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Conversion Rate Optimization Manager Jobs in Texas

Product Led Growth Marketing Manager

Cedar Park, TX · On-site +1

$144K/yr

Conversion rate optimization and funnel analysis * Content marketing and demand generation * Digital advertising and SEM campaign management * User onboarding and lifecycle marketing Communication ...

Conversion rate optimization and funnel analysis * Content marketing and demand generation * Digital advertising and SEM campaign management * User onboarding and lifecycle marketing Communication ...

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Collaborate with developers, marketing, product, and management teams to implement design changes ... Experience with A/B testing, conversion rate optimization, or UX testing. * Familiarity with ...

Strong analytical skills with expertise in A/B testing, keyword optimization, and conversion rate optimization. * Excellent communication skills with the ability to present insights clearly to ...

Strong analytical skills with expertise in A/B testing, keyword optimization, and conversion rate optimization. * Excellent communication skills with the ability to present insights clearly to ...

Familiarity with marketing automation tools and CRM platforms * Basic knowledge of SEO, landing page optimization, and conversion rate optimization (CRO) * Experience collaborating with designers and ...

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...

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Showing results 1-20

Conversion Rate Optimization Manager information

See Texas salary details

$41K

$99.5K

$161.2K

How much do conversion rate optimization manager jobs pay per year?

As of Jun 17, 2026, the average yearly pay for conversion rate optimization manager in Texas is $99,524.00, according to ZipRecruiter salary data. Most workers in this role earn between $82,000.00 and $134,600.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Conversion Rate Optimization Manager, and why are they important?

To thrive as a Conversion Rate Optimization Manager, you need expertise in data analysis, digital marketing, A/B testing, and a strong understanding of user experience, often supported by a degree in marketing, business, or a related field. Familiarity with analytics platforms (such as Google Analytics), A/B testing tools (like Optimizely or VWO), and conversion tracking systems is typically required. Creative problem-solving, clear communication, and collaboration skills set exceptional professionals apart in this role. These competencies are crucial for effectively identifying opportunities, implementing strategies, and driving measurable improvements in conversion rates.

What does a Conversion Rate Optimization Manager do?

A Conversion Rate Optimization (CRO) Manager is responsible for improving the percentage of website visitors who complete desired actions, such as making a purchase or filling out a form. They analyze user behavior, run A/B tests, and use data-driven strategies to enhance website performance. Their goal is to maximize the effectiveness of digital marketing campaigns and increase ROI by making continuous improvements to the user experience and conversion processes.

What are some common challenges faced by a Conversion Rate Optimization Manager, and how can they be addressed?

Conversion Rate Optimization Managers often encounter challenges such as limited access to reliable data, resistance to change from stakeholders, and balancing short-term wins with long-term strategy. Addressing these issues involves fostering strong collaboration with analytics, development, and marketing teams, as well as effectively communicating the value of CRO initiatives through clear reporting and case studies. Staying up-to-date with industry best practices and using A/B testing platforms can also help overcome obstacles and drive measurable improvements.
What are the most commonly searched types of Conversion Rate Optimization jobs in Texas? The most popular types of Conversion Rate Optimization jobs in Texas are:
What cities in Texas are hiring for Conversion Rate Optimization Manager jobs? Cities in Texas with the most Conversion Rate Optimization Manager job openings:
Infographic showing various Conversion Rate Optimization Manager job openings in Texas as of June 2026, with employment types broken down into 83% Full Time, 14% Part Time, and 3% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $99,524 per year, or $47.8 per hour.
Product Led Growth Marketing Manager

Product Led Growth Marketing Manager

Cupix

Cedar Park, TX • On-site, Remote

$144K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 11 days ago


Job description

About Cupix
Cupix is a leading provider of 3D reality capture and spatial intelligence solutions, serving construction, facility management, and engineering markets. We've achieved impressive growth over the past few years, doubling our revenue year-over-year. Our flagship platform CupixWorks serves mid-market and enterprise clients, while our new SaaS product CupixVista is poised to democratize 3D reality capture for a broader market including architects, engineers, surveyors, and SMB construction companies.
The Opportunity
We're seeking a Product Led Growth Marketing Manager to spearhead the commercial launch of CupixVista in 2026 and build our PLG engine from the ground up. This role will be instrumental in our expansion strategy, initially focusing on CupixVista's go-to-market and eventually scaling PLG methodologies across our entire customer portfolio. You'll work directly with our VPof Marketing and Product Owners and have significant autonomy to build and execute growth strategies that drive our ambitious customer acquisition goals.
Key Responsibilities
Product Launch & Go-to-Market
  • Lead the commercial launch strategy for CupixVista in 2026, transitioning from beta to full market release
  • Develop and execute PLG playbooks for onboarding, activation, and conversion optimization
  • Create and manage in-product marketing campaigns and user journey touchpoints
  • Design and implement free trial strategies to maximize user acquisition and conversion

Growth Operations & Analytics
  • Own the implementation and optimization of Customer.io for lifecycle marketing and user engagement
  • Leverage Amplitude for product analytics, user behavior analysis, and conversion funnel optimization
  • Build comprehensive dashboards and reporting systems to track PLG metrics and campaign performance
  • Conduct A/B tests across user journeys, messaging, and product experiences

Market Expansion & Customer Acquisition
  • Develop targeted acquisition strategies for architects, engineers, surveyors, and SMB construction markets
  • Create vertical-specific marketing campaigns and messaging frameworks
  • Build and optimize digital marketing funnels across multiple channels (SEM, content, social, partnerships)
  • Collaborate with product team to identify and resolve activation and adoption barriers

Strategic Growth Planning
  • Develop PLG strategies for eventual application to existing CupixWorks customer base
  • Create scalable processes and systems to support rapid user base growth
  • Partner with sales team to optimize product-qualified lead (PQL) handoff processes
  • Build competitive intelligence and market positioning strategies for new market segments
Key Metrics to Own
  • User Acquisition: Monthly active users, trial sign-ups, organic growth rate
  • Activation & Engagement: Time-to-value, feature adoption rates, user engagement scores
  • Conversion: Trial-to-paid conversion rates, upgrade rates, revenue per user
  • Retention: Churn rates, NPS scores, customer lifetime value
  • Growth Efficiency: Customer acquisition cost (CAC), LTV:CAC ratios, payback periods
  • Pipeline Contribution: Product-qualified leads generated, pipeline velocity, revenue attribution
Required Qualifications
  • 4-7 years of experience in growth marketing, preferably in B2B SaaS
  • Proven track record launching and scaling PLG initiatives with measurable results
  • Hands-on experience with Customer.io (or similar lifecycle marketing platforms), Amplitude (or similar product analytics tools), HubSpot (or similar) and Salesforce.com
  • Strong analytical skills with proficiency in SQL, data visualization tools, and statistical analysis
  • Experience marketing to technical audiences (architects, engineers, construction professionals preferred)
  • Bachelor's degree in Marketing, Business, Engineering, or related field
Essential Skills
Technical & Analytical
  • Advanced proficiency with marketing automation platforms and product analytics tools
  • Strong skills and experience with data analysis and reporting
  • A/B testing methodology and statistical significance understanding
  • CRM reporting and lead scoring
  • Basic understanding of APIs and technical integrations

Marketing & Growth
  • PLG strategy development and execution
  • Conversion rate optimization and funnel analysis
  • Content marketing and demand generation
  • Digital advertising and SEM campaign management
  • User onboarding and lifecycle marketing

Communication & Collaboration
  • Excellent written and verbal communication skills
  • Ability to translate complex technical concepts for diverse audiences
  • Cross-functional collaboration with product, sales, and customer success teams
  • Project management and ability to work autonomously in a remote environment
Preferred Experience
  • Previous experience in construction technology, AEC (Architecture, Engineering, Construction), or other reality capture related markets
  • Familiarity with 3D visualization or reality capture technologies
  • Experience scaling PLG programs
  • Background with trial-based SaaS business models
  • Track record of successful product launches in technical markets

Perks & Benefits
  • Comprehensive Medical, Dental, & Vision Health Insurance.
  • 401(k) Retirement Plan.
  • PTO, Paid holidays and sick leave.

Cupix logo

About Cupix

Sourced by ZipRecruiter

Industry

Software development

Company size

51 - 200 Employees

Headquarters location

San Jose, CA, US

Year founded

2015