The Email Marketing and Conversion Specialist plays a crucial role in driving effective B2C email campaigns through strategically crafted content and optimization techniques. Reporting directly to the Marketing Manager and part of a medium-sized team of 4-7 people, this role focuses on maximizing engagement and conversion rates by leveraging data-driven strategies and targeted audience segmentation without any travel requirements.
Responsibilities
- Design and execute targeted email campaigns to engage B2C audiences
- Optimize email conversion rates through continuous testing and refinement
- Conduct A/B tests to evaluate campaign effectiveness and improve outcomes
- Segment audiences to enhance personalization and relevance of messaging
- Create compelling email content aligned with marketing objectives
- Analyze performance metrics to inform strategy and report to stakeholders
- Manage email lists ensuring data hygiene and compliance
- Collaborate cross-functionally to align email marketing with broader marketing strategies
- Develop and refine email marketing strategies to drive growth and engagement
Preferred Qualifications
- 5+ years experience in email marketing roles
- Strong background in conversion rate optimization and A/B testing methodologies
- Exceptional copywriting skills tailored to email marketing
- Basic knowledge of HTML/CSS for email design adjustments
- Experienced in managing multi-faceted email campaigns
- Excellent communication skills and attention to detail
- Excellent proficiency with Shopify, Klaviyo and graphic design software
Please note, this is a Full-time, W2 position. You will be under full NDA and non-compete. "Side jobs" will not be allowed. We are not hiring an agency or service.