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Sem Director Jobs in Texas (NOW HIRING)

SEM Associate Director, Paid Search Activation

Irving, TX · Hybrid

$135K - $155K/yr

  • Medical

  • Dental

  • Vision

  • PTO

SEM Associate Director, Paid Search Activation Do you love blending operational excellence with strategy to execute search campaigns that perform at scale? At Tonic3, we're searching for an SEM ...

New

Growth Marketer, SEM Overview We are seeking a highly hands-on, data-driven Growth Marketer focused on Search Engine Marketing (SEM) to drive performance across Google Ads and Microsoft Ads. This ...

Our SEM team partners closely with media, creative, and analytics groups to uncover fresh opportunities and drive innovation. We're committed to fostering an environment where every team member can ...

Exempt Position Summary The Marketing Director is responsible for planning, developing ... Manage Search Engine Optimization (SEO) and Search Engine Marketing (SEM). * Coordinate online ...

SEM Lead

Dallas, TX · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

The SEM Lead will be responsible for execution of the paid search program. The ideal candidate would be based in Dallas (our corporate office). We are looking for an independent thinker who enjoys a ...

SEM Lead

Dallas, TX · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

The SEM Lead will be responsible for execution of the paid search program. The ideal candidate would be based in Dallas (our corporate office). We are looking for an independent thinker who enjoys a ...

SEM Lead

Dallas, TX · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

The SEM Lead will be responsible for execution of the paid search program. The ideal candidate would be based in Dallas (our corporate office). We are looking for an independent thinker who enjoys a ...

Perform administrative duties with the SEM department including (but not limited to) scheduling meetings, organizing presentations, researching and evaluating new opportunities, and coordinating ...

This role will be responsible for scaling the SEM program and dynamically maturing a robust search ... direct-to-consumer or relevant agency experience * Strong technical expertise in paid search ...

Perform administrative duties with the SEM department including (but not limited to) scheduling meetings, organizing presentations, researching and evaluating new opportunities, and coordinating ...

This role will be responsible for scaling the SEM program and dynamically maturing a robust search ... direct-to-consumer or relevant agency experience * Strong technical expertise in paid search ...

This role will be responsible for scaling the SEM program and dynamically maturing a robust search ... direct-to-consumer or relevant agency experience * Strong technical expertise in paid search ...

Our SEM team partners closely with media, creative, and analytics groups to uncover fresh opportunities and drive innovation. We're committed to fostering an environment where every team member can ...

SEM Lead

Dallas, TX · On-site

  • Medical

  • Retirement

  • PTO

Our SEM team partners closely with media, creative, and analytics groups to uncover fresh opportunities and drive innovation. We're committed to fostering an environment where every team member can ...

Who You Will Be Working With At PMG, our Paid Search Marketing (SEM) team is a group of creative problem solvers and strategic thinkers who thrive on helping clients achieve meaningful results. We ...

SEM Senior Associate

Dallas, TX · On-site

  • Medical

  • Retirement

  • PTO

As an SEM Senior Associate, you'll play a critical role in shaping campaign performance, managing client goals, and contributing to broader strategic initiatives. If you're passionate about digital ...

As an SEM Senior Associate, you'll play a critical role in shaping campaign performance, managing client goals, and contributing to broader strategic initiatives. If you're passionate about digital ...

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Showing results 1-20

Sem Director information

See Texas salary details

$106.7K

$116.5K

$124.4K

How much do sem director jobs pay per year?

As of Aug 20, 2026, the average yearly pay for sem director in Texas is $116,456.00, according to ZipRecruiter salary data. Most workers in this role earn between $111,800.00 and $121,100.00 per year, depending on experience, location, and employer.

What is an SEM Director?

A SEM Director is a senior marketing professional responsible for overseeing and directing an organization's Search Engine Marketing (SEM) strategies and campaigns. This role involves managing paid search (PPC) initiatives, optimizing advertising budgets, analyzing campaign performance, and leading teams that execute digital marketing efforts. SEM Directors work closely with other marketing leaders to align SEM strategies with overall business objectives and ensure maximum return on investment from digital advertising spend.

How does an SEM Director typically collaborate with other departments to drive successful campaigns?

An SEM Director frequently works cross-functionally with marketing, analytics, creative, and product teams to ensure that paid search strategies align with broader business objectives. This collaboration often involves coordinating campaign messaging, sharing performance data, and integrating SEM efforts with SEO and other digital marketing channels. Effective communication and regular meetings are essential, as SEM Directors must balance input from multiple stakeholders while optimizing campaigns for maximum ROI. This collaborative environment fosters innovation and ensures that SEM initiatives support company-wide goals.

What are the key skills and qualifications needed to thrive as an SEM Director, and why are they important?

To thrive as an SEM Director, you need deep expertise in search engine marketing strategies, data analysis, and a strong understanding of paid search platforms, typically supported by a degree in marketing or a related field. Proficiency with tools like Google Ads, Bing Ads, Google Analytics, and relevant SEM certifications are commonly required. Leadership, strategic thinking, and excellent communication skills help you manage teams and collaborate across departments effectively. These skills are crucial for optimizing campaign performance, driving ROI, and aligning SEM efforts with broader business goals.

What are the most commonly searched types of Sem jobs in Texas?

The most popular types of Sem jobs in Texas are:

What are popular job titles related to Sem Director jobs in Texas?

For Sem Director jobs in Texas, the most frequently searched job titles are:

What cities in Texas are hiring for Sem Director jobs?

Cities in Texas with the most Sem Director job openings:

Infographic showing various Sem Director job openings in Texas as of August 2026, with employment types broken down into 90% Full Time, 7% Part Time, and 3% Contract. Highlights an 88% In-person, and 12% Remote job distribution, with an average salary of $116,456 per year, or $56 per hour.

SEM Associate Director, Paid Search Activation

Tonic3

Irving, TX • Hybrid

$135K - $155K/yr

Full-time

Medical, Dental, Vision, PTO

Posted 2 days ago

New


Job description

SEM Associate Director, Paid Search Activation

Do you love blending operational excellence with strategy to execute search campaigns that perform at scale? At Tonic3, we’re searching for an SEM Associate Director, Paid Search Activation to join our team and be part of an integrated in-house agency, where Tonic3 specialists collaborate with client partners to deliver exceptional work. This is a chance to make a real impact—your work will drive growth, shape operational transformation, and optimize search activation across enterprise-level campaigns for a leading Fortune 500 financial brand.

As an operational strategist and activation leader, you’ll translate vision into seamless execution—overseeing hands-on delivery teams, refining workflows, and driving the adoption of AI-powered SEM capabilities within evolving search environments.

Position Overview: The SEM Associate Director, Paid Search Activation leads enterprise-level campaign execution, manages operational frameworks, and oversees hands-on keyboard delivery teams responsible for trafficking, QA, budget pacing, and reporting. Working closely with the SEM Operations Lead, you will ensure campaigns are delivered efficiently, accurately, and in compliance with strict regulatory standards while driving automation and workflow transformation.

Location: New York, NY or Irving, TX (Hybrid: 3 days per week in the office, 2 days remote).

Salary: $135,000 - $155,000 per year.

What You’ll Do:

  • Lead Activation Teams: Oversee hands-on keyboard execution of SEM campaigns across multiple lines of business, ensuring high-quality delivery from build through launch and in-flight management.

  • Manage & Develop Talent: Direct a team responsible for campaign trafficking, QA, budget pacing, and reporting, establishing consistent execution standards across all accounts.

  • Optimize Workflows & Playbooks: Design, implement, and continuously refine standardized operating procedures, SLAs, and playbooks to enhance efficiency, accuracy, and scalability.

  • Drive AI & Automation: Support the execution of automated bidding (tCPA, tROAS, multi-target portfolios), dynamic creative formats, and scripts while operationalizing emerging AI-driven search experiences.

  • Ensure Compliance & Quality Control: Enforce robust QA frameworks (pre-live/post-live, bulk uploads) and partner with Risk, Legal, and Compliance teams to align all SEM activities with regulatory standards.

  • Technical & Platform Leadership: Act as a subject matter expert in Google Ads, Microsoft Ads, and SA360, troubleshooting campaign or tracking issues and partnering with Data/Engineering teams on tagging and tracking.

  • Performance & Analytics Collaboration: Partner with Analytics teams to build dashboards, track performance against key KPIs (CPA, ROAS, efficiency), and ensure accurate data inputs for reliable attribution.

  • Stakeholder & Vendor Alignment: Collaborate across Marketing, Tech, Product, Finance, and key platform partners (Google, Microsoft) to align on priorities and service delivery.

Who You Are:

  • 8–10 years of professional experience in paid search / SEM execution, with proven leadership of campaign delivery teams in complex, high-volume enterprise environments.

  • Bachelor’s degree or equivalent university degree required.

  • Platform Expert: Advanced proficiency in Google Ads, Microsoft Ads, SA360, and related SEM platforms, including deep expertise in Google automated bidding strategies (tCPA, tROAS, shared budgets).

  • Automation-Minded: Strong understanding of AI-driven SEM capabilities, scripts, and platform automation, along with the QA processes required to manage automation risks at scale.

  • Regulated Industry Experience: Familiarity with operating inside regulated environments and navigating risk, compliance, and governance frameworks.

  • Analytics Savvy: Solid knowledge of digital analytics, attribution models, A/B testing, and performance optimization methodologies.

  • Strong Communicator & Leader: Exceptional stakeholder management, cross-functional collaboration, and team development abilities.

  • Detail-Oriented & Organized: Highly adept at managing multiple priorities, tight timelines, and large-scale budgets simultaneously.

Why Join Us?

  • ⚕️ Comprehensive Medical, Dental & Vision Coverage

  • ???? Generous Paid Time Off – Vacation, Sick Days & Holidays

  • ???? 16 Hours of Volunteer Time Off (VTO) to Give Back to Your Community

  • ???? All the Equipment You Need to Do Your Best Work

  • ???? Ongoing Learning & Development with a Dedicated Training Budget