions for nearly two decades; we know which recruiting strategies work best. Our expert team is committed to developing a customized solution to fit your company’s unique needs. As a W3Global client, you’ll also receive personalized assistance from a seasoned team of staffing specialists. We are committed to providing both technical support and industry expertise to simplify the hiring process. We know that your time matters. W3Global will help you streamline the hiring process, getting it done and getting it right.

Industry

Recruiting and staffing services

Company size

501 - 1,000 Employees

Headquarters location

Frisco, TX, US

Year founded

2006