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Conversion Rate Optimization Manager Jobs in Phoenix, AZ

authority

Field Marketing Manager (Remote)

Phoenix, AZ · Remote

... conversion rates, and revenue performance. * Translate brand-level strategy and systemwide ... Execution, Optimization & Measurement: * Track owner performance against approved marketing plans ...

cbi

Payer Rate Analytics Liaison

Phoenix, AZ · On-site

... rate optimization across Medicaid, Medicare, Medicare Advantage, and Commercial lines of business ... Minimum of 5 years in healthcare payer analytics, reimbursement modeling, or managed care finance.

cbi

Payer Rate Analytics Liaison

Phoenix, AZ · On-site

... rate optimization across Medicaid, Medicare, Medicare Advantage, and Commercial lines of business ... Minimum of 5 years in healthcare payer analytics, reimbursement modeling, or managed care finance.

cbi

Payer Rate Analytics Liaison

Phoenix, AZ · On-site

... rate optimization across Medicaid, Medicare, Medicare Advantage, and Commercial lines of business ... Minimum of 5 years in healthcare payer analytics, reimbursement modeling, or managed care finance.

Digital Marketing

Senior SEO Analyst - Remote

Phoenix, AZ · Remote

$75K/yr

... conversion. Experience/Qualifications: * Bachelor's degree in marketing or related field. * 3+ years of proven SEO, Internet Marketing and project management experience. * Very strong analytics and ...

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Conversion Rate Optimization Manager information

See Phoenix, AZ salary details

$43.7K

$106.1K

$171.8K

How much do conversion rate optimization manager jobs pay per year?

As of Sep 7, 2026, the average yearly pay for conversion rate optimization manager in Phoenix, AZ is $106,068.00, according to ZipRecruiter salary data. Most workers in this role earn between $87,400.00 and $143,500.00 per year, depending on experience, location, and employer.

What does a conversion rate optimization manager do?

A Conversion Rate Optimization (CRO) Manager is responsible for improving the percentage of website visitors who complete desired actions, such as making a purchase or filling out a form. They analyze user behavior, run A/B tests, and use data-driven strategies to enhance website performance. Their goal is to maximize the effectiveness of digital marketing campaigns and increase ROI by making continuous improvements to the user experience and conversion processes.

What are the key skills and qualifications needed to thrive as a conversion rate optimization manager?

To thrive as a Conversion Rate Optimization Manager, you need expertise in data analysis, digital marketing, A/B testing, and a strong understanding of user experience, often supported by a degree in marketing, business, or a related field. Familiarity with analytics platforms (such as Google Analytics), A/B testing tools (like Optimizely or VWO), and conversion tracking systems is typically required. Creative problem-solving, clear communication, and collaboration skills set exceptional professionals apart in this role. These competencies are crucial for effectively identifying opportunities, implementing strategies, and driving measurable improvements in conversion rates.

What are some common challenges faced by a conversion rate optimization manager, and how can they be addressed?

Conversion Rate Optimization Managers often encounter challenges such as limited access to reliable data, resistance to change from stakeholders, and balancing short-term wins with long-term strategy. Addressing these issues involves fostering strong collaboration with analytics, development, and marketing teams, as well as effectively communicating the value of CRO initiatives through clear reporting and case studies. Staying up-to-date with industry best practices and using A/B testing platforms can also help overcome obstacles and drive measurable improvements.

What are the most commonly searched types of Conversion Rate Optimization jobs in Phoenix, AZ?

The most popular types of Conversion Rate Optimization jobs in Phoenix, AZ are:

What are popular job titles related to Conversion Rate Optimization Manager jobs in Phoenix, AZ?

For Conversion Rate Optimization Manager jobs in Phoenix, AZ, the most frequently searched job titles are:

What job categories do people searching Conversion Rate Optimization Manager jobs in Phoenix, AZ look for?

The top searched job categories for Conversion Rate Optimization Manager jobs in Phoenix, AZ are:

What cities near Phoenix, AZ are hiring for Conversion Rate Optimization Manager jobs?

Cities near Phoenix, AZ with the most Conversion Rate Optimization Manager job openings:

Conversion Rate Optimization Manager jobs near you
Infographic showing various Conversion Rate Optimization Manager job openings in Phoenix, AZ as of August 2026, with employment types broken down into 100% Full Time. Highlights an 93% In-person, and 7% Remote job distribution, with an average salary of $106,068 per year, or $51 per hour.

Field Marketing Manager (Remote)

Authority Brands

Phoenix, AZ • On-site, Remote

Full-time

Retirement, PTO

Posted 29 days ago

Job description

Authority Brands Inc. is a leading provider of home services, building brands that support the success of our franchisees, as well as bettering the lives of the homeowners we serve and the people we employ.
We are seeking a strategic, analytical, and field-driven Field Marketing Manager to serve as the primary marketing partner for franchise owners across multiple brands. You will translate brand strategy into practical, measurable local execution, helping owners build scalable, healthy marketing plans across the full funnel, from paid digital demand generation to boots-on-the-ground local activity. The ideal candidate combines marketing planning and budget strategy with hands-on coaching, thrives in a fast-paced multi-brand environment, and is passionate about using data, vendor accountability, and field relationships to create measurable business impact.
Responsibilities:
Strategic Leadership:
  • Partner with franchise owners to build scalable annual and quarterly marketing plans aligned to revenue goals, market opportunity, seasonality, operational capacity, and brand growth priorities.
  • Guide owners in developing a balanced full-funnel budget across paid digital, local awareness, lead generation, retention, referral programs, community engagement, and boots-on-the-ground execution.
  • Help owners understand recommended investment levels, channel mix, and the relationship between marketing spend, lead volume, booked jobs, average ticket, conversion rates, and revenue performance.
  • Translate brand-level strategy and systemwide priorities into practical local plans owners can execute consistently within their market.
  • Oversee and reinforce the local marketing scorecard, including grassroots marketing, community partnerships, referral outreach, neighborhood visibility, local events, and review generation.

Execution, Optimization & Measurement:
  • Track owner performance against approved marketing plans to ensure adoption, execution, and accountability.
  • Monitor budget versus actual performance, planned spend, actual spend, lead volume, booked jobs, cost per lead, cost per booked job, conversion rates, revenue contribution, and return on marketing investment.
  • Proactively identify performance gaps, underinvestment, overspending, channel inefficiencies, or execution risks and recommend corrective actions.
  • Review paid search, Local Services Ads, social advertising, lead aggregators, and local SEO performance against plan with approved digital partners.
  • Hold vendor partners accountable for accurate campaign launches, budget pacing, tracking, reporting, optimization recommendations, and alignment with brand standards.
  • Help owners diagnose whether performance issues stem from budget, campaign setup, market demand, operational execution, lead handling, or conversion.
  • Coach owners and local teams on repeatable boots-on-the-ground routines that drive lead generation, retention, referral growth, and brand awareness.
  • Maintain visibility into owner marketing activity through scorecards, dashboards, budget trackers, vendor reporting, and internal planning tools; prepare clear, actionable summaries for owners, leadership, and cross-functional partners.
  • Contribute to playbooks, training materials, templates, and scalable processes that improve owner adoption and drive consistency across the system.

Field Visits & Cross-Functional Collaboration:
  • Participate in on-site field visits with the Franchise Business Coach (35-40% travel) to align marketing recommendations with local operations, staffing, sales processes, customer experience, and market conditions.
  • Use visits to review plan execution, budget pacing, lead handling, conversion opportunities, local brand presence, and owner adoption of recommended actions.
  • Document key observations, follow-up actions, and owner commitments to drive accountability after the visit.
  • Collaborate with Franchise Business Consultants, operations, and brand teams, so owners receive consistent, coordinated guidance.

Requirements:
  • Minimum 5 years of experience in field marketing, local/multi-location marketing, or franchise marketing support.
  • Strong command of full-funnel marketing planning and budget management, including paid digital channels (paid search, LSA, paid social, local SEO, lead aggregators) and grassroots/local execution.
  • Demonstrated ability to translate complex performance data into practical, owner-facing recommendations that drive revenue.
  • Experience managing and holding third-party vendor partners accountable for campaign execution, reporting, and optimization.
  • Proficiency with marketing performance tools and reporting platforms; ServiceTitan experience preferred.
  • Strong coaching, relationship management, and cross-functional collaboration skills with operations and field support teams.
  • Strong project management skills with the ability to support multiple owners, brands, and priorities simultaneously.
  • Experience in home services, multi-location retail, or franchising preferred.
  • Ability to travel 35-40%

We believe our greatest assets are our employees, we offer competitive salaries and a full benefits package to include, PTO, paid holidays, 401(k) and more.
Authority Brands Inc. conducts drug screens and background checks on applicants who accept employment offers. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions however we do not sponsor Visa's at this time.
Authority Brands Inc. is an Equal Opportunity Employer

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