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Sem Jobs in Austin, TX (NOW HIRING)

This role will be responsible for scaling the SEM program and dynamically maturing a robust search marketing strategy. You will own the technical execution of paid search and relevant partner ...

This role will be responsible for scaling the SEM program and dynamically maturing a robust search marketing strategy. You will own the technical execution of paid search and relevant partner ...

This role will be responsible for scaling the SEM program and dynamically maturing a robust search marketing strategy. You will own the technical execution of paid search and relevant partner ...

Operationalize against Marketing Performance Indicators (MPIs), prioritizing traffic quality ... Adapt SEO for Google AI Overviews: engineer structured content optimized for featured snippets and ...

About Us DigitalMarketing.com is a Digital Marketing Firm sourced by many of the most successful ... DigitalMarketing.com's SEO services have propelled some of the world's most powerful brands to the ...

Right Side Up is a collective of premium marketing talent--with all of the marketing chops, and ... About the Role We're seeking freelance SEO Consultants to join our talent collective and support a ...

Right Side Up is a collective of premium marketing talent-with all of the marketing chops, and none ... About the Role We're seeking freelance SEO Consultants to join our talent collective and support a ...

Right Side Up is a collective of premium marketing talent-with all of the marketing chops, and none ... About the Role We're seeking freelance SEO Consultants to join our talent collective and support a ...

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SEO Client Success Manager

Austin, TX · Remote

$70K - $90K/yr

Understand AI SEO, AEO, and GEO well enough to position Elite Legal Marketing's work accurately * Relay meaningful product and client feedback to the internal SEO team Requirements * 3+ years in an ...

About Us DigitalMarketing.com is a Digital Marketing Firm sourced by many of the most successful ... DigitalMarketing.com 's SEO services have propelled some of the world's most powerful brands to the ...

SEO & Performance Content Lead

Austin, TX · On-site +1

$160K - $210K/yr

You'll partner closely with Marketing, Product Marketing, and Engineering to make search a core part of how we grow. What you'll do * Own SEO strategy across technical SEO, content, AI search, and ...

If you are a proactive, growth-minded digital marketing expert who thrives in a fast-paced agency environment, we want to hear from you! Essential Functions & Responsibilities As an SEO Project ...

If you are a proactive, growth-minded digital marketing expert who thrives in a fast-paced agency environment, we want to hear from you! Essential Functions & Responsibilities As an SEO Project ...

Coordinate and oversee SEO/GEO content creation by writing optimized briefs, and write effective web copy for marketing sites across verticals * Run weekly performance analyses (Google Search Console ...

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Sem information

See Austin, TX salary details

$113.5K

$123.9K

$132.3K

How much do sem jobs pay per year?

As of Aug 21, 2026, the average yearly pay for sem in Austin, TX is $123,901.00, according to ZipRecruiter salary data. Most workers in this role earn between $118,900.00 and $128,900.00 per year, depending on experience, location, and employer.

What is a SEM specialist?

SEM specialists, or Search Engine Marketing specialists, are professionals who manage and optimize paid advertising campaigns on search engines like Google and Bing. Their main goal is to increase website visibility and drive targeted traffic by using strategies such as pay-per-click (PPC) advertising, keyword research, and ad copywriting. SEM specialists analyze campaign performance, adjust bids and budgets, and ensure ads reach the right audience. They often work closely with SEO and digital marketing teams to maximize return on investment (ROI) and achieve marketing objectives.

What are the key skills and qualifications needed to thrive as a SEM specialist?

To thrive as an SEM Specialist, you need expertise in digital marketing strategies, keyword research, campaign management, and typically a bachelor's degree in marketing or a related field. Familiarity with platforms such as Google Ads, Bing Ads, Google Analytics, and relevant certifications (e.g., Google Ads Certification) are crucial. Strong analytical thinking, attention to detail, and effective communication skills set top performers apart. These skills are vital for optimizing ad performance, maximizing ROI, and ensuring campaigns align with business objectives.

What are some common challenges faced by SEM specialists when managing multiple campaigns across different platforms?

SEM specialists often encounter challenges such as balancing budget allocations, maintaining consistent messaging, and keeping up with rapidly changing algorithms across platforms like Google Ads and Bing Ads. Managing multiple campaigns requires strong organizational skills to monitor performance metrics, optimize keywords, and ensure compliance with each platform's policies. Additionally, effective communication with clients or other departments is essential to align SEM strategies with broader marketing goals.

What is the difference between Sem vs SEO Specialist?

AspectSemSEO Specialist
Required CredentialsMarketing certifications, digital advertising experienceSEO certifications, web analytics knowledge
Work EnvironmentPaid advertising campaigns, PPC managementWebsite optimization, organic search strategies
Employer & Industry UsageAdvertising agencies, digital marketing firmsBusinesses with online presence, marketing agencies
Search & Comparison IntentPaid search, advertising strategiesOrganic search, website ranking improvements

Sem (Search Engine Marketing) focuses on paid advertising campaigns like PPC, while SEO Specialist concentrates on organic search optimization to improve website rankings. Both roles are essential in digital marketing but differ in methods and tools used.

How to become a search engine marketing specialist?

To become a search engine marketing (SEM) specialist, you should gain knowledge of digital marketing, learn how to use tools like Google Ads and analytics platforms, and develop skills in keyword research, ad copywriting, and campaign management. Earning certifications such as Google Ads Certification can enhance credibility, and gaining hands-on experience through internships or personal projects is valuable for building expertise.

What is a search engine marketing job?

A search engine marketing (SEM) job involves creating and managing paid advertising campaigns on search engines like Google and Bing to increase website visibility. SEM professionals use tools such as Google Ads and Bing Ads, analyze performance metrics, and optimize campaigns to improve return on investment.

What cities near Austin, TX are hiring for Sem jobs?

Cities near Austin, TX with the most Sem job openings:

Infographic showing various Sem job openings in Austin, TX as of August 2026, with employment types broken down into 95% Full Time, and 5% Part Time. Highlights an 55% In-person, and 45% Remote job distribution, with an average salary of $123,901 per year, or $59.6 per hour.

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 18 hours ago

Posted today


Thermo Fisher Scientific rating

7.8

Company rating: 7.8 out of 10

Based on 428 frontline employees who took The Breakroom Quiz

175th of 543 rated manufacturers


Job description

Work Schedule

Standard (Mon-Fri)

Environmental Conditions

Office

Job Description

How will you make an impact? 

We need a highly motivated, analytical SEM Marketing Specialist III to own, plan, launch, maintain, and optimize paid search and shopping programs in support of global SEM efforts for the Biosciences Division and Genetic Sciences Division, within the Life Sciences Solutions Group. This role will support a critical revenue-driving channel, helping deliver measurable revenue growth, Search roadmap priorities, and scalable SEM capabilities across the business. 

The ideal candidate has deep hands-on experience leading enterprise-level paid search programs, with the ability to move quickly, make data-informed decisions, and prioritize work based on business impact. This person will bring a balanced mix of marketing strategy, platform expertise, analytical rigor, and sound business judgment. 

We offer the opportunity to manage large advertising budgets, influence future-state Search capabilities, and drive performance as part of a collaborative digital marketing team using industry-leading platforms. Together, we can make a difference through innovative, analytical, and scalable campaign optimization. 

This is an on-site position

What will you do? 

  • Serve as the internal SEM channel owner for assigned business units, leading day-to-day strategy, execution, measurement, and optimization of paid search and shopping programs that support revenue growth, and business priorities. 

  • Lead multiple, simultaneous Search roadmap priorities, translating business needs into channel enhancements, testing plans, platform improvements, automation opportunities, and scalable operating processes. 

  • Monitor campaign performance, conduct investigative analyses, and find opportunities to improve and optimize search campaign performance. 

  • Analyze, experiment with, and refine existing SEM account structures, campaign types, bid strategies, budgets, targeting methods, and creative assets to improve performance across core paid search programs. 

  • Evaluate, pilot, and scale emerging Search capabilities, including Performance Max, AI Max for Search, feed-based campaigns, feed readiness, creative automation, and audience signal strategies, to advance the future-state Search roadmap. 

  • Own SEM performance narratives for stakeholders and leadership, including forecasting, budget recommendations, spend pacing, attribution insights, and executive-ready reporting. 

  • Lead SEM knowledge-sharing sessions covering standard methodologies, strategy, industry updates, platform changes, automation, AI Search, Shopping, measurement, and testing learnings. 

  • Participate in scrum ceremonies and follow agile principles as part of an agile team, using project management software. 

How will you get here? 

Education 

  • The minimum educational requirement is a Bachelor’s degree 

Required Experience: 

  • 5+ years of hands-on paid search experience, including experience managing enterprise-scale Google Ads and Microsoft Advertising programs, large budgets, and cross-functional business stakeholders. 

  • Experience managing a variety of campaign types, including Search, Dynamic Search Ads, Shopping Ads, Performance Max, and other automated or AI-enabled campaign types. 

  • Deep understanding of automated bidding, Smart Bidding, budget pacing, audience signals, match types, query management, campaign structure, and performance tradeoffs. 

  • Proficiency with analytics platforms such as Google Analytics or Adobe Analytics. 

  • Intermediate proficiency in Microsoft Excel. 

  • Experience with A/B testing and implementing resulting actions. 

Knowledge, Skills, Abilities: 

  • Excellent communication skills, with the ability to translate complex SEM performance insights into clear business recommendations. 

  • Ability to present to a variety of partners and leadership. 

  • Analytical and problem-solving skills and ability to analyze large data sets from multiple sources. 

  • Ability to leverage AI-enabled tools, automation, and platform recommendations to improve campaign performance, workflow efficiency, testing velocity, and decision-making while applying sound business judgment and appropriate human oversight. 

  • Use data, dashboards, and performance narratives to communicate actionable insights that improve critical metrics and inform business decisions. 

  • Strong time management, planning, and prioritization skills. 

  • Self-starter who identifies and leads process or channel improvement efforts. 

  • Standout colleague with a positive demeanor who goes above and beyond to accomplish business objectives. 

  • Attention to detail. 

  • Experience in agile methodology within a marketing organization is a plus. 

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status 

Compensation and Benefits

The salary range estimated for this position based in California is $83,300.00–$110,000.00.

This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:

  • A choice of national medical and dental plans, and a national vision plan, including health incentive programs

  • Employee assistance and family support programs, including commuter benefits and tuition reimbursement

  • At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy

  • Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan

  • Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards


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